Webinar

Recorded on June 14, 2023 

Delivering Value to Customers Is More Imperative Than Ever.

Join Acrolinx VP of Global Partner and Alliances, Dan Nutburn and Director of Partner Solutions, Jamila Elouazani for this webinar as they discuss:

• How Salesforce Service Cloud users can improve the quality and consistency of their content
• Real-world examples of how and why customers are using the newly updated Salesforce Knowledge + Acrolinx Integration
• Why the AppExchange program is so important to Salesforce and its customers

This webinar will also feature special guest Julia Taube, ISV Manager at Salesforce.

  Presented by Daniel Nutburn and Jamila Elouazani Daniel Nutburn is an accomplished executive and the Vice President of Global Partners and Alliances at Acrolinx. Daniel's got a wealth of experience in channel development, alliance management, and software solution selling. He's built an international partner network and has a solid track record of success with blue-chip and high-growth software companies. Beyond his professional achievements, Dan is most proud of his ability to embarrass his daughters with his Karaoke singing and Cacti collection. LinkedIn: https://www.linkedin.com/in/daniel-nutburn/

Jamila Elouazani is the Director of Partner Solutions, Global at Acrolinx, a leading content optimization technology for enterprise companies. With years of experience working in solution and product-focused environments, Jamila has honed her skills in providing technical support to businesses looking to close deals with Fortune 500 companies.

In addition to her professional accomplishments, Jamila is a family-oriented individual who enjoys expressing her creativity through singing and fashion design. Her passion for both the arts and technology has allowed her to bring a unique perspective to her work in the content optimization industry.

With her strong technical background and creative mindset, Jamila has become a respected thought leader in the industry and is committed to helping businesses achieve their content optimization goals.

 

Recorded on May 31, 2023 

Why cultivating your Information Layer leads to better customer experiences and creates enhanced perceived product value.

 

In this Webinar, we’ll give attendees insight into what it means to manage and govern an enterprise content ecosystem by “unlocking” the power of the CMS. We’ll walk through case studies and examples of how successful organizations have extracted more value from their content and data. We’ll also give attendees hands-on exposure to the information layer by guiding interactive exercises in organizational alignment and modeling enterprise content taxonomies and metadata.

Presented by:

Chip Gettinger is the VP of Global Solutions Consulting at RWS, he manages a team that works with customers in maximizing global content with RWS. He has experience working with customers to develop global content strategies, business ROI adoption drivers, change management, and technology adoption for component content management systems. He speaks and blogs about customer successes working closely with industry standards, partners, and customers in technology solutions and deployments.   with guests Bram Wessel and Bob Kasenchak, Factor Firm With more than two decades as a user-centered design and research professional, Bram Wessel believes that technology should enable natural experiences for real people. Bram has developed human-centered digital experience designs and strategies for such high-impact brands as Adobe, Amazon, Backcountry, the City of Seattle, Crate & Barrel, Disney, Expedia, GE, Group Health, Intel, Lionsgate, MasterCard, Microsoft, Nordstrom, Real, Safeco, Sony, Starbucks, Volvo, UW Medicine, and Warner Brothers. A tireless advocate for the IA/UX discipline, with many articles to his credit, Bram is a frequent speaker at conferences such as the Information Architecture Summit, UX Week, Lavacon, Webvisions, ConveyUX, Seattle Design Festival, Taxonomy Bootcamp, and regional meetups and workshops. He is committed to educating the next generation of practitioners through his advanced User Experience and certificate Information Architecture classes at the School of Visual Concepts and as a guest lecturer at the University of Washington’s MCDM and MLIS programs. Bram is a member of the Information Architecture Institute (IAI) and the Seattle chapter of the international Interaction Design Association (IxDA). Bram is a founding partner at Factor. In his spare time, Bram enjoys fly-fishing. shellfish farming, and making wine.

Bob is a taxonomist and ontologist with an interest in knowledge graphs and Linked Data. He has worked for over a decade building and implementing taxonomy projects for publishing, enterprise, technology, and e-commerce clients. He brings experience with information modeling and semantic software to client-focused metadata and vocabulary projects. Bob holds an MM in Theoretical Studies from the New England Conservatory of Music and a BA in Liberal Arts from St. John’s College, Santa Fe; he put in 5 years towards a PhD in Music Theory at the University of Texas before abandoning academia for the information industry. A frequent writer and presenter on semantic topics in conferences and journals, Bob’s current research interests include ontologies, knowledge graphs, and text classification. Still active teaching and playing music, Bob has been a member of the local ensemble Gamelan Encantada for the past several years. He lives in Albuquerque with his wife and elderly cat.    

Recorded on April 12, 2023    Does this sound familiar: Someone requests to integrate a new system managing some sort of content into the documentation and/or localization process. We will share some user stories about automating this interface. And ask ourselves the question: Why do we keep re-inventing the wheel? Why is there no standard? And we will present some initiatives that the industry has seen to build exactly this. The latest one is the TAPICC initiative by GALA, which we will present in more detail. We will also take a closer look at the COTI standard. Join us for use cases containing answers to the following questions:

• When does it make sense to consider automated interfaces?
• What factors should I consider?
• How do I manage stakeholders’ expectations and technological possibilities?

  Presented by Klaus Fleischmann, Kaleidoscope

Klaus Fleischmann studied translation and IT in Vienna, holds an MA in Conference Interpreting from Monterey, California, and a MAS in Technical Communication from Krems, Austria. In 1996, he founded Austria-based Kaleidoscope, a company implementing content, translation, and terminology management processes for internationally active companies. Kaleidoscope develops online collaboration software for enterprise-level terminology workflow, translator query management, in-country review etc., making the translation quality process comprehensible and strategically manageable. In 2007, he became CEO of Austria´s leading LSP, Eurocom Translation Services. Always active in the industry, Klaus got voted into the Gala Board of Directors in 2015 and 2017.

Recorded on April 5, 2023  Let’s face it: the service technicians’ experience with technical documentation is not at all what you, knowledge and product teams, had expected. The latest Insight-Report Service* highlights the top pain points service teams face in their daily work with product documentation and uncovers sometimes-surprising learnings on what they really miss. But this is not all bad news! Let’s tackle these issues and explore cutting-edge content strategies, tools, and solutions that can revolutionize the way your service technicians access and use technical documentation. You’ll discover how dynamic content delivery, truly mobile documentation, and AI-driven content recommendations can make a world of difference for your technicians’ productivity and satisfaction. We will illustrate our point with real-world examples of how organizations have successfully implemented these strategies in record time to the benefit of their entire organization. Join Christopher Rechtien, Innovation Manager at kothes, and Fabrice Lacroix, CEO of Fluid Topics, as they share practical insights and actionable takeaways to make your technical documentation the most useful and acclaimed resource for your service teams. *The Insight-Report Service is a survey designed and conducted by kothes GmbH and supported by leading customer service associations in Europe.   Presented by Fabrice Lacroix, CEO of Fluid Topics and Christopher Rechtien, Innovation Manager at kothes Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.

Recorded on January 12, 2023 

Is your content CCMS-ready? Have you optimized your content versioning and lifecycle management? If you want to fully leverage your CCMS features, it’s time to update your IA.

 In this webinar, Amber Swope, Information Architect at DITA Strategies, and Wiegert Tierie, VP of Strategic Accounts at RWS, share tools for transforming authored content so that it is CMS ready. Learn how to evaluate your map structures, topic structures, metadata, and content reuse strategies.

  Presented by:

Wiegert Tierie, Vice President of Strategic Accounts and Tridion America Sales Team Lead, brings over 25 years of experience in numerous senior leadership roles. He is an ambitious visionary executive that uniquely combines strategy, sales, and marketing experience with an extensive background in financial, business process optimization, and product management to offer our customers a competitive edge, building their brand and their go-to-market strategy. To deliver results and success for the key customers he works with. Earlier Wiegert worked with Tridion, the leading Dutch Customer Experience and WCM vendor, and successfully launched numerous projects with Marquee brands. Prior to that, he played a key role in the introduction of Adobe Acrobat in Europe. Wiegert earned a Master of Science in Business from the University of Groningen (The Netherlands). He loves the outdoors, sailing and currently lives near St. Petersburg FL (he moved from San Francisco, CA in May 2020)

  Amber Swope is an internationally recognized Information Architect, Darwin Information Typing Architecture (DITA) expert, and information architecture (IA) consultant. With over 20 years of information development experience and 15 years of DITA expertise, Amber specializes in helping organizations create opportunity through IA. She helps teams build scalable IA solutions to future-enable their content and empowers team members to advance their architecture as it evolves to meet new business needs.