Past Webinars

  • Date: October 2, 2019 Prior to DITA, there wasn’t much we could do when it came to strategizing with the rest of the enterprise and pooling our tools, processes, and content. That’s no longer the case; as we see more and more DITA adoption from many expected and unexpected divisions, from Training and Support to Academic Publishers, Operations and Insurance. A unified, DITA-driven, enterprise-wide approach to content can have a profound impact on the enterprise. When content created by the enterprise is treated as a valued and valuable corporate asset, it’s a win-win-win situation. It’s more efficient for the enterprise and easier for content creators. But end users reap the real benefit by getting the content they need when they need it. In this webinar, Bernard Aschwanden, will take you through 10 ways in which DITA can help drive unified content strategy. Presented by: Bernard solves documentation-based problems and helps companies generate more revenue. He guides clients through the best processes to create, manage, and deliver content. Once content is delivered, he helps socialize the message, understand and act on feedback, and improve the process and workflow. He is the founder of Publishing Smarter (www.publishingsmarter.com), an Associate Fellow of STC, and a Past President of STC. Bernard has helped hundreds of companies implement successful solutions. He is focused on publishing better, publishing faster, and publishing smarter.
  • August 7, 2018 It's not the same old "here is how to get a CCMS" session you may have heard about or attended before. During this webinar we provide a brief CCMS primer, then dive into core steps to choose a CCMS, and explore a case study of a client who migrated 2 years ago. We explore their drivers for a CCMS, the numbers that make them tick, and where they are two years later. Real data, real history, real ideas. Presented by: Bernard Aschwanden has excelled in technical communication as a trainer, courseware developer, team leader, manager, and business owner. A Past President of the STC and the founder of Publishing Smarter, Bernard works with organizations to create, manage, and distribute content based on technical communication best practices. He guides companies on how to make the business case that content is the most crucial business asset.
  • Recorded: July 1, 2015

    We talk a big game: DITA helps you reuse content with ease. Business cases are built on this promise, but many find the goal elusive. It seems to take just as much effort to manage reusable content as it did to simply copy and paste it. Sure, we might have missed some versions of that content in subsequent updates, but now we can destroy someone else’s deliverables by unwittingly changing content they were reusing. The problems are different, but the impact is the same, as we fail to realize the promised benefits and cost savings. At least in the “good old days” we understood what we were doing – Ctrl-C, Ctrl-V, and voila! Everyone could do it! Now we struggle with the difference between a keyref and conkeyref, we can’t decide whether to use a conditional attribute or a key, and we have never even made a conref push work, let alone find an application for it. Why isn’t DITA delivering on its reuse promises in so many organizations? In this presentation, Dawn Stevens asserts that the promises can indeed be met, but you must use the right tool for the job. Dawn provides guidance for choosing the appropriate reuse mechanism in the DITA standard as she compares and contrasts each feature, including the forthcoming 1.3 capabilities of scoped keys and branch filtering.

    Presented by: Dawn Stevens, Comtech Services, Inc.

    Dawn Stevens is a Senior Consultant specializing in information development, instructional design, and management consulting. With 25 years of experience, including 13 years at Comtech, Dawn has practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. With both engineering and technical communication degrees, Dawn combines a solid technical foundation with strong writing and design skills to identify and remove the challenges her clients face in producing usable, technical information and training.

  • February 5, 2019 Your technical content is a valuable yet hidden asset: It impacts every stage of your customer journey and forms a significant - and often, the largest - component of your overall web presence. Easy access to personalized content is therefore key to the overall digital and user experience for your customers. In this webinar we explore the role of taxonomy and metadata to deliver on the promise of role-based and personalized experiences, taking into account a variety of content types. Presented by: Joe Gelb has over twenty years of experience helping enterprises implement, maintain and capitalize on structured content. At Zoomin Software, he has spearheaded the development of advanced technology solutions for dynamic content delivery. Prior to founding Zoomin and Suite Solutions, Joe was the CTO at Live Linx, a leading provider of software and system integration services for technical product information, where he designed and implemented solutions for aerospace, defense, manufacturing and hi-tech companies. Joe holds a degree in Mechanical Engineering from Stevens Institute of Technology.
  • October 3, 2018 Analysts predict that chatbots will overtake websites and apps as your customers’ preferred interface in the near future. How do you get past the exciting, carefully staged demo presentation into the world of real-life customers? Demos are brief and can be successful with only a few lines of conversation, guided by some simple rules. This is how almost all chatbots work today. But tech content is textual and not rule-based. In fact, it is impossible to revamp the many thousands of pieces of content written for human readers into a formal rules-based system. The problem is how to connect the textual content, in any format or structure, with the inner processes of the bot. One way or another we are going to be having verbal conversations with our devices. We will review the various approaches and what the maturity of this technology allows. Presented by: Fabrice Lacroix is the founder of Fluid Topics, the company that puts enterprise content to work. A serial entrepreneur, he has been working for 25 years on the development of solutions that help customers make the most of their content and enhance their operating efficiency
  • Recorded: November 29, 2016 Continuous delivery (CD) and application release automation (ARA) are usually associated with software. These methodologies can be extended to other parts of your business, such as technical documentation. The output of a build/deploy/test/release software process and a build/publish tech doc process are similar – both produce sets of files that can be executed, uploaded, or published to multiple sites. When companies or organizations think of CD and ARA, they most often apply it to the software build/deploy/test/release process. There are many sources of information about how to do this, such as reference books, blogs, communities, and conferences where information is shared and new ideas arise. Let’s look at another way to apply CD and ARA in a company or organization. The process for technical documentation can also follow the build/deploy/test/release pattern.   At Electric Cloud, the process to build and publish (deploy and release) technical documentation was manual and time-consuming. A typical documentation set for a software release consists of six targets. The build process is run through the authoring tool and can take up to 30 minutes to build only one target. During this time, the authoring tool cannot be used to edit other files, and the PC performance can be adversely affected. To publish the documentation, the technical writer has to manually push the file set for each target and keep track of the progress. The publishing process can take up to several hours, depending on the number of targets to publish, the number of files for each target, and the number of servers to which the targets will be published. In this presentation, Jennifer will show how she modified her documentation workflow from doing things manually to having multiple documentation targets automated and publishing them to one or more sites. Jennifer will briefly describe the manual build and publish processes and how long it took to perform them as well as challenges of running this process consistently. Then she will describe and show how these processes were automated and summarize the improvements (spoiler alert: 50% speed up) resulting from it. This is an example of thinking outside of the box when it comes to improving your documentation processes by implementing DevOps, a methodology usually used in software development and release. CD and ARA can be applied to processes used by enterprise teams as well as small teams or groups in other areas of your business. The implementations are similar – only the process details are different. Presented by: Jennifer Chew, Nuage Networks Jennifer Chew is a senior technical writer at Nuage Networks in Mountain View, CA. Prior to this, she worked at Electric Cloud, Juniper Networks, Cisco Systems, and IBM. She is always looking for ways to combine her engineering experience with her writing projects.
  • June 5, 2019 In today’s market, companies with service organizations are responsible for contributing 30%+ to overall company profit. While much of the effort in the last five years has gone into automating task management for Service Managers and technicians, a large gap remains in the way service organizations effectively find, use, and capture critical content specific to the task. Service Information Delivery solves the age-old struggle of providing accurate and relevant content to field service personnel as the task or job is being performed. It also captures and shares data during the process and provides audit trail and analytics upon completion. All critical functions to help the Service organization perform at the highest level within the business. Attendees will learn: 1. What is Service Information Delivery? 2. Why Service information delivery is critical in today’s business environment? 3. How can this impact the overall Service business and bottom line? Presented by: Stephanie Castillo is VP Business Operations – Titania Partnership, a leading provider of expert services and software. For more than 20 years Stephanie has been managing global documentation initiatives and writing teams for global organizations. Throughout her career she has architected solutions, managed global implementations, defined processes, and supervised requirements gathering and tools selection projects for multichannel content publishing systems as well as global translation management systems. Stephanie holds an MBA from Cardinal Stritch University, BA in communications from University of Wisconsin. In her free time she enjoys spending time with her daughter and husband, running and playing soccer.
  • Recorded: May 24, 2016 There’s a joke going around that asks: where’s the best place to hide a dead body? Answer: on the second page of a Google search. It underscores the fact that if your technical content does not appear at or near the top of what your users are searching for, it might as well not exist. You can mitigate the problem in DITA content by devising an effective taxonomy and inserting effective metadata into your topics. IXIASOFT DITA Specialist Keith Schengili-Roberts has explored this topic and presents his findings on the processes that can be used to make your DITA-based content easy for your users to find. Presenter: Keith Schengili-Roberts, IXIASOFT Keith is a DITA Specialist at IXIASOFT, DITA evangelist and technical writing nerd. Keith is also an award-winning lecturer on Information Architecture at the University of Toronto's iSchool, and Durham College. He is also an active member of the OASIS DITA Technical Committee, and can often be found presenting at conferences, working with customers, and researching how DITA is being used and sharing those results with the DITA community. Keith's popular industry blog DITAWriter.com has become a focal point on DITA resources and best practices. Connect with Keith on Twitter @KeithIXIASOFT.
  • Recorded: February 24, 2016 JoAnn Hackos and Stan Doherty, co-chairs of the OASIS DITA Adoption Technical Committee, take a careful look at the DITA standard’s adoption worldwide. Although we have witnessed a continuing growth of industries and companies adopting the DITA standard, we have also seen companies either deciding not to pursue DITA or abandoning an earlier excursion. Join Hackos and Doherty in examining the strengths and the weaknesses of DITA Adoption. Presented by: JoAnn Hackos, Comtech Services and Stan Doherty, SimpliVity Corporation Dr. JoAnn Hackos is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado, which she founded in 1978. She is Director of the Center for Information-Development Management (CIDM), a membership organization focused on content-management and information-development best practices. Dr. Hackos and colleagues are called upon by corporate executives worldwide to consult on strategies for content management, development and organizational management, product interface design, customer studies, Web and traditional information architecture, and tools and technology selection. Stan Doherty lives in the the Boston area and works as a technical publications manager at SimpliVity Corporation. He participates as an active member of the OASIS DITA Technical Committee and DITA Adoption Committee. Stan also supports companies in New England considering DITA. Feel free to contact Stan if you are considering DITA, DITA tools, or DITA-aware CCMSs. In previous jobs at Akamai Technologies, MathWorks Inc., and Sun Microsystems, Stan has implemented DITA-based solutions for manuals, CSHelp, and web-hosted information centers.
  • Date: August 7, 2019 Gathering feedback from subject matter experts and other stakeholders is frequently a source of frustration for both content developers and SMEs alike. Whether you use the old “red pen” technique or circulate PDFs to your SMEs for comment and review, incorporating that feedback into your source content is time-consuming, labor-intensive, and error prone – not to mention difficult to track over time. In this webinar Chad Dybdahl, Adobe Solutions Consultant, will walk you through a highly collaborative workflow experience that allows you to:
    • Easily collect feedback from many stakeholders simultaneously, in real-time
    • Quickly import changes from reviewers back into your DITA source content
    • Accept and reject whose changes
    • Preserve trackability of the changes throughout the content lifecycle
      Presented by: Chad Dybdahl is a Solutions Consultant for Technical Communication at Adobe. Chad helps organizations around the world craft a vision for their content strategy with an eye towards future delivery platforms. Chad lives in Wisconsin with his wife, daughter, and two dogs. In his spare time, he enjoys tinkering with home automation, restoring vintage hi-fi equipment, and gardening.
  • Recorded: March 15, 2018 The OASIS DITA Adoption TC is pleased to announce Keith Schengili-Roberts presentation on DITA Worst Practices. While people are interested in hearing about successes, we can actually learn more from failure. Not only do we discover what not to do, but also how to avoid the circumstances that led to it. DITA Adoption Chairperson Keith Schengili-Roberts has seen a lot of good and bad things happen to DITA implementations over the years, and part of his job is to investigate what works, what doesn’t, and why. This presentation is designed as an instructive and humorous lesson on what *not* to do when implementing DITA within a documentation team. From constraints that went too far, management decisions that went awry to quixotic tool decisions, Keith will cover DITA tales that are both funny and horrifying. Listen to his best (worst) DITA practices! Presented by: The OASIS DITA Adoption Technical Committee Keith Schengili-Roberts, OASIS DITA Adoption Committee Chairperson / IXIASOFT Keith is a DITA Specialist at IXIASOFT, DITA evangelist and technical writing nerd. Keith is also an award-winning lecturer on Information Architecture at the University of Toronto's iSchool, and Durham College. He is also an active member of the OASIS DITA Technical Committee, and can often be found presenting at conferences, working with customers, and researching how DITA is being used and sharing those results with the DITA community. Keith's popular industry blog DITAWriter.com has become a focal point on DITA resources and best practices. Connect with Keith on Twitter @KeithIXIASOFT.
  • Recorded: June 8, 2017
    In many industries there’s a shift taking place from the traditional product-focused model to a user focused model. It has become important to bring service information, such as user and maintenance manuals, to this new model as well to get the best possible user experience. This new model contributes to a lower downtime thanks to predictive maintenance, which is a result of IoT initiatives. In this webinar, Berry Braster of Etteplan will explain how business models are changing and what this means for technical communicators and documentation managers.

    Presented by Berry Braster, Etteplan

    Berry Braster is the Technology Director of Technical Documentation at Etteplan, a specialist in engineering, embedded systems, IoT, and technical documentation solutions with over 2500 employees worldwide. Berry has over 16 years of experience in the field of technical documentation and has assisted many global companies with their content strategies, effectively communicating technical information and applying universal standards for content, including Simplified Technical English and DITA.
  • December 4, 2019 In this webinar, Bluestream will show how advanced integration with oXygen Author and Editor throughout the content lifecycle can greatly help everyone involved in creating content. From content creation, review, branching and merging, release management and delivery via Oxygen Chemistry and Oxygen WebHelp Bluestream will show what the future is bringing. Presented by: Nenad Furtula a Partner, and VP of Sales and Marketing at Bluestream Database Software. Nenad has been working with XML and bringing XML related products to market for over 15 years. Currently his primary professional interest lies in building and socializing a DITA-enabled component content management system called XDocs. Nenad holds a BBA from Capilano University and MSc (Computer Science) from Dalhousie University.
  • April 11, 2019 Salesforce is ubiquitous. It is being used to drive self-service portals, support internal staff, increase sales, and much more. However, Salesforce can now be made more powerful and give you even greater competitive advantage. Whether you are using Sales Cloud, Service Cloud, Marketing Cloud, or Community Cloud, you are sharing your information. Bluestream will show how you can help your customers to easily find great support information through community searches, right beside your community forums, blog posts, and Salesforce KB articles. Dynamically update content through Bluestream’s end-to-end solution. Use XDocs’ sophisticated tags to customize information based on user profiles, permissions, and languages, and deliver customer- and configuration-specific documents, policies, or procedures. Presenter: Rik Page is Sales and Marketing Director at Bluestream Software and has been working with both component content and document management solutions since 2001. During this time he has worked with custom DTDs and Schemas, S1000D, iSpec2200 and DITA. His experience covers a wide range of industries including education, banking and finance, manufacturing and healthcare. A keen advocate of technology and innovation Rik has taken part in multiple consultancy projects and helped formulate solutions all over the world.
  • Recorded: September 21, 2017 User guides, technical and reference manuals, installation and maintenance manuals aren’t merely the documentation of your products—they are also tools for winning business, increasing customer satisfaction and building loyalty. By understanding how your product documentation is consumed, you can transform operations and improve your product adoption. To gain this insight, you need to change the way you track and mine the behavior of users when they search, read and interact with your technical content. By combining the latest delivery, text-mining and analytics technologies, you will transform tech content into a sensor and its delivery into a data generator, unleashing a tremendous potential of information innovation.

    Presented by: Fabrice Lacroix, Antidot

    Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
  • Recorded: March 30, 2017 As we look forward to the 2017 Content Management Strategies/DITA North America conference in April, we devote time to identify industry trends. We asked managers, information architects, writers, training developers, and more how they are addressing the challenges of meeting customer information needs. Dawn Stevens, President of Comtech Services and Director of The Center for Information-Development Management, and Mark Gross, President of DCL, walk us through the results of the 2017 Trends Survey, a study we have been conducting since 2012. With five years of data, we can trace the changes in how we think about developing and delivering content. Join DCL and Comtech Services as we review the results of the 2017 survey and compare it with past results. Learn how information developers are coping with new customer demands for innovative approaches to development and delivery. Learn what tools teams are using and how they respond to technical innovations. Presented by: Dawn Stevens, Comtech Services, Inc. and Mark Gross, DCL Dawn Stevens is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado. She is also Director of the Center for Information-Development Management, a membership organization focused on content-management and information-development best practices. With over 25 years of experience, including 15 years at Comtech, Dawn has practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. With both engineering and technical communication degrees, Dawn combines a solid technical foundation with strong writing and design skills to identify and remove the challenges her clients face in producing usable, technical information and training. Mark Gross, President, Data Conversion Laboratory, is a recognized authority on XML implementation and document conversion. Mark also serves as Project Executive, with overall responsibility for resource management and planning. Prior to joining DCL in 1981, Mark was with the consulting practice of Arthur Young & Co. Mark has a BS in Engineering from Columbia University and an MBA from New York University. He has also taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML.
  • Recorded: March 28, 2018 As we look forward to the 2018 Content Management Strategies/DITA North America conference in April, we devote time to identify industry trends. We asked managers, information architects, writers, training developers, and more how they are addressing the challenges of meeting customer information needs. Dawn Stevens, President of Comtech Services and Mark Gross, President, DCL will walk us through the results of the 2018 Trends Survey, a study we have been conducting since 2012. With five years of data, we can trace the changes in how we think about developing and delivering content. Join DCL and Comtech Services as we review the results of the 2018 survey and compare it with past results. Learn how information developers are coping with new customer demands for innovative approaches to development and delivery. Learn what tools teams are using and how they respond to technical innovations. Presented by: Dawn Stevens, Comtech Services and Mark Gross, Data Conversion Laboratory Dawn Stevens is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado. She is also Director of the Center for Information-Development Management, a membership organization focused on content-management and information-development best practices. With over 25 years of experience, including 15 years at Comtech, Dawn has practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. With both engineering and technical communication degrees, Dawn combines a solid technical foundation with strong writing and design skills to identify and remove the challenges her clients face in producing usable, technical information and training. Mark Gross, President, Data Conversion Laboratory, is a recognized authority on XML implementation and document conversion. Mark also serves as Project Executive, with overall responsibility for resource management and planning. Prior to joining DCL in 1981, Mark was with the consulting practice of Arthur Young & Co. Mark has a BS in Engineering from Columbia University and an MBA from New York University. He has also taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML.
  • April 30, 2019 Consumers have more avenues than ever before to find the content they need. Are you trying to decipher how content trends are impacting your business? Do you need to respond to a rapidly changing digital marketplace? Join us to discover how changing content development and delivery requirements are affecting your business today. Learn how others in the information-development community are planning to respond to new customer demands for innovative approaches to development and delivery. In its seventh year of collecting data, the Center for Information-Development Management (CIDM) and Data Conversion Laboratory (DCL) asked managers, information architects, writers, training developers, and more how they are addressing the challenges of meeting customer information needs. During the webinar we walk through the results of the 2019 Trends Survey, a study we have been conducting since 2012. We trace the changes in how we think about developing and delivering content. Presented by:  Dawn Stevens, President, Comtech Services and Director of CIDM has 28 years of practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. Dawn is the perfect advisor to identify and remove the challenges you face in producing usable, technical information and training content. With both engineering and technical communication degrees, Dawn combines her solid technical foundation with strong writing and design skills to lead our team of consultants and specialists in providing the expertise you need. Mark Gross, President, Data Conversion Laboratory, is a recognized authority on XML implementation and document conversion. Mark also serves as Project Executive, with overall responsibility for resource management and planning. Prior to joining DCL in 1981, Mark was with the consulting practice of Arthur Young & Co. Mark has a BS in Engineering from Columbia University and an MBA from New York University. He has also taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML.
  • Recorded: January 18, 2017 Proponents argue that organizations adhering to an Agile methodology are better positioned to meet the needs and expectations of their customers, react to market needs and changes, and realize the greatest value from their resources. As a growing number of information development teams jump on the Agile bandwagon, with or without their product development teams, they must evaluate whether or not Agile meets its promises. However, traditional waterfall metrics tend to measure process and productivity, such as ensuring a defined workflow has been followed or calculating development hours per page or topic. Agile benefits, however, center less on how things were done and more on the resulting outcome, such as customer satisfaction or team collaboration.  Managers need to adapt and change what they are measuring to obtain a complete picture of what they are accomplishing with their move to Agile. Presented by: Dawn Stevens, Comtech Services Inc. Dawn Stevens is Vice President of Operations and partner at Comtech Services and Associate Director of the Center for Information-Development Management. With over 25 years of experience, including 15 years at Comtech, Dawn has practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. With both engineering and technical communication degrees, Dawn combines a solid technical foundation with strong writing and design skills to identify and remove the challenges her clients face in producing usable, technical information and training.
  • Recorded: January 12, 2017 DITA 1.3 introduces scoped keys, which expand the key functionality introduced in DITA 1.2. In DITA 1.2, a key could have only one definition with a root map. This limitation proved a barrier to a fully-realized reuse strategy for many documentation teams. Scoped keys enable a key to be redefined at multiple levels (key spaces) in a map, with each key definition effective within its own key space. A key space can be the entire root map, a sub-map, a topichead or topicgroup, or even a single topicref, meaning (for one thing) that a topic can be reused many times in a map with its keys being resolved different in each instance of the topic. The scoped keys functionality makes use of a new keyscope attribute added to the appropriate map node. This attribute is not required; unscoped keys can still be used and continue to function as they did in DITA 1.2. This webinar explains the evolution of keys between DITA 1.2 and DITA 1.3, and presents several basic examples and use cases for scoped keys. It also explains key spaces and the interaction between multiple key spaces in a map. During this webinar, the presenter will use the oXygen XML editor with the understanding that other XML editors might choose to visually represent the scoped key functionality differently. Presented by: Leigh W. White, IXIASOFT Technologies Leigh is a DITA Specialist at IXIASOFT, where she helps documentation groups evaluate their workflows and content models and transition into the DITA CCMS. Leigh has spoken on DITA, content management systems and content conversion at a number of conferences, including DITA North America, DITA Europe, Intelligent Content, DITA-OT Day, the STC Summit, Lavacon, and Writers UA. She is the author of DITA For Print: A DITA Open Toolkit Workbook and a contributor to The Language of Content Strategy and The Language of Technical Communication.
  • February 6, 2019 With Salesforce supporting many customer-centric processes, it must be able to leverage the technical documentation that’s needed to increase efficiency of these processes. And yet, despite being built around a comprehensive and extensible data model, Salesforce is not equipped for storing and delivering technical content. So what should you do when you are asked to integrate tech doc inside Salesforce? Fortunately, options are available for solving this challenge and making relevant technical content available to support staff and customers. Presented by: Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
  • Recorded: July 27, 2016 Over the last decade, corporate technical publications departments have invested heavily in migrating their content away from proprietary authoring and publishing tools (e.g., MSWord, Adobe FrameMaker) and implementing the DITA standard for content markup. These companies have invested millions of dollars into content conversion and implementation of DITA-based authoring and content management systems. In many ways, these DITA implementation projects have proven to be hugely successful, particularly with regards to content reuse and reduced cost of localizing content to multiple languages. However, one promise of DITA has often fallen short: the goal of true “single source publishing.” The majority of technical publications groups are still publishing to print as the primary output format, followed by online help, and in some cases, eBooks. But, one major gap is still present for most technical publishers: automated publishing to mobile devices. Even though smartphones and tablets have dominated the industry for the last several years, virtually no one is publishing content in a way that fully uses the native capabilities of these mobile devices. Instead, they are settling for the inherent limitations of PDF or HTML files. Dan Dube outlines 5 tips to help technical publishers go “the last mile” to fully leverage their DITA investment and deliver content to popular mobile device platforms like Apple iOS and Android. This webinar will also help to answer the burning question: “Why aren’t EPUB or PDF the best choices for delivering DITA content to a mobile device?” Presented by: Dan Dube, Compass Behavior Dan Dube is a seasoned veteran of the XML content management and publishing industry, with over 30 years of experience working with structured content and automated single-source publishing solutions. Dan is best known as the co-founder and former CEO of DocZone, the industry’s first cloud-based solution for XML authoring, content management, localization, and multichannel publishing. (DocZone was acquired by RSI in 2009.) Dan is now CEO and co-owner of Compass Innovative Behavior Strategies, a New England-based provider of behavior therapy services for individuals with autism and other developmental delays. He still maintains a presence in the publishing industry as an independent consultant.
  • Recorded: March 9, 2016 What can we as information developers do to help our users sort through the plethora of information available to them and find that small nugget of truth that will help them complete their task at hand, solve a nagging problem, or make a purchasing decision? How can we create an uncluttered path through the forest that takes them directly to our content, eliminating distractions and unnecessary forks in the road? A corporate taxonomy helps make searching simple and increases the chances for users to find the answers they need on their first try. Unfortunately, the effort to create such systems and the tools required to support them can be prohibitive. In this presentation, Dawn Stevens and Joe Gelb will discuss the importance of a corporate taxonomy, outline the process for defining and testing it, and demonstrate its crucial role within dynamic publishing platforms delivering focused content across all customer touchpoints. Presented by: Dawn Stevens, Comtech Services Inc. and Joe Gelb, Suite Solutions Dawn Stevens is the Vice President of Operations and partner at Comtech Services, Inc. Dawn specializes in information development, instructional design, and management consulting. With 25 years of experience, including 13 years at Comtech, Dawn has practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. With both engineering and technical communication degrees, Dawn combines a solid technical foundation with strong writing and design skills to identify and remove the challenges her clients face in producing usable, technical information and training. Joe Gelb has over twenty years of experience helping enterprises implement, maintain and capitalize on structured content. At Zoomin, he has spearheaded the development of advanced technology solutions for content delivery. Prior to founding Zoomin and Suite Solutions, Joe was the CTO at Live Linx, a leading provider of software and system integration services for technical product information, where he designed and implemented solutions for aerospace, defense, manufacturing and hi-tech companies. Joe holds a degree in Mechanical Engineering from Stevens Institute of Technology.
  • August 14, 2018 "People buy experiences, not products," said Shantanu Narayen, Adobe's CEO, recently at the Adobe Summit 2018. Almost every company has recognized that it is in the customer-experience business. Understanding the customer journey and the brand interactions across channels and platforms and their impact on the customer experience is crucial for creating a unified CX strategy. But it's a complex system coming with a lot of challenges: Multiple brand touchpoints have a cumulative impact on the customer experience, inconsistent content experiences throughout the customer journey create a fuzzy brand experience, Marketing and Technical Communication "Content Silos," and a cluttered IT landscape create disconnected "content worlds" in both voice and tone, visual consistency and unified accessibility. Join this webinar to get insights into the world of Customer Experience Strategy and how to blend Technical Communication seamlessly into the digital experience of the customers. Presented by: Stefan Gentz, Adobe As the Global Evangelist for Technical Communication at Adobe, Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe TCS tools. Stefan is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert and Six Sigma Champion. Stefan is a popular keynote speaker and moderator at conferences such as tekom, tcworld, Information Energy, Intelligent Content Conference, Congility, LocWorld, TCUK, STC, GALA, ELIA, TTT, Translation Forum Russia and many other. He is also a member of the Conference Advisory Board of the world’s biggest TechComm event, the tekom / tcworld Conferences, and an Ambassador for the Globalization and Localization Association. He is also an active social networker on Facebook, Twitter, and LinkedIn.
  • Date: July 11, 2019 Content needs to be delivered across multiple channels – printed documents, website, mobile app, chat bots, customer support website, IoT devices, and beyond – but needs to be relevant to end users in context of their search. However, end users struggle to find the right content easily as authors are always short of time to create content best suited for all these needs. Content needs to be served up on demand almost like a service which works no matter the device, channel and context in which it is viewed. It all comes down to structure. Find out how you can make your content ‘future ready’ by following some intelligent techniques. Key takeaways:
    • How to make your content intelligent?
    • How to make your content channel agnostic?
    • How structured content can help achieve these objectives?
      Presented by: As Senior Solution Consultant at Adobe, Divraj Singh lead consulting for Adobe’s CCMS offering – XML Documentation for Adobe Experience Manager. Divraj has over 12 years of software development and technical management experience. He is seasoned expert in the field of content management with experience of working on various WCMS systems and enterprise solutions. He has worked on various software products spanning different technologies involving mobile-web, analytics, personalization, social applicable to several domains like finance, marketing, retail and healthcare.
  • September 19, 2019 No matter where and how you author your content today – Word, InDesign, XHTML, Markdown, DITA, FrameMaker, and more – offering an immersive experience to your customers is the need of the hour. If you are still publishing your content as static PDFs only, you are depriving them of a rich and rewarding consumption experience full of unique possibilities. With the right digital experience solution, you can plug-in data insights to design, manage and deliver consistent, personalized and targeted content for every single customer. Join us in this webinar to see how an integrated solution can help you:
    • Move from publishing static PDFs only to delivering immersive, fluid experiences throughout the customer journey
    • Leverage next-generation capabilities like personalization, analytics, and targeting
    • Still be able to publish to other popular formats at will – HTML5, Mobile Apps, EPUB, KINDLE and more
    Presented by: As Senior Solution Consultant at Adobe, Divraj Singh lead consulting for Adobe’s CCMS offering – XML Documentation for Adobe Experience Manager. Divraj has over 12 years of software development and technical management experience. He is seasoned expert in the field of content management with experience of working on various WCMS systems and enterprise solutions. He has worked on various software products spanning different technologies involving mobile-web, analytics, personalization, social applicable to several domains like finance, marketing, retail and healthcare.
  • Recorded: February 25, 2016 A content strategy may fall short in delivering on expectations for many reasons – among them failure to send a consistent message about what you expect content developers to do with the strategy, and failure to guide developers as they implement the strategy in their content. Until recently, our practice was to develop a strategy, present it to the team, and leave it to managers and developers to decide how to implement the strategy in their content. This approach produced inconsistent implementation of the strategy, resulting in a lot of content that seemed to have been developed by different organizations. Ron explains how Siemens PLM implemented the content strategy team, shares lessons learned and successes thus far, and describe next steps. Presented by: Ron Hickman, Siemens PLM Software Ron Hickman is Director of Learning Media Development for Siemens PLM Software. He has been with Siemens PLM Software (and predecessor companies) for more than 36 years, leading several different teams, including the Americas customer support team and the Teamcenter Program Office. He joined Learning Media Development in February 2011 as senior manager for Teamcenter documentation and courseware, and became director of Learning Media Development in June 2013. When he’s not working, Ron enjoys time with his family, including 5 grandchildren, hiking, and serving in the community.
  • Recorded: March 29, 2016 As we look forward to the 2016 Content Management Strategies/DITA North America conference in April, we devote time to identify industry trends. We ask managers, information architects, writers, training developers, and more how they are addressing the challenges of meeting customer information needs. Dr. JoAnn Hackos, President of Comtech Services and Director of the Center for Information-Development Management (CIDM), and Mark Gross, President of DCL, walk us through the results of the 2016 Trends Survey, a study we have been conducting since 2012. With four years of data, we can trace the changes in how we think about developing and delivering content. Join DCL and Comtech Services as we review the results of the 2016 survey and compare it with past results. Learn how information developers are coping with new customer demands for innovative approaches to development and delivery. Learn what tools teams are using and how they respond to technical innovations. Presented by: JoAnn Hackos, Comtech Services, Inc. and Mark Gross, DCL Dr. JoAnn Hackos is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado, which she founded in 1978. She is Director of the Center for Information-Development Management (CIDM), a membership organization focused on content-management and information-development best practices. Dr. Hackos and colleagues are called upon by corporate executives worldwide to consult on strategies for content management, development and organizational management, product interface design, customer studies, Web and traditional information architecture, and tools and technology selection. Mark Gross, President & CEO — founder of Data Conversion Laboratory, is a recognized authority on XML implementation and document conversion. President and CEO of DCL, Mark also serves as Project Executive, with overall responsibility for resource management and planning. Prior to founding DCL in 1981, Mark was with the consulting practice of Arthur Young & Co. Mark has a BS in Engineering from Columbia University and an MBA from New York University. He has also taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML.
  • Recorded: July 20, 2017
    The OASIS DITA Adoption TC is pleased to announce Stan Doherty’s presentation on Integrating Markdown Into Your DITA 1.3 Pipeline. Stan will provide a step-by-step tutorial on how to supplement an out-of-the-box DITA 1.3 deployment with the software, templates, and processing logic required to author and integrate Markdown-encoded topics alongside your DITA topics and maps. Stan will provide a step-by-step tutorial on how to supplement an out-of-the-box DITA 1.3 deployment with the software, templates, and processing logic required to author and integrate Markdown-encoded topics alongside your DITA topics and maps.

    Presented by Stanley Doherty, Ph.D., HPE SimpliVity (Secretary for the OASIS DITA Adoption Technical Committee)

    Stan Doherty lives in the Boston area and works as a technical publications manager and Agile Product Owner at HPE SimpliVity. He participates as a voting member of the OASIS DITA Technical Committee, serves as secretary for the OASIS DITA Adoption Technical Committee, and supports companies in New England considering DITA. Feel free to contact Stan if you are considering DITA, DITA tools, and DITA-aware CCMSs.
  • Recorded: August 23, 2016 Standards are as old as human societies: their forebears are the coins and weights that were used for trade as far back as the historical record goes. In this presentation, JoAnn Hackos explains how information development managers can adopt standards that are relevant for our world. Know how standards demonstrate that we are part of a worldwide community dedicated to ensuring that we define and adopt recognized best practices. Learn how we can work together globally to ensure that we define and implement best practices to develop information and deliver it effectively. Dr. Hackos explains which standards are available and which are under development. She will help you learn how you can benefit from standards in your company or organization. Presented by: JoAnn Hackos, Comtech Services, Inc. Dr. JoAnn Hackos is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado, which she founded in 1978. She is Director of the Center for Information-Development Management (CIDM), a membership organization focused on content-management and information-development best practices. Dr. Hackos and colleagues are called upon by corporate executives worldwide to consult on strategies for content management, development and organizational management, product interface design, customer studies, Web and traditional information architecture, and tools and technology selection.
  • January 9, 2019 New privacy regulations (EU’s GDPR, US’s Privacy Shield, and others) are introducing a regime of strict consumer protections. Companies will have to comply with: requiring opt-in to data gathering, rather than opt-out; enhanced protection measures; data protection officers; transparency about data breaches; and many others. We will review the constraints imposed by these regulations, what they mean in terms of content delivery platforms, and how enterprises can meet them and compete successfully in lucrative growing markets. Presented by: Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
  • Recorded: September 30, 2015 Ericsson has made many attempts over the years to overhaul its documentation structure. It’s no easy task, though, to come to consensus across such a large and diverse company. Learn how eight development units spread over eight time zones developed a new global information model for a large-scale DITA implementation project. Fiona explains how it began, the challenges met and overcome, and where the project goes next. Presented by: Fiona Hanington, Ericsson Fiona is an information architect at Ericsson. Her main responsibility over the past 18 months has been to lead the development of Ericsson’s global information model for customer documentation, in preparation for a move to DITA and a CCMS. During this process, she learned many things, not the least of which is how to transition from a deep sleep to a cheery “good morning” in 5-seconds flat for regular overseas conference calls. Concurrently, Fiona has been completing her long-awaited MLIS.
  • Recorded: May 11, 2017 Improved efficiency is often considered the primary benefit of content reuse. While reusable content can facilitate increased authoring and translation efficiencies, implementing a component content management system designed around enabling reuse can also significantly improve content quality, which contributes to an exceptional customer experience.
    Learn how Waters Corporation enhances their customer experience by using SDL Knowledge Center to align its processes, drive content reuse, and standardize its information products.

    Presented by Joshua Steen, Waters Corporation

    Joshua Steen is the Process and Technology Manager at Waters Corporation where he oversees the content management technologies, content production policies and processes, and content migration initiatives for the Customer Experience and Knowledge Management department. For over 50 years, Waters has developed innovative analytical science solutions to support customer discoveries, operations, performance, and regulatory compliance. Josh has a Master's degree in Technical and Professional Writing from Northeastern University. Prior to joining Waters five years ago, Josh was the Documentation and Training Development Manager at McKesson Corporation, supporting healthcare management and claims processing software applications.
  • Recorded: August 24, 2017 This is the second webinar from the DITA Adoption Committee, which seeks to educate the global marketplace on the value of DITA for document creation and management. View our extensive set of whitepapers on DITA best practices, and follow us on Twitter: @DITA_Adoption.

    Presented by: Keith Schengili-Roberts, OASIS DITA Adoption Chair / IXIASOFT

    Keith is a DITA Information Architect at IXIASOFT, DITA evangelist and technical writing nerd. Keith is also an award-winning lecturer on Information Architecture at the University of Toronto?s iSchool, and Durham College. He is also an active member of the OASIS DITA Technical Committee, and can often be found presenting at conferences, working with customers, and researching how DITA is being used and sharing those results with the DITA community. Keith's popular industry blog DITAWriter.com has become a focal point on DITA resources and best practices. Connect with Keith on Twitter @KeithIXIASOFT.
  • Recorded: April 13, 2017
    Working with global teams is more than just the mechanics of coordinating different time zones and understanding local holidays. It is about the human aspect of recognizing and understanding a different view point – perspective to help improve your process and communication to complete your work. This presentation will explore how you can understand different cultural viewpoints to improve your communication and improve your work flow. Real life examples, quotes, and examples from experts will be used to aid in the suggestions presented to you.What the Audience will learn:
    • Active listening communication
    • Communication style with a diverse team
    • Sharing and relationship building

    Presented by Leticia Guzzetta, Imagination Technologies

    Leticia Guzzetta has been a Technical Publications manager at Imagination for 3 years. She has 17 years management experience and 30 years tech pubs experience. Leticia has working knowledge and experience on improving publishing processes and content strategies with some expertise in XML, DITA, CMS, CCMS, and FrameMaker. At Imagination Technologies, Leticia manages the MIPS documentation writing projects and team. She works closely with her overseas peers to improve and modernize Imagination’s publishing process. Leticia has a BA and MA in English.
  • September 17, 2019 When your users can’t easily find your information online, they may turn to the competition. When your writers can’t find the content they need, they will recreate it. And, when your organization doesn’t have a common strategy to identifying information across the enterprise you are wasting valuable resources as they search to find needed information. Whether in document properties, a keyword spreadsheet or within your content management systems, metadata is a key to findability. Learn how a metadata strategy adopted by all the content creators can make it easier for everyone inside and outside your organization to find the information they need. Presented by: Todd Burdin is a senior solution architect and strategic business consultant with 25+ years of software development and business consulting expertise, encompassing the entire content development lifecycle. He has extensive experience delivering innovative enterprise solutions for content management, structured authoring, and publishing to a diverse set of industries, including equipment manufacturers, pharmaceuticals, legal mediations, hospitals, and financials. Todd has worked at Oberon Technologies for 6+ years. Previous employers include PTC, Arbortext, Entrusted Solutions, and First Consulting Group.