Metadata Strategy: Making it Easy for Everyone to Find Your Content
Presented by: Todd Burdin, Oberon Technologies
Tuesday, September 17, 2019 | 9:00 am – 10:30 am PT | 12:00 pm – 1:30 pm ET | 5:00 pm – 6:30 pm BST
When your users can’t easily find your information online, they may turn to the competition. When your writers can’t find the content they need, they will recreate it. And, when your organization doesn’t have a common strategy to identifying information across the enterprise you are wasting valuable resources as they search to find needed information.
How to Move from Publishing Static PDFs to Delivering Engaging Digital Experiences
Presented by: Divraj Singh, Adobe Experience Manager
Thursday, September 19, 2019 | 9:00 am – 10:30 am PT | 12:00 pm – 1:30 pm ET | 5:00 pm – 6:30 pm BST
No matter where and how you author your content today – Word, InDesign, XHTML, Markdown, DITA, FrameMaker, and more – offering an immersive experience to your customers is the need of the hour. If you are still publishing your content as static PDFs only, you are depriving them of a rich and rewarding consumption experience full of unique possibilities. With the right digital experience solution, you can plug-in data insights to design, manage and deliver consistent, personalized and targeted content for every single customer.
10 Ways DITA Can Help Drive a Unified Content Strategy
Presented by: Bernard Aschwanden, Publishing Smarter
Wednesday, October 2, 2019 | 9:00 am – 10:30 am PT | 12:00 pm – 1:30 pm ET | 5:00 pm – 6:30 pm BST
Prior to DITA, there wasn’t much we could do when it came to strategizing with the rest of the enterprise and pooling our tools, processes, and content. That’s no longer the case; as we see more and more DITA adoption from many expected and unexpected divisions, from Training and Support to Academic Publishers, Operations and Insurance.
Proven Strategy for cCMS Implementation Success and Value
Presented by: Vi Kellersohn, Oberon Technologies
Wednesday, October 9, 2019 | 9:00 am – 10:30 am PT | 12:00 pm – 1:30 pm ET | 5:00 pm – 6:30 pm BST
Delivering a cCMS solution on time and on budget is critical, but it’s important to recognize that the cCMS is only one part of a successful content lifecycle strategy. Making sure your content can be leveraged across the enterprise and your system will be able to support future initiatives requires a comprehensive and proven plan. Having led hundreds of successful content solution implementations, Oberon understands the differences in the tools, processes and environments that must be considered.