Past Webinars

  • Recorded: March 29, 2016 As we look forward to the 2016 Content Management Strategies/DITA North America conference in April, we devote time to identify industry trends. We ask managers, information architects, writers, training developers, and more how they are addressing the challenges of meeting customer information needs. Dr. JoAnn Hackos, President of Comtech Services and Director of the Center for Information-Development Management (CIDM), and Mark Gross, President of DCL, walk us through the results of the 2016 Trends Survey, a study we have been conducting since 2012. With four years of data, we can trace the changes in how we think about developing and delivering content. Join DCL and Comtech Services as we review the results of the 2016 survey and compare it with past results. Learn how information developers are coping with new customer demands for innovative approaches to development and delivery. Learn what tools teams are using and how they respond to technical innovations. Presented by: JoAnn Hackos, Comtech Services, Inc. and Mark Gross, DCL Dr. JoAnn Hackos is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado, which she founded in 1978. She is Director of the Center for Information-Development Management (CIDM), a membership organization focused on content-management and information-development best practices. Dr. Hackos and colleagues are called upon by corporate executives worldwide to consult on strategies for content management, development and organizational management, product interface design, customer studies, Web and traditional information architecture, and tools and technology selection. Mark Gross, President & CEO — founder of Data Conversion Laboratory, is a recognized authority on XML implementation and document conversion. President and CEO of DCL, Mark also serves as Project Executive, with overall responsibility for resource management and planning. Prior to founding DCL in 1981, Mark was with the consulting practice of Arthur Young & Co. Mark has a BS in Engineering from Columbia University and an MBA from New York University. He has also taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML.
  • Recorded: December 14, 2016

    In this session, join Dr. JoAnn Hackos, OASIS DITA Technical Committee and ISO standards developer, and Bill Burns Vasont Systems' Applications Engineer, for an understanding of a new way to develop and publish standards. Learn why the status quo (Word docs and other unstructured file submissions) doesn’t work anymore. Understand how structured content and content management can reduce content-development overhead. Learn what tool vendors have been doing to make structured content development and content management less painful. Discover how content can be output to multiple devices in multiple formats without extra effort.

    Presented by: JoAnn Hackos Comtech Services and Bill Burns, Vasont Systems

  • Say Yes

    $0.00
    Recorded: January 30, 2018 Borrowing the title of Fisher and Ury’s popular work, this session suggests strategies and invites conversation around the challenge of negotiating with your business partners—no matter who they are in your organization. In today’s environment, our technical content organizations are continually asked to support additional services with fewer team members. But doing more with less simply isn’t always possible. Informing a business partner that you cannot support a request can spark a fraught conversation, but adding more to your plate might risk sending your team into overload. Even asking for trust in your decisions as the authority in your area can be tough. Yet these conversations don’t have to become uncomfortable, and can instead provide an opportunity for dialog leading to mutual gains. You can get what your team needs, draw boundaries, and inspire confidence at the same time. Within the context of technical content’s organizational position and business value, this session will cover core negotiation strategies that achieve win-win outcomes and how to avoid zero-sum exchanges. Since relationships are key, we’ll discuss how to identify allies and when to call on them. Finally, we’ll address the inevitable question of data—seemingly irrefutable information that can turn opinion into hard fact. Presented by: Jill Orofino, DellEMC California born and raised, Jill attended UCLA where she received her B.A. in English, and then pursued graduate studies at Boston University. Jill went on to teach at BU for seven years before moving into high tech. Technical content development, research and writing made up the most of Jill’s teaching experience. Jill loves to learn new things and help others reach their goals. Five years into her career in technical content, Jill assumed leadership of a technical writing team at a Boston start-up called Acme Packet. Management was another natural extension of teaching, championing staff members and motivating them. Jill started at EMC (now Dell EMC) about five years ago, bringing with her a focus on customer experience and a drive for simplicity. Jill led the global technical content teams that support core storage for four years before taking a role in Product Marketing. Jill is now exploring a new part of the content ecosystem and its relationship to the unified customer experience.
  • October 3, 2018 Analysts predict that chatbots will overtake websites and apps as your customers’ preferred interface in the near future. How do you get past the exciting, carefully staged demo presentation into the world of real-life customers? Demos are brief and can be successful with only a few lines of conversation, guided by some simple rules. This is how almost all chatbots work today. But tech content is textual and not rule-based. In fact, it is impossible to revamp the many thousands of pieces of content written for human readers into a formal rules-based system. The problem is how to connect the textual content, in any format or structure, with the inner processes of the bot. One way or another we are going to be having verbal conversations with our devices. We will review the various approaches and what the maturity of this technology allows. Presented by: Fabrice Lacroix is the founder of Fluid Topics, the company that puts enterprise content to work. A serial entrepreneur, he has been working for 25 years on the development of solutions that help customers make the most of their content and enhance their operating efficiency
  • Recorded: September 30, 2015 Ericsson has made many attempts over the years to overhaul its documentation structure. It’s no easy task, though, to come to consensus across such a large and diverse company. Learn how eight development units spread over eight time zones developed a new global information model for a large-scale DITA implementation project. Fiona explains how it began, the challenges met and overcome, and where the project goes next. Presented by: Fiona Hanington, Ericsson Fiona is an information architect at Ericsson. Her main responsibility over the past 18 months has been to lead the development of Ericsson’s global information model for customer documentation, in preparation for a move to DITA and a CCMS. During this process, she learned many things, not the least of which is how to transition from a deep sleep to a cheery “good morning” in 5-seconds flat for regular overseas conference calls. Concurrently, Fiona has been completing her long-awaited MLIS.
  • Recorded: February 17, 2016 As software has moved to the cloud and evolved into Software as a Service, there’s been an increasing need for software documentation to evolve as well. Documentation processes and project management methodologies that relied on long release cycles don’t work in the more agile world of continuous software updates. While working through this evolution, the Microsoft Dynamics AX Content Publishing team was hit with a massive layoff, reducing a team of 40 people to a team of 10. Suddenly, the idea of reinventing how we worked and how we delivered content in a more agile way took on a much more extreme meaning. Over the past year, we’ve worked through a true reinvention. We developed a model where the role of the writer has changed to the role of Content Strategist, the role of the manager has changed to one of empowering the team rather than trying to solve the team’s problems, the role of creating content has moved to a variety of subject matter experts, and the role of ensuring content quality has been distributed across teams who work most closely with customers. We’ve learned a great deal through this reinvention, and this talk shares the highlights of what we’ve learned. This talk looks at how the Microsoft Dynamics AX Content Publishing team reinvented their roles, authoring tools, and content creation and publishing processes in an environment where staffing levels are so low that writers can no longer write. You’ll learn about this team’s experience in moving away from traditional content publishing practices and instead, collaborating with other subject matter experts in planning content, identifying appropriate authors, incenting subject matter experts to create the content, and leveraging teams outside of Content Publishing to ensure content quality. The talk covers aspects of change management, influencing without authority, collaboration, partnering, creative problem solving, and teamwork. Presented by Ann Beebe, Microsoft Dynamics AX Ann Beebe has been leading content publishing teams at Microsoft for 18 years. She’s managed the documentation teams for Microsoft SQL Server, Microsoft Business Framework, Visual Studio, Home and Small Business Server, and is currently leading the documentation teams for Microsoft Dynamics’ AX and GP products. Prior to joining Microsoft, Ann managed documentation, training, and corporate communications for Barfield, Cauthen & Associates in Atlanta, and managed documentation and usability teams for Sales Technologies, Inc. in Atlanta.
  • Recorded: February 25, 2016 A content strategy may fall short in delivering on expectations for many reasons – among them failure to send a consistent message about what you expect content developers to do with the strategy, and failure to guide developers as they implement the strategy in their content. Until recently, our practice was to develop a strategy, present it to the team, and leave it to managers and developers to decide how to implement the strategy in their content. This approach produced inconsistent implementation of the strategy, resulting in a lot of content that seemed to have been developed by different organizations. Ron explains how Siemens PLM implemented the content strategy team, shares lessons learned and successes thus far, and describe next steps. Presented by: Ron Hickman, Siemens PLM Software Ron Hickman is Director of Learning Media Development for Siemens PLM Software. He has been with Siemens PLM Software (and predecessor companies) for more than 36 years, leading several different teams, including the Americas customer support team and the Teamcenter Program Office. He joined Learning Media Development in February 2011 as senior manager for Teamcenter documentation and courseware, and became director of Learning Media Development in June 2013. When he’s not working, Ron enjoys time with his family, including 5 grandchildren, hiking, and serving in the community.
  • Recorded on December 14, 2016 ago. Marketing and Technical Publications teams often develop content in different tools and store content in separate content management systems, which makes it extremely difficult to share content and deliver a unified and consistent customer experience. Gone are the days when you had the luxury of getting phone calls from confused customers. Today, consumers would much rather tap or swipe their way to your competitor. To address this problem, Adobe has created an end-to-end solution for DITA authoring, publishing, and component content management based on Adobe Experience Manager. This integrated solution speeds up the delivery of technical content on the market-leading platform that has helped marketers deliver compelling digital experiences. Join Stefan Gentz, Product Evangelist, and Dustin Vaughn, Solutions Consulting Manager at Adobe as they discuss and demonstrate this DITA CCMS and how to integrate technical and marketing content. Presented by: Stefan Gentz and Dustin Vaughn, Adobe Dustin Vaughn is a Solutions Consulting Manager at Adobe who manages a team of experts in Adobe's Technical Communication and eLearning products. Dustin has over 10 years of industry experience and has served as a panelist, speaker, and Adobe representative at various conferences. He designs, develops, and hosts technical, solution-oriented demonstrations for strategic global customers. As the Global Evangelist for Technical Communication at Adobe, Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe TCS tools. Stefan is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert and Six Sigma Champion. Stefan is a popular keynote speaker and moderator at conferences such as tekom, tcworld, Information Energy, Intelligent Content Conference, Congility, LocWorld, TCUK, STC, GALA, ELIA, TTT, Translation Forum Russia and many other. He is also a member of the Conference Advisory Board of the world’s biggest TechComm event, the tekom / tcworld Conferences, and an Ambassador for the Globalization and Localization Association. He is also an active social networker on Facebook, Twitter, and LinkedIn.
  • Recorded: April 13, 2017
    Working with global teams is more than just the mechanics of coordinating different time zones and understanding local holidays. It is about the human aspect of recognizing and understanding a different view point – perspective to help improve your process and communication to complete your work. This presentation will explore how you can understand different cultural viewpoints to improve your communication and improve your work flow. Real life examples, quotes, and examples from experts will be used to aid in the suggestions presented to you.What the Audience will learn:
    • Active listening communication
    • Communication style with a diverse team
    • Sharing and relationship building

    Presented by Leticia Guzzetta, Imagination Technologies

    Leticia Guzzetta has been a Technical Publications manager at Imagination for 3 years. She has 17 years management experience and 30 years tech pubs experience. Leticia has working knowledge and experience on improving publishing processes and content strategies with some expertise in XML, DITA, CMS, CCMS, and FrameMaker. At Imagination Technologies, Leticia manages the MIPS documentation writing projects and team. She works closely with her overseas peers to improve and modernize Imagination’s publishing process. Leticia has a BA and MA in English.
  • Recorded: October 29, 2015 Were you taught how to write a classical five-paragraph essay in elementary school? Did you ever learn about beginning paragraphs with topic sentences? Do you know that legal documents like contracts have standard sections in a standard order? Do you think action steps should be in the order they are performed? If none of these structures are new to you, you already know something about structured writing. Yet, the thought of moving to writing with a consistent, prescribed, and semantic structure often strikes fear into the hearts of technical writers and subject-matter experts alike. In this webinar, learn why structured authoring is essential to clear and consistent communication. Consider why using a semantic structure enhances the quality of your writing while also making it available for repurposing and retrieval. Rather than considering structure something to avoid, think of it as something to embrace to make your writing more understandable for your readers. And, consider ways to help those who resist a move to structure to understand its benefits by providing them with a supportive authoring environment. Presented by: JoAnn Hackos, Comtech Services Dr. JoAnn Hackos is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado, which she founded in 1978. She is Director of the Center for Information-Development Management (CIDM), a membership organization focused on content-management and information-development best practices. Dr. Hackos and colleagues are called upon by corporate executives worldwide to consult on strategies for content management, development and organizational management, product interface design, customer studies, Web and traditional information architecture, and tools and technology selection.
  • Recorded: May 10, 2016 In the age of IoT, connected devices have opened up a whole new way of supporting your customer. Learn how you can leverage real-time device information to provide your customers with an immediate diagnosis and troubleshooting walkthroughs before they even notice the problem. In this session you will learn:
    • How to create adaptive decision workflows as part of your documentation
    • How to trigger the right workflow at the right time based on device information
    • How to serve the workflow to customers through your web or mobile application
    Presenter: Hannan Saltzman, Zoomin Hannan Saltzman is the Vice President of Product Management at Suite Solutions. For the last 15 years, Hannan has served in senior R&D and product positions, focused on helping organizations extract critical business insights from their information assets using smart analytics. At Suite Solutions, Hannan and his team develop innovative products that help organizations reduce customer effort by providing personalized and consistent product information across customer touchpoints.
  • Recorded: April 5, 2017 Historically, technical content has been written for humans. But with the rise of artificial intelligence, machines will consume this content to solve problems automatically or help solve problems. This means that machines need to leverage the content in the easiest, most unambiguous possible way. Structured content authoring has been created to optimize the writing process (minimize cost and increase reuse). This way of writing has a lot of impact on what algorithms and content can do with it. Through a set of examples, we will review the benefits and limits of structured content, and how structured content impacts what modern tools and algorithms can do. Presented by: Fabrice Lacroix, Antidot Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
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