Past Webinars

  • Recorded on June 7, 2023 
    What’s Next: Social and Semantic Technical Documentation In most respects, today’s technical documentation works like the good old Web 1.0: one-way publishing of static textual content, written by humans to be read by humans. But in the last 20 years, the Web has experienced two major revolutions, social and semantic, that led to the outstanding developments of Web 2.0 and Web 3.0. Will technical documentation go the same way? Join Fabrice Lacroix, serial entrepreneur, technology pioneer, and founder of Fluid Topics as he explores the principles that transformed the Web, finds out how these concepts can be applied to technical documentation, and get an insight into Tech Doc 2.0 and Tech Doc 3.0. Presented by Fabrice Lacroix, CEO of Fluid Topics  Headshot of smiling man Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.
  • March 6, 2019 In a world where Google sets the gold standard for providing relevant search results, how can technical documentation teams create findability that is always spot-on for every single reader? Relevance of search is determined by a combination of content metadata, contextual knowledge about the user, and the search query itself. The challenge therefore resides in collecting and analyzing these elements, and applying them systematically to every search query to create truly personalized search results. Presented by: Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
  • Recorded on September 8, 2022
    colorful box next the words Kaleidoscope - Taking your content global

    Does this sound familiar: there is so much data in your organization, and it is not always clear which sources are up to date and really relevant to business decisions? Terminology can act as the single source of truth, breaking up data silos and providing the same information to every employee. But in order to achieve that, terminology needs to get close to the users and find its way into their systems.

    We share how

    • to implement the "single source of truth” in terminology work
    • to connect your systems, e.g., ERP, CMS, PIM, CAT tools, etc.,
    • to distribute the information
    • to make this information usable for all

    Join us for a tour that starts with your relevant data sources and ends with a clear and concise terminology process as a way of making sense and use of this data.

    Presented by Christian Lang Christian Lang, Technical Consultant, has a wide range of experience and interests in the language field, proven by his degree in Japanese studies and translation. He first became involved with terminology management as a freelance translator for the European Patent Office. Since then, it has become one of his hobbies, as has research in the field of NLP on topics such as machine translation, automatic term extraction, and concept maps.
  • Recorded: April 27, 2022
    colorful box next the words Kaleidoscope - Taking your content global Presented by Klaus Fleischmann OK, so we have all understood that terminology is important for content, AI, search engines, consistent naming, etc. But what do you need to do
    1. to launch a professional and scalable terminology process,
    2. to convince your boss and your peers that your company needs it and
    3. to get this off the ground quickly and efficiently with the help of modern terminology software?
    Join us to find out the best strategies for launching a terminology project in your business! Presented by: Klaus Fleischmann studied translation and IT in Vienna, holds an MA in Conference Interpreting from Monterey, California, and a MAS in Technical Communication from Krems, Austria. In 1996, he founded Austria-based Kaleidoscope, a company implementing content, translation, and terminology management processes for internationally active companies. Kaleidoscope develops online collaboration software for enterprise-level terminology workflow, translator query management, in-country review etc., making the translation quality process comprehensible and strategically manageable. In 2007, he became CEO of Austria´s leading LSP, Eurocom Translation Services. Always active in the industry, Klaus got voted into the Gala Board of Directors in 2015 and 2017.
  • Recorded: June 9, 2022
        colorful box next the words Kaleidoscope - Taking your content global Terminology only works effectively if the organization manages to agree on consistent concepts and terms. But to achieve a company-wide understanding and agreement a well thought out process and regular interaction are needed. While some organizations prefer a systematic process, others react to ad hoc requests, some are happy with a combination of both. Therefore, we
    • look at the advantages and disadvantages of both approaches and
    • share how to set them up in practice
    Join us to find out which approach is most suitable for you and your organization, and how you set up a successful process that works for all stakeholders. Presented by Christian Lang Christian Lang, Technical Consultant, has a wide range of experience and interests in the language field, proven by his degree in Japanese studies and translation. He first became involved with terminology management as a freelance translator for the European Patent Office. Since then, it has become one of his hobbies, as has research in the field of NLP on topics such as machine translation, automatic term extraction, and concept maps.
  • Recorded on December 7, 2023 
    colorful box next the words Kaleidoscope - Taking your content global

    Communication can be tricky as meaning and understanding can get lost easily. The nuances of our languages with their different meanings and overlapping concepts are only one source for failed communication. On a business level, things get even more complicated when different business units or content providers are not consistent in their usage of words. In the days of “King Content” this can be detrimental to your business success.

    • But how do you find out which terms are used in various parts of your organization?
    • How can you gather and harmonize them?
    • How can you get everybody's input on the suggestions you make as a terminologist?
    • And how can you make sure you have a functioning feedback loop to maintain consistently high termbase quality?

    Find out more in our webinar where we present procedural and technological solutions with our Content Quality Platform Kalcium.

      Presented by Klaus Fleischmann, Kaleidoscope headshot of smiling man with short dark hair

    Klaus Fleischmann studied translation and IT in Vienna, holds an MA in Conference Interpreting from Monterey, California, and a MAS in Technical Communication from Krems, Austria. In 1996, he founded Austria-based Kaleidoscope, a company implementing content, translation, and terminology management processes for internationally active companies. Kaleidoscope develops online collaboration software for enterprise-level terminology workflow, translator query management, in-country review etc., making the translation quality process comprehensible and strategically manageable. In 2007, he became CEO of Austria's leading LSP, Eurocom Translation Services. Always active in the industry, Klaus was voted into the Gala Board of Directors in 2015 and 2017.

  • Date: June 12, 2019 Abstract: Ever since DITA was first used, the greatest obstacle to adoption has been usability. Whilst technical authors have been prepared to learn the intricacies of DITA, others in the content creation lifecycle have been more obstinate. Bluestream together with Simply XML will show how the extensible XDocs CCMS can be integrated with clear browser and desktop authoring environments to allow subject matter experts to create and collaborate on content without ever having to see a tag. Presented by: Rik Page is Sales and Marketing Director at Bluestream Software and has been working with both component content and document management solutions since 2001. During this time he has worked with custom DTDs and Schemas, S1000D, iSpec2200 and DITA. His experience covers a wide range of industries including education, banking and finance, manufacturing and healthcare. A keen advocate of technology and innovation Rik has taken part in multiple consultancy projects and helped formulate solutions all over the world. Over more than two decades, Doug Gorman commercialized the structured writing methodology known as Information Mapping. In the process he realized that XML(DITA) could be used beyond Technical Publication Departments to modernize the enterprise content supply chain. The authoring and repository tools, however, would need to be easy to use. XML would need to be utilized but hidden “under the covers.” Simply XML’s authoring tool, Content Mapper, is a Word Plug-in where the author sees a Word User Interface and the CMS uses DITA XML. Content Mapper is designed for organizations that understand the value of XML as the content architecture, but with many of the 1 Billion plus non-technical authors who use MS Word on a PC. Content Mapper is integrated with Bluestream’s XDocs CCMS to help organizations achieve better content for readers with the important efficiencies of content reuse, single source publishing, and other process improvements.
  • September 9, 2020 This is a presentation that provides an intersection between content and design. It is a high-level practical guide to analyzing your content, deciding what you want to do with it, developing style naming conventions, and developing editorial style guides, design style guides, and style templates. Once you get to that stage, you can then consider how content management systems, automation, and xml might fit into your publishing processes. Presented by: Marie Gollentz is a Senior Solutions Consultant focusing on the European market. Prior to joining Typefi, she held a number of positions in the publishing industry in London, including at the publisher of Research Fortnight and the London School of Business and Finance. Marie holds a Masters degree in European Political Sciences from the Autonomous University of Barcelona and a Bachelor’s degree in Political Sciences from Sciences Po Strasbourg. She is trilingual in English, French and Spanish.
  • Recorded on June 15, 2022
    The Future of Documents is shaped by a fundamental change in how information is exchanged. This future sees a shift from traditional 'e-paper', formatted and optimized for reading by humans, towards semantically tagged information - exchanged in an open digital format. In this talk, we will share examples from industries that have a history in structured content - such as publishing and technical documentation - as well as from industries that are ‘newer to the game’, such as pharma and financial services.
    • The Future of documents, - structured content and semantics from niche to mainstream
    • Define Structured Content. What is it, and why is it so fundamentally different from formatted documents?
    • What drives organizations to move from traditional authoring towards structured content authoring
    • How can industries learn from each other? – Discussing benefits and features.
      • Content automation
      • Documents as data
      • Component based authoring
      • Future of documents
    Presented by Jan Benedictus Headshot of a smiling man with short hair in collard shirt Jan Benedictus is Founder and Managing Director of Fonto. His experience goes back to the late 1990's when he started working in the field of online and digital publishing. In 2014, he started Fonto - with the mission to make structured content authoring available for everyone. Fonto, now part of RWS, is the leading provider of user-friendly tools for structured content creation, editing and review. Jan is a regular speaker on the subject of The Future of Documents; sharing Fonto's experiences and insights from working with structured content in various industries.
  • February 12, 2020 Products are sold into markets that cross both country and language boundaries, so product documentation must be localized. Localizing documentation is made easier with DITA, a capable Component Content Management System (CCMS), and a Translation Management System (TMS). Even with these systems in place, you must always consider best practices and pitfalls. Jim will begin with an overview of the localization process, of how content flows across systems and organizations. In this context, we will discuss techniques and also wins and pitfalls in automating and streamlining the localization process. In this session, attendees will learn:
    • About the localization process-what are the various roles and how does content flow
    • About use cases and constraints-what is incremental localization and what is the relationship of localization to the product release lifecycle
    • About release management and localization-what role can branching play in localization
    • About localization tools-how do CCMS, TMS, and LSP relate in the localization process
    • About recent developments in automation-how can the localization process be accelerated through automation and what are the wins and pitfalls of automation
    Presented by: Jim Tivy is CTO at Bluestream and a product architect of the XDocs CCMS. Jim has been designing software technology in the area of XML content for twenty years. In 1999, he designed the first commercial XML database called XStreamDb and was a member of the W3C XQuery working group during that time. In 2005, Jim became involved with DITA as Bluestream added support for DITA to the XDocs CCMS. Since then, Jim has taken a lead role on further features of the XDocs CCMS and participates as a member of the OASIS DITA Technical Committee.
  • June 3, 2020 In these difficult times, it’s absolutely critical to demonstrate your value to your organization. As a technical communicator, your mission is to make sure you’re getting the right information to the right people. Part of the solution is to find the right tools – but they will only take you so far. Good content is crucial. You must write content in a way that best suits your audience and best matches their search patterns, so they can organically surface the information they need. Join Lawrence Orin, Product Evangelist and Customer Implementation Expert at Zoomin, as he takes an intriguing look at content strategy, and reveals a down-to-earth, practical approach that will ensure your writing is making a visible impact on your company. In it this webinar, you’ll learn:
    • Practical steps to improving your writing skills
    • Best practices for structuring content
    • How to tailor your writing to your audience
    Presented by: Lawrence Orin is Product Evangelist and Customer Implementation Expert at Zoomin, where he leverages his experience as a past customer to help new customers with their implementation and content strategy. He previously led documentation teams at Radvision and Riverbed, as well as other teams in technical support and customer services. He holds a B.Sc. in Computer Science with Cognitive Science from University College London.
  • Recorded on: August 9, 2023   
        Authors, particularly non-technical ones, prefer to work in the familiar environment of MS Office. Office, which has been the de-facto standard for creating hand-edited documents for about three decades now, is a useful tool; however, using the output in any kind of standard environment can be tricky.  Converting from Office to PDF is a common function of many applications but there are some aspects to the conversion process which you may not have considered.  I will be discussing the pros and cons of various Office conversion processes and going over several use cases for using dedicated conversion software.

    Presented by Alex Critchfield

    B&W headshot of man with beard.

    Alex Critchfield is the Support Manager at Antenna House and has been working with automated publishing systems for over two decades.
  • August 28, 2019 Looking for a single piece of content on a web site is often compared to digging in a giant bucket of LEGOs for a single unique piece – an often frustrating and futile endeavor. If those LEGOs are sorted by certain distinguishing attributes, such as color and size, the odds of finding a particular piece increase dramatically. As a result, companies often take a “LEGO-block” approach to their information taxonomies. However, the sorting of LEGO blocks is child’s play, compared to the intricacies of sorting technical content – the distinctions are not always as visible as color or size, and attributes that are that obvious may not be very useful in a search. Nevertheless, there are lessons we can learn from the “LEGO-block” approach. In this session, Dawn draws parallels between sorting LEGOs and sorting technical content, and provides suggestions for going deeper when the Lego model falls short. Presented by: Dawn Stevens is the President, and owner of Comtech Services and the Director of the Center for Information-Development Management. With over 25 years of experience, including 15 years at Comtech, Dawn has practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. With both engineering and technical communication degrees, Dawn combines a solid technical foundation with strong writing and design skills to identify and remove the challenges her clients face in producing usable, technical information and training.
  • Recorded on October 11, 2022
    Logo with the word stilo

    In the past, we have produced documents with a focus on how they look when published. Page layout, font face, font size, bolding and italics have been useful not just to make the documents attractive, but more importantly, to make them easier to read and understand. Nowadays we are told that semantic markup is preferable. Why is that, and how do we add it to our docs?

     

    Presented by: Helen St. Denis

    headshot of smiling woman with short dark hair Helen joined Stilo as a technical editor. She now works closely with Stilo Migrate customers, helping them to analyze their legacy content and configure appropriate mapping rules. She also provides Migrate customer training and support. Helen has helped Migrate customers to convert millions of pages of content to DITA and custom XML. Helen holds a Bachelor of Arts in English from St. Francis Xavier University in Antigonish, Nova Scotia, and has pursued graduate studies at Queen’s University in Kingston, Ontario. Email: [email protected]  LinkedIn: https://www.linkedin.com/in/helen-st-denis-b1b60214/
  • Recorded: May 17, 2022
      Fluid Topics' logo While product cycles are getting shorter in all industries, down to daily releases for SaaS vendors, technical documentation teams have to keep up with the pace. Information needs to be written faster and delivered in sync. Join Fabrice Lacroix, CEO and founder of Fluid Topics, and Gaspard Bébié-Valérian, certified technical writer and functional consultant, as they untangle the complex process of continuous content delivery and unveil new methods and processes to embrace the new landscape of documentation. They will share their insights and experience as they explore the collaborative potential between SMEs and tech writers opened by Docs as Code, examine the tooling behind a continuous documentation flow, and showcase the example of a robot writing release notes. Presented by Fabrice Lacroix & Gaspard Bébié-Valérian: Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation. At the crossroads of engineering and social sciences, Gaspard enjoys exploring the breadth of technologies involved in technical documentation, including structured documentation, CCMS, and collaborative paradigms like docs as code. Gaspard works as Functional Consultant at Antidot helping clients get the most out of Fluid Topics.
  • Recorded on April 5, 2023 
    Let’s face it: the service technicians’ experience with technical documentation is not at all what you, knowledge and product teams, had expected. The latest Insight-Report Service* highlights the top pain points service teams face in their daily work with product documentation and uncovers sometimes-surprising learnings on what they really miss. But this is not all bad news! Let’s tackle these issues and explore cutting-edge content strategies, tools, and solutions that can revolutionize the way your service technicians access and use technical documentation. You’ll discover how dynamic content delivery, truly mobile documentation, and AI-driven content recommendations can make a world of difference for your technicians’ productivity and satisfaction. We will illustrate our point with real-world examples of how organizations have successfully implemented these strategies in record time to the benefit of their entire organization. Join Christopher Rechtien, Innovation Manager at kothes, and Fabrice Lacroix, CEO of Fluid Topics, as they share practical insights and actionable takeaways to make your technical documentation the most useful and acclaimed resource for your service teams. *The Insight-Report Service is a survey designed and conducted by kothes GmbH and supported by leading customer service associations in Europe.   Presented by Fabrice Lacroix, CEO of Fluid Topics and Christopher Rechtien, Innovation Manager at kothes Headshot of smiling man Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.
  • August 5, 2020 Abstract Business leaders around the globe are looking for ways to replicate the successes of innovative and disruptive organizations like Uber, Amazon, and Spotify that grow exponentially. Rather than adding 10%, they’re looking for 1000%. Exponential growth is deliberate and involves organizations developing capabilities that dramatically outperform the competition. Rob Hanna explores how information-enablement across the enterprise is key to this type of performance and why we need to rethink how we create content to become Exponential Organizations. What you’ll learn
    • The definition of “information enablement”
    • How your content is tied to your brand’s ability to grow exponentially
    • How the 4th Industrial Revolution will impact global businesses, including yours
    Presented by: Rob Hanna co-founded Precision Content in 2013 to change the way writers approach structured authoring. Having spent more than decades helping organizations move to component content management he realized that organizations need to take a step beyond technology and expert consultants. Without fostering the necessary standards and skills to work in these new media, organizations would continue to stall in their attempt to move to structured authoring. With this knowledge, he developed the Precision Content® methods, tools, and training. Today, Rob and his team of experts help Precision Content clients make the move to structured authoring as seamless as possible.
  • December 1, 2021 Developing robust content models can never be a once-and-done endeavor where IAs are required to incorporate all aspects into the design prior to authoring. Instead, an iterative approach is needed to allow for incremental improvements not just during setup but long into production. Join Precision Content’s President and Chief Information Architect, Rob Hanna, to explore methods the company uses to refine models and update the content corpus through scheduled refactoring activities. Presented by: Rob Hanna is an award-winning technical writer and content strategist and an industry leading expert in structured XML authoring, DITA, and content management. In 2014, Rob was awarded the rank of Fellow of the Society for Technical Communication (STC) and earned the Enterprise Content Management Specialist (ECMs) designation from AIIM. In 2017, he was named one of the top 25 global leaders in content experience strategy by Mind Touch. He founded Precision Content in 2013 after nearly 20 years in the industry as a technical writer, information architect, knowledge management specialist, and taxonomy expert. In 2018, Precision Content joined Google, Adobe, and Acrolinx on the list of "Top 100 Companies that Matter Most in Digital Content Industry" by EContent Magazine. See http://www.linkedin.com/in/singlesourceror for more information.
  • Recorded on December 1, 2022
    Stilo logo   One of the main benefits of using a structured format such as DITA is the ability to reuse content, but realizing where reuse is beneficial and estimating the probable savings can be a tedious and time-consuming task. In this webinar, we demonstrate how you can identify reusable or redundant content in your own documentation and pinpoint potential cost savings using detailed graphical reports with Stilo’s Analyzer. Presented by Jacob Brennan Jacob Brennan Jacob Brennan is a Technical Sales Product Specialist at Stilo. He works with Stilo Migrate customers and aids in converting their legacy content to DITA. Jacob is a recent graduate from the University of Ottawa holding a BASc. in Mechanical Engineering and a BSc. in Computing Technology.
  • Recorded on January 11, 2024

    There are many different situations when you might convert content from one form into another, from a one-off migration project, converting everything from a legacy format into an open XML standard, all the way to regularly converting third-party content to bring it into your internal CMS. The tools used to convert vary. Maybe you’re using a vendor to convert content for you, or perhaps you wrote your own XSLT suite, which you manage in-house. Whichever route you take and whatever the purpose of your conversion, there is always a risk that content may be lost or corrupted during conversion. In this webinar, Tristan from DeltaXML will walk through some of the pitfalls of content conversion and show how their new tool, ConversionQA, can help you ensure that your content conversion hasn’t misplaced a single character.

    Presented by: Tristan Mitchell, DeltaXML Tristan is Product Director at DeltaXML, a technology company with world-leading software products for the management of change in structured content. He has a deep understanding of DeltaXML’s product suite and loves to help customers create extra value in their content using change management. Tristan is a father to three daughters, a movie lover, and a keen runner.    
  • Recorded on November 16, 2022
    colorful box next the words Kaleidoscope - Taking your content global

    Multilingual content is fundamental for successful communication with other people, cultures, and markets. Naturally, the quality of translations is of central importance. Often, these quality assurance processes are unsystematic and rely on spontaneous “feedback” from in-country reviewers. However, more often than not, these review processes lead to long waiting times, frustrating discussions, no real process improvements, and thus impede strategic and sustainable language quality management.

    We share how

    • to define translation quality
    • to measure translation quality
    • to involve and instruct all stakeholders
    • to manage translation quality actively and sustainably

    Join us to learn which aspects and stakeholders you need to take into consideration on your way to successful quality management of multilingual content.

    Presented by Klaus Fleischmann Klaus Fleischmann studied translation and IT in Vienna, holds an MA in Conference Interpreting from Monterey, California, and a MAS in Technical Communication from Krems, Austria. In 1996, he founded Austria-based Kaleidoscope, a company implementing content, translation, and terminology management processes for internationally active companies. Kaleidoscope develops online collaboration software for enterprise-level terminology workflow, translator query management, in-country review etc., making the translation quality process comprehensible and strategically manageable. In 2007, he became CEO of Austria´s leading LSP, Eurocom Translation Services. Always active in the industry, Klaus got voted into the Gala Board of Directors in 2015 and 2017.
  • October 9, 2019 Delivering a cCMS solution on time and on budget is critical, but it’s important to recognize that the cCMS is only one part of a successful content lifecycle strategy. Making sure your content can be leveraged across the enterprise and your system will be able to support future initiatives requires a comprehensive and proven plan. Having led hundreds of successful content solution implementations, Oberon understands the differences in the tools, processes and environments that must be considered. While each cCMS implementation plan may be unique, shaped by the specific needs of a given company, there are many common steps to success that everyone should follow. Whether you are looking to adopt cCMS for the first time or you’ve been using one for years, there are ways to ensure your system is optimized for success. Attend this webinar and find out what your plan should include.   Presented by: Vi Kellersohn is the Chief Marketing Officer of Oberon Technologies. Vi leads the marketing efforts, manages strategic partnerships and supports key client projects. For over 20 years Vi has managed and executed all aspects of marketing for B2B technology organizations working in partnership with sales management to build awareness for value opportunities across the content lifecycle. Vi enjoys spending time with her extended family and golfing with her husband and two sons.
  • May 21, 2019 As technology advances so do consumer expectations for online information access. No longer do users want to rely on printed materials nor are we satisfied with views of lengthy PDFs online. Consumers, both inside and outside your organization, want to quickly find just the information they need from any device. With the emergence of many connected products, virtual and augment reality the online information demands can be staggering. Is your documentation system ready to take you into the future? Find out how many organizations are taking steps to delivering better information today and prepare their organization to more easily evolve with technology advances and consumer demands. Attendees will learn: 1) What does the evolution of online delivery include? 2) How structured content impacts your future delivery options? 3) Why you don’t have to wait to begin improving your users’ online delivery experiences? Presented by: Vi Kellersohn is the Chief Marketing Officer of Oberon Technologies. Vi leads the marketing efforts, manages strategic partnerships and supports key client projects. For over 20 years Vi has managed and executed all aspects of marketing for B2B technology organizations working in partnership with sales management to build awareness for value opportunities across the content lifecycle. Vi enjoys spending time with her extended family and golfing with her husband and two sons.
  • May 13, 2020 There is an explosion of content today. But what makes your content stand out is – relevance and searchability. To ensure that customers don’t have to spend hours searching through your content, metadata is key. And to know what metadata to add while authoring, a well-established taxonomy is key. To design a truly best-in-class content search experience metadata and taxonomy need to work in tandem. In this webinar we will showcase:
    • How to leverage metadata to make your content searchable
    • What is the difference between good and bad taxonomies
    • A live example of taxonomy development using Adobe Experience Manager
    Presented by: As Senior Solution Consultant at Adobe, Divraj Singh lead consulting for Adobe’s CCMS offering – XML Documentation for Adobe Experience Manager. Divraj has over 12 years of software development and technical management experience. He is seasoned expert in the field of content management with experience of working on various WCMS systems and enterprise solutions. He has worked on various software products spanning different technologies involving mobile-web, analytics, personalization, social applicable to several domains like finance, marketing, retail and healthcare.
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