Past Webinars

  • Date: September 19 at 9am PT | 12:00pm ET | 5:00pm BST
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      Analysts predict that chatbots will overtake websites and apps as your customers’ preferred interface in the near future. How do you get past the exciting, carefully staged demo presentation into the world of real-life customers? Demos are brief and can be successful with only a few lines of conversation, guided by some simple rules. This is how almost all chatbots work today. But tech content is textual and not rule-based. In fact, it is impossible to revamp the many thousands of pieces of content written for human readers into a formal rules-based system. The problem is how to connect the textual content, in any format or structure, with the inner processes of the bot. One way or another we are going to be having verbal conversations with our devices. We will review the various approaches and what the maturity of this technology allows. Presented by: Fabrice Lacroix is the founder of Fluid Topics, the company that puts enterprise content to work. A serial entrepreneur, he has been working for 25 years on the development of solutions that help customers make the most of their content and enhance their operating efficiency
  • August 7, 2018 It's not the same old "here is how to get a CCMS" session you may have heard about or attended before. During this webinar we provide a brief CCMS primer, then dive into core steps to choose a CCMS, and explore a case study of a client who migrated 2 years ago. We explore their drivers for a CCMS, the numbers that make them tick, and where they are two years later. Real data, real history, real ideas. Presented by: Bernard Aschwanden has excelled in technical communication as a trainer, courseware developer, team leader, manager, and business owner. A Past President of the STC and the founder of Publishing Smarter, Bernard works with organizations to create, manage, and distribute content based on technical communication best practices. He guides companies on how to make the business case that content is the most crucial business asset.
  • August 14, 2018 "People buy experiences, not products," said Shantanu Narayen, Adobe's CEO, recently at the Adobe Summit 2018. Almost every company has recognized that it is in the customer-experience business. Understanding the customer journey and the brand interactions across channels and platforms and their impact on the customer experience is crucial for creating a unified CX strategy. But it's a complex system coming with a lot of challenges: Multiple brand touchpoints have a cumulative impact on the customer experience, inconsistent content experiences throughout the customer journey create a fuzzy brand experience, Marketing and Technical Communication "Content Silos," and a cluttered IT landscape create disconnected "content worlds" in both voice and tone, visual consistency and unified accessibility. Join this webinar to get insights into the world of Customer Experience Strategy and how to blend Technical Communication seamlessly into the digital experience of the customers. Presented by: Stefan Gentz, Adobe As the Global Evangelist for Technical Communication at Adobe, Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe TCS tools. Stefan is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert and Six Sigma Champion. Stefan is a popular keynote speaker and moderator at conferences such as tekom, tcworld, Information Energy, Intelligent Content Conference, Congility, LocWorld, TCUK, STC, GALA, ELIA, TTT, Translation Forum Russia and many other. He is also a member of the Conference Advisory Board of the world’s biggest TechComm event, the tekom / tcworld Conferences, and an Ambassador for the Globalization and Localization Association. He is also an active social networker on Facebook, Twitter, and LinkedIn.
  • April 5, 2018 Content can be created and managed in primarily two different ways – structured, following an XML-based information model or unstructured, without any specific information model. Over the last few years, we have seen a surge in companies (more so in a few particular industries) evaluating or migrating to structured content. • What is the current state of these companies and/or the industries? Did these companies migrate successfully? • Which specific information model did most of these companies choose? Why did they choose what they did? Adobe recently surveyed a diverse group of 2000+ content professionals across 30+ countries to better understand their preferences, usage, and practices around structured content. The results revealed interesting trends in the areas of adoption of structured authoring, structured content management, the journey towards chatbots, and collaboration use cases, to name a few. Join Adobe Tech Comm Evangelist, Stefan Gentz, as he shares the latest insights in structured content management based on the findings from Adobe’s 2017 – 2018 Tech Comm Survey. Presented by: Stefan Gentz, Adobe As the Global Evangelist for Technical Communication at Adobe, Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe TCS tools. Stefan is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert and Six Sigma Champion. Stefan is a popular keynote speaker and moderator at conferences such as tekom, tcworld, Information Energy, Intelligent Content Conference, Congility, LocWorld, TCUK, STC, GALA, ELIA, TTT, Translation Forum Russia and many other. He is also a member of the Conference Advisory Board of the world’s biggest TechComm event, the tekom / tcworld Conferences, and an Ambassador for the Globalization and Localization Association. He is also an active social networker on Facebook, Twitter, and LinkedIn.
  • Recorded: March 28, 2018 As we look forward to the 2018 Content Management Strategies/DITA North America conference in April, we devote time to identify industry trends. We asked managers, information architects, writers, training developers, and more how they are addressing the challenges of meeting customer information needs. Dawn Stevens, President of Comtech Services and Mark Gross, President, DCL will walk us through the results of the 2018 Trends Survey, a study we have been conducting since 2012. With five years of data, we can trace the changes in how we think about developing and delivering content. Join DCL and Comtech Services as we review the results of the 2018 survey and compare it with past results. Learn how information developers are coping with new customer demands for innovative approaches to development and delivery. Learn what tools teams are using and how they respond to technical innovations. Presented by: Dawn Stevens, Comtech Services and Mark Gross, Data Conversion Laboratory Dawn Stevens is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado. She is also Director of the Center for Information-Development Management, a membership organization focused on content-management and information-development best practices. With over 25 years of experience, including 15 years at Comtech, Dawn has practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. With both engineering and technical communication degrees, Dawn combines a solid technical foundation with strong writing and design skills to identify and remove the challenges her clients face in producing usable, technical information and training. Mark Gross, President, Data Conversion Laboratory, is a recognized authority on XML implementation and document conversion. Mark also serves as Project Executive, with overall responsibility for resource management and planning. Prior to joining DCL in 1981, Mark was with the consulting practice of Arthur Young & Co. Mark has a BS in Engineering from Columbia University and an MBA from New York University. He has also taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML.
  • Recorded: March 15, 2018 The OASIS DITA Adoption TC is pleased to announce Keith Schengili-Roberts presentation on DITA Worst Practices. While people are interested in hearing about successes, we can actually learn more from failure. Not only do we discover what not to do, but also how to avoid the circumstances that led to it. DITA Adoption Chairperson Keith Schengili-Roberts has seen a lot of good and bad things happen to DITA implementations over the years, and part of his job is to investigate what works, what doesn’t, and why. This presentation is designed as an instructive and humorous lesson on what *not* to do when implementing DITA within a documentation team. From constraints that went too far, management decisions that went awry to quixotic tool decisions, Keith will cover DITA tales that are both funny and horrifying. Listen to his best (worst) DITA practices! Presented by: The OASIS DITA Adoption Technical Committee Keith Schengili-Roberts, OASIS DITA Adoption Committee Chairperson / IXIASOFT Keith is a DITA Specialist at IXIASOFT, DITA evangelist and technical writing nerd. Keith is also an award-winning lecturer on Information Architecture at the University of Toronto's iSchool, and Durham College. He is also an active member of the OASIS DITA Technical Committee, and can often be found presenting at conferences, working with customers, and researching how DITA is being used and sharing those results with the DITA community. Keith's popular industry blog DITAWriter.com has become a focal point on DITA resources and best practices. Connect with Keith on Twitter @KeithIXIASOFT.
  • Recorded: February 27, 2018 Join us to learn how companies are using Darwin Information Typing Architecture (DITA) as the single source to power their learning content, including leveraging learning objectives to drive personalized learning. Dawn Stevens, President of Comtech Services, and Amber Swope, President of DITA Strategies, are co-chairs of the Learning & Training OASIS subcommittee and will explain how DITA can provide the structured foundation for your learning initiatives. Presented by: Dawn Stevens, Comtech Services and Amber Swope, DITA Strategies Dawn Stevens is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado. She is also Director of the Center for Information-Development Management, a membership organization focused on content-management and information-development best practices. With over 25 years of experience, including 15 years at Comtech, Dawn has practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. With both engineering and technical communication degrees, Dawn combines a solid technical foundation with strong writing and design skills to identify and remove the challenges her clients face in producing usable, technical information and training. Amber Swope is an internationally recognized expert on the Darwin Information Typing Architecture (DITA) who specializes in helping teams develop their information architecture and implement DITA. With over 20 years of experience in the information development field and 12 years of DITA expertise, Amber helps teams design and optimize their environments to improve efficiency and reduce costs. When she’s not busy helping to change the world with XML, she can be found playing soccer, walking her puppsters, and enjoying Portland, OR.
  • Recorded: February 26, 2018 Although you don’t need DITA to write according to minimalism principles and you can certainly take a non-minimal approach when writing in DITA, the two go together like chocolate and peanut butter. In this presentation, Dawn explores the relationship between DITA, minimalism, and other technical communication best practices, demonstrating how each aligns with and complements the other. She provides guidance for forming your DITA information model and authoring guidelines to reflect writing best practices while maximizing the benefits DITA offers. Presented by: Dawn Stevens, Comtech Services at LearningDITA Live 2018 Dawn Stevens is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado. She is also Director of the Center for Information-Development Management, a membership organization focused on content-management and information-development best practices. With over 25 years of experience, including 15 years at Comtech, Dawn has practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. With both engineering and technical communication degrees, Dawn combines a solid technical foundation with strong writing and design skills to identify and remove the challenges her clients face in producing usable, technical information and training.
  • The CIDM invites you to take advantage of the wealth of industry-related information you’ll find in the Best Practices newsletter. This bimonthly publication, directed by Dawn Stevens, is written by publications managers for publications managers. Following the trends of the industry, the Best Practices newsletter is only available electronically. Please note that by subscribing to CIDM's Best Practices Newsletter, you are opting-in to our publications channel which includes the monthly eNews and also the bi-weekly CIDM Matters via email.
  • Say Yes

    $0.00
    Recorded: January 30, 2018 Borrowing the title of Fisher and Ury’s popular work, this session suggests strategies and invites conversation around the challenge of negotiating with your business partners—no matter who they are in your organization. In today’s environment, our technical content organizations are continually asked to support additional services with fewer team members. But doing more with less simply isn’t always possible. Informing a business partner that you cannot support a request can spark a fraught conversation, but adding more to your plate might risk sending your team into overload. Even asking for trust in your decisions as the authority in your area can be tough. Yet these conversations don’t have to become uncomfortable, and can instead provide an opportunity for dialog leading to mutual gains. You can get what your team needs, draw boundaries, and inspire confidence at the same time. Within the context of technical content’s organizational position and business value, this session will cover core negotiation strategies that achieve win-win outcomes and how to avoid zero-sum exchanges. Since relationships are key, we’ll discuss how to identify allies and when to call on them. Finally, we’ll address the inevitable question of data—seemingly irrefutable information that can turn opinion into hard fact. Presented by: Jill Orofino, DellEMC California born and raised, Jill attended UCLA where she received her B.A. in English, and then pursued graduate studies at Boston University. Jill went on to teach at BU for seven years before moving into high tech. Technical content development, research and writing made up the most of Jill’s teaching experience. Jill loves to learn new things and help others reach their goals. Five years into her career in technical content, Jill assumed leadership of a technical writing team at a Boston start-up called Acme Packet. Management was another natural extension of teaching, championing staff members and motivating them. Jill started at EMC (now Dell EMC) about five years ago, bringing with her a focus on customer experience and a drive for simplicity. Jill led the global technical content teams that support core storage for four years before taking a role in Product Marketing. Jill is now exploring a new part of the content ecosystem and its relationship to the unified customer experience.
  • Recorded: January 18, 2018 The experts will discuss the evidence of trends for more SME-authored content, and investigate the forces driving the trend. They will also share good practices for safeguarding quality content and efficient production when more and more documentation is written by people outside of the information development team. They will also discuss potential benefits to using more SMEs, and raise some questions around the real cost of using SMEs to author content. What does it mean for the tech writing profession if “anyone can write technical documentation”? If you feel as though you have to fight to have information development specialists write your content, come and hear how others are experiencing changing patterns of content development. Share good practice regarding handling SME-authored content as we look for ways to build collaboration without sacrificing standards and efficiencies. Discuss how to leverage your Information Developer experience and skills when folks from other teams are writing content, and brainstorm with the panel the new skill sets we must nurture to be successful in a collaborative environment. Presented by: Sharon Figueira, Toni Mantych and Joe Pennachio Sharon Figueira has eighteen years’ experience as a technical communicator. For the past few years, the main focus of my career has been DITA XML, content management, and migrating content into DITA and a CCMS. My team won the RFQ to migrate Ericsson’s content to a DITA XML/CCMS solution. Since then, we have migrated thousands of pages of content, performing pre-migration analysis, restructuring content, maximizing reuse, and producing variant output. Sharon recently joined IXIASOFT, a leader in the content management software industry. Toni Mantych describes her professional purpose and passion as “Solving client problems with content, and content problems with technology.” She is currently Director of Information Experience at ServiceNow. She has taught numerous courses in the graduate Technical and Professional Communications program as Portland State University and speaks regularly at content industry conferences. Joe Pennachio is a skilled professional with experience building and directing technical teams globally. Significant strategic and operational experience with a strong bias towards executing organization-wide transformation, achieving increased efficiency, and reducing cost. Proven ability for identifying and analyzing critical customer and business needs and implementing change. Joe joined QUALCOMM in January of 2016 as a Senior Director of Technical Communications.
  • Recorded: September 21, 2017 User guides, technical and reference manuals, installation and maintenance manuals aren’t merely the documentation of your products—they are also tools for winning business, increasing customer satisfaction and building loyalty. By understanding how your product documentation is consumed, you can transform operations and improve your product adoption. To gain this insight, you need to change the way you track and mine the behavior of users when they search, read and interact with your technical content. By combining the latest delivery, text-mining and analytics technologies, you will transform tech content into a sensor and its delivery into a data generator, unleashing a tremendous potential of information innovation.

    Presented by: Fabrice Lacroix, Antidot

    Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
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