Webinar

  • January 9, 2019 New privacy regulations (EU’s GDPR, US’s Privacy Shield, and others) are introducing a regime of strict consumer protections. Companies will have to comply with: requiring opt-in to data gathering, rather than opt-out; enhanced protection measures; data protection officers; transparency about data breaches; and many others. We will review the constraints imposed by these regulations, what they mean in terms of content delivery platforms, and how enterprises can meet them and compete successfully in lucrative growing markets. Presented by: Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
  • February 6, 2019 With Salesforce supporting many customer-centric processes, it must be able to leverage the technical documentation that’s needed to increase efficiency of these processes. And yet, despite being built around a comprehensive and extensible data model, Salesforce is not equipped for storing and delivering technical content. So what should you do when you are asked to integrate tech doc inside Salesforce? Fortunately, options are available for solving this challenge and making relevant technical content available to support staff and customers. Presented by: Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
  • March 6, 2019 In a world where Google sets the gold standard for providing relevant search results, how can technical documentation teams create findability that is always spot-on for every single reader? Relevance of search is determined by a combination of content metadata, contextual knowledge about the user, and the search query itself. The challenge therefore resides in collecting and analyzing these elements, and applying them systematically to every search query to create truly personalized search results. Presented by: Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
  • February 5, 2019 Your technical content is a valuable yet hidden asset: It impacts every stage of your customer journey and forms a significant - and often, the largest - component of your overall web presence. Easy access to personalized content is therefore key to the overall digital and user experience for your customers. In this webinar we explore the role of taxonomy and metadata to deliver on the promise of role-based and personalized experiences, taking into account a variety of content types. Presented by: Joe Gelb has over twenty years of experience helping enterprises implement, maintain and capitalize on structured content. At Zoomin Software, he has spearheaded the development of advanced technology solutions for dynamic content delivery. Prior to founding Zoomin and Suite Solutions, Joe was the CTO at Live Linx, a leading provider of software and system integration services for technical product information, where he designed and implemented solutions for aerospace, defense, manufacturing and hi-tech companies. Joe holds a degree in Mechanical Engineering from Stevens Institute of Technology.
  • April 11, 2019 Salesforce is ubiquitous. It is being used to drive self-service portals, support internal staff, increase sales, and much more. However, Salesforce can now be made more powerful and give you even greater competitive advantage. Whether you are using Sales Cloud, Service Cloud, Marketing Cloud, or Community Cloud, you are sharing your information. Bluestream will show how you can help your customers to easily find great support information through community searches, right beside your community forums, blog posts, and Salesforce KB articles. Dynamically update content through Bluestream’s end-to-end solution. Use XDocs’ sophisticated tags to customize information based on user profiles, permissions, and languages, and deliver customer- and configuration-specific documents, policies, or procedures. Presenter: Rik Page is Sales and Marketing Director at Bluestream Software and has been working with both component content and document management solutions since 2001. During this time he has worked with custom DTDs and Schemas, S1000D, iSpec2200 and DITA. His experience covers a wide range of industries including education, banking and finance, manufacturing and healthcare. A keen advocate of technology and innovation Rik has taken part in multiple consultancy projects and helped formulate solutions all over the world.
  • May 21, 2019 As technology advances so do consumer expectations for online information access. No longer do users want to rely on printed materials nor are we satisfied with views of lengthy PDFs online. Consumers, both inside and outside your organization, want to quickly find just the information they need from any device. With the emergence of many connected products, virtual and augment reality the online information demands can be staggering. Is your documentation system ready to take you into the future? Find out how many organizations are taking steps to delivering better information today and prepare their organization to more easily evolve with technology advances and consumer demands. Attendees will learn: 1) What does the evolution of online delivery include? 2) How structured content impacts your future delivery options? 3) Why you don’t have to wait to begin improving your users’ online delivery experiences? Presented by: Vi Kellersohn is the Chief Marketing Officer of Oberon Technologies. Vi leads the marketing efforts, manages strategic partnerships and supports key client projects. For over 20 years Vi has managed and executed all aspects of marketing for B2B technology organizations working in partnership with sales management to build awareness for value opportunities across the content lifecycle. Vi enjoys spending time with her extended family and golfing with her husband and two sons.
  • April 30, 2019 Consumers have more avenues than ever before to find the content they need. Are you trying to decipher how content trends are impacting your business? Do you need to respond to a rapidly changing digital marketplace? Join us to discover how changing content development and delivery requirements are affecting your business today. Learn how others in the information-development community are planning to respond to new customer demands for innovative approaches to development and delivery. In its seventh year of collecting data, the Center for Information-Development Management (CIDM) and Data Conversion Laboratory (DCL) asked managers, information architects, writers, training developers, and more how they are addressing the challenges of meeting customer information needs. During the webinar we walk through the results of the 2019 Trends Survey, a study we have been conducting since 2012. We trace the changes in how we think about developing and delivering content. Presented by:  Dawn Stevens, President, Comtech Services and Director of CIDM has 28 years of practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. Dawn is the perfect advisor to identify and remove the challenges you face in producing usable, technical information and training content. With both engineering and technical communication degrees, Dawn combines her solid technical foundation with strong writing and design skills to lead our team of consultants and specialists in providing the expertise you need. Mark Gross, President, Data Conversion Laboratory, is a recognized authority on XML implementation and document conversion. Mark also serves as Project Executive, with overall responsibility for resource management and planning. Prior to joining DCL in 1981, Mark was with the consulting practice of Arthur Young & Co. Mark has a BS in Engineering from Columbia University and an MBA from New York University. He has also taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML.
  • June 5, 2019 In today’s market, companies with service organizations are responsible for contributing 30%+ to overall company profit. While much of the effort in the last five years has gone into automating task management for Service Managers and technicians, a large gap remains in the way service organizations effectively find, use, and capture critical content specific to the task. Service Information Delivery solves the age-old struggle of providing accurate and relevant content to field service personnel as the task or job is being performed. It also captures and shares data during the process and provides audit trail and analytics upon completion. All critical functions to help the Service organization perform at the highest level within the business. Attendees will learn: 1. What is Service Information Delivery? 2. Why Service information delivery is critical in today’s business environment? 3. How can this impact the overall Service business and bottom line? Presented by: Stephanie Castillo is VP Business Operations – Titania Partnership, a leading provider of expert services and software. For more than 20 years Stephanie has been managing global documentation initiatives and writing teams for global organizations. Throughout her career she has architected solutions, managed global implementations, defined processes, and supervised requirements gathering and tools selection projects for multichannel content publishing systems as well as global translation management systems. Stephanie holds an MBA from Cardinal Stritch University, BA in communications from University of Wisconsin. In her free time she enjoys spending time with her daughter and husband, running and playing soccer.
  • Date: June 12, 2019 Abstract: Ever since DITA was first used, the greatest obstacle to adoption has been usability. Whilst technical authors have been prepared to learn the intricacies of DITA, others in the content creation lifecycle have been more obstinate. Bluestream together with Simply XML will show how the extensible XDocs CCMS can be integrated with clear browser and desktop authoring environments to allow subject matter experts to create and collaborate on content without ever having to see a tag. Presented by: Rik Page is Sales and Marketing Director at Bluestream Software and has been working with both component content and document management solutions since 2001. During this time he has worked with custom DTDs and Schemas, S1000D, iSpec2200 and DITA. His experience covers a wide range of industries including education, banking and finance, manufacturing and healthcare. A keen advocate of technology and innovation Rik has taken part in multiple consultancy projects and helped formulate solutions all over the world. Over more than two decades, Doug Gorman commercialized the structured writing methodology known as Information Mapping. In the process he realized that XML(DITA) could be used beyond Technical Publication Departments to modernize the enterprise content supply chain. The authoring and repository tools, however, would need to be easy to use. XML would need to be utilized but hidden “under the covers.” Simply XML’s authoring tool, Content Mapper, is a Word Plug-in where the author sees a Word User Interface and the CMS uses DITA XML. Content Mapper is designed for organizations that understand the value of XML as the content architecture, but with many of the 1 Billion plus non-technical authors who use MS Word on a PC. Content Mapper is integrated with Bluestream’s XDocs CCMS to help organizations achieve better content for readers with the important efficiencies of content reuse, single source publishing, and other process improvements.
  • Date: July 11, 2019 Content needs to be delivered across multiple channels – printed documents, website, mobile app, chat bots, customer support website, IoT devices, and beyond – but needs to be relevant to end users in context of their search. However, end users struggle to find the right content easily as authors are always short of time to create content best suited for all these needs. Content needs to be served up on demand almost like a service which works no matter the device, channel and context in which it is viewed. It all comes down to structure. Find out how you can make your content ‘future ready’ by following some intelligent techniques. Key takeaways:
    • How to make your content intelligent?
    • How to make your content channel agnostic?
    • How structured content can help achieve these objectives?
      Presented by: As Senior Solution Consultant at Adobe, Divraj Singh lead consulting for Adobe’s CCMS offering – XML Documentation for Adobe Experience Manager. Divraj has over 12 years of software development and technical management experience. He is seasoned expert in the field of content management with experience of working on various WCMS systems and enterprise solutions. He has worked on various software products spanning different technologies involving mobile-web, analytics, personalization, social applicable to several domains like finance, marketing, retail and healthcare.
  • Date: August 7, 2019 Gathering feedback from subject matter experts and other stakeholders is frequently a source of frustration for both content developers and SMEs alike. Whether you use the old “red pen” technique or circulate PDFs to your SMEs for comment and review, incorporating that feedback into your source content is time-consuming, labor-intensive, and error prone – not to mention difficult to track over time. In this webinar Chad Dybdahl, Adobe Solutions Consultant, will walk you through a highly collaborative workflow experience that allows you to:
    • Easily collect feedback from many stakeholders simultaneously, in real-time
    • Quickly import changes from reviewers back into your DITA source content
    • Accept and reject whose changes
    • Preserve trackability of the changes throughout the content lifecycle
      Presented by: Chad Dybdahl is a Solutions Consultant for Technical Communication at Adobe. Chad helps organizations around the world craft a vision for their content strategy with an eye towards future delivery platforms. Chad lives in Wisconsin with his wife, daughter, and two dogs. In his spare time, he enjoys tinkering with home automation, restoring vintage hi-fi equipment, and gardening.
  • Date: October 2, 2019 Prior to DITA, there wasn’t much we could do when it came to strategizing with the rest of the enterprise and pooling our tools, processes, and content. That’s no longer the case; as we see more and more DITA adoption from many expected and unexpected divisions, from Training and Support to Academic Publishers, Operations and Insurance. A unified, DITA-driven, enterprise-wide approach to content can have a profound impact on the enterprise. When content created by the enterprise is treated as a valued and valuable corporate asset, it’s a win-win-win situation. It’s more efficient for the enterprise and easier for content creators. But end users reap the real benefit by getting the content they need when they need it. In this webinar, Bernard Aschwanden, will take you through 10 ways in which DITA can help drive unified content strategy. Presented by: Bernard solves documentation-based problems and helps companies generate more revenue. He guides clients through the best processes to create, manage, and deliver content. Once content is delivered, he helps socialize the message, understand and act on feedback, and improve the process and workflow. He is the founder of Publishing Smarter (www.publishingsmarter.com), an Associate Fellow of STC, and a Past President of STC. Bernard has helped hundreds of companies implement successful solutions. He is focused on publishing better, publishing faster, and publishing smarter.
  • September 17, 2019 When your users can’t easily find your information online, they may turn to the competition. When your writers can’t find the content they need, they will recreate it. And, when your organization doesn’t have a common strategy to identifying information across the enterprise you are wasting valuable resources as they search to find needed information. Whether in document properties, a keyword spreadsheet or within your content management systems, metadata is a key to findability. Learn how a metadata strategy adopted by all the content creators can make it easier for everyone inside and outside your organization to find the information they need. Presented by: Todd Burdin is a senior solution architect and strategic business consultant with 25+ years of software development and business consulting expertise, encompassing the entire content development lifecycle. He has extensive experience delivering innovative enterprise solutions for content management, structured authoring, and publishing to a diverse set of industries, including equipment manufacturers, pharmaceuticals, legal mediations, hospitals, and financials. Todd has worked at Oberon Technologies for 6+ years. Previous employers include PTC, Arbortext, Entrusted Solutions, and First Consulting Group.
  • October 9, 2019 Delivering a cCMS solution on time and on budget is critical, but it’s important to recognize that the cCMS is only one part of a successful content lifecycle strategy. Making sure your content can be leveraged across the enterprise and your system will be able to support future initiatives requires a comprehensive and proven plan. Having led hundreds of successful content solution implementations, Oberon understands the differences in the tools, processes and environments that must be considered. While each cCMS implementation plan may be unique, shaped by the specific needs of a given company, there are many common steps to success that everyone should follow. Whether you are looking to adopt cCMS for the first time or you’ve been using one for years, there are ways to ensure your system is optimized for success. Attend this webinar and find out what your plan should include.   Presented by: Vi Kellersohn is the Chief Marketing Officer of Oberon Technologies. Vi leads the marketing efforts, manages strategic partnerships and supports key client projects. For over 20 years Vi has managed and executed all aspects of marketing for B2B technology organizations working in partnership with sales management to build awareness for value opportunities across the content lifecycle. Vi enjoys spending time with her extended family and golfing with her husband and two sons.
  • August 28, 2019 Looking for a single piece of content on a web site is often compared to digging in a giant bucket of LEGOs for a single unique piece – an often frustrating and futile endeavor. If those LEGOs are sorted by certain distinguishing attributes, such as color and size, the odds of finding a particular piece increase dramatically. As a result, companies often take a “LEGO-block” approach to their information taxonomies. However, the sorting of LEGO blocks is child’s play, compared to the intricacies of sorting technical content – the distinctions are not always as visible as color or size, and attributes that are that obvious may not be very useful in a search. Nevertheless, there are lessons we can learn from the “LEGO-block” approach. In this session, Dawn draws parallels between sorting LEGOs and sorting technical content, and provides suggestions for going deeper when the Lego model falls short. Presented by: Dawn Stevens is the President, and owner of Comtech Services and the Director of the Center for Information-Development Management. With over 25 years of experience, including 15 years at Comtech, Dawn has practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. With both engineering and technical communication degrees, Dawn combines a solid technical foundation with strong writing and design skills to identify and remove the challenges her clients face in producing usable, technical information and training.
  • September 19, 2019 No matter where and how you author your content today – Word, InDesign, XHTML, Markdown, DITA, FrameMaker, and more – offering an immersive experience to your customers is the need of the hour. If you are still publishing your content as static PDFs only, you are depriving them of a rich and rewarding consumption experience full of unique possibilities. With the right digital experience solution, you can plug-in data insights to design, manage and deliver consistent, personalized and targeted content for every single customer. Join us in this webinar to see how an integrated solution can help you:
    • Move from publishing static PDFs only to delivering immersive, fluid experiences throughout the customer journey
    • Leverage next-generation capabilities like personalization, analytics, and targeting
    • Still be able to publish to other popular formats at will – HTML5, Mobile Apps, EPUB, KINDLE and more
    Presented by: As Senior Solution Consultant at Adobe, Divraj Singh lead consulting for Adobe’s CCMS offering – XML Documentation for Adobe Experience Manager. Divraj has over 12 years of software development and technical management experience. He is seasoned expert in the field of content management with experience of working on various WCMS systems and enterprise solutions. He has worked on various software products spanning different technologies involving mobile-web, analytics, personalization, social applicable to several domains like finance, marketing, retail and healthcare.
  • December 4, 2019 In this webinar, Bluestream will show how advanced integration with oXygen Author and Editor throughout the content lifecycle can greatly help everyone involved in creating content. From content creation, review, branching and merging, release management and delivery via Oxygen Chemistry and Oxygen WebHelp Bluestream will show what the future is bringing. Presented by: Nenad Furtula a Partner, and VP of Sales and Marketing at Bluestream Database Software. Nenad has been working with XML and bringing XML related products to market for over 15 years. Currently his primary professional interest lies in building and socializing a DITA-enabled component content management system called XDocs. Nenad holds a BBA from Capilano University and MSc (Computer Science) from Dalhousie University.
  • February 5, 2020 If you are implementing a large-scale infrastructure project such as a cCMS implementation or migration to DITA at your organization, then you know about predictable costs such as purchasing hardware, licensing software, and training writers. Predictable expenses are easy to manage and plan for as you know when they will be due, and at least approximately how much they are going to cost. There are, however, other potential costs that may be unknown, either because your requirements have iterated since the original project scope was defined or you have uncovered something unexpected in your environment. These unpredictable expenses can add risk to the overall project timeline or impact the actual cost. They may be challenging to fit into your existing plan or require additional planning. In this webinar, Sabine Ocker will discuss some top hidden costs and provide insights on how to identify, plan for, and mitigate the impact of common examples such as changes to project scope, lack of appropriate standards, and content conversions. Presented by: Sabine Ocker has 20 plus years’ experience helping companies solve their interesting business problems. Solutions have included DITA migrations, content conversions, new tools or CMS, information modeling, content strategy, multi-channel publishing, and taxonomy development.
  • February 12, 2020 Products are sold into markets that cross both country and language boundaries, so product documentation must be localized. Localizing documentation is made easier with DITA, a capable Component Content Management System (CCMS), and a Translation Management System (TMS). Even with these systems in place, you must always consider best practices and pitfalls. Jim will begin with an overview of the localization process, of how content flows across systems and organizations. In this context, we will discuss techniques and also wins and pitfalls in automating and streamlining the localization process. In this session, attendees will learn:
    • About the localization process-what are the various roles and how does content flow
    • About use cases and constraints-what is incremental localization and what is the relationship of localization to the product release lifecycle
    • About release management and localization-what role can branching play in localization
    • About localization tools-how do CCMS, TMS, and LSP relate in the localization process
    • About recent developments in automation-how can the localization process be accelerated through automation and what are the wins and pitfalls of automation
    Presented by: Jim Tivy is CTO at Bluestream and a product architect of the XDocs CCMS. Jim has been designing software technology in the area of XML content for twenty years. In 1999, he designed the first commercial XML database called XStreamDb and was a member of the W3C XQuery working group during that time. In 2005, Jim became involved with DITA as Bluestream added support for DITA to the XDocs CCMS. Since then, Jim has taken a lead role on further features of the XDocs CCMS and participates as a member of the OASIS DITA Technical Committee.
  • March 4, 2020 Technical documentation is rarely created by lone writers, so there is a constant need for collaboration. Collaboration can be with other writers or with people with other roles, usually referred to as subject matter experts, who may be part of your organization or external experts. In order to be successful, the collaboration needs to be enabled by integrating it as part of the usual processes or workflows each user performs. In this presentation, we will explore a few collaboration scenarios that show how to implement continuous improvement loops for published documentation, how to integrate documentation as part of the product development workflow, and how immediate collaboration can take place. Presented by: George Bina is one of the founders of Syncro Soft SRL, the company that develops oXygen XML suite of XML editing, authoring, development, publishing and collaboration tools. He has more than 20 years of experience in working with XML and related technologies, bringing many innovative ideas to reality and contributing to XML-related open-source projects. He presented at many XML, DITA, and technical communication conferences, giving passionate presentations and challenging the technological status quo, trying to get the audience to think outside the box, and re-imagine the future.
  • April 1, 2020 Implementing DITA with a small team of technical writers does not have to be expensive or difficult to set up. We'll go through the steps of implementing a DITA solution using GitHub for storage and workflow and Oxygen XML Editor for editing. We'll also look into how you can automate publishing and receive feedback from your end users. As a practical example we'll look into how editing, collaboration and publishing on the Oxygen XML Blog works. Presented by: Radu Coravu started working more than 10 years ago as a software developer for Syncro Soft SRL, the manufacturer of the popular oXygen XML Editor. During the last years, his main focus has been in the development of the visual XML Author editing environment and the specific-DITA support provided by oXygen. He provides support for complex integrations and helps steer the product in the right direction, all this with some development on the side.
  • December 16, 2020 A step by step guide to getting started with Schematron and Schematron Quick Fixes. Schematron and Schematron QuickFix (SQF) languages can be used to improve efficiency and quality when editing DITA documents. You can define actions that will add complex structure in your documents, or make modifications in multiple places or actions that will convert a structure into another. These changes are made by keeping the document structure valid and conforming to your project specification and will help the content writer add content more easily and without making mistakes. Join us to see:
    • How to create business rules with Schematron
    • How Schematron rules are applied
    • How to apply specific Schematron rules on all DITA files
    • How to develop Schematron Quick Fixes to make it very easy to solve the reported problems
    Presented by: Octavian is a software architect at Syncro Soft Ltd, the company that produces Oxygen XML Editor. With more than 15 years of experience in working with XML technologies, he contributes to a number of XML-related open source projects. He also acts as co-editor of the Schematron QuickFix specification developed by a W3C community group.
  • September 16, 2020 Tools and techniques used in software development can also be applied for documentation management:
    • Storage and issue management using GitHub
    • Automated quality checks and continuous publishing using Netlify
    • Editing and collaboration support
    • Release strategies
    We will analyze a working Docs as Code setup that will be freely available on GitHub afterward so attendees will be able to fork it, work with it, gain a deeper understanding and apply these concepts into their own documentation projects. Although any text-based document format works, we will use a mixed DITA and Markdown project in the demo setup. Presented by: Alex Jitianu has been working for more than 10 years as a software architect for Syncro Soft Ltd., the producer of the popular Oxygen XML Editor. During this period, his main focus has been in the development of technical documentation tools and DITA specific support.
  • April 8, 2020 Technical Communication is in constant change: Requirements and expectations from both authors and consumers of technical content have changed dramatically over the last decade. The rise in digital experience innovation creates new customer expectations and demands. And enterprises around the world are exploring new ways to create new Content Interaction Experiences for their customers. In this presentation, Stefan Gentz will give insights from the Adobe Technical Communication Worldwide Survey 2019/2020. TechComm professionals from 60 countries participated in the survey. He will discuss the driving factors for enterprises around the world when it comes to technical communication. Why do companies choose to work with structured content, and why do they go for a CCMS? How do they deliver their content today – and how will they provide content tomorrow? KEY TAKEAWAYS
    • Understand the key factors that are driving companies to move to structured content
    • Understand which technologies companies use to author and deliver content today
    • Know which are the “hottest” content delivery channels in the future to provide technical content to customers
    Presented by: Stefan Gentz the Global Evangelist for Technical Communication at Adobe. Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe TCS tools. Stefan is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert and Six Sigma Champion. Stefan is a popular keynote speaker and moderator at conferences such as tekom, tcworld, Information Energy, Intelligent Content Conference, Congility, LocWorld, TCUK, STC, GALA, ELIA, TTT, Translation Forum Russia and many other. He is also a member of the Conference Advisory Board of the world’s biggest TechComm event, the tekom / tcworld Conferences, and an Ambassador for the Globalization and Localization Association. He is also an active social networker on Facebook, Twitter, and LinkedIn.
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