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    The Value of Terminology in the Content Creation Process

    Recorded: April 13, 2022
    graphic loog for Acrolinx - with text Better Content. Fastercolorful box next the words Kaleidoscope - Taking your content global Presented by Michael Klemme and Klaus Fleischmann

    Terminology is at the core of great content. When used consistently, it helps you communicate precisely and efficiently, which is an approach to your brand communication. It also makes your content accurate.

    But it’s important to have a sound process in place to manage your terminology. Join us and learn how to:

    • Make sure all stakeholders have input into your terminology set

    • Set a process for consent and approval of your terms

    • Make sure you have a consistent and failsafe process to

      • Have all your terms for checking in Acrolinx, as the content quality solution of choice

      • Make sure all terminology action is concentrated in quickTerm, as the leading terminology system

    Presented by:

    Michael Klemme is a Senior Solutions Architect at Acrolinx. He advises new and existing customers on how they can efficiently integrate Acrolinx into their processes and helps partners to develop integrations.

    Klaus Fleischmann studied translation and IT in Vienna, holds an MA in Conference Interpreting from Monterey, California, and a MAS in Technical Communication from Krems, Austria. In 1996, he founded Austria-based Kaleidoscope, a company implementing content, translation, and terminology management processes for internationally active companies. Kaleidoscope develops online collaboration software for enterprise-level terminology workflow, translator query management, in-country review etc., making the translation quality process comprehensible and strategically manageable. In 2007, he became CEO of Austria´s leading LSP, Eurocom Translation Services GmbH. Always active in the industry, Klaus got voted into the Gala Board of Directors in 2015 and 2017.
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    Content Needs Categories: Adding Taxonomy to Structured Content for an Exceptional Customer Experience

    Recorded: February 23, 2022 Structured content provides numerous benefits for organizations with authoring, managing, and delivering information. Perhaps your organization has realized these benefits—but what’s next? A formal content classification system, or a taxonomy, provides a framework that supports search, filtering, classification, consistent terminology, and more. The combination of taxonomy and structured content opens up compelling possibilities for digital delivery. Add continuous updates and advancements in business data, and you can transform the customer experience—but you may feel a little exposed out on the leading edge of technology. Sarah and Chip will present and discuss emerging trends, techniques, and technology for your digital information initiatives. During the webinar you’ll learn:
    • How do you select and manage a good taxonomy?
    • Classifying content – human, machine, or a combination?
    • Coordinating taxonomy terms across various teams and languages
    • Taking advantage of Semantic AI
    • Business drivers examining tagging quality vs. quantity
    • Best practices and actions for you
    Presented by: Sarah O’Keefe, Chief Executive Officer, founded Scriptorium Publishing to work at the intersection of content, technology, and publishing. Today, she leads an organization known for expertise in solving business-critical content problems with a special focus on product and technical content. Sarah identifies and assesses new trends and their effects on the industry. Her analysis is widely followed on Scriptorium’s blog and in other publications. As an experienced public speaker, she is in demand at conferences worldwide. In 2016, MindTouch named her as an “unparalleled” content strategy influencer. Chip Gettinger is VP Global Solutions Consulting at RWS, managing a team that works with customers in maximizing global content with RWS. He has experience working with customers to develop global content strategies, business ROI adoption drivers, change management, and technology adoption for component content management systems. He speaks and blogs about customer successes working closely with industry standards, partners, and customers in technology solutions and deployments.
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