• September 29, 2021 Not all Analytics are created equal. Nor are they fit for the same purpose. Google Analytics and other web analytics tools are incredibly helpful for marketing content. But when it comes to product documentation, they are outranged by dedicated Content Analytics. Next-gen Content Analytics is designed for technical content and understand the complexity and structure of your documentation down to the topic level. Far beyond the web analytics capabilities, they generate the type of insights that benefit not only the tech content professionals but the entire organization. In this webinar, you will learn how the documentation team can capture meaningful content metrics and drive change and improvement to the content, the product, and ultimately to customer service and user satisfaction leveraging dedicated Content Analytics. Presented by: Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.
  • June 30, 2021 NXP successfully deployed a DITA CCMS in 2016, in a SaaS environment, to manage technical product documentation. A software and system upgrade to Tridion Docs 14 (CCMS) was planned in 2019-20 to take advantage of new capabilities, performance improvements, system and infrastructure updates. Managing a successful CCMS upgrade requires detailed coordination, planning, testing, communication, and execution. From the webinar, you will learn how NXP effectively utilizes SAFe methodologies, together with their CCMS vendor RWS, to manage and execute the upgrade. Noreen and Maria worked together to coordinate activities on an NXP Agile Release Train (ART) as both are SAFe-certified. Noreen heads the RWS core team, which consists of representatives from several NXP business lines. Maria is from IT, working as the upgrade project Scrum Master. Overall, the upgrade was a success, as it was completed on time and within budget. NXP did encounter some unexpected issues that were managed following this process. During this webinar, Noreen and Maria will discuss how the business and IT benefited by utilizing SAFe methodologies to document CCMS configurations, develop and execute test cases for upgrade testing, managed communications with RWS and third-party vendors, communicated benefits to the business users, and moved all users into an upgraded production system with minimal interruptions. Presented by: Maria Yenerich works as a Scrum Master within the NXP Marketing Information Technology (IT) group. With 20+ years of system management experience, Maria has an undergraduate degree from Creighton University and a Master’s of Business Administration from the University of Illinois. Noreen McMahan has a Ph.D. from the University of Texas in Austin. In 2008, Noreen joined a team deploying a new CCMS in a global company. For almost a decade, she trained users of the CCMS around the world. She authored the online training in the DITA environment using the same tools as the writers and engineers she trained. She began her role as NXP RWS Product Owner after working on a team that deployed SDL LiveContent Architect as the new NXP CCMS in 2016. Later, as the 2020 pandemic gained momentum, Noreen worked on an Agile team that successfully completed an RWS upgrade of the CCMS to Tridion 14. She, therefore, has experience in deploying a new CCMS and in upgrading an existing one. Chip Gettinger is VP Global Solutions Consulting at RWS, managing a team that works with customers in maximizing global content with RWS. He has experience working with customers to develop global content strategies, business ROI adoption drivers, change management, and technology adoption for component content management systems. He speaks and blogs about customer successes working closely with industry standards, partners, and customers in technology solutions and deployments.
  • August 7, 2018 It's not the same old "here is how to get a CCMS" session you may have heard about or attended before. During this webinar we provide a brief CCMS primer, then dive into core steps to choose a CCMS, and explore a case study of a client who migrated 2 years ago. We explore their drivers for a CCMS, the numbers that make them tick, and where they are two years later. Real data, real history, real ideas. Presented by: Bernard Aschwanden has excelled in technical communication as a trainer, courseware developer, team leader, manager, and business owner. A Past President of the STC and the founder of Publishing Smarter, Bernard works with organizations to create, manage, and distribute content based on technical communication best practices. He guides companies on how to make the business case that content is the most crucial business asset.
  • Date: October 2, 2019 Prior to DITA, there wasn’t much we could do when it came to strategizing with the rest of the enterprise and pooling our tools, processes, and content. That’s no longer the case; as we see more and more DITA adoption from many expected and unexpected divisions, from Training and Support to Academic Publishers, Operations and Insurance. A unified, DITA-driven, enterprise-wide approach to content can have a profound impact on the enterprise. When content created by the enterprise is treated as a valued and valuable corporate asset, it’s a win-win-win situation. It’s more efficient for the enterprise and easier for content creators. But end users reap the real benefit by getting the content they need when they need it. In this webinar, Bernard Aschwanden, will take you through 10 ways in which DITA can help drive unified content strategy. Presented by: Bernard solves documentation-based problems and helps companies generate more revenue. He guides clients through the best processes to create, manage, and deliver content. Once content is delivered, he helps socialize the message, understand and act on feedback, and improve the process and workflow. He is the founder of Publishing Smarter (www.publishingsmarter.com), an Associate Fellow of STC, and a Past President of STC. Bernard has helped hundreds of companies implement successful solutions. He is focused on publishing better, publishing faster, and publishing smarter.

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