• August 26, 2021 With the plethora of content available to users today, it’s often a wonder that they are able to find any relevant information to their queries. In fact, it’s the most common complaint Comtech hears when conducting user studies for our clients: “I can’t find what I’m looking for in a reasonable amount of time.” What can we as technical writers do to address that complaint? We hear a lot about taxonomies and metadata and their potential influence in making our content more findable. However, Google uses over 200 ranking factors in its search algorithm that go well beyond this basic categorization. Surprisingly, a significant number of these ranking factors fall clearly within the realm of a technical writer’s responsibilities. In this rapid fire webinar, Dawn presents dozens of proven and speculative factors that you as a technical writer can address to optimize your content for findability. Presented by: Dawn Stevens is the President, and owner of Comtech Services and the Director of the Center for Information-Development Management. With over 32 years of experience, including 20 years at Comtech, Dawn has practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. With both engineering and technical communication degrees, Dawn combines a solid technical foundation with strong writing and design skills to identify and remove the challenges her clients face in producing usable, technical information and training.
  • Recorded: March 28, 2018 As we look forward to the 2018 Content Management Strategies/DITA North America conference in April, we devote time to identify industry trends. We asked managers, information architects, writers, training developers, and more how they are addressing the challenges of meeting customer information needs. Dawn Stevens, President of Comtech Services and Mark Gross, President, DCL will walk us through the results of the 2018 Trends Survey, a study we have been conducting since 2012. With five years of data, we can trace the changes in how we think about developing and delivering content. Join DCL and Comtech Services as we review the results of the 2018 survey and compare it with past results. Learn how information developers are coping with new customer demands for innovative approaches to development and delivery. Learn what tools teams are using and how they respond to technical innovations. Presented by: Dawn Stevens, Comtech Services and Mark Gross, Data Conversion Laboratory Dawn Stevens is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado. She is also Director of the Center for Information-Development Management, a membership organization focused on content-management and information-development best practices. With over 25 years of experience, including 15 years at Comtech, Dawn has practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. With both engineering and technical communication degrees, Dawn combines a solid technical foundation with strong writing and design skills to identify and remove the challenges her clients face in producing usable, technical information and training. Mark Gross, President, Data Conversion Laboratory, is a recognized authority on XML implementation and document conversion. Mark also serves as Project Executive, with overall responsibility for resource management and planning. Prior to joining DCL in 1981, Mark was with the consulting practice of Arthur Young & Co. Mark has a BS in Engineering from Columbia University and an MBA from New York University. He has also taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML.
  • April 30, 2019 Consumers have more avenues than ever before to find the content they need. Are you trying to decipher how content trends are impacting your business? Do you need to respond to a rapidly changing digital marketplace? Join us to discover how changing content development and delivery requirements are affecting your business today. Learn how others in the information-development community are planning to respond to new customer demands for innovative approaches to development and delivery. In its seventh year of collecting data, the Center for Information-Development Management (CIDM) and Data Conversion Laboratory (DCL) asked managers, information architects, writers, training developers, and more how they are addressing the challenges of meeting customer information needs. During the webinar we walk through the results of the 2019 Trends Survey, a study we have been conducting since 2012. We trace the changes in how we think about developing and delivering content. Presented by:  Dawn Stevens, President, Comtech Services and Director of CIDM has 28 years of practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. Dawn is the perfect advisor to identify and remove the challenges you face in producing usable, technical information and training content. With both engineering and technical communication degrees, Dawn combines her solid technical foundation with strong writing and design skills to lead our team of consultants and specialists in providing the expertise you need. Mark Gross, President, Data Conversion Laboratory, is a recognized authority on XML implementation and document conversion. Mark also serves as Project Executive, with overall responsibility for resource management and planning. Prior to joining DCL in 1981, Mark was with the consulting practice of Arthur Young & Co. Mark has a BS in Engineering from Columbia University and an MBA from New York University. He has also taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML.
  • May 12, 2020 In its eighth year of collecting data, the Center for Information-Development Management (CIDM) and Data Conversion Laboratory (DCL) asked managers, information architects, writers, training developers, and more how they are addressing the challenges of meeting customer information needs. During the webinar we walk through the results of the 2020 Trends Survey, a study we have been conducting since 2012. We trace the changes in how we think about developing and delivering content. Learn how others in the information-development community are planning to respond to new customer demands for innovative approaches to development and delivery. Presented by: Dawn Stevens, President, Comtech Services and Director of CIDM has 28 years of practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. Dawn is the perfect advisor to identify and remove the challenges you face in producing usable, technical information and training content. With both engineering and technical communication degrees, Dawn combines her solid technical foundation with strong writing and design skills to lead our team of consultants and specialists in providing the expertise you need. Mark Gross, President, Data Conversion Laboratory, is a recognized authority on XML implementation and document conversion. Mark also serves as Project Executive, with overall responsibility for resource management and planning. Prior to joining DCL in 1981, Mark was with the consulting practice of Arthur Young & Co. Mark has a BS in Engineering from Columbia University and an MBA from New York University. He has also taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML.
  • February 6, 2019 With Salesforce supporting many customer-centric processes, it must be able to leverage the technical documentation that’s needed to increase efficiency of these processes. And yet, despite being built around a comprehensive and extensible data model, Salesforce is not equipped for storing and delivering technical content. So what should you do when you are asked to integrate tech doc inside Salesforce? Fortunately, options are available for solving this challenge and making relevant technical content available to support staff and customers. Presented by: Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
  • June 16, 2020 Unlike a decade ago, organizations face few barriers to entry if they want to develop structured content in a DITA-based ecosystem. The increasing adoption of Git as a content platform, and the maturing of DITA-focused products like oXygen have removed many of the cost barriers to implementing DITA in an elegant and scalable way. Whether a stop on a longer-term transition to a CCMS or the final destination, a mostly open-source DITA tool chain can be a valuable proving ground for a sophisticated content strategy. In this presentation, you’ll learn how process, information design, scalable repository design, and smart use of oXygen and Git can be more than a short-term solution. You will also learn where Git falls short and when you should be using a DITA CCMS. Presented by: Frank Miller president/ founder of Ryffine is an industry thought-leader whose career has focused on leading enterprise client engagements and building an information development community, Frank has been involved in dozens of successful DITA implementations. In addition to partnering with many leading names in the information development and content management spaces, Frank enjoys sharing his insights on trends and facilitating the adoption of best practices throughout the community. Presented by: Rik Page is EMEA Sales and Marketing Director at Bluestream Software and has been working with both component content and document management solutions since 200. During this time, he has worked with custom DTDs and Schemas, S1000D, iSpec2200 and since 2005 DITA. Rik's practical experience ranges from data capture/content creation through to dynamic multichannel delivery. This has been achieved in a wide range of industries including banking and finance, manufacturing, central government, and education. A keen advocate of technology and innovation Rik has taken part in multiple consultancy projects and helped formulate solutions all over the world.
  • November 18, 2020 Learn how HubSpot Academy, the world’s leader in providing inbound sales, marketing and customer service education, adopted DITA to help solve their content creation, conversion and output needs. HubSpot’s use case is exciting and unique as it pushes the boundaries of what we typically associate with DITA. Rather than producing typical technical documentation, HubSpot is using DITA to produce:
    • Complete lessons, courses, and certifications
    • Learning assessments
    • Powerpoint outputs
    • And localizing that content in five languages
    Think you know DITA? Just wait till you see the level of flexibility and scalability that HubSpot was able to bring to their content operations through the implementation of the DITA standard. This presentation will describe the implementation as it relates to changes in processes, tools, and employee behavior and skills. Presented by: Maria McCarthy started her career as an electrical engineer, with a B.S.in Electrical Engineering and Physics. She worked in the nuclear industry, and transitioned to project management in networks and communications. While raising 4 children, she saw the great need for STEM education, and wanted to help drive equity in education. Maria completed her M.Ed in curriculum and instruction and changed my career path to STEM education, curriculum development and instructional design. She spent time in the secondary and post-secondary classroom. Maria loves delivering professional development to adult learners, developing eLearning, and managing learning content management systems. She is passionate about eLearning and thrives on learning about new technologies and innovating together with others. At HubSpot, she manages the Academy Operations teams, which includes learning and development, content editing, localization processes, and the content management system. Jarod Sickler is the Documentation Manager and a Customer Success Manager at Jorsek Inc., makers of easyDITA, where he oversees the Jorsek documentation site and is involved in managing complex customer implementations of easyDITA. Simultaneously, he’s a PhD candidate in philosophy at the University of Rochester, specializing in metaphysics and epistemology. His dissertation focuses on the role and importance of the grounding relation in the overall metaphysical structure of epistemic justification. Slowly but surely, he’s making progress on his thesis. If you’re in the market for an effective sleep aid, he’ll happily share his research with you. Whether it’s in his research, documentation, or customer implementations, Jarod enjoys thinking through complex problems and finding the simplest and yet most powerful solution. In his spare time, Jarod tries to convince his kids that he’s still cool. They aren’t buying it.
  • August 14, 2018 "People buy experiences, not products," said Shantanu Narayen, Adobe's CEO, recently at the Adobe Summit 2018. Almost every company has recognized that it is in the customer-experience business. Understanding the customer journey and the brand interactions across channels and platforms and their impact on the customer experience is crucial for creating a unified CX strategy. But it's a complex system coming with a lot of challenges: Multiple brand touchpoints have a cumulative impact on the customer experience, inconsistent content experiences throughout the customer journey create a fuzzy brand experience, Marketing and Technical Communication "Content Silos," and a cluttered IT landscape create disconnected "content worlds" in both voice and tone, visual consistency and unified accessibility. Join this webinar to get insights into the world of Customer Experience Strategy and how to blend Technical Communication seamlessly into the digital experience of the customers. Presented by: Stefan Gentz, Adobe As the Global Evangelist for Technical Communication at Adobe, Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe TCS tools. Stefan is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert and Six Sigma Champion. Stefan is a popular keynote speaker and moderator at conferences such as tekom, tcworld, Information Energy, Intelligent Content Conference, Congility, LocWorld, TCUK, STC, GALA, ELIA, TTT, Translation Forum Russia and many other. He is also a member of the Conference Advisory Board of the world’s biggest TechComm event, the tekom / tcworld Conferences, and an Ambassador for the Globalization and Localization Association. He is also an active social networker on Facebook, Twitter, and LinkedIn.
  • April 14, 2021 Unsurprisingly, when it comes to the money your company spends producing technical documentation, your management knows the cost down to the penny. And when it comes to investing in THE content delivery solution that will streamline your work process, unleash your content, and transform your user experience, one question will arise without a doubt: “How much?” Meaning: “How much will it cost?" This can be a completely different conversation if you can turn it into “how much it will save” and “how much additional revenue it will bring to the company." In this webinar, we will give you a clear picture of the cost savings and gains a content delivery platform such as Fluid Topics can generate across three areas: customer and partner service, employee productivity, and client satisfaction. We will also give you access to a tool that will help you navigate scenarios and determine how long it will take to achieve a return on your investment by customizing the calculator’s numbers to fit your situation. Presented by: Geraldine Boulez is passionate about new technologies and their ability to solve people and business problems. This is what has led her to product management, marketing and business development positions in fast-growing tech companies and innovative corporations for over twenty years. Geraldine is VP of Marketing at Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.
  • Date: July 11, 2019 Content needs to be delivered across multiple channels – printed documents, website, mobile app, chat bots, customer support website, IoT devices, and beyond – but needs to be relevant to end users in context of their search. However, end users struggle to find the right content easily as authors are always short of time to create content best suited for all these needs. Content needs to be served up on demand almost like a service which works no matter the device, channel and context in which it is viewed. It all comes down to structure. Find out how you can make your content ‘future ready’ by following some intelligent techniques. Key takeaways:
    • How to make your content intelligent?
    • How to make your content channel agnostic?
    • How structured content can help achieve these objectives?
      Presented by: As Senior Solution Consultant at Adobe, Divraj Singh lead consulting for Adobe’s CCMS offering – XML Documentation for Adobe Experience Manager. Divraj has over 12 years of software development and technical management experience. He is seasoned expert in the field of content management with experience of working on various WCMS systems and enterprise solutions. He has worked on various software products spanning different technologies involving mobile-web, analytics, personalization, social applicable to several domains like finance, marketing, retail and healthcare.
  • September 19, 2019 No matter where and how you author your content today – Word, InDesign, XHTML, Markdown, DITA, FrameMaker, and more – offering an immersive experience to your customers is the need of the hour. If you are still publishing your content as static PDFs only, you are depriving them of a rich and rewarding consumption experience full of unique possibilities. With the right digital experience solution, you can plug-in data insights to design, manage and deliver consistent, personalized and targeted content for every single customer. Join us in this webinar to see how an integrated solution can help you:
    • Move from publishing static PDFs only to delivering immersive, fluid experiences throughout the customer journey
    • Leverage next-generation capabilities like personalization, analytics, and targeting
    • Still be able to publish to other popular formats at will – HTML5, Mobile Apps, EPUB, KINDLE and more
    Presented by: As Senior Solution Consultant at Adobe, Divraj Singh lead consulting for Adobe’s CCMS offering – XML Documentation for Adobe Experience Manager. Divraj has over 12 years of software development and technical management experience. He is seasoned expert in the field of content management with experience of working on various WCMS systems and enterprise solutions. He has worked on various software products spanning different technologies involving mobile-web, analytics, personalization, social applicable to several domains like finance, marketing, retail and healthcare.
  • April 8, 2020 Technical Communication is in constant change: Requirements and expectations from both authors and consumers of technical content have changed dramatically over the last decade. The rise in digital experience innovation creates new customer expectations and demands. And enterprises around the world are exploring new ways to create new Content Interaction Experiences for their customers. In this presentation, Stefan Gentz will give insights from the Adobe Technical Communication Worldwide Survey 2019/2020. TechComm professionals from 60 countries participated in the survey. He will discuss the driving factors for enterprises around the world when it comes to technical communication. Why do companies choose to work with structured content, and why do they go for a CCMS? How do they deliver their content today – and how will they provide content tomorrow? KEY TAKEAWAYS
    • Understand the key factors that are driving companies to move to structured content
    • Understand which technologies companies use to author and deliver content today
    • Know which are the “hottest” content delivery channels in the future to provide technical content to customers
    Presented by: Stefan Gentz the Global Evangelist for Technical Communication at Adobe. Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe TCS tools. Stefan is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert and Six Sigma Champion. Stefan is a popular keynote speaker and moderator at conferences such as tekom, tcworld, Information Energy, Intelligent Content Conference, Congility, LocWorld, TCUK, STC, GALA, ELIA, TTT, Translation Forum Russia and many other. He is also a member of the Conference Advisory Board of the world’s biggest TechComm event, the tekom / tcworld Conferences, and an Ambassador for the Globalization and Localization Association. He is also an active social networker on Facebook, Twitter, and LinkedIn.
  • January 9, 2019 New privacy regulations (EU’s GDPR, US’s Privacy Shield, and others) are introducing a regime of strict consumer protections. Companies will have to comply with: requiring opt-in to data gathering, rather than opt-out; enhanced protection measures; data protection officers; transparency about data breaches; and many others. We will review the constraints imposed by these regulations, what they mean in terms of content delivery platforms, and how enterprises can meet them and compete successfully in lucrative growing markets. Presented by: Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
  • July 15, 2020 The Fourth Industrial Revolution, sometimes described as the perfect storm of new technologies combined with the asteroid of digital information, has forced companies to adopt new organizational structures to create and distribute content. This presentation will define the new exponential organizations, companies that grow often at 10 times faster than comparable companies, and are guided by a massive transformational purpose to deliver Information Enablement through innovations such as “Content as A Service” – CAAS. Presented by: Michael Rosinski has lead a successful career as a technology executive in the enterprise software industry. Presently, Michael is President of Astoria Software which is the premier CCMS – Component Content Management System in the Technical Product Documentation Vertical. At Astoria, he was first to market to launch the Enterprise SaaS Model and Mobility Platforms. Michael merged the Goldman Sachs venture to TransPerfect, the largest private translation company in the world. Prior to Astoria, Michael was a founding member of American Software’s management team, grew revenues to $ 100M+ and made it to the Forbes Best 200 Small Companies in America list. At American, Michael completed one of the first IPO’s in the ERP market, and later contributed to the successful spin off IPO of Logility in the Supply Chain Management Space. Michael leveraged his international experience as President of Augeo Software, a French/Dutch company in the PSA Professional Automation Space where Computerworld designated them as one of “The Top 100 Companies to Watch” Michael also held Management positions at Johnson & Johnson and Nestle.. Michael holds a Bachelors Degree in Management and Organizational Behavior at Rider University, and has completed MBA study at Fairleigh Dickinson University.
  • March 3, 2021 This webinar is free. Agile development makes specific demands on documentation teams, whose content creators need to be nimble, describe features in a piece-meal fashion, and find ways to report on their content development progress. Structured content is ideally suited to these needs. But experience has shown that some teams find it hard to move fully to an Agile methodology, often using an uneasy mix of waterfall and Agile processes. Precision Content’s Keith Schengili-Roberts will talk about the current state of Agile and structured content, and also give an introduction to the Iterative and Incremental Development (IID) methodology, a recent Agile offshoot that works well for technical writing teams. If you are wondering about what the impacts are of working with Agile or are simply looking to optimize your DITA-based documentation processes, this presentation is for you! Presented by: Keith Schengili-Roberts is a Content Specialist and Information Architect at Precision Content. Keith is also an award-winning lecturer on Information Architecture at the University of Toronto’s Faculty of Information, and the Chair of the OASIS DITA Adoption Committee. He is also the writer behind the “DITAWriter.com” website, which has long been a useful resource for those working with the DITA XML standard. He lives in the north end of Toronto with his long-time girlfriend Dhan and her two noisy green-cheeked conures.
  • September 17, 2019 When your users can’t easily find your information online, they may turn to the competition. When your writers can’t find the content they need, they will recreate it. And, when your organization doesn’t have a common strategy to identifying information across the enterprise you are wasting valuable resources as they search to find needed information. Whether in document properties, a keyword spreadsheet or within your content management systems, metadata is a key to findability. Learn how a metadata strategy adopted by all the content creators can make it easier for everyone inside and outside your organization to find the information they need. Presented by: Todd Burdin is a senior solution architect and strategic business consultant with 25+ years of software development and business consulting expertise, encompassing the entire content development lifecycle. He has extensive experience delivering innovative enterprise solutions for content management, structured authoring, and publishing to a diverse set of industries, including equipment manufacturers, pharmaceuticals, legal mediations, hospitals, and financials. Todd has worked at Oberon Technologies for 6+ years. Previous employers include PTC, Arbortext, Entrusted Solutions, and First Consulting Group.
  • June 10, 2021 The Xpublisher editorial system organizes every piece of content – regardless of how it will be used later – to provide fast, error-free, and highly cost-effective multichannel digital and print publishing. Preparing your content for a variety of formats and channels couldn’t be easier. In this webinar, Thomas Werzmirzowsky will present new ways of DITA integration with Xpublisher. Xpublisher offers the best possible data quality with XML-based data management and is a pioneer for the challenges of the future by presenting new solutions: the simple creation, management, and publication with DITA. Presented by: Thomas Werzmirzowsky is founder and Chief Technology Officer at Xpublisher GmbH, a leading software provider specialized in the area of XML publishing. Since 2009, the company has been advising numerous leading international companies and organizations from the aerospace, technology, education, publishing, public administration and many other industries in the area of multichannel publishing and accompanying them on their way to digitization.
  • June 10, 2020 Abstract World has seen a very different modus operandi in the last couple of months. This only emphasizes the fact that collaborating without physically being in the same space is fast becoming the norm where team members are either located in different geographical locations or are working from home. At this time, a smooth review and collaboration process for technical content can be a real boon to your organization. In this session, Ayush Gupta, Product Manager at Adobe, will discuss how organizations can transform their mundane, time consuming and cyclic review process into a more meaningful, error-free and productive collaboration experience for Content Creators and Subject Matter Experts (SMEs). Key takeaways:
    • Why rethink about current review processes
    • What are the benefits of adopting online review process for DITA content
    • What are the basic tenets and features of an online review process
    • A walkthrough of a typical collaborative review workflow and how to make it an experience for business users
    Presented by: Ayush Gupta is a Product Manager for XML Documentation for Adobe Experience Manager at Adobe. He is responsible for the product roadmap, prioritization, customer success, partner relationships, and go-to-market strategy. Ayush has 10+ years of experience working in the technology industry and extensive experience in building and scaling enterprise products. Ayush Gupta on LinkedIn
  • April 21, 2021 The Plain Writing Act of 2010 requires federal agencies to follow plain language guidelines for government documentation. In addition, Section 508 standards require all information and communications technology to be accessible to disabled users. Besides meeting these requirements, are there other advantages for technical writers who use plain language? Yes, there are! Brenda Inman and Deb Bissantz will explore examples of overly verbose information that can be written using plain language to convey the information more clearly. While exploring these examples, Brenda and Deb will also share benefits, guidelines, and tips for using plain language. What can the audience expect to learn? Attendees will learn to recognize opportunities for using plain language, such as when to use a $0.50 word instead of a $5.00 word. Attendees will also learn tips for writing clear, concise information using plain language. Presented by: Deb Bissantz is a Content Services manager for GlobalLink CCMS. Deb’s mission is to partner with organizations to make the most of their DITA and component content management solutions. Before joining GlobalLink CCMS, Deb worked with and authored DITA content for many years. As a writer and tools administrator, she helped several organizations migrate technical documentation to DITA and to a CCMS. Deb is a voting member of the DITA Technical Committee. Brenda Inman is the Director of Technical Publications for Robotics and Digital Solutions at Ethicon, part of the Johnson & Johnson family of companies. Brenda has worked in the medical device her entire career mostly within technical publications and localization and also has experience in clinical research and regulatory affairs. Brenda’s experience within technical publications and localization includes writing user manual content, implementation of content management systems, and setting up best practices for writing and localization.
  • May 13, 2020 There is an explosion of content today. But what makes your content stand out is – relevance and searchability. To ensure that customers don’t have to spend hours searching through your content, metadata is key. And to know what metadata to add while authoring, a well-established taxonomy is key. To design a truly best-in-class content search experience metadata and taxonomy need to work in tandem. In this webinar we will showcase:
    • How to leverage metadata to make your content searchable
    • What is the difference between good and bad taxonomies
    • A live example of taxonomy development using Adobe Experience Manager
    Presented by: As Senior Solution Consultant at Adobe, Divraj Singh lead consulting for Adobe’s CCMS offering – XML Documentation for Adobe Experience Manager. Divraj has over 12 years of software development and technical management experience. He is seasoned expert in the field of content management with experience of working on various WCMS systems and enterprise solutions. He has worked on various software products spanning different technologies involving mobile-web, analytics, personalization, social applicable to several domains like finance, marketing, retail and healthcare.
  • May 21, 2019 As technology advances so do consumer expectations for online information access. No longer do users want to rely on printed materials nor are we satisfied with views of lengthy PDFs online. Consumers, both inside and outside your organization, want to quickly find just the information they need from any device. With the emergence of many connected products, virtual and augment reality the online information demands can be staggering. Is your documentation system ready to take you into the future? Find out how many organizations are taking steps to delivering better information today and prepare their organization to more easily evolve with technology advances and consumer demands. Attendees will learn: 1) What does the evolution of online delivery include? 2) How structured content impacts your future delivery options? 3) Why you don’t have to wait to begin improving your users’ online delivery experiences? Presented by: Vi Kellersohn is the Chief Marketing Officer of Oberon Technologies. Vi leads the marketing efforts, manages strategic partnerships and supports key client projects. For over 20 years Vi has managed and executed all aspects of marketing for B2B technology organizations working in partnership with sales management to build awareness for value opportunities across the content lifecycle. Vi enjoys spending time with her extended family and golfing with her husband and two sons.
  • October 9, 2019 Delivering a cCMS solution on time and on budget is critical, but it’s important to recognize that the cCMS is only one part of a successful content lifecycle strategy. Making sure your content can be leveraged across the enterprise and your system will be able to support future initiatives requires a comprehensive and proven plan. Having led hundreds of successful content solution implementations, Oberon understands the differences in the tools, processes and environments that must be considered. While each cCMS implementation plan may be unique, shaped by the specific needs of a given company, there are many common steps to success that everyone should follow. Whether you are looking to adopt cCMS for the first time or you’ve been using one for years, there are ways to ensure your system is optimized for success. Attend this webinar and find out what your plan should include.   Presented by: Vi Kellersohn is the Chief Marketing Officer of Oberon Technologies. Vi leads the marketing efforts, manages strategic partnerships and supports key client projects. For over 20 years Vi has managed and executed all aspects of marketing for B2B technology organizations working in partnership with sales management to build awareness for value opportunities across the content lifecycle. Vi enjoys spending time with her extended family and golfing with her husband and two sons.
  • August 5, 2020 Abstract Business leaders around the globe are looking for ways to replicate the successes of innovative and disruptive organizations like Uber, Amazon, and Spotify that grow exponentially. Rather than adding 10%, they’re looking for 1000%. Exponential growth is deliberate and involves organizations developing capabilities that dramatically outperform the competition. Rob Hanna explores how information-enablement across the enterprise is key to this type of performance and why we need to rethink how we create content to become Exponential Organizations. What you’ll learn
    • The definition of “information enablement”
    • How your content is tied to your brand’s ability to grow exponentially
    • How the 4th Industrial Revolution will impact global businesses, including yours
    Presented by: Rob Hanna co-founded Precision Content in 2013 to change the way writers approach structured authoring. Having spent more than decades helping organizations move to component content management he realized that organizations need to take a step beyond technology and expert consultants. Without fostering the necessary standards and skills to work in these new media, organizations would continue to stall in their attempt to move to structured authoring. With this knowledge, he developed the Precision Content® methods, tools, and training. Today, Rob and his team of experts help Precision Content clients make the move to structured authoring as seamless as possible.
  • Say Yes

    $0.00
    Recorded: January 30, 2018 Borrowing the title of Fisher and Ury’s popular work, this session suggests strategies and invites conversation around the challenge of negotiating with your business partners—no matter who they are in your organization. In today’s environment, our technical content organizations are continually asked to support additional services with fewer team members. But doing more with less simply isn’t always possible. Informing a business partner that you cannot support a request can spark a fraught conversation, but adding more to your plate might risk sending your team into overload. Even asking for trust in your decisions as the authority in your area can be tough. Yet these conversations don’t have to become uncomfortable, and can instead provide an opportunity for dialog leading to mutual gains. You can get what your team needs, draw boundaries, and inspire confidence at the same time. Within the context of technical content’s organizational position and business value, this session will cover core negotiation strategies that achieve win-win outcomes and how to avoid zero-sum exchanges. Since relationships are key, we’ll discuss how to identify allies and when to call on them. Finally, we’ll address the inevitable question of data—seemingly irrefutable information that can turn opinion into hard fact. Presented by: Jill Orofino, DellEMC California born and raised, Jill attended UCLA where she received her B.A. in English, and then pursued graduate studies at Boston University. Jill went on to teach at BU for seven years before moving into high tech. Technical content development, research and writing made up the most of Jill’s teaching experience. Jill loves to learn new things and help others reach their goals. Five years into her career in technical content, Jill assumed leadership of a technical writing team at a Boston start-up called Acme Packet. Management was another natural extension of teaching, championing staff members and motivating them. Jill started at EMC (now Dell EMC) about five years ago, bringing with her a focus on customer experience and a drive for simplicity. Jill led the global technical content teams that support core storage for four years before taking a role in Product Marketing. Jill is now exploring a new part of the content ecosystem and its relationship to the unified customer experience.

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