kathymadison

About Kathy Madison

Comtech Consultant and CIDM Member Liaison

The Art of Storytelling with Content

Headshot of a smiling women with long flowing dark hairAnu Singh, Fiserv
January 15, 2022

Ever wondered why do we need a story? We need a compelling story to expand our content reach and engage our audience.

A good story enhances mindfulness in users and they process information more quickly. This helps organizations establish trust and emotional connections with the user. As a result, the overall feelings bring content alive and create an engaging and immersive experience that makes our users feel enabled and successful. It is true that we need relevant information for our users to be successful and we need content to be simple and precise; however, when we tell a compelling story to our users, we are creating a persistent, meaningful, and responsive conversation that engages them with a wide variety of media as well. […]

Technical Writing and How it Can Relate to Community Outreach

Profile headshot of a smiling women with long hair wearing dark glasses and the letters STEM painted on her facePaula Manley, Waters
December 1, 2021

Prior to my life as a technical writer, I worked as a scientist. After studying Environmental science at university, I then worked for a company involved in clinical trials for drugs (treating various cancers, Parkinson’s disease, and other disorders). I fell into technical writing when I came to work for a company that creates scientific monitoring equipment. My department creates the user content for customers and engineers for those products.

As a scientific company, my employer is actively involved in STEM outreach — working to encourage the next generation to study and work in the fields of Science Technology, Engineering, and Mathematics. I play an active role myself in that initiative, and I find many parallels between STEM outreach and creating content for users. […]

CIDM Sponsor Profile – Fluid Topics

Fluid Topics' logoGéraldine Boulez
November 15, 2021 

Fluid Topics turns your technical content into engaging user experiences.

The technical documentation every company owns is a major reserve of business opportunity. From user enablement and product adoption to customer success, product content has the power to achieve the most critical company goals.

As the leading Content Delivery Platform for technical documentation, Fluid Topics transforms your existing content into compelling content experiences that effectively engage users and enhance operational efficiency. From software and electronics companies to hardware and equipment manufacturers, Fluid Topics supports tech organizations around the world in optimizing their content operations and making the most out of their tech doc. […]

Ch-ch-ch-ch-Changes

Kathy Madison, Comtech Services
November 1, 2021

Whenever I hear the word “change” or “change management,” I always think of David Bowie’s iconic song Changes. I’m not a huge fan of his music, but once you hear the melody of this song, it will stick in your head forever!

Ch-ch-ch-ch-Changes, (Turn and face the stranger), Ch-ch-Changes,

If only sticking or adopting change at work was that easy. During one of our CIDM managers’ roundtable sessions, folks shared some of their best practices for adopting a change.

[…]

Compassionate Writing

headshot of a smiling women with short hair and glasses and a smiling man with short light hairVeronica Beck and Robert Perry, Salesforce.org
October 1, 2021

When technology is used for good, it can change the world. It can be one of the most powerful equalizers of our time, providing access to data, knowledge, and connections. Technology can also create barriers. When documentation is hard to understand, it can make intimidating technology even more frustrating. So how can we make our technical documentation accessible, approachable, and friendly? How do we ensure our documentation creates bridges rather than walls? […]

Top 3 Things to Consider when Writing for Internal Customers or SMEs

Suyog Ketkar, Autodesk
October 1, 2021

Of the many recent challenges I have faced and accomplished, one has had me tackle relatively more hurdles and obstacles. I have realized, facing challenges is proof that you are on the ‘write’ track — pun intended. One such challenge was delivering documentation to internal customers — also the subject-matter experts (SMEs) for the project. Here’s what I’ve learned: […]

Creating a Successful Style Guide 

Sean Watson, ServiceNow
September 15, 2021

It’s a daunting task to create a style guide. Style guides contain grammar standards, voice and tone guidelines, words to use and avoid, copy patterns, and the basics of your product brand. These documents can easily end up being so tedious that they’re difficult to use, or so light that they don’t address needs. They can also become outdated quickly, rendering them irrelevant. Here are some ideas to create a successful style guide. […]

Do Productivity Hacks Really Work?

Headshot of a smiling women with dark hair and wearing dark framed classes Helene Segura, The Time Management Fixer
September 1, 2021

Productivity hacks and time management hacks are popular search terms on Google. Productivity and time management are topics that millions of people are interested in because they want to know how to be more effective and efficient with their time. Is there a better way to work? Is there a way to do more in less time? Is there a way to stop working around the clock? Do productivity hacks actually work? I get asked those questions all of the time because the go-getters I work with want to accomplish more, but they also want to have a life outside of work. […]

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