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Dana Aubin, Comtech Services
September 1, 2022
CIDM members shared their experiences and questions about user-generated content at last month’s roundtable. Our definition of user-generated content included community portals, discussion forums, YouTube videos, social media posts, tweets, articles, blogs, podcasts, and other content created by the users of a product or service and shared online. During our discussion, this definition expanded to include both customer-generated and developer-generated content.
In our last trends survey in 2020, less than 3 percent of those surveyed responded that their companies allowed users to contribute content directly to the website or portal. Around 7 percent allowed users to add curated content. However, 66 percent of companies didn’t allow customers to contribute content. When we looked back at the surveys from 2017 through 2019, results have only changed a percent or two. […]