- The definition of “information enablement”
- How your content is tied to your brand’s ability to grow exponentially
- How the 4th Industrial Revolution will impact global businesses, including yours
August 5, 2020 Abstract Business leaders around the globe are looking for ways to replicate the successes of innovative and disruptive organizations like Uber, Amazon, and Spotify that grow exponentially. Rather than adding 10%, they’re looking for 1000%. Exponential growth is deliberate and involves organizations developing capabilities that dramatically outperform the competition. Rob Hanna explores how information-enablement across the enterprise is key to this type of performance and why we need to rethink how we create content to become Exponential Organizations. What you’ll learn
Recorded: February 17, 2016 As software has moved to the cloud and evolved into Software as a Service, there’s been an increasing need for software documentation to evolve as well. Documentation processes and project management methodologies that relied on long release cycles don’t work in the more agile world of continuous software updates. While working through this evolution, the Microsoft Dynamics AX Content Publishing team was hit with a massive layoff, reducing a team of 40 people to a team of 10. Suddenly, the idea of reinventing how we worked and how we delivered content in a more agile way took on a much more extreme meaning. Over the past year, we’ve worked through a true reinvention. We developed a model where the role of the writer has changed to the role of Content Strategist, the role of the manager has changed to one of empowering the team rather than trying to solve the team’s problems, the role of creating content has moved to a variety of subject matter experts, and the role of ensuring content quality has been distributed across teams who work most closely with customers. We’ve learned a great deal through this reinvention, and this talk shares the highlights of what we’ve learned. This talk looks at how the Microsoft Dynamics AX Content Publishing team reinvented their roles, authoring tools, and content creation and publishing processes in an environment where staffing levels are so low that writers can no longer write. You’ll learn about this team’s experience in moving away from traditional content publishing practices and instead, collaborating with other subject matter experts in planning content, identifying appropriate authors, incenting subject matter experts to create the content, and leveraging teams outside of Content Publishing to ensure content quality. The talk covers aspects of change management, influencing without authority, collaboration, partnering, creative problem solving, and teamwork. Presented by Ann Beebe, Microsoft Dynamics AX Ann Beebe has been leading content publishing teams at Microsoft for 18 years. She’s managed the documentation teams for Microsoft SQL Server, Microsoft Business Framework, Visual Studio, Home and Small Business Server, and is currently leading the documentation teams for Microsoft Dynamics’ AX and GP products. Prior to joining Microsoft, Ann managed documentation, training, and corporate communications for Barfield, Cauthen & Associates in Atlanta, and managed documentation and usability teams for Sales Technologies, Inc. in Atlanta.
Recorded: January 30, 2018 Borrowing the title of Fisher and Ury’s popular work, this session suggests strategies and invites conversation around the challenge of negotiating with your business partners—no matter who they are in your organization. In today’s environment, our technical content organizations are continually asked to support additional services with fewer team members. But doing more with less simply isn’t always possible. Informing a business partner that you cannot support a request can spark a fraught conversation, but adding more to your plate might risk sending your team into overload. Even asking for trust in your decisions as the authority in your area can be tough. Yet these conversations don’t have to become uncomfortable, and can instead provide an opportunity for dialog leading to mutual gains. You can get what your team needs, draw boundaries, and inspire confidence at the same time. Within the context of technical content’s organizational position and business value, this session will cover core negotiation strategies that achieve win-win outcomes and how to avoid zero-sum exchanges. Since relationships are key, we’ll discuss how to identify allies and when to call on them. Finally, we’ll address the inevitable question of data—seemingly irrefutable information that can turn opinion into hard fact. Presented by: Jill Orofino, DellEMC California born and raised, Jill attended UCLA where she received her B.A. in English, and then pursued graduate studies at Boston University. Jill went on to teach at BU for seven years before moving into high tech. Technical content development, research and writing made up the most of Jill’s teaching experience. Jill loves to learn new things and help others reach their goals. Five years into her career in technical content, Jill assumed leadership of a technical writing team at a Boston start-up called Acme Packet. Management was another natural extension of teaching, championing staff members and motivating them. Jill started at EMC (now Dell EMC) about five years ago, bringing with her a focus on customer experience and a drive for simplicity. Jill led the global technical content teams that support core storage for four years before taking a role in Product Marketing. Jill is now exploring a new part of the content ecosystem and its relationship to the unified customer experience.
Recorded: November 30, 2016 DITA short descriptions have gotten a bad rap over the years, and what was designed to be an essential tool to help technical writers craft better topics and aid readers to narrow down their search for the right content, is perceived by many to be a chore or an afterthought. IXIASOFT DITA Specialist, Keith Schengili-Roberts and JANA Inc.'s Senior Structured Data Analyst, Joe Storbeck got together and wrote an OASIS white paper how and why crafting effective short descriptions are among the most important things a DITA-based technical writer can do. Keith and Joe will examine how to write effective short description for concepts, references and troubleshooting topic types as well as for maps and APIs. This presentation will cover why short descriptions are a good idea (really!), how they make finding content easier for readers, can increase the SEO for your online documents, and much more. If you are looking to understand why short descriptions are important and how to craft them properly, don’t miss this presentation! Presented by: Keith Schengili-Roberts, IXIASOFT and Joe Storbeck, JANA Keith Schengili-Roberts is a DITA Specialist at IXIASOFT, DITA evangelist and technical writing nerd. Keith is also an award-winning lecturer on Information Architecture at the University of Toronto’s iSchool, and Durham College. He is also an active member of the OASIS DITA Technical Committee, and can often be found presenting at conferences, working with customers, and researching how DITA is being used and sharing those results with the DITA community. Keith's popular industry blog DITAWriter.com has become a focal point on DITA resources and best practices. Connect with Keith on Twitter @KeithIXIASOFT. Joe Storbeck has been a technical communication professional for over 30 years, and has an extensive background in the development of structured data and data application methodologies. He has led technical documentation teams for some of the world’s largest and most successful companies, including IBM, Citibank and AIG, and now leads the DITA consultation and development team for San Antonio, Texas based JANA, Inc. Joe is also a member of the following OASIS committees that are charged with the development, maintenance, and promotion of DITA: DITA Technical Committee, DITA Technical Communications Subcommittee, DITA Adoption Technical Committee, and Lightweight DITA Subcommittee.
August 28, 2019 Looking for a single piece of content on a web site is often compared to digging in a giant bucket of LEGOs for a single unique piece – an often frustrating and futile endeavor. If those LEGOs are sorted by certain distinguishing attributes, such as color and size, the odds of finding a particular piece increase dramatically. As a result, companies often take a “LEGO-block” approach to their information taxonomies. However, the sorting of LEGO blocks is child’s play, compared to the intricacies of sorting technical content – the distinctions are not always as visible as color or size, and attributes that are that obvious may not be very useful in a search. Nevertheless, there are lessons we can learn from the “LEGO-block” approach. In this session, Dawn draws parallels between sorting LEGOs and sorting technical content, and provides suggestions for going deeper when the Lego model falls short. Presented by: Dawn Stevens is the President, and owner of Comtech Services and the Director of the Center for Information-Development Management. With over 25 years of experience, including 15 years at Comtech, Dawn has practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. With both engineering and technical communication degrees, Dawn combines a solid technical foundation with strong writing and design skills to identify and remove the challenges her clients face in producing usable, technical information and training.
Recorded: October 13, 2016 Change is difficult and often avoided, and everyone knows insurance companies are risk averse. However, that didn’t stop a small team of technical writers from upending the way they created content for California Casualty. By embracing modular structured content, unproven in their industry at the time, they were able to dramatically increase content findability which had a ripple effect on their entire business. Now California Casualty is an example to other insurance companies on how change can sometimes be a good thing. Join our webinar with Susan Lalor, Senior Information Designer at California Casualty, to find out how her team was able to accomplish this transformation. See how internal stakeholders and content users are just as important as customers. And most importantly, learn best practices for sowing your own seeds of transformation. Susan Lalor wrote her first computer user manual in 1982 when she wondered how the big blank screen sitting on her desk actually worked. She knew then that technical writing was her passion. For the last 13 years, she’s worked as a Senior Information Designer for California Casualty where she is a champion for single sourcing and user experience. She’s also been lucky enough to dabble in web and graphic design, project management, and business analysis over the past 30 years. Susan has a B.S. degree with a concentration in professional writing and has been a STC member since 1998. Chip Gettinger is VP, Solutions, SDL. He manages a team working with SDL customers to maximize their own customer experience by deploying SDL Knowledge Delivery applications. Chip has over 20 years’ experience in global publishing, content strategies, customer experience management, business management, and content management solutions, working closely with industry organizations, partners, and customers in technology solutions and deployment.
Recorded: December 14, 2016
In this session, join Dr. JoAnn Hackos, OASIS DITA Technical Committee and ISO standards developer, and Bill Burns Vasont Systems' Applications Engineer, for an understanding of a new way to develop and publish standards. Learn why the status quo (Word docs and other unstructured file submissions) doesn’t work anymore. Understand how structured content and content management can reduce content-development overhead. Learn what tool vendors have been doing to make structured content development and content management less painful. Discover how content can be output to multiple devices in multiple formats without extra effort.
Presented by: JoAnn Hackos Comtech Services and Bill Burns, Vasont Systems
June 3, 2020 In these difficult times, it’s absolutely critical to demonstrate your value to your organization. As a technical communicator, your mission is to make sure you’re getting the right information to the right people. Part of the solution is to find the right tools – but they will only take you so far. Good content is crucial. You must write content in a way that best suits your audience and best matches their search patterns, so they can organically surface the information they need. Join Lawrence Orin, Product Evangelist and Customer Implementation Expert at Zoomin, as he takes an intriguing look at content strategy, and reveals a down-to-earth, practical approach that will ensure your writing is making a visible impact on your company. In it this webinar, you’ll learn:
- Practical steps to improving your writing skills
- Best practices for structuring content
- How to tailor your writing to your audience
February 12, 2020 Products are sold into markets that cross both country and language boundaries, so product documentation must be localized. Localizing documentation is made easier with DITA, a capable Component Content Management System (CCMS), and a Translation Management System (TMS). Even with these systems in place, you must always consider best practices and pitfalls. Jim will begin with an overview of the localization process, of how content flows across systems and organizations. In this context, we will discuss techniques and also wins and pitfalls in automating and streamlining the localization process. In this session, attendees will learn:
- About the localization process-what are the various roles and how does content flow
- About use cases and constraints-what is incremental localization and what is the relationship of localization to the product release lifecycle
- About release management and localization-what role can branching play in localization
- About localization tools-how do CCMS, TMS, and LSP relate in the localization process
- About recent developments in automation-how can the localization process be accelerated through automation and what are the wins and pitfalls of automation
September 9, 2020 This is a presentation that provides an intersection between content and design. It is a high-level practical guide to analyzing your content, deciding what you want to do with it, developing style naming conventions, and developing editorial style guides, design style guides, and style templates. Once you get to that stage, you can then consider how content management systems, automation, and xml might fit into your publishing processes. Presented by: Marie Gollentz is a Senior Solutions Consultant focusing on the European market. Prior to joining Typefi, she held a number of positions in the publishing industry in London, including at the publisher of Research Fortnight and the London School of Business and Finance. Marie holds a Masters degree in European Political Sciences from the Autonomous University of Barcelona and a Bachelor’s degree in Political Sciences from Sciences Po Strasbourg. She is trilingual in English, French and Spanish.
Date: June 12, 2019 Abstract: Ever since DITA was first used, the greatest obstacle to adoption has been usability. Whilst technical authors have been prepared to learn the intricacies of DITA, others in the content creation lifecycle have been more obstinate. Bluestream together with Simply XML will show how the extensible XDocs CCMS can be integrated with clear browser and desktop authoring environments to allow subject matter experts to create and collaborate on content without ever having to see a tag. Presented by: Rik Page is Sales and Marketing Director at Bluestream Software and has been working with both component content and document management solutions since 2001. During this time he has worked with custom DTDs and Schemas, S1000D, iSpec2200 and DITA. His experience covers a wide range of industries including education, banking and finance, manufacturing and healthcare. A keen advocate of technology and innovation Rik has taken part in multiple consultancy projects and helped formulate solutions all over the world. Over more than two decades, Doug Gorman commercialized the structured writing methodology known as Information Mapping. In the process he realized that XML(DITA) could be used beyond Technical Publication Departments to modernize the enterprise content supply chain. The authoring and repository tools, however, would need to be easy to use. XML would need to be utilized but hidden “under the covers.” Simply XML’s authoring tool, Content Mapper, is a Word Plug-in where the author sees a Word User Interface and the CMS uses DITA XML. Content Mapper is designed for organizations that understand the value of XML as the content architecture, but with many of the 1 Billion plus non-technical authors who use MS Word on a PC. Content Mapper is integrated with Bluestream’s XDocs CCMS to help organizations achieve better content for readers with the important efficiencies of content reuse, single source publishing, and other process improvements.
Recorded: February 22, 2017 Although traditionally businesses may still regard technical documentation as an afterthought, there is a change as product information is more and more regarded as an integral part of the product, businesses are looking for more efficiency gains and cost savings, and the future role it will play in the way information will need to be delivered using technologies like Augmented Reality, but also how content connects to IoT. During this webinar, Berry will discuss how content quality plays an important role in achieving these goals, as well as discuss how the use of Simplified Technical English and other documentation standards facilitate product marketing and help make content future proof. Presented by: Berry Braster, Etteplan Berry Braster is the global Sales Director of Technical Documentation Services at Etteplan, a specialist in engineering, embedded systems, IoT, and technical documentation solutions with over 2500 employees worldwide. Berry has over 16 years of experience in the field of technical documentation and has assisted many global companies with their content strategies, how to effectively communicate technical information and apply universal standards for content, including Simplified Technical English and DITA.