- How Dynamic Content Delivery generates value from your existing content, no matter the writing tools and methods you are using now
- How to achieve quick wins and build a fast ROI to gain support from your Execs for your content project
- How to optimize your project to move to structured authoring and make it a success
January 12, 2022 Moving to structured authoring and implementing a CMS are critical projects that will generate long-term efficiency gains and significant savings. But before you get there, there are great hurdles to overcome. First and foremost, there's winning budget approval from your execs, who will have a singular focus on risk and ROI. Second, you need to maintain a high level of commitment and buy-in from those executives over the years that re-engineering of content production can last. Too many content restructuring projects fail or don’t even start because they cannot demonstrate a quick and tangible return on investment - and this is where Dynamic Content Delivery changes the game. Dynamic Content Delivery provides outstanding content experiences to your users and creates immediate value for your company without requiring a big bang in your writing process. It earns you internal support, money, and time you can leverage to optimize your content restructuring process. In this webinar, you will learn:
October 6, 2021 Our content shapes experiences and drives behavior. The question then becomes, is your content causing positive or negative experiences and behaviors? In this presentation, we’ll take a critical look at content operations (Content Ops), the processes behind your knowledge, and how they make or break customer experiences. You’ll learn:
- Tactics to turn your haphazard workflow into a repeatable process
- Overlooked signs that your content hinders customer experience
- How to ensure your content capability can scale with your company’s growth
March 17, 2021 Xeditor is a professional online XML editor based on state-of-the-art web standards. With Xeditor, structured, semantically correct content in XML format can be created intuitively, efficiently and without technical knowledge. By enabling authors to work together on structured content from any location at any time, Xeditor helps companies put efficient workflows in place. This way, companies are able to take advantage of all the benefits of standardized content - such as automated further processing - without the need for costly training for authors. Presented by: Matthias Kraus is the founder and managing director of Xpublisher GmbH. Since 2001, he has been advising numerous leading international companies and organizations from the aerospace, technology, education, publishing, public administration and many other industries in the field of multi-channel publishing and accompanying them on their way to digitization.
April 11, 2019 Salesforce is ubiquitous. It is being used to drive self-service portals, support internal staff, increase sales, and much more. However, Salesforce can now be made more powerful and give you even greater competitive advantage. Whether you are using Sales Cloud, Service Cloud, Marketing Cloud, or Community Cloud, you are sharing your information. Bluestream will show how you can help your customers to easily find great support information through community searches, right beside your community forums, blog posts, and Salesforce KB articles. Dynamically update content through Bluestream’s end-to-end solution. Use XDocs’ sophisticated tags to customize information based on user profiles, permissions, and languages, and deliver customer- and configuration-specific documents, policies, or procedures. Presenter: Rik Page is Sales and Marketing Director at Bluestream Software and has been working with both component content and document management solutions since 2001. During this time he has worked with custom DTDs and Schemas, S1000D, iSpec2200 and DITA. His experience covers a wide range of industries including education, banking and finance, manufacturing and healthcare. A keen advocate of technology and innovation Rik has taken part in multiple consultancy projects and helped formulate solutions all over the world.
November 18, 2020 Learn how HubSpot Academy, the world’s leader in providing inbound sales, marketing and customer service education, adopted DITA to help solve their content creation, conversion and output needs. HubSpot’s use case is exciting and unique as it pushes the boundaries of what we typically associate with DITA. Rather than producing typical technical documentation, HubSpot is using DITA to produce:
- Complete lessons, courses, and certifications
- Learning assessments
- Powerpoint outputs
- And localizing that content in five languages
February 6, 2019 With Salesforce supporting many customer-centric processes, it must be able to leverage the technical documentation that’s needed to increase efficiency of these processes. And yet, despite being built around a comprehensive and extensible data model, Salesforce is not equipped for storing and delivering technical content. So what should you do when you are asked to integrate tech doc inside Salesforce? Fortunately, options are available for solving this challenge and making relevant technical content available to support staff and customers. Presented by: Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
February 15, 2022 Just putting your technical documentation on your webpage as a PDF for download will not make you a content hero. PDF is a given – a fundamental requirement. However, both business leaders and end customers expect more than just a documentation portal or a well-designed PDF. They want contextually relevant, personalized, consistent, conversational, and scalable content experiences. But how to deliver on this expectation? In this session, Stefan Gentz, Senior Worldwide Evangelist for Technical Communication at Adobe, will share some insights from the recent Adobe-commissioned Forrester study. Forrester surveyed 450 decision-makers on Content Experience Management to understand how global brands deliver relevant and contextual experiences across touchpoints. He will explore the design of positive customer journeys from marketing to technical support and self-service and back to sales – experiences that provide 360° content experience for your customers and handhold them across their whole content journey. Presented by: Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe Technical Communication tools. He is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert, and Six Sigma Champion. As a sought-after keynote speaker and moderator at conferences around the world, he travels around the globe half of the year. Besides that, he has been the European Ambassador for the Globalization and Localization Association (GALA) for many years, a member of the tekom Conference Advisory Board for several years, and is now a member of the tekom iiRDS working group for Intelligent Information and member of the OASIS DITA Adoption Committee. In 2016, Stefan Gentz was awarded by MindTouch as one of the Top 25 Leading Content Strategist Influencers in the world and as one of the Top 25 Content Experience Influencers in the world in 2017. Stefan Gentz on LinkedIn Stefan Gentz on XING @stefangentz on Twitter www.adobe.com
December 14, 2021 Attend this webinar if you’re looking to:
- Provide your audience with content that is accurate and compliant
- Align your global workforce with One Voice
- Accelerate your time to market thanks to less time for review and editing
- Reduce your source content and translations by 40%
- Show industry credibility by complying with industry standards to help open new markets
May 26, 2021 What if the search function on your tech doc was providing personalized results and was as good as Google, reading the mind of your users and anticipating their needs? What about a search engine that learns and gets more accurate, more relevant and personal every day. What does it take to get there? It’s mostly about technology, but not only. It also requires information: about your content (metadata) and about your users (profiles). In this Webinar, we will introduce the challenges, review the possible solutions, and discuss what you need to have and do in order to support this shift to a modern user experience. Presented by: Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.
December 16, 2020 A step by step guide to getting started with Schematron and Schematron Quick Fixes. Schematron and Schematron QuickFix (SQF) languages can be used to improve efficiency and quality when editing DITA documents. You can define actions that will add complex structure in your documents, or make modifications in multiple places or actions that will convert a structure into another. These changes are made by keeping the document structure valid and conforming to your project specification and will help the content writer add content more easily and without making mistakes. Join us to see:
- How to create business rules with Schematron
- How Schematron rules are applied
- How to apply specific Schematron rules on all DITA files
- How to develop Schematron Quick Fixes to make it very easy to solve the reported problems
December 8, 2021 Kaarin Gordon discusses the choices and challenges for efficient content reuse facing Pharmaceutical and Clinical Research Organizations. What they want is a set of tools and platforms for easy content reuse, automatic propagation of changes from a single source, and content governance. What they have is Microsoft Word; it’s easy to use but limited to cut-n-paste content reuse. What they must deliver is multi-lingual content for a variety of uses – faster, more cost-effectively, and at lower risk. Join Eric Kuhnen in conversation with Kaarin Gordon for an engaging discussion of how component content management systems amplify or ameliorate some of the difficult content complexities that organizations face today. Presented by: As the Vice President of Life Sciences Technology Solutions at TransPerfect, Kaarin Gordon works closely with organizations on solutions to more effectively develop, manage, translate, and deliver multilingual content. She has spent 20+ years working with pharma, CROs, and medical device companies and focused on developing and implementing solutions that address global content challenges and result in decreased cycle time, reduced risk, increased consistency, and lower costs. Kaarin has a BA from the University of Michigan and an MBA from Columbia University. Eric Kuhnen is the President of GlobalLink Vasont, one of TransPerfect’s GlobalLink CCMS solutions. He has more than 30 years of experience in product research, development, and management. Prior to his current role, managed global operations, product management, pre-sales, and marketing for Astoria Software, a division of TransPerfect, Inc. He has also held profit-loss responsibilities with GoRemote and Oracle Corporation. He has a Bachelor of Science degree in Computer Science from Brigham Young University.
June 2, 2021 Various surveys are showing that the majority of the world’s leading companies have accelerated their digital transformation efforts during the pandemic – efforts that are not slowing down. This presentation will discuss the key role content plays in the field of digitalization, and what you should do to future proof your content while elevating your customer experience. Presented by: Berry Braster has been in the technical documentation field for over 18 years and has helped implement content strategies, including the use of DITA and HyperSTE controlled language software. As Technology Director, Berry is involved with connecting technical documentation to IoT, and how to leverage on technologies like Augmented and Virtual Reality.
June 30, 2021 NXP successfully deployed a DITA CCMS in 2016, in a SaaS environment, to manage technical product documentation. A software and system upgrade to Tridion Docs 14 (CCMS) was planned in 2019-20 to take advantage of new capabilities, performance improvements, system and infrastructure updates. Managing a successful CCMS upgrade requires detailed coordination, planning, testing, communication, and execution. From the webinar, you will learn how NXP effectively utilizes SAFe methodologies, together with their CCMS vendor RWS, to manage and execute the upgrade. Noreen and Maria worked together to coordinate activities on an NXP Agile Release Train (ART) as both are SAFe-certified. Noreen heads the RWS core team, which consists of representatives from several NXP business lines. Maria is from IT, working as the upgrade project Scrum Master. Overall, the upgrade was a success, as it was completed on time and within budget. NXP did encounter some unexpected issues that were managed following this process. During this webinar, Noreen and Maria will discuss how the business and IT benefited by utilizing SAFe methodologies to document CCMS configurations, develop and execute test cases for upgrade testing, managed communications with RWS and third-party vendors, communicated benefits to the business users, and moved all users into an upgraded production system with minimal interruptions. Presented by: Maria Yenerich works as a Scrum Master within the NXP Marketing Information Technology (IT) group. With 20+ years of system management experience, Maria has an undergraduate degree from Creighton University and a Master’s of Business Administration from the University of Illinois. Noreen McMahan has a Ph.D. from the University of Texas in Austin. In 2008, Noreen joined a team deploying a new CCMS in a global company. For almost a decade, she trained users of the CCMS around the world. She authored the online training in the DITA environment using the same tools as the writers and engineers she trained. She began her role as NXP RWS Product Owner after working on a team that deployed SDL LiveContent Architect as the new NXP CCMS in 2016. Later, as the 2020 pandemic gained momentum, Noreen worked on an Agile team that successfully completed an RWS upgrade of the CCMS to Tridion 14. She, therefore, has experience in deploying a new CCMS and in upgrading an existing one. Chip Gettinger is VP Global Solutions Consulting at RWS, managing a team that works with customers in maximizing global content with RWS. He has experience working with customers to develop global content strategies, business ROI adoption drivers, change management, and technology adoption for component content management systems. He speaks and blogs about customer successes working closely with industry standards, partners, and customers in technology solutions and deployments.
April 14, 2021 Unsurprisingly, when it comes to the money your company spends producing technical documentation, your management knows the cost down to the penny. And when it comes to investing in THE content delivery solution that will streamline your work process, unleash your content, and transform your user experience, one question will arise without a doubt: “How much?” Meaning: “How much will it cost?" This can be a completely different conversation if you can turn it into “how much it will save” and “how much additional revenue it will bring to the company." In this webinar, we will give you a clear picture of the cost savings and gains a content delivery platform such as Fluid Topics can generate across three areas: customer and partner service, employee productivity, and client satisfaction. We will also give you access to a tool that will help you navigate scenarios and determine how long it will take to achieve a return on your investment by customizing the calculator’s numbers to fit your situation. Presented by: Geraldine Boulez is passionate about new technologies and their ability to solve people and business problems. This is what has led her to product management, marketing and business development positions in fast-growing tech companies and innovative corporations for over twenty years. Geraldine is VP of Marketing at Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.
May 19, 2021 Omnichannel experience is setting the bar for customer expectation and it’s putting new and increasingly complex demands on your business to deliver the right information where your customers need it. Writing for the web is not writing for omnichannel. Preparing your content for emerging technologies requires new approaches to content creation and delivery. It requires a microcontent strategy. Robust content management technology is certainly part of the solution, and your organization will be tempted to invest in new tools for chatbots and voice. However, before you go ahead and fill yet another content silo with zettabytes of information, instead make enhancements to the content creation programs you already have. Microcontent is the next evolution in structured authoring and will open new channels for your content while improving delivery across existing channels. In this session, we will focus on the missing link in a successful microcontent strategy: an intent-based writing methodology. We will highlight some key concepts that will help you to start looking at your content through an omnichannel lens. Presented by: Mike Rowlinson is the VP of Training & Content Services at Precision Content. Mike has been working in the technical communications industry since 2005. His core belief is that great content enables great companies. Mike’s division develops and delivers engaging and effective training and transformation engagements including the recent completion of the firm's eLearning product, the 15 modules self-paced, Precision Content® Writer Training. The training enables writers to create effective content so that staff and customers alike can find what they need and understand what's required quickly and efficiently.
Recorded: May 25, 2022Presented by Helen St. Denis Pretty easily, we can get a basic DITA structure from headings, tables and lists in the legacy content. As well, though, for each different source format there are a number of ways to extract information that can be used to refine the DITA output. Likewise, there are ways to enrich the content automatically. There are, however, some things it can’t do… yet. As more and more types of content are being moved to DITA, a greater variety of legacy formats need to be converted. We’ll look at some of them to see what can be gleaned from each, beyond the basic structure, and some of the challenges that remain. Presented by: Helen St. Denis Helen started at Stilo over twenty years ago as a technical editor. As Conversion Services manager, she’s helped customers convert millions of pages of content to DITA, and worked with organizations with many different approaches to, and reasons for, the move to structured content.
Recorded on June 15, 2022The Future of Documents is shaped by a fundamental change in how information is exchanged. This future sees a shift from traditional 'e-paper', formatted and optimized for reading by humans, towards semantically tagged information - exchanged in an open digital format. In this talk, we will share examples from industries that have a history in structured content - such as publishing and technical documentation - as well as from industries that are ‘newer to the game’, such as pharma and financial services.
- The Future of documents, - structured content and semantics from niche to mainstream
- Define Structured Content. What is it, and why is it so fundamentally different from formatted documents?
- What drives organizations to move from traditional authoring towards structured content authoring
- How can industries learn from each other? – Discussing benefits and features.
- Content automation
- Documents as data
- Component based authoring
- Future of documents
Recorded: June 9, 2022Terminology only works effectively if the organization manages to agree on consistent concepts and terms. But to achieve a company-wide understanding and agreement a well thought out process and regular interaction are needed. While some organizations prefer a systematic process, others react to ad hoc requests, some are happy with a combination of both. Therefore, we
- look at the advantages and disadvantages of both approaches and
- share how to set them up in practice
Recorded: June 8, 2022Content fuels your business. It has a purpose and an expected outcome: Deeper engagement. Higher conversions. Fewer support tickets. The list goes on. But does your content live up to its expectations? And if not, what can you do about it? Join Chris Willis, Acrolinx CMO, as he explores the importance and value of content impact. You’ll learn:
- What impactful content looks like and if yours qualifies
- Why content impact outperforms basic quality to deliver better business results
- How technology can help you automate your content improvement
Recorded: May 17, 2022While product cycles are getting shorter in all industries, down to daily releases for SaaS vendors, technical documentation teams have to keep up with the pace. Information needs to be written faster and delivered in sync. Join Fabrice Lacroix, CEO and founder of Fluid Topics, and Gaspard Bébié-Valérian, certified technical writer and functional consultant, as they untangle the complex process of continuous content delivery and unveil new methods and processes to embrace the new landscape of documentation. They will share their insights and experience as they explore the collaborative potential between SMEs and tech writers opened by Docs as Code, examine the tooling behind a continuous documentation flow, and showcase the example of a robot writing release notes. Presented by Fabrice Lacroix & Gaspard Bébié-Valérian: Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation. At the crossroads of engineering and social sciences, Gaspard enjoys exploring the breadth of technologies involved in technical documentation, including structured documentation, CCMS, and collaborative paradigms like docs as code. Gaspard works as Functional Consultant at Antidot helping clients get the most out of Fluid Topics.
Recorded: April 27, 2022Presented by Klaus Fleischmann OK, so we have all understood that terminology is important for content, AI, search engines, consistent naming, etc. But what do you need to do
- to launch a professional and scalable terminology process,
- to convince your boss and your peers that your company needs it and
- to get this off the ground quickly and efficiently with the help of modern terminology software?
Recorded: April 20, 2022 Presented by Géraldine Boulez Your technical documentation is one of your company’s most valuable assets. The bad news is: your execs and most of the other departments in your organization don’t know about it. Even worse, some even consider tech content as an unproductive cost and try to cut it to a minimum. Still, your documentation can achieve your company’s most critical goals in all customer-facing areas, and it’s high time your organization understood and embraced the business opportunity brought by tech doc. In this webinar, you will learn:
- How to debunk the most common misconceptions about the business value of tech doc
- How to connect your tech content to your company’s business goals
- and how to demonstrate to your execs how your documentation can effectively generate gains in three main areas of business: Marketing, Customer Support, and Field Services.
Géraldine is passionate about new technologies and their ability to solve people and business problems. This is what has led her to product management, marketing and business development positions in fast-growing tech companies and innovative corporations for over twenty years. Geraldine is VP of Marketing at Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.
October 21, 2020 Thinking of automating your entire conversion process to DITA? Wanting to handle conversion work manually, in-house? Before you proceed, think about how the conversion could help you derive the benefits of DITA that you expect. A simplistic approach may allow you to publish something that looks just like what you have now. But a really good quality conversion will help you to leverage content reuse, personalization and multi-channel publishing, as well as making it easier to maintain and update your content. For example, will your conversion generate keys and keyrefs for variables? How about a relationship table, to prevent broken links? Will menu cascades be correctly marked up, for localization purposes? Presented by: Helen joined Stilo as a technical editor. She now works closely with Stilo Migrate customers, helping them to analyze their legacy content and configure appropriate mapping rules. She also provides Migrate customer training and support. Helen has helped Migrate customers to convert tens of thousands of pages of content to DITA and custom XML. Helen holds a Bachelor of Arts in English from St. Francis Xavier University in Antigonish, Nova Scotia, and has pursued graduate studies at Queen’s University in Kingston, Ontario.