Webinar

Are you struggling to articulate the value of structured content to your management? Discover how the challenge of AI readiness can become your greatest opportunity.

In this webinar, we'll explore how the tightening AI regulations can transform structured content into the Swiss army knife of your organization. By adopting structured content, you're not just preparing for AI – you're solving multiple challenges with a single strategy.

Learn how structured content can help you:

• Achieve AI readiness
• Improve accessibility
• Comply with upcoming legislation
• Deliver personalized user experiences
• Scale content operations across products, languages, and markets while containing your budget

For content professionals and decision-makers alike, this webinar provides a compelling case for structured content as the cornerstone of AI readiness and beyond. You'll gain valuable insights on how to communicate this multifaceted value proposition to your management, turning potential regulatory hurdles into a catalyst for organizational improvement.

Join us to discover why structured content isn't just about AI readiness – it's the key to solving numerous content challenges while future-proofing your organization.

Delivery of tech docs often focuses on search — getting users to a good starting place. But users often have goals that a single page can’t cover. Serious tasks can require reference info, scenarios, and guidance. Users may need information in different media. Each user’s goal depends on their specific context, and they need to follow a unique path through the information. Writers cannot possibly design content for all of those users, with all of their unique paths.

Many of the ways that people have tried have failed. At various times, tech docs have relied more on search, or more on manual hyperlinks, or taxonomy. Pages have been long or short, other media have gone and come. Now AI offers easier ways to map content together, but even that’s not enough. Why?

Only a combination of techniques will give you the information model that you need. And the techniques on their own won’t get you all the way — you need an integrated design to bring your solution together. Learn how.

Key takeaways of this webinar will be: - The real needs of complex tasks for users, and how to map them to usable metadata. - What AI can do to suggest appropriate content — and what it can’t - How to design a suitable goal-enabling solution for your own organization’s needs

Join in with Joe Pairman, Director of Product Management, RWS Group and Jörg Schmidt, Senior Solutions Architect, RWS Group to find out more.

Joe is Director of Product Management for Tridion. He is currently shaping strategic design for a more accessible and impactful product, drawing on his experiences leading teams and bringing structured content operations to tech companies, banks, and pharma companies.

For years, the focus of our content strategy has been on crafting messaging for human audiences, leveraging personas, controlled vocabulary, and tone. However, with the rise of Artificial Intelligence (AI) as a new audience, our approach must evolve. How does this shift impact our writing, and how can we create content that resonates with humans while effectively training AI systems? Can the same content achieve both goals and does it hinge on our AI usage intentions? Join Leigh White in this thought-provoking webinar as she delves into the necessary considerations for how we must rethink our approach if we want to use our content to teach the machines to teach us.