Past Webinars

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  • Recorded: September 7, 2022
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          Do you know:
    • Which publishing format is still the most popular among technical writers globally?
    • Which major content development challenges have been ranked at the top by technical writers?
    • Which authoring and publishing tools are the most popular among technical writers?
    Find answers to all the above questions and more in this webinar, which is based on findings from the recently conducted Adobe Technical Communication Industry Survey 2022. The survey polled a diverse group of 700+ technical communication and content professionals from 50+ countries, and the key insights are now ready to be shared with you. In this session, Stefan Gentz, Senior Worldwide Tech Comm Evangelist at Adobe, and Saibal Bhattacharjee, Director of Product Marketing & Business Strategy at Adobe, will discuss key insights from this global industry survey and their short- and long-term implications. Some of the topics being covered include:
    • Most preferred authoring methods
    • Benefits of adopting XML and DITA-based authoring (structured authoring)
    • Most popular tools for authoring and publishing technical content
    • Top challenges faced while creating and publishing technical content
    • Key metrics that define success for technical content
    • Challenges with effective content reuse
    • Emerging trends in the technical communication industry
    The key research results are also published as a whitepaper that will help you make informed choices to drive business success. Presented by: headshot of smiling man with short dark hair and glasses Stefan Gentz is the Senior Worldwide Evangelist for Technical Communication at Adobe, headquartered in San Jose, California, USA. Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe Technical Communication tools. He is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert, and Six Sigma Champion. As a sought-after keynote speaker and moderator at conferences around the world, he travels around the globe half of the year. Besides that, he has been the European Ambassador for the Globalization and Localization Association (GALA) for many years, a member of the tekom Conference Advisory Board for several years, and a founding member of the tekom iiRDS working group for Intelligent Information and member of the OASIS DITA Adoption Committee. In 2016, Stefan Gentz was awarded by MindTouch as one of the Top 25 Leading Content Strategist Influencers in the world and as one of the Top 25 Content Experience Influencers in the world in 2017. Stefan is also the mastermind behind Adobe DITAWORLD, the world’s biggest DITA Online Conference for Marketing and Technical Communication Professionals. Stefan Gentz on LinkedIn https://www.adobe.com/products/one-adobe-solution-for-technical-content.html   headshot of smiling man with short dark hair and glasses Saibal Bhattacharjee has been with Adobe for more than 12 years now and is currently working as Director of Product Marketing & Business Strategy in the Digital Advertising, Learning & Publishing business unit. Saibal is in charge of GTM and Business Strategy for a $140MN+ product portfolio in Adobe – ranging from market-leading cloud-native component content management system (CCMS), advertising & subscription monetization products for connected multiscreen TV platforms, content authoring, and publishing desktop apps, to print & scan solutions that power Office and Commercial printers, etc. Saibal drives the products’ positioning and messaging, brand strategy and communications, marketing campaigns and demand generation (growth and retention), partner ecosystem and new market development, customer education, business insights, market research, and analyst relations, sales enablement, and field marketing efforts. LinkedIn: https://www.linkedin.com/in/saibalbhattacharjee1979/ Twitter: https://twitter.com/saibalb79   .
  • Recorded on August 3, 2022
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    Harmonizer is a powerful tool created by Data Conversion Laboratory that analyzes large document collections to identify content reuse across multiple content sets and source formats. Understanding the volume and nature of duplication in content is invaluable to effectively implement a reuse-based content model like DITA or S1000D. Harmonizer dives deeper into content analysis and can evaluate, identify, and report not only on duplication at the paragraph level but also duplication within specific XML elements such as topics, tasks, concepts, etc. Flexibility in the level of comparison is particularly useful for performing periodic health checks on structured content to diagnose reuse issues or other issues that can arise after DITA or S1000D conversion.

    This webinar will demonstrate Harmonizer’s role in performing a health check and speak to use cases that are important for any organization who has invested in DITA or S1000D. Christopher Hill, product manager for Harmonizer and structured content expert, will also detail new licensing models for the software that enable self-serve content health checkups that improve documentation workflows and ensure your investment in markup continues to return healthy results.

    Presented by: headshot of smiling man with short dark hair and glassesChristopher Hill, Technical Product and Project Manager at Data Conversion Laboratory – [email protected] Christopher Hill has 18 years of experience working in publishing and content management. He started his career as a high school teacher but moved into the world of corporate training teaching a range of software and XML courses. He has written and conducted many training courses, was a founding employee of one of the first hosted content management systems and lead the user experience redesign for an enterprise CMS. He now manages the Harmonizer product for Data Conversion Laboratory.    
  • Recorded: August 25, 2022
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      DCL logo: cube on the left and words DCL Data Conversion Laboratory Digital Transformation is often defined as the process of using digital technologies to create or optimize business processes to improve company and customer experience and meet changing customer demand and market requirements. Digital transformation may involve spending thousands, hundreds of thousands, or even millions of dollars purchasing new tools and technologies. No matter how many new tools and systems and how much money you put toward transforming your organization, a large piece of the digital transformation puzzle comprises a content transformation. CIDM, DCL, and RWS wanted to understand what steps people are taking toward “digital transformation” and where content structure and information architecture fit into the plan. The three organizations launched a three-month long “Digital Transformation Survey” to understand how various industries address the adoption of processes, technology, tools, and information architecture. The results have been collected, analyzed, and discussed. Now it’s time to share the results and our observations with you. No matter what industry you work in, digital transformation is happening on many levels, and understanding how your peers are applying resources, budget, and strategies can contribute to your success. Presented by: Dawn Stevens, President, Comtech Services and Director of CIDM has 28 years of practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. Dawn is the perfect advisor to identify and remove the challenges you face in producing usable, technical information and training content. With both engineering and technical communication degrees, Dawn combines her solid technical foundation with strong writing and design skills to lead our team of consultants and specialists in providing the expertise you need. headshot of smiling man with dark hairMark Gross, President, Data Conversion Laboratory, is a recognized authority on XML implementation and document conversion. Mark also serves as Project Executive, with overall responsibility for resource management and planning. Prior to joining DCL in 1981, Mark was with the consulting practice of Arthur Young & Co. Mark has a BS in Engineering from Columbia University and an MBA from New York University. He has also taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML. Chip Gettinger is the VP of Global Solutions Consulting at RWS, he manages a team that works with customers in maximizing global content with RWS. He has experience working with customers to develop global content strategies, business ROI adoption drivers, change management, and technology adoption for component content management systems. He speaks and blogs about customer successes working closely with industry standards, partners, and customers in technology solutions and deployments.
  • Recorded: May 25, 2022
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    Logo with the word stilo   Presented by Helen St. Denis Pretty easily, we can get a basic DITA structure from headings, tables and lists in the legacy content. As well, though, for each different source format there are a number of ways to extract information that can be used to refine the DITA output. Likewise, there are ways to enrich the content automatically. There are, however, some things it can’t do… yet. As more and more types of content are being moved to DITA, a greater variety of legacy formats need to be converted. We’ll look at some of them to see what can be gleaned from each, beyond the basic structure, and some of the challenges that remain. Presented by: Helen St. Denis Helen started at Stilo over twenty years ago as a technical editor. As Conversion Services manager, she’s helped customers convert millions of pages of content to DITA, and worked with organizations with many different approaches to, and reasons for, the move to structured content.
  • Recorded on June 15, 2022
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    The Future of Documents is shaped by a fundamental change in how information is exchanged. This future sees a shift from traditional 'e-paper', formatted and optimized for reading by humans, towards semantically tagged information - exchanged in an open digital format. In this talk, we will share examples from industries that have a history in structured content - such as publishing and technical documentation - as well as from industries that are ‘newer to the game’, such as pharma and financial services.
    • The Future of documents, - structured content and semantics from niche to mainstream
    • Define Structured Content. What is it, and why is it so fundamentally different from formatted documents?
    • What drives organizations to move from traditional authoring towards structured content authoring
    • How can industries learn from each other? – Discussing benefits and features.
      • Content automation
      • Documents as data
      • Component based authoring
      • Future of documents
    Presented by Jan Benedictus Headshot of a smiling man with short hair in collard shirt Jan Benedictus is Founder and Managing Director of Fonto. His experience goes back to the late 1990's when he started working in the field of online and digital publishing. In 2014, he started Fonto - with the mission to make structured content authoring available for everyone. Fonto, now part of RWS, is the leading provider of user-friendly tools for structured content creation, editing and review. Jan is a regular speaker on the subject of The Future of Documents; sharing Fonto's experiences and insights from working with structured content in various industries.
  • Recorded: June 9, 2022
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        colorful box next the words Kaleidoscope - Taking your content global Terminology only works effectively if the organization manages to agree on consistent concepts and terms. But to achieve a company-wide understanding and agreement a well thought out process and regular interaction are needed. While some organizations prefer a systematic process, others react to ad hoc requests, some are happy with a combination of both. Therefore, we
    • look at the advantages and disadvantages of both approaches and
    • share how to set them up in practice
    Join us to find out which approach is most suitable for you and your organization, and how you set up a successful process that works for all stakeholders. Presented by Christian Lang Christian Lang, Technical Consultant, has a wide range of experience and interests in the language field, proven by his degree in Japanese studies and translation. He first became involved with terminology management as a freelance translator for the European Patent Office. Since then, it has become one of his hobbies, as has research in the field of NLP on topics such as machine translation, automatic term extraction, and concept maps.
  • Recorded: June 8, 2022
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    graphic loog for Acrolinx - with text Better Content. Faster Content fuels your business. It has a purpose and an expected outcome:  Deeper engagement. Higher conversions. Fewer support tickets. The list goes on. But does your content live up to its expectations? And if not, what can you do about it? Join Chris Willis, Acrolinx CMO, as he explores the importance and value of content impact. You’ll learn:
    • What impactful content looks like and if yours qualifies
    • Why content impact outperforms basic quality to deliver better business results
    • How technology can help you automate your content improvement
    And for those who are new to buying software, Chris will offer guidance on how to bring a purchase recommendation to your management. Presented by: Christopher Willis Christopher P Willis is Acrolinx’s Chief Marketing Officer, responsible for all aspects of the company’s Marketing strategy. Christopher is a specialist in Content Impact, AI, and pipeline management with over 20 years of experience growing companies in the technology sector. Before joining Acrolinx, Christopher held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Willis is a recognized thought leader in the areas of AI, DEI and Content Impact, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. Also, this year, Willis received a Top 100 Marketer Award in the 2022 OnCon Icon Awards. https://www.linkedin.com/in/cpwillis
  • Recorded: May 17, 2022
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      Fluid Topics' logo While product cycles are getting shorter in all industries, down to daily releases for SaaS vendors, technical documentation teams have to keep up with the pace. Information needs to be written faster and delivered in sync. Join Fabrice Lacroix, CEO and founder of Fluid Topics, and Gaspard Bébié-Valérian, certified technical writer and functional consultant, as they untangle the complex process of continuous content delivery and unveil new methods and processes to embrace the new landscape of documentation. They will share their insights and experience as they explore the collaborative potential between SMEs and tech writers opened by Docs as Code, examine the tooling behind a continuous documentation flow, and showcase the example of a robot writing release notes. Presented by Fabrice Lacroix & Gaspard Bébié-Valérian: Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation. At the crossroads of engineering and social sciences, Gaspard enjoys exploring the breadth of technologies involved in technical documentation, including structured documentation, CCMS, and collaborative paradigms like docs as code. Gaspard works as Functional Consultant at Antidot helping clients get the most out of Fluid Topics.
  • Recorded: April 27, 2022
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    colorful box next the words Kaleidoscope - Taking your content global Presented by Klaus Fleischmann OK, so we have all understood that terminology is important for content, AI, search engines, consistent naming, etc. But what do you need to do
    1. to launch a professional and scalable terminology process,
    2. to convince your boss and your peers that your company needs it and
    3. to get this off the ground quickly and efficiently with the help of modern terminology software?
    Join us to find out the best strategies for launching a terminology project in your business! Presented by: Klaus Fleischmann studied translation and IT in Vienna, holds an MA in Conference Interpreting from Monterey, California, and a MAS in Technical Communication from Krems, Austria. In 1996, he founded Austria-based Kaleidoscope, a company implementing content, translation, and terminology management processes for internationally active companies. Kaleidoscope develops online collaboration software for enterprise-level terminology workflow, translator query management, in-country review etc., making the translation quality process comprehensible and strategically manageable. In 2007, he became CEO of Austria´s leading LSP, Eurocom Translation Services. Always active in the industry, Klaus got voted into the Gala Board of Directors in 2015 and 2017.
  • Recorded: April 20, 2022
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    Presented by Géraldine Boulez Your technical documentation is one of your company’s most valuable assets. The bad news is: your execs and most of the other departments in your organization don’t know about it. Even worse, some even consider tech content as an unproductive cost and try to cut it to a minimum. Still, your documentation can achieve your company’s most critical goals in all customer-facing areas, and it’s high time your organization understood and embraced the business opportunity brought by tech doc. In this webinar, you will learn:
    • How to debunk the most common misconceptions about the business value of tech doc
    • How to connect your tech content to your company’s business goals
    • and how to demonstrate to your execs how your documentation can effectively generate gains in three main areas of business: Marketing, Customer Support, and Field Services.
    We will also showcase success stories from leaders in the SaaS and Manufacturing industries and will provide tools to evaluate the benefits your tech doc can bring to your own organization.

    Presented by:

    Géraldine is passionate about new technologies and their ability to solve people and business problems. This is what has led her to product management, marketing and business development positions in fast-growing tech companies and innovative corporations for over twenty years. Geraldine is VP of Marketing at Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.

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