September 17, 2019 When your users can’t easily find your information online, they may turn to the competition. When your writers can’t find the content they need, they will recreate it. And, when your organization doesn’t have a common strategy to identifying information across the enterprise you are wasting valuable resources as they search to find needed information. Whether in document properties, a keyword spreadsheet or within your content management systems, metadata is a key to findability. Learn how a metadata strategy adopted by all the content creators can make it easier for everyone inside and outside your organization to find the information they need. Presented by: Todd Burdin is a senior solution architect and strategic business consultant with 25+ years of software development and business consulting expertise, encompassing the entire content development lifecycle. He has extensive experience delivering innovative enterprise solutions for content management, structured authoring, and publishing to a diverse set of industries, including equipment manufacturers, pharmaceuticals, legal mediations, hospitals, and financials. Todd has worked at Oberon Technologies for 6+ years. Previous employers include PTC, Arbortext, Entrusted Solutions, and First Consulting Group.
March 3, 2021 This webinar is free. Agile development makes specific demands on documentation teams, whose content creators need to be nimble, describe features in a piece-meal fashion, and find ways to report on their content development progress. Structured content is ideally suited to these needs. But experience has shown that some teams find it hard to move fully to an Agile methodology, often using an uneasy mix of waterfall and Agile processes. Precision Content’s Keith Schengili-Roberts will talk about the current state of Agile and structured content, and also give an introduction to the Iterative and Incremental Development (IID) methodology, a recent Agile offshoot that works well for technical writing teams. If you are wondering about what the impacts are of working with Agile or are simply looking to optimize your DITA-based documentation processes, this presentation is for you! Presented by: Keith Schengili-Roberts is a Content Specialist and Information Architect at Precision Content. Keith is also an award-winning lecturer on Information Architecture at the University of Toronto’s Faculty of Information, and the Chair of the OASIS DITA Adoption Committee. He is also the writer behind the “DITAWriter.com” website, which has long been a useful resource for those working with the DITA XML standard. He lives in the north end of Toronto with his long-time girlfriend Dhan and her two noisy green-cheeked conures.
October 12, 2021 For high tech companies, how to initiate requirements for a CCMS technical product documentation project; develop ROI justification metrics for Executive Management, and conduct a successful implementation.
- What were the main drivers for you and the company to embark on a CCMS Project?
- What were the deficiencies of the current CCMS that you were using?
- How did you obtain C Level Management approval to embrace the initiative and what were the ROI and performance metrics used to evaluate the success of the project?
- What was the most challenging issue that you encountered during the implementation process and how did you resolve it?
July 15, 2020 The Fourth Industrial Revolution, sometimes described as the perfect storm of new technologies combined with the asteroid of digital information, has forced companies to adopt new organizational structures to create and distribute content. This presentation will define the new exponential organizations, companies that grow often at 10 times faster than comparable companies, and are guided by a massive transformational purpose to deliver Information Enablement through innovations such as “Content as A Service” – CAAS. Presented by: Michael Rosinski has lead a successful career as a technology executive in the enterprise software industry. Presently, Michael is President of Astoria Software which is the premier CCMS – Component Content Management System in the Technical Product Documentation Vertical. At Astoria, he was first to market to launch the Enterprise SaaS Model and Mobility Platforms. Michael merged the Goldman Sachs venture to TransPerfect, the largest private translation company in the world. Prior to Astoria, Michael was a founding member of American Software’s management team, grew revenues to $ 100M+ and made it to the Forbes Best 200 Small Companies in America list. At American, Michael completed one of the first IPO’s in the ERP market, and later contributed to the successful spin off IPO of Logility in the Supply Chain Management Space. Michael leveraged his international experience as President of Augeo Software, a French/Dutch company in the PSA Professional Automation Space where Computerworld designated them as one of “The Top 100 Companies to Watch” Michael also held Management positions at Johnson & Johnson and Nestle.. Michael holds a Bachelors Degree in Management and Organizational Behavior at Rider University, and has completed MBA study at Fairleigh Dickinson University.
January 9, 2019 New privacy regulations (EU’s GDPR, US’s Privacy Shield, and others) are introducing a regime of strict consumer protections. Companies will have to comply with: requiring opt-in to data gathering, rather than opt-out; enhanced protection measures; data protection officers; transparency about data breaches; and many others. We will review the constraints imposed by these regulations, what they mean in terms of content delivery platforms, and how enterprises can meet them and compete successfully in lucrative growing markets. Presented by: Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
April 8, 2020 Technical Communication is in constant change: Requirements and expectations from both authors and consumers of technical content have changed dramatically over the last decade. The rise in digital experience innovation creates new customer expectations and demands. And enterprises around the world are exploring new ways to create new Content Interaction Experiences for their customers. In this presentation, Stefan Gentz will give insights from the Adobe Technical Communication Worldwide Survey 2019/2020. TechComm professionals from 60 countries participated in the survey. He will discuss the driving factors for enterprises around the world when it comes to technical communication. Why do companies choose to work with structured content, and why do they go for a CCMS? How do they deliver their content today – and how will they provide content tomorrow? KEY TAKEAWAYS
- Understand the key factors that are driving companies to move to structured content
- Understand which technologies companies use to author and deliver content today
- Know which are the “hottest” content delivery channels in the future to provide technical content to customers
September 19, 2019 No matter where and how you author your content today – Word, InDesign, XHTML, Markdown, DITA, FrameMaker, and more – offering an immersive experience to your customers is the need of the hour. If you are still publishing your content as static PDFs only, you are depriving them of a rich and rewarding consumption experience full of unique possibilities. With the right digital experience solution, you can plug-in data insights to design, manage and deliver consistent, personalized and targeted content for every single customer. Join us in this webinar to see how an integrated solution can help you:
- Move from publishing static PDFs only to delivering immersive, fluid experiences throughout the customer journey
- Leverage next-generation capabilities like personalization, analytics, and targeting
- Still be able to publish to other popular formats at will – HTML5, Mobile Apps, EPUB, KINDLE and more
Date: July 11, 2019 Content needs to be delivered across multiple channels – printed documents, website, mobile app, chat bots, customer support website, IoT devices, and beyond – but needs to be relevant to end users in context of their search. However, end users struggle to find the right content easily as authors are always short of time to create content best suited for all these needs. Content needs to be served up on demand almost like a service which works no matter the device, channel and context in which it is viewed. It all comes down to structure. Find out how you can make your content ‘future ready’ by following some intelligent techniques. Key takeaways:
- How to make your content intelligent?
- How to make your content channel agnostic?
- How structured content can help achieve these objectives?
October 20, 2021 Semantics add unique benefits for content, especially within organizations utilizing structured content. Whether content is for detailed product documentation, polished marketing materials, or accurate, insightful employee enablement, all audiences gain by quickly finding what they want. While improving findability is key, providing accurate information recommendations dramatically increases relevancy with minimal use of personal data. From pages to personal assistants, reuse metrics to insights, content that connects to core semantics—the real-world ideas and objects it refers to—becomes truly intelligent. But, of course, benefits like this don't come from just pushing a button—or can they? During this webinar, Joe and Chip will discuss that while machine learning is a good start, it may not give customers the full value, clarity, or futureproofing required. So we challenged ourselves to productize a semantic AI approach that drives a polished end-user experience—and also appeals to busy editorial teams who care about quality but need to beat deadlines. We'll also examine emerging best practices for the practical adoption of semantic AI within your organization. Learn how RWS built a layered solution for Tridion, combining it with the power of semantic AI. These innovations fuse a powerful partnership of Tridion for content management excellence with PoolParty for taxonomy management. The results provide content teams with the power, automation, and accuracy of modern semantics with human validation. Presented by: Chip Gettinger is VP Global Solutions Consulting at RWS, managing a team that works with customers in maximizing global content with RWS. He has experience working with customers to develop global content strategies, business ROI adoption drivers, change management, and technology adoption for component content management systems. He speaks and blogs about customer successes working closely with industry standards, partners, and customers in technology solutions and deployments. Joe Pairman is Senior Product Manager, Tridion Docs. By looking at customers' underlying needs, and recognizing technical opportunities, he has built truly innovative solutions with strategic value. Joe designed and led the development of a personalized guidance app that helped millions of users without requiring any of their data. He also integrated a knowledge model with granular structured content to automatically give data integrators a broad overview of their available implementation options and next actions. Most recently, Joe brings the power of his first B2B product love –Tridion Docs – to a whole new market and user sector of smart specialists who don't have time to learn structured authoring. Product work is more than just building features – it's bringing people together to shape vision, plans, and priorities across the whole software lifecycle, in a way that keeps the original value when the ground situation inevitably changes. Joe has learned to get things done with solid, secure, engineering without losing track of the path to greater customer value.
April 14, 2021 Unsurprisingly, when it comes to the money your company spends producing technical documentation, your management knows the cost down to the penny. And when it comes to investing in THE content delivery solution that will streamline your work process, unleash your content, and transform your user experience, one question will arise without a doubt: “How much?” Meaning: “How much will it cost?" This can be a completely different conversation if you can turn it into “how much it will save” and “how much additional revenue it will bring to the company." In this webinar, we will give you a clear picture of the cost savings and gains a content delivery platform such as Fluid Topics can generate across three areas: customer and partner service, employee productivity, and client satisfaction. We will also give you access to a tool that will help you navigate scenarios and determine how long it will take to achieve a return on your investment by customizing the calculator’s numbers to fit your situation. Presented by: Geraldine Boulez is passionate about new technologies and their ability to solve people and business problems. This is what has led her to product management, marketing and business development positions in fast-growing tech companies and innovative corporations for over twenty years. Geraldine is VP of Marketing at Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.
August 14, 2018 "People buy experiences, not products," said Shantanu Narayen, Adobe's CEO, recently at the Adobe Summit 2018. Almost every company has recognized that it is in the customer-experience business. Understanding the customer journey and the brand interactions across channels and platforms and their impact on the customer experience is crucial for creating a unified CX strategy. But it's a complex system coming with a lot of challenges: Multiple brand touchpoints have a cumulative impact on the customer experience, inconsistent content experiences throughout the customer journey create a fuzzy brand experience, Marketing and Technical Communication "Content Silos," and a cluttered IT landscape create disconnected "content worlds" in both voice and tone, visual consistency and unified accessibility. Join this webinar to get insights into the world of Customer Experience Strategy and how to blend Technical Communication seamlessly into the digital experience of the customers. Presented by: Stefan Gentz, Adobe As the Global Evangelist for Technical Communication at Adobe, Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe TCS tools. Stefan is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert and Six Sigma Champion. Stefan is a popular keynote speaker and moderator at conferences such as tekom, tcworld, Information Energy, Intelligent Content Conference, Congility, LocWorld, TCUK, STC, GALA, ELIA, TTT, Translation Forum Russia and many other. He is also a member of the Conference Advisory Board of the world’s biggest TechComm event, the tekom / tcworld Conferences, and an Ambassador for the Globalization and Localization Association. He is also an active social networker on Facebook, Twitter, and LinkedIn.
November 18, 2020 Learn how HubSpot Academy, the world’s leader in providing inbound sales, marketing and customer service education, adopted DITA to help solve their content creation, conversion and output needs. HubSpot’s use case is exciting and unique as it pushes the boundaries of what we typically associate with DITA. Rather than producing typical technical documentation, HubSpot is using DITA to produce:
- Complete lessons, courses, and certifications
- Learning assessments
- Powerpoint outputs
- And localizing that content in five languages