Webinar Archives - Page 6 of 7

Unified Support Portals- 5 Barriers to Success and How to Overcome Them

Recorded on February 20, 2025

Organizations often struggle with deploying unified portals for their technical support documentation due to a variety of challenges. These challenges can stem from a lack of resources, insufficient understanding of user needs, and difficulties in creating and maintaining comprehensive documentation. This webinar will explore the reasons behind the hesitance to implement unified portals and suggest successful approaches to overcome these obstacles.

Presented by Andrew Douglas

Andrew Douglas, Business Development Manager @BlueStream 25 years in SaaS based Consultative Software Sales. Consultative/Solution Selling approach to position value driven Enterprise class CCMS and Publishing platform. [email protected]

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Unlocking the Power of Your CMS

Recorded on May 31, 2023

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Why cultivating your Information Layer leads to better customer experiences and creates enhanced perceived product value.

In this Webinar, we’ll give attendees insight into what it means to manage and govern an enterprise content ecosystem by “unlocking” the power of the CMS. We’ll walk through case studies and examples of how successful organizations have extracted more value from their content and data. We’ll also give attendees hands-on exposure to the information layer by guiding interactive exercises in organizational alignment and modeling enterprise content taxonomies and metadata.

Presented by:

Chip Gettinger is the VP of Global Solutions Consulting at RWS, he manages a team that works with customers in maximizing global content with RWS. He has experience working with customers to develop global content strategies, business ROI adoption drivers, change management, and technology adoption for component content management systems. He speaks and blogs about customer successes working closely with industry standards, partners, and customers in technology solutions and deployments. with guests Bram Wessel and Bob Kasenchak, Factor Firm With more than two decades as a user-centered design and research professional, Bram Wessel believes that technology should enable natural experiences for real people. Bram has developed human-centered digital experience designs and strategies for such high-impact brands as Adobe, Amazon, Backcountry, the City of Seattle, Crate & Barrel, Disney, Expedia, GE, Group Health, Intel, Lionsgate, MasterCard, Microsoft, Nordstrom, Real, Safeco, Sony, Starbucks, Volvo, UW Medicine, and Warner Brothers. A tireless advocate for the IA/UX discipline, with many articles to his credit, Bram is a frequent speaker at conferences such as the Information Architecture Summit, UX Week, Lavacon, Webvisions, ConveyUX, Seattle Design Festival, Taxonomy Bootcamp, and regional meetups and workshops. He is committed to educating the next generation of practitioners through his advanced User Experience and certificate Information Architecture classes at the School of Visual Concepts and as a guest lecturer at the University of Washington’s MCDM and MLIS programs. Bram is a member of the Information Architecture Institute (IAI) and the Seattle chapter of the international Interaction Design Association (IxDA). Bram is a founding partner at Factor. In his spare time, Bram enjoys fly-fishing. shellfish farming, and making wine.

Bob is a taxonomist and ontologist with an interest in knowledge graphs and Linked Data. He has worked for over a decade building and implementing taxonomy projects for publishing, enterprise, technology, and e-commerce clients. He brings experience with information modeling and semantic software to client-focused metadata and vocabulary projects. Bob holds an MM in Theoretical Studies from the New England Conservatory of Music and a BA in Liberal Arts from St. John’s College, Santa Fe; he put in 5 years towards a PhD in Music Theory at the University of Texas before abandoning academia for the information industry. A frequent writer and presenter on semantic topics in conferences and journals, Bob’s current research interests include ontologies, knowledge graphs, and text classification. Still active teaching and playing music, Bob has been a member of the local ensemble Gamelan Encantada for the past several years. He lives in Albuquerque with his wife and elderly cat.

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Unveiling Editorial Magic in the Realm of Generative AI

Recorded on December 6, 2023

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Join us for an exciting journey into editorial efficiency with our industry wizards. We’ll unveil the secrets to success throughout your editorial process, especially in a world where Generative AI has become a transformative force in content creation. In this dynamic session, we’ll explore the following fundamental points:

How to streamline editorial processes to increase efficiency.
Why governance is an essential factor in mitigating the risk of using generative AI for content creation.
How to establish automated quality gates throughout the content supply chain.

Don't miss this opportunity to gain valuable insights and streamline your content creation and editing process. Register now and transform your content operations with editorial sorcery! Presented by Chris Willis, Peter Tauter, and Sean Angus, Acrolinx

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Christopher P Willis is Acrolinx’s Chief Marketing Officer, responsible for all aspects of the company’s Marketing strategy. He brings over 20 years of experience growing companies in the technology sector. Before joining Acrolinx, Willis held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Willis is a recognized thought leader, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. He holds a BA from Gettysburg College.

Peter Tauter, our Vice President of Product Management, is a seasoned professional with a background in computational linguistics, AI, and computer science. With 20+ years in B2B software development and product management, Peter is passionate about technology and how it can improve lives.

His expertise as an engineer and product strategist is evident in his track record of creating impactful solutions that benefit both businesses and individuals. Peter's commitment to innovation and user-centric technology is a driving force in our organization. Beyond the boardroom, he brings a unique touch of joy – not only can he lead in product creation, but he can also lead on the dance floor, mastering the art of a swing out.

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Using structured authoring to publish videos at scale

Recorded May 10, 2023

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Component based content management, structured authoring, and semantics not only help us to scale and personalize documents and data driven publications, but also enable organizations to create, localize and maintain large volumes of rich media publications, such as e-learning courses, animations and for instance instruction videos. A growing number of use cases and business needs demand for video as the preferred format. Visual media, like video, often help people to understand, and remember topics and concept better. It helps to improve learning and reduce support cost. Also, adding video enables organizations to communicate with their stakeholders via channels and devices they prefer. The challenge is: how to make video scalable, compliant, and cost-effective?

During this talk Wiegert and Wouter not only explain how current technology supports organizations reaching these goals, but also how it positively influences operations, and competitive advantages of organizations.

Presented by Wiegert Tierie, RWS and Wouter Maagdenberg, TXTOmedia Wiegert Tierie is Vice President of Strategic Accounts and Tridion America Sales Team Lead. He brings over 25 years of experience in numerous senior leadership roles. He is an ambitious visionary executive that uniquely combines strategy, sales, and marketing experience with an extensive background in financial, business process optimization, and product management to offer our customers a competitive edge, building their brand and their go-to-market strategy. To deliver results and success for the key customers he works with. Earlier Wiegert worked with Tridion, the leading Dutch Customer Experience and WCM vendor, and successfully launched numerous projects with Marquee brands. Prior to that, he played a key role in the introduction of Adobe Acrobat in Europe. Wiegert earned a Master of Science in Business from the University of Groningen (The Netherlands). He loves the outdoors, sailing and currently lives near St. Petersburg FL (he moved from San Francisco, CA in May 2020)

Wouter Maagdenberg is CEO and Cofounder of TXTOmedia. He is a serial entrepreneur who started his first tech company, during his BA studies at Erasmus University in 1996.

He sold his former company Calamares (Media Asset Management) to SDL (now RWS) in 2011. After leaving SDL, he started to develop what has now become TXTOmedia.

Wouter’s role as CEO combines strategic product management with business development. TXTOmedia – The Video Automation Company – offers technology to automatically create and localize training, instruction, and how-to videos at scale, based on (existing) structured content.

The business benefits include but are not limited to speeding-up time-to-market of videos and improving the customer and employee experience while decreasing cost and carbon footprint.

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Utilizing DITA with CPQ – How your CCMS can form the centerpiece of your Configure, Price, and Quote system

Recorded on October 5, 2022

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CPQ systems are just one of several business systems that can be enhanced with the content stored within your CCMS. Thomas and Rik will drill down into this with real-world examples of multiple deployments, including QAD’s own experience. They will discuss the pros and potential pitfalls of these combined systems and explore the best approach to take to maximize their success. Presented by: Thomas Blumer, QAD

Dr. Thomas Blumer is the Director of Knowledge Management at QAD. He has a Doctorate in Business Administration with a focus on Knowledge Transfer in M&A Integrations. In his current role, Thomas is delivering enterprise-wide Knowledge Management initiatives focused on collaborating, accelerating best practices, and leveraging internal organizational knowledge. Thomas' main focus is to provide customers, partners, and QAD employees with the right product knowledge, at the right time and at the right place.

Over the last 30 years, Thomas has worked for several Fortune 500 companies such as HP, UBS, and Sharp and implemented or enhanced knowledge base systems, subject matter expert yellow page systems, and communities of practice.

Rik Page, Bluestream. Rik has worked with component content and document management solutions for over 20 years. He has worked with custom DTDs and Schemas, S1000D, iSpec2200, and DITA, together with various document and content management systems, including Documentum, SharePoint, XDocs, Ixiasoft, easyDITA, Astoria, and Vasont. His practical experience ranges from high volume data capture and content creation to dynamic multichannel delivery in various industries, including banking and finance, manufacturing, central government, and education. In addition, Rik has participated in multiple consultancy projects and helped formulate innovative solutions throughout Europe and North America. Rik is also an advocate of Documentation 4.0, a new concept reflecting the demands on content/documentation that results from moving to Industry 4.0 and ‘smart’ manufacturing.

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What an Automated DITA Conversion Can Do for You (and what it can’t)

Recorded: May 25, 2022

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Presented by Helen St. Denis Pretty easily, we can get a basic DITA structure from headings, tables and lists in the legacy content. As well, though, for each different source format there are a number of ways to extract information that can be used to refine the DITA output. Likewise, there are ways to enrich the content automatically. There are, however, some things it can’t do… yet. As more and more types of content are being moved to DITA, a greater variety of legacy formats need to be converted. We’ll look at some of them to see what can be gleaned from each, beyond the basic structure, and some of the challenges that remain. Presented by: Helen St. Denis Helen started at Stilo over twenty years ago as a technical editor. As Conversion Services manager, she’s helped customers convert millions of pages of content to DITA, and worked with organizations with many different approaches to, and reasons for, the move to structured content.

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What Your Web Analytics Won’t Tell You

Recorded on January 26, 2023

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Traditional web analytics are an invaluable tool that can help you understand how your content is performing in the real world — but they often don’t tell the whole story. Site visitors, time on page, and bounce rate numbers tell you what is happening, but they miss one critical detail: why. In this discussion, learn how collecting qualitative analytics about your content can help drive more actionable feedback by adding a third dimension to the insights you receive about your content. Here are the key takeaways:

Why traditional web analytics only tell part of the story
How consistently aligning content with your brand identity impacts the bottom line
Types of qualitative analytics and their impact on content performance

Presented by:

Chad Dybdahl is a Senior Solutions Consultant with Acrolinx, based out of his home in Wisconsin. He has more than a decade of experience managing enterprise content and loves music and collecting and restoring vintage hi-fi gear. He spends entirely too much time on home automation projects and loves gadgets of all kinds. LinkedIn profile: linkedin.com/in/chad-dybdahl

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What’s the Impact? How to Get Better Results From All That Content

Recorded: June 8, 2022

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Content fuels your business. It has a purpose and an expected outcome: Deeper engagement. Higher conversions. Fewer support tickets. The list goes on. But does your content live up to its expectations? And if not, what can you do about it? Join Chris Willis, Acrolinx CMO, as he explores the importance and value of content impact. You’ll learn:

What impactful content looks like and if yours qualifies
Why content impact outperforms basic quality to deliver better business results
How technology can help you automate your content improvement

And for those who are new to buying software, Chris will offer guidance on how to bring a purchase recommendation to your management. Presented by: Christopher Willis

Christopher P Willis is Acrolinx’s Chief Marketing Officer, responsible for all aspects of the company’s Marketing strategy. Christopher is a specialist in Content Impact, AI, and pipeline management with over 20 years of experience growing companies in the technology sector. Before joining Acrolinx, Christopher held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Willis is a recognized thought leader in the areas of AI, DEI and Content Impact, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. Also, this year, Willis received a Top 100 Marketer Award in the 2022 OnCon Icon Awards. https://www.linkedin.com/in/cpwillis

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When Doc Meets Web – Myths, Reality, and Key Choices

Recorded on September 28, 2022

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Most tech doc websites are barely usable.

Why is that? For most people, moving from paper-based documentation to delivering technical content on the web is nothing but generating HTML pages that will turn into a website. But this simplistic view overlooks the difficulties stemming from the specificities of technical documentation and misses the usability and interactivity gains offered by a true digital transformation of tech doc.

This webinar will uncover the intricacies of transitioning to a web-based documentation and the cultural and technological clashes it represents. We will carve out the different options you need to consider and the technical choices you need to make, how they vary according to your strategic goals, your corpus of content, and your audience, giving you some key insights for successfully achieving your content digital transformation.

Presented by Fabrice Lacroix

Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.

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When one right answer’s not enough: goal-oriented content delivery beyond simple search and AI

Recorded on June 5, 2024

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Delivery of tech docs often focuses on search — getting users to a good starting place. But users often have goals that a single page can’t cover. Serious tasks can require reference info, scenarios, and guidance. Users may need information in different media. Each user’s goal depends on their specific context, and they need to follow a unique path through the information. Writers cannot possibly design content for all of those users, with all of their unique paths.

Many of the ways that people have tried have failed. At various times, tech docs have relied more on search, or more on manual hyperlinks, or taxonomy. Pages have been long or short, other media have gone and come. Now AI offers easier ways to map content together, but even that’s not enough. Why?

Only a combination of techniques will give you the information model that you need. And the techniques on their own won’t get you all the way — you need an integrated design to bring your solution together. Learn how.

Key takeaways of this webinar will be: - The real needs of complex tasks for users, and how to map them to usable metadata. - What AI can do to suggest appropriate content — and what it can’t - How to design a suitable goal-enabling solution for your own organization’s needs

Join in with Joe Pairman, Director of Product Management, RWS Group and Jörg Schmidt, Senior Solutions Architect, RWS Group to find out more.

Presented by:

Joe Pairman, Director of Product Management, RWS

Joe is Director of Product Management for Tridion. He is currently shaping strategic design for a more accessible and impactful product, drawing on his experiences leading teams and bringing structured content operations to tech companies, banks, and pharma companies.

Jörg Schmidt, Senior Solutions Architect, RWS Jörg has been working in multiple roles for different CCMS providers for more than 20 years. During that time, he has helped defining and implementing solutions in verticals like machinery, automotive, A&D - but also pharma & finance. Since 2013, he has been working for RWS as a Solution Architect.

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Why the Future of AI Relies on Structured Content

Recorded on: January 24, 2024

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Improve Efficiency and Reduce Risk with High-Quality Componentized Content

In this webinar, we’ll dive into the strategies and practical solutions to help technical writing teams and enterprise content owners to improve editorial workflows and manage the risks associated with generative content. In this session we’ll discuss:

Why enterprises should consider relational componentized content
Recommendations enterprise content teams should follow to measure success
How Avalara is increasing content efficiency and customer experience

Join Acrolinx, Avalara, and Madcap Software on Wednesday, January 24 as we dig deeper into the impact and importance of high quality structured content.

Presented by: Chris Carroll, Acrolinx; Mike Iantosca, Avalara; and Dipo Ajose-Coker, Madcap Software

Chris Carroll is Director of Product Marketing at Acrolinx.

Mike Iantosca is Senior Director of Content Platforms at Avalara.

Dipo Ajose-Coker is Product Marketing Manager at MadCap Software.

Title slide with text "Why your whole company should praise your tech content" and photo of people giving thumbs up

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Why Your Whole Company Should Praise Your Tech Content – And How They Will

Recorded: April 20, 2022

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Presented by Géraldine Boulez Your technical documentation is one of your company’s most valuable assets. The bad news is: your execs and most of the other departments in your organization don’t know about it. Even worse, some even consider tech content as an unproductive cost and try to cut it to a minimum. Still, your documentation can achieve your company’s most critical goals in all customer-facing areas, and it’s high time your organization understood and embraced the business opportunity brought by tech doc. In this webinar, you will learn:

How to debunk the most common misconceptions about the business value of tech doc
How to connect your tech content to your company’s business goals
and how to demonstrate to your execs how your documentation can effectively generate gains in three main areas of business: Marketing, Customer Support, and Field Services.

We will also showcase success stories from leaders in the SaaS and Manufacturing industries and will provide tools to evaluate the benefits your tech doc can bring to your own organization.

Presented by:

Géraldine is passionate about new technologies and their ability to solve people and business problems. This is what has led her to product management, marketing and business development positions in fast-growing tech companies and innovative corporations for over twenty years. Geraldine is VP of Marketing at Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.