Past Webinars

  • August 14, 2018 "People buy experiences, not products," said Shantanu Narayen, Adobe's CEO, recently at the Adobe Summit 2018. Almost every company has recognized that it is in the customer-experience business. Understanding the customer journey and the brand interactions across channels and platforms and their impact on the customer experience is crucial for creating a unified CX strategy. But it's a complex system coming with a lot of challenges: Multiple brand touchpoints have a cumulative impact on the customer experience, inconsistent content experiences throughout the customer journey create a fuzzy brand experience, Marketing and Technical Communication "Content Silos," and a cluttered IT landscape create disconnected "content worlds" in both voice and tone, visual consistency and unified accessibility. Join this webinar to get insights into the world of Customer Experience Strategy and how to blend Technical Communication seamlessly into the digital experience of the customers. Presented by: Stefan Gentz, Adobe As the Global Evangelist for Technical Communication at Adobe, Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe TCS tools. Stefan is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert and Six Sigma Champion. Stefan is a popular keynote speaker and moderator at conferences such as tekom, tcworld, Information Energy, Intelligent Content Conference, Congility, LocWorld, TCUK, STC, GALA, ELIA, TTT, Translation Forum Russia and many other. He is also a member of the Conference Advisory Board of the world’s biggest TechComm event, the tekom / tcworld Conferences, and an Ambassador for the Globalization and Localization Association. He is also an active social networker on Facebook, Twitter, and LinkedIn.
  • October 9, 2019 Delivering a cCMS solution on time and on budget is critical, but it’s important to recognize that the cCMS is only one part of a successful content lifecycle strategy. Making sure your content can be leveraged across the enterprise and your system will be able to support future initiatives requires a comprehensive and proven plan. Having led hundreds of successful content solution implementations, Oberon understands the differences in the tools, processes and environments that must be considered. While each cCMS implementation plan may be unique, shaped by the specific needs of a given company, there are many common steps to success that everyone should follow. Whether you are looking to adopt cCMS for the first time or you’ve been using one for years, there are ways to ensure your system is optimized for success. Attend this webinar and find out what your plan should include.   Presented by: Vi Kellersohn is the Chief Marketing Officer of Oberon Technologies. Vi leads the marketing efforts, manages strategic partnerships and supports key client projects. For over 20 years Vi has managed and executed all aspects of marketing for B2B technology organizations working in partnership with sales management to build awareness for value opportunities across the content lifecycle. Vi enjoys spending time with her extended family and golfing with her husband and two sons.
  • Recorded: February 27, 2018 Join us to learn how companies are using Darwin Information Typing Architecture (DITA) as the single source to power their learning content, including leveraging learning objectives to drive personalized learning. Dawn Stevens, President of Comtech Services, and Amber Swope, President of DITA Strategies, are co-chairs of the Learning & Training OASIS subcommittee and will explain how DITA can provide the structured foundation for your learning initiatives. Presented by: Dawn Stevens, Comtech Services and Amber Swope, DITA Strategies Dawn Stevens is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado. She is also Director of the Center for Information-Development Management, a membership organization focused on content-management and information-development best practices. With over 25 years of experience, including 15 years at Comtech, Dawn has practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. With both engineering and technical communication degrees, Dawn combines a solid technical foundation with strong writing and design skills to identify and remove the challenges her clients face in producing usable, technical information and training. Amber Swope is an internationally recognized expert on the Darwin Information Typing Architecture (DITA) who specializes in helping teams develop their information architecture and implement DITA. With over 20 years of experience in the information development field and 12 years of DITA expertise, Amber helps teams design and optimize their environments to improve efficiency and reduce costs. When she’s not busy helping to change the world with XML, she can be found playing soccer, walking her puppsters, and enjoying Portland, OR.
  • May 21, 2019 As technology advances so do consumer expectations for online information access. No longer do users want to rely on printed materials nor are we satisfied with views of lengthy PDFs online. Consumers, both inside and outside your organization, want to quickly find just the information they need from any device. With the emergence of many connected products, virtual and augment reality the online information demands can be staggering. Is your documentation system ready to take you into the future? Find out how many organizations are taking steps to delivering better information today and prepare their organization to more easily evolve with technology advances and consumer demands. Attendees will learn: 1) What does the evolution of online delivery include? 2) How structured content impacts your future delivery options? 3) Why you don’t have to wait to begin improving your users’ online delivery experiences? Presented by: Vi Kellersohn is the Chief Marketing Officer of Oberon Technologies. Vi leads the marketing efforts, manages strategic partnerships and supports key client projects. For over 20 years Vi has managed and executed all aspects of marketing for B2B technology organizations working in partnership with sales management to build awareness for value opportunities across the content lifecycle. Vi enjoys spending time with her extended family and golfing with her husband and two sons.
  • Recorded: April 5, 2017 Historically, technical content has been written for humans. But with the rise of artificial intelligence, machines will consume this content to solve problems automatically or help solve problems. This means that machines need to leverage the content in the easiest, most unambiguous possible way. Structured content authoring has been created to optimize the writing process (minimize cost and increase reuse). This way of writing has a lot of impact on what algorithms and content can do with it. Through a set of examples, we will review the benefits and limits of structured content, and how structured content impacts what modern tools and algorithms can do. Presented by: Fabrice Lacroix, Antidot Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
  • June 16, 2020 Unlike a decade ago, organizations face few barriers to entry if they want to develop structured content in a DITA-based ecosystem. The increasing adoption of Git as a content platform, and the maturing of DITA-focused products like oXygen have removed many of the cost barriers to implementing DITA in an elegant and scalable way. Whether a stop on a longer-term transition to a CCMS or the final destination, a mostly open-source DITA tool chain can be a valuable proving ground for a sophisticated content strategy. In this presentation, you’ll learn how process, information design, scalable repository design, and smart use of oXygen and Git can be more than a short-term solution. You will also learn where Git falls short and when you should be using a DITA CCMS. Presented by: Frank Miller president/ founder of Ryffine is an industry thought-leader whose career has focused on leading enterprise client engagements and building an information development community, Frank has been involved in dozens of successful DITA implementations. In addition to partnering with many leading names in the information development and content management spaces, Frank enjoys sharing his insights on trends and facilitating the adoption of best practices throughout the community. Presented by: Rik Page is EMEA Sales and Marketing Director at Bluestream Software and has been working with both component content and document management solutions since 200. During this time, he has worked with custom DTDs and Schemas, S1000D, iSpec2200 and since 2005 DITA. Rik's practical experience ranges from data capture/content creation through to dynamic multichannel delivery. This has been achieved in a wide range of industries including banking and finance, manufacturing, central government, and education. A keen advocate of technology and innovation Rik has taken part in multiple consultancy projects and helped formulate solutions all over the world.
  • August 10, 2020 Content developers and managers worldwide are coming together to share ideas and inspire each other at ConVEx in September. When first announced, we said ConVEx is not an online simulation of an in-person conference, but an immersive experience designed from the ground up to use our e-resources in the best possible way to bring you a wealth of ideas and information to support your efforts in defining and executing a comprehensive content strategy. During this Webinar, Dawn Stevens explains what we mean by this statement and what you can expect and gain from this new event format. We'll discuss the event format, the technology we'll use, and highlight the many networking activities provided. By the end of the Webinar, you'll know why you should attend ConVEx — it's an opportunity to have a positive experience, converge with others in the industry, focus your attention on industry issues, and magnify your value to your organization. Presented by: Dawn Stevens, President, Comtech Services and Director of CIDM has 28 years of practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. Dawn is the perfect advisor to identify and remove the challenges you face in producing usable, technical information and training content. With both engineering and technical communication degrees, Dawn combines her solid technical foundation with strong writing and design skills to lead our team of consultants and specialists in providing the expertise you need.
  • Recorded: March 30, 2017 As we look forward to the 2017 Content Management Strategies/DITA North America conference in April, we devote time to identify industry trends. We asked managers, information architects, writers, training developers, and more how they are addressing the challenges of meeting customer information needs. Dawn Stevens, President of Comtech Services and Director of The Center for Information-Development Management, and Mark Gross, President of DCL, walk us through the results of the 2017 Trends Survey, a study we have been conducting since 2012. With five years of data, we can trace the changes in how we think about developing and delivering content. Join DCL and Comtech Services as we review the results of the 2017 survey and compare it with past results. Learn how information developers are coping with new customer demands for innovative approaches to development and delivery. Learn what tools teams are using and how they respond to technical innovations. Presented by: Dawn Stevens, Comtech Services, Inc. and Mark Gross, DCL Dawn Stevens is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado. She is also Director of the Center for Information-Development Management, a membership organization focused on content-management and information-development best practices. With over 25 years of experience, including 15 years at Comtech, Dawn has practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. With both engineering and technical communication degrees, Dawn combines a solid technical foundation with strong writing and design skills to identify and remove the challenges her clients face in producing usable, technical information and training. Mark Gross, President, Data Conversion Laboratory, is a recognized authority on XML implementation and document conversion. Mark also serves as Project Executive, with overall responsibility for resource management and planning. Prior to joining DCL in 1981, Mark was with the consulting practice of Arthur Young & Co. Mark has a BS in Engineering from Columbia University and an MBA from New York University. He has also taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML.
  • Recorded: March 23, 2016 Manuals are rapidly becoming the last items people rely on to find information about the products they have purchased. Leafing through the pages of a printed copy seems too old today. In fact, even finding the printed manual may be difficult in most environments. Instead, we search for answers to our questions using the ubiquitous Google search. Most of the manuals that were in our kitchen drawers are available online but do we really want a PDF of a manual to try to page through? PDF searches are pretty much useless for finding the specific answers to our questions or solving our problems. Instead of a PDF, we’d like a page with the answer, something we often can find without going to the product website. Topics are the new information resource. Presented by: JoAnn Hackos, Comtech Services and Nenad Furtula, Bluestream Dr. JoAnn Hackos is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado, which she founded in 1978. She is Director of the Center for Information-Development Management (CIDM), a membership organization focused on content-management and information-development best practices. Dr. Hackos and colleagues are called upon by corporate executives worldwide to consult on strategies for content management, development and organizational management, product interface design, customer studies, Web and traditional information architecture, and tools and technology selection. Nenad Furtula is partner and a VP of Sales and Marketing at Bluestream Database Software. Nenad has been working with XML and bringing XML related products to market for over a decade. Currently his primary professional interest lies in building and socializing a DITA-enabled value-based component content management system called XDocs.
  • Recorded: April 19, 2016 In this presentation, we embark upon re-thinking the entire content production cycle, and we use The Toyota Way as our philosophy. Expect fun and engaging conversation that will make you question some or all of the time-honoured content production processes and to start looking for waste. We will discuss the Lean principles in Japanese car manufacturing and apply them to content production. We will debate that not only can this be done today, but also that it can be done well. Finally, we will look how using Lean together with a good quality DITA/CMS solution can lead to incredible results in reducing production time and costs, improving team morale, and achieving superior product quality. By product, we, of course, mean content output.

    Presented by: Nenad Furtula, Bluestream and Galyna Key, Datix

    Nenad Furtula is partner and a VP of Sales and Marketing at Bluestream Database Software. Nenad has been working with XML and bringing XML related products to market for over a decade. Currently his primary professional interest lies in building and socializing a DITA-enabled value-based component content management system called XDocs. Since discovering the field of technical communication 15 years ago, Galyna remains convinced that it is the coolest and most creative discipline out there. Over the years, she stopped trying to figure out whether she is a project manager, product manager, engineer, designer, tester, localisation expert, or a knowledge architect and decided to have fun changing her hats on a regular basis. Galyna is currently leading the transformation of customer learning experience (LX) at Datix. Previously, she did the same at Autodesk, where she built a high-performing LX team from the ground up. She holds two Master’s Degrees; one in Philology and another one in Technical Authorship, and she is a Fellow of the Institute of Scientific and Technical Communicators.
  • Recorded: January 18, 2018 The experts will discuss the evidence of trends for more SME-authored content, and investigate the forces driving the trend. They will also share good practices for safeguarding quality content and efficient production when more and more documentation is written by people outside of the information development team. They will also discuss potential benefits to using more SMEs, and raise some questions around the real cost of using SMEs to author content. What does it mean for the tech writing profession if “anyone can write technical documentation”? If you feel as though you have to fight to have information development specialists write your content, come and hear how others are experiencing changing patterns of content development. Share good practice regarding handling SME-authored content as we look for ways to build collaboration without sacrificing standards and efficiencies. Discuss how to leverage your Information Developer experience and skills when folks from other teams are writing content, and brainstorm with the panel the new skill sets we must nurture to be successful in a collaborative environment. Presented by: Sharon Figueira, Toni Mantych and Joe Pennachio Sharon Figueira has eighteen years’ experience as a technical communicator. For the past few years, the main focus of my career has been DITA XML, content management, and migrating content into DITA and a CCMS. My team won the RFQ to migrate Ericsson’s content to a DITA XML/CCMS solution. Since then, we have migrated thousands of pages of content, performing pre-migration analysis, restructuring content, maximizing reuse, and producing variant output. Sharon recently joined IXIASOFT, a leader in the content management software industry. Toni Mantych describes her professional purpose and passion as “Solving client problems with content, and content problems with technology.” She is currently Director of Information Experience at ServiceNow. She has taught numerous courses in the graduate Technical and Professional Communications program as Portland State University and speaks regularly at content industry conferences. Joe Pennachio is a skilled professional with experience building and directing technical teams globally. Significant strategic and operational experience with a strong bias towards executing organization-wide transformation, achieving increased efficiency, and reducing cost. Proven ability for identifying and analyzing critical customer and business needs and implementing change. Joe joined QUALCOMM in January of 2016 as a Senior Director of Technical Communications.
  • August 7, 2018 It's not the same old "here is how to get a CCMS" session you may have heard about or attended before. During this webinar we provide a brief CCMS primer, then dive into core steps to choose a CCMS, and explore a case study of a client who migrated 2 years ago. We explore their drivers for a CCMS, the numbers that make them tick, and where they are two years later. Real data, real history, real ideas. Presented by: Bernard Aschwanden has excelled in technical communication as a trainer, courseware developer, team leader, manager, and business owner. A Past President of the STC and the founder of Publishing Smarter, Bernard works with organizations to create, manage, and distribute content based on technical communication best practices. He guides companies on how to make the business case that content is the most crucial business asset.
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