Past Webinars

October 6, 2021 Our content shapes experiences and drives behavior. The question then becomes, is your content causing positive or negative experiences and behaviors? In this presentation, we’ll take a critical look at content operations (Content Ops), the processes behind your knowledge, and how they make or break customer experiences. You’ll learn:

• Tactics to turn your haphazard workflow into a repeatable process
• Overlooked signs that your content hinders customer experience
• How to ensure your content capability can scale with your company’s growth

  Presented by: Patrick Bosek, CEO of Heretto, loves all things content and applies his technical acumen to developing, productizing, and solving problems with product content software. Outside of that, he rides his motorcycle and makes coffee that makes him feel as fast as his motorcycle. He lives in Rochester, NY, with his son, Ezra, and a dog named Lloyd.

January 12, 2022 Moving to structured authoring and implementing a CMS are critical projects that will generate long-term efficiency gains and significant savings. But before you get there, there are great hurdles to overcome. First and foremost, there's winning budget approval from your execs, who will have a singular focus on risk and ROI. Second, you need to maintain a high level of commitment and buy-in from those executives over the years that re-engineering of content production can last. Too many content restructuring projects fail or don’t even start because they cannot demonstrate a quick and tangible return on investment - and this is where Dynamic Content Delivery changes the game. Dynamic Content Delivery provides outstanding content experiences to your users and creates immediate value for your company without requiring a big bang in your writing process. It earns you internal support, money, and time you can leverage to optimize your content restructuring process. In this webinar, you will learn:

• How Dynamic Content Delivery generates value from your existing content, no matter the writing tools and methods you are using now
• How to achieve quick wins and build a fast ROI to gain support from your Execs for your content project
• How to optimize your project to move to structured authoring and make it a success

Presented by: Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment, and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read, and interact with technical documentation.

December 1, 2021 Developing robust content models can never be a once-and-done endeavor where IAs are required to incorporate all aspects into the design prior to authoring. Instead, an iterative approach is needed to allow for incremental improvements not just during setup but long into production. Join Precision Content’s President and Chief Information Architect, Rob Hanna, to explore methods the company uses to refine models and update the content corpus through scheduled refactoring activities. Presented by: Rob Hanna is an award-winning technical writer and content strategist and an industry leading expert in structured XML authoring, DITA, and content management. In 2014, Rob was awarded the rank of Fellow of the Society for Technical Communication (STC) and earned the Enterprise Content Management Specialist (ECMs) designation from AIIM. In 2017, he was named one of the top 25 global leaders in content experience strategy by Mind Touch. He founded Precision Content in 2013 after nearly 20 years in the industry as a technical writer, information architect, knowledge management specialist, and taxonomy expert. In 2018, Precision Content joined Google, Adobe, and Acrolinx on the list of "Top 100 Companies that Matter Most in Digital Content Industry" by EContent Magazine. See http://www.linkedin.com/in/singlesourceror for more information.

March 24, 2021 Every organization has different content management needs. The needs can be pretty broad or hyper-focused. Everybody has different expectations around the user interface, but the underlying requirements are always based on rich capabilities around legacy content ingestion, authoring, metadata management, storage, delivery, and more. Developing a content strategy is crucial to the success of your CCMS project. Core components help focus your questions, create detailed use cases, and identify candidate departments and content to help assess a CCMS. When you start a CCMS assessment, you should have a comprehensive set of parameters to guide you. It is very important to make the proper discovery and choose the solution which is the right fit. Otherwise, energy is expended to force-fit a solution which usually leads to frustration and wasted resources. Join Divraj Singh, Sr. Solutions Consultant at Adobe, in a conversation with Bernard Aschwanden, CEO at Publishing Smarter, whose organization has done multiple CCMS migrations, to understand the following parameters which will make a CCMS evaluation process easy. They will be leveraging Adobe’s CCMS solution –XML Documentation for Adobe Experience Manager, to showcase some of these workflows.

• What difference does authoring standard make (unstructured, XML, DITA, HTML etc.)?
• How advanced are the content management capabilities (web vs offline, metadata support, advanced search)?
• How does the solution provision for storage (versioning, DAM capabilities etc.)?
• What OOTB workflows does the solution support (review, translation, task management, content ingestion, etc.)?
• What reporting capabilities does it have?
• What publishing capabilities does it provide(DITA OT, integrated tools, third-party plug-ins)?
• How extensible is the solution (APIs, DITA specializations, integration with external systems)?

Presented by: Divraj Singh is a Senior Solution Consultant at Adobe, headquartered in San Jose, CA, USA. As a Senior Solution Consultant at Adobe, Divraj Singh leads consulting for Adobe’s CCMS offering – XML Documentation for Adobe Experience Manager. Divraj has over 12 years of software development and technical management experience. He is a seasoned expert in the field of content management with experience working on various WCMS systems and enterprise solutions. He has worked on various software products spanning different technologies involving mobile-web, analytics, personalization, social applicable to several domains like finance, marketing, retail, and healthcare. Divraj on LinkedIn: https://www.linkedin.com/in/divrajsingh/ Website

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Bernard Aschwanden is the Founder of Publishing Smarter. Bernard Aschwanden and his company Publishing Smarter help clients reduce costs and improve the quality of content. A past President of the Society for Technical Communications, he trains, writes, and presents on communications, publishing, and single-source reuse. Publishing Smarter helps companies automate content processes to publish better, faster, and smarter and provide a maximum return on investments. Bernard on LinkedIn: https://www.linkedin.com/in/bernardaschwanden/ Bernard on Twitter: https://twitter.com/aschwanden4stc https://twitter.com/publishsmarter Website

July 15, 2020 The Fourth Industrial Revolution, sometimes described as the perfect storm of new technologies combined with the asteroid of digital information, has forced companies to adopt new organizational structures to create and distribute content. This presentation will define the new exponential organizations, companies that grow often at 10 times faster than comparable companies, and are guided by a massive transformational purpose to deliver Information Enablement through innovations such as “Content as A Service” – CAAS. Presented by: Michael Rosinski has lead a successful career as a technology executive in the enterprise software industry. Presently, Michael is President of Astoria Software which is the premier CCMS – Component Content Management System in the Technical Product Documentation Vertical. At Astoria, he was first to market to launch the Enterprise SaaS Model and Mobility Platforms. Michael merged the Goldman Sachs venture to TransPerfect, the largest private translation company in the world. Prior to Astoria, Michael was a founding member of American Software’s management team, grew revenues to $ 100M+ and made it to the Forbes Best 200 Small Companies in America list. At American, Michael completed one of the first IPO’s in the ERP market, and later contributed to the successful spin off IPO of Logility in the Supply Chain Management Space. Michael leveraged his international experience as President of Augeo Software, a French/Dutch company in the PSA Professional Automation Space where Computerworld designated them as one of “The Top 100 Companies to Watch” Michael also held Management positions at Johnson & Johnson and Nestle.. Michael holds a Bachelors Degree in Management and Organizational Behavior at Rider University, and has completed MBA study at Fairleigh Dickinson University.

March 31, 2021 How do you ensure that your content is consistent and follows your brand’s guidelines? How do you begin a project that’s consistent across your technical communications? Is it an achievable goal? What results should I expect? In this webinar, learn how the combination of easyDITA's CCMS and HyperSTE allows you to check your content against your specific style guide, as well as industry standard grammar and terminology rules. The result is not only scalable and single-sourced content, but clear and concise content across the board. Content that's more cost effective, brand aligned, and ready to attract new customers. Attendees will learn:

• The value of combining an XML CCMS with a Grammarly-like content checker
• A live demo of easyDITA with HyperSTE that shows how the tools work together to help content creators
• A general project plan to help you get started in achieving great results
• An example of a customer implementation and their results

Presented by: Berry Braster has been in the technical documentation field for over 18 years and has helped implement content strategies, including the use of DITA and HyperSTE controlled language software. As Technology Director, Berry is involved with connecting technical documentation to IoT, and how to leverage on technologies like Augmented and Virtual Reality. Dushko Radevski is a Senior Solutions Representative at Jorsek, the makers of easyDITA. Dushko is best described as a problem solver. Every day, he invests his days working closely with technical documentation teams who are looking for help with their document creation and publishing problems. Dushko is exceptional at helping to identify underlying issues and bringing the most effective solution to the table. Outside of his role at Jorsek, Dushko has an interest in languages and is currently studying German to add to his multilingual communications capabilities.

June 3, 2020 In these difficult times, it’s absolutely critical to demonstrate your value to your organization. As a technical communicator, your mission is to make sure you’re getting the right information to the right people. Part of the solution is to find the right tools – but they will only take you so far. Good content is crucial. You must write content in a way that best suits your audience and best matches their search patterns, so they can organically surface the information they need. Join Lawrence Orin, Product Evangelist and Customer Implementation Expert at Zoomin, as he takes an intriguing look at content strategy, and reveals a down-to-earth, practical approach that will ensure your writing is making a visible impact on your company. In it this webinar, you’ll learn:

• Practical steps to improving your writing skills
• Best practices for structuring content
• How to tailor your writing to your audience

Presented by: Lawrence Orin is Product Evangelist and Customer Implementation Expert at Zoomin, where he leverages his experience as a past customer to help new customers with their implementation and content strategy. He previously led documentation teams at Radvision and Riverbed, as well as other teams in technical support and customer services. He holds a B.Sc. in Computer Science with Cognitive Science from University College London.

June 10, 2020 Abstract World has seen a very different modus operandi in the last couple of months. This only emphasizes the fact that collaborating without physically being in the same space is fast becoming the norm where team members are either located in different geographical locations or are working from home. At this time, a smooth review and collaboration process for technical content can be a real boon to your organization. In this session, Ayush Gupta, Product Manager at Adobe, will discuss how organizations can transform their mundane, time consuming and cyclic review process into a more meaningful, error-free and productive collaboration experience for Content Creators and Subject Matter Experts (SMEs). Key takeaways:

• Why rethink about current review processes
• What are the benefits of adopting online review process for DITA content
• What are the basic tenets and features of an online review process
• A walkthrough of a typical collaborative review workflow and how to make it an experience for business users

Presented by: Ayush Gupta is a Product Manager for XML Documentation for Adobe Experience Manager at Adobe. He is responsible for the product roadmap, prioritization, customer success, partner relationships, and go-to-market strategy. Ayush has 10+ years of experience working in the technology industry and extensive experience in building and scaling enterprise products. Ayush Gupta on LinkedIn

Recorded: April 13, 2022 Presented by Michael Klemme and Klaus Fleischmann

Terminology is at the core of great content. When used consistently, it helps you communicate precisely and efficiently, which is an approach to your brand communication. It also makes your content accurate.

But it’s important to have a sound process in place to manage your terminology. Join us and learn how to:

• Make sure all stakeholders have input into your terminology set

• Set a process for consent and approval of your terms

• Make sure you have a consistent and failsafe process to

  • Have all your terms for checking in Acrolinx, as the content quality solution of choice

  • Make sure all terminology action is concentrated in quickTerm, as the leading terminology system

Presented by:

Michael Klemme is a Senior Solutions Architect at Acrolinx. He advises new and existing customers on how they can efficiently integrate Acrolinx into their processes and helps partners to develop integrations.

October 12, 2021 For high tech companies, how to initiate requirements for a CCMS technical product documentation project; develop ROI justification metrics for Executive Management, and conduct a successful implementation.

• What were the main drivers for you and the company to embark on a CCMS Project?
• What were the deficiencies of the current CCMS that you were using?
• How did you obtain C Level Management approval to embrace the initiative and what were the ROI and performance metrics used to evaluate the success of the project?
• What was the most challenging issue that you encountered during the implementation process and how did you resolve it?

  Presented by: Michael Rosinski has lead a successful career as a technology executive in the enterprise software industry. Presently, Michael is President of Astoria Software which is the premier CCMS – Component Content Management System in the Technical Product Documentation Vertical. At Astoria, he was the first to market to launch the Enterprise SaaS Model and Mobility Platforms. Michael merged the Goldman Sachs venture with TransPerfect, the largest private translation company in the world. Nick Wilhelm started in Graphic design, moved into MDM software training/implementation, and is currently working in technical content development/strategy. For the last 4 years, Nick has been a lead content developer and CCMS administrator at a worldwide testing and measurement product company, Tektronix. He has successfully helped Tektronix transition to a new CCMS tool (Astoria) while working with the engineering and marketing teams to continually improve how Tektronix presents technical content to their customers. Maria-Hélène Soria started working in STMicroelectronics in 1989 as an IT Support engineer on Manufacturing solutions. After 5 years managing IT CAD infrastructures for ST R&D, Maria-Hélène took charge of the patent, project management, and technical literature IT solutions with teams located in France, Italy, and India. For the last 4 years, Maria-Hélène leads the Enterprise Content Management IT solutions team with more than 10 000 internal users at STMicroelectronics. Marc Medjad joined STMicroelectronics in 1995. After several positions in IT & Quality domains as a Program Manager, he has been working for 7 years about the rollout of DITA to a community of technical writers & authors, includes the introduction of a new CCMS, a new way of authoring content, and the localization process.

August 5, 2020 Abstract Business leaders around the globe are looking for ways to replicate the successes of innovative and disruptive organizations like Uber, Amazon, and Spotify that grow exponentially. Rather than adding 10%, they’re looking for 1000%. Exponential growth is deliberate and involves organizations developing capabilities that dramatically outperform the competition. Rob Hanna explores how information-enablement across the enterprise is key to this type of performance and why we need to rethink how we create content to become Exponential Organizations. What you’ll learn

• The definition of “information enablement”
• How your content is tied to your brand’s ability to grow exponentially
• How the 4th Industrial Revolution will impact global businesses, including yours

Presented by: Rob Hanna co-founded Precision Content in 2013 to change the way writers approach structured authoring. Having spent more than decades helping organizations move to component content management he realized that organizations need to take a step beyond technology and expert consultants. Without fostering the necessary standards and skills to work in these new media, organizations would continue to stall in their attempt to move to structured authoring. With this knowledge, he developed the Precision Content® methods, tools, and training. Today, Rob and his team of experts help Precision Content clients make the move to structured authoring as seamless as possible.

April 6, 2021 Ironically, the terms used to describe a vocabulary of words that organize and catalog information within a content corpus are often used inconsistently or interchangeably. However, each term represents a point on an increasing scale of complexity and resulting data richness and applicability. Following Part 1 of this webinar in which Dawn Stevens of Comtech Services defined and compared these points along the taxonomy spectrum (view part 1 recording), Rik Page of Bluestream now demonstrates the technology and tools that enable you to define and manage your terms and relationships, as well as those that consume what you have defined. Participants will see practical, real-life applications of the taxonomical concepts previously presented. Click here to download the reading list referenced during this webinar. Presented by: Dawn Stevens is the President, and owner of Comtech Services and the Director of the Center for Information-Development Management. With over 25 years of experience, including 20 years at Comtech, Dawn has practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. With both engineering and technical communication degrees, Dawn combines a solid technical foundation with strong writing and design skills to identify and remove the challenges her clients face in producing usable, technical information and training. Rik Page is Sales and Marketing Director at Bluestream Software and has been working with both component content and document management solutions since 2001. During this time, he has worked with custom DTDs and Schemas, S1000D, iSpec2200 and since 2005 DITA. His practical experience ranges from data capture/content creation through to dynamic multichannel delivery, achieved in a wide range of industries including banking and finance, manufacturing, central government and education. A keen advocate of technology and innovation Rik has taken part in multiple consultancy projects and helped formulate solutions all over the world. Away from the office Rik is a Scout Leader working with young people and helping them to develop new skills whilst having fun.