Webinar

  • Recorded: April 13, 2022
    graphic loog for Acrolinx - with text Better Content. Fastercolorful box next the words Kaleidoscope - Taking your content global Presented by Michael Klemme and Klaus Fleischmann

    Terminology is at the core of great content. When used consistently, it helps you communicate precisely and efficiently, which is an approach to your brand communication. It also makes your content accurate.

    But it’s important to have a sound process in place to manage your terminology. Join us and learn how to:

    • Make sure all stakeholders have input into your terminology set

    • Set a process for consent and approval of your terms

    • Make sure you have a consistent and failsafe process to

      • Have all your terms for checking in Acrolinx, as the content quality solution of choice

      • Make sure all terminology action is concentrated in quickTerm, as the leading terminology system

    Presented by:

    Michael Klemme is a Senior Solutions Architect at Acrolinx. He advises new and existing customers on how they can efficiently integrate Acrolinx into their processes and helps partners to develop integrations.

    Klaus Fleischmann studied translation and IT in Vienna, holds an MA in Conference Interpreting from Monterey, California, and a MAS in Technical Communication from Krems, Austria. In 1996, he founded Austria-based Kaleidoscope, a company implementing content, translation, and terminology management processes for internationally active companies. Kaleidoscope develops online collaboration software for enterprise-level terminology workflow, translator query management, in-country review etc., making the translation quality process comprehensible and strategically manageable. In 2007, he became CEO of Austria´s leading LSP, Eurocom Translation Services GmbH. Always active in the industry, Klaus got voted into the Gala Board of Directors in 2015 and 2017.
  • July 15, 2020 The Fourth Industrial Revolution, sometimes described as the perfect storm of new technologies combined with the asteroid of digital information, has forced companies to adopt new organizational structures to create and distribute content. This presentation will define the new exponential organizations, companies that grow often at 10 times faster than comparable companies, and are guided by a massive transformational purpose to deliver Information Enablement through innovations such as “Content as A Service” – CAAS. Presented by: Michael Rosinski has lead a successful career as a technology executive in the enterprise software industry. Presently, Michael is President of Astoria Software which is the premier CCMS – Component Content Management System in the Technical Product Documentation Vertical. At Astoria, he was first to market to launch the Enterprise SaaS Model and Mobility Platforms. Michael merged the Goldman Sachs venture to TransPerfect, the largest private translation company in the world. Prior to Astoria, Michael was a founding member of American Software’s management team, grew revenues to $ 100M+ and made it to the Forbes Best 200 Small Companies in America list. At American, Michael completed one of the first IPO’s in the ERP market, and later contributed to the successful spin off IPO of Logility in the Supply Chain Management Space. Michael leveraged his international experience as President of Augeo Software, a French/Dutch company in the PSA Professional Automation Space where Computerworld designated them as one of “The Top 100 Companies to Watch” Michael also held Management positions at Johnson & Johnson and Nestle.. Michael holds a Bachelors Degree in Management and Organizational Behavior at Rider University, and has completed MBA study at Fairleigh Dickinson University.
  • October 12, 2021 For high tech companies, how to initiate requirements for a CCMS technical product documentation project; develop ROI justification metrics for Executive Management, and conduct a successful implementation.
    • What were the main drivers for you and the company to embark on a CCMS Project?
    • What were the deficiencies of the current CCMS that you were using?
    • How did you obtain C Level Management approval to embrace the initiative and what were the ROI and performance metrics used to evaluate the success of the project?
    • What was the most challenging issue that you encountered during the implementation process and how did you resolve it?
      Presented by: Michael Rosinski has lead a successful career as a technology executive in the enterprise software industry. Presently, Michael is President of Astoria Software which is the premier CCMS – Component Content Management System in the Technical Product Documentation Vertical. At Astoria, he was the first to market to launch the Enterprise SaaS Model and Mobility Platforms. Michael merged the Goldman Sachs venture with TransPerfect, the largest private translation company in the world. Nick Wilhelm started in Graphic design, moved into MDM software training/implementation, and is currently working in technical content development/strategy. For the last 4 years, Nick has been a lead content developer and CCMS administrator at a worldwide testing and measurement product company, Tektronix. He has successfully helped Tektronix transition to a new CCMS tool (Astoria) while working with the engineering and marketing teams to continually improve how Tektronix presents technical content to their customers. Maria-Hélène Soria started working in STMicroelectronics in 1989 as an IT Support engineer on Manufacturing solutions. After 5 years managing IT CAD infrastructures for ST R&D, Maria-Hélène took charge of the patent, project management, and technical literature IT solutions with teams located in France, Italy, and India. For the last 4 years, Maria-Hélène leads the Enterprise Content Management IT solutions team with more than 10 000 internal users at STMicroelectronics. Marc Medjad joined STMicroelectronics in 1995. After several positions in IT & Quality domains as a Program Manager, he has been working for 7 years about the rollout of DITA to a community of technical writers & authors, includes the introduction of a new CCMS, a new way of authoring content, and the localization process.
  • April 6, 2022 Content reuse is one of the many advantages of moving to DITA and a structured standard. It helps us reduce the amount of overall content we have, improve consistency, and decrease redundancy. However, it is difficult to visualize this value before the conversion takes place. Estimates can be off, and it is hardly ever clear how much content we can actually reuse from our documentation. Typos and partial matches only complicate our futile estimates. Narrowing the scope of this approximation by investigating similar matches in our source content before conversion can provide valuable insight to the potential benefits of moving to a structured standard. Join TJ Dhaliwal in this session as he uses Stilo’s Analyzer and Migrate to investigate source content for similar and exact matches. Then, further use that information to plan for conrefs, keyrefs, and topicrefs before any transformation takes place. Conclude by deduplicating exact topic matches and realizing some of the potential that was uncovered in the beginning.   Presented by: TJ Dhaliwal is a Technical Sales Product Specialist at Stilo, helping customers uncover solutions to their content conversion needs. With a strong technical background in engineering combined with a passion for public speaking, he’s been able to successfully bridge the gaps between project stakeholders. As a problem solver, TJ has helped several enterprise-level companies convert tens of thousands of pages of their content to DITA.  He’s recently taken lead on and helped bring to market Stilo’s newest product, Analyzer.
  • April 8, 2020 Technical Communication is in constant change: Requirements and expectations from both authors and consumers of technical content have changed dramatically over the last decade. The rise in digital experience innovation creates new customer expectations and demands. And enterprises around the world are exploring new ways to create new Content Interaction Experiences for their customers. In this presentation, Stefan Gentz will give insights from the Adobe Technical Communication Worldwide Survey 2019/2020. TechComm professionals from 60 countries participated in the survey. He will discuss the driving factors for enterprises around the world when it comes to technical communication. Why do companies choose to work with structured content, and why do they go for a CCMS? How do they deliver their content today – and how will they provide content tomorrow? KEY TAKEAWAYS
    • Understand the key factors that are driving companies to move to structured content
    • Understand which technologies companies use to author and deliver content today
    • Know which are the “hottest” content delivery channels in the future to provide technical content to customers
    Presented by: Stefan Gentz the Global Evangelist for Technical Communication at Adobe. Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe TCS tools. Stefan is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert and Six Sigma Champion. Stefan is a popular keynote speaker and moderator at conferences such as tekom, tcworld, Information Energy, Intelligent Content Conference, Congility, LocWorld, TCUK, STC, GALA, ELIA, TTT, Translation Forum Russia and many other. He is also a member of the Conference Advisory Board of the world’s biggest TechComm event, the tekom / tcworld Conferences, and an Ambassador for the Globalization and Localization Association. He is also an active social networker on Facebook, Twitter, and LinkedIn.
  • March 31, 2021 How do you ensure that your content is consistent and follows your brand’s guidelines? How do you begin a project that’s consistent across your technical communications? Is it an achievable goal? What results should I expect? In this webinar, learn how the combination of easyDITA's CCMS and HyperSTE allows you to check your content against your specific style guide, as well as industry standard grammar and terminology rules. The result is not only scalable and single-sourced content, but clear and concise content across the board. Content that's more cost effective, brand aligned, and ready to attract new customers. Attendees will learn:
    • The value of combining an XML CCMS with a Grammarly-like content checker
    • A live demo of easyDITA with HyperSTE that shows how the tools work together to help content creators
    • A general project plan to help you get started in achieving great results
    • An example of a customer implementation and their results
    Presented by: Berry Braster has been in the technical documentation field for over 18 years and has helped implement content strategies, including the use of DITA and HyperSTE controlled language software. As Technology Director, Berry is involved with connecting technical documentation to IoT, and how to leverage on technologies like Augmented and Virtual Reality. Dushko Radevski is a Senior Solutions Representative at Jorsek, the makers of easyDITA. Dushko is best described as a problem solver. Every day, he invests his days working closely with technical documentation teams who are looking for help with their document creation and publishing problems. Dushko is exceptional at helping to identify underlying issues and bringing the most effective solution to the table. Outside of his role at Jorsek, Dushko has an interest in languages and is currently studying German to add to his multilingual communications capabilities.
  • September 29, 2021 Not all Analytics are created equal. Nor are they fit for the same purpose. Google Analytics and other web analytics tools are incredibly helpful for marketing content. But when it comes to product documentation, they are outranged by dedicated Content Analytics. Next-gen Content Analytics is designed for technical content and understand the complexity and structure of your documentation down to the topic level. Far beyond the web analytics capabilities, they generate the type of insights that benefit not only the tech content professionals but the entire organization. In this webinar, you will learn how the documentation team can capture meaningful content metrics and drive change and improvement to the content, the product, and ultimately to customer service and user satisfaction leveraging dedicated Content Analytics. Presented by: Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.
  • November 11, 2021 Content authors need to consider many factors while converting their existing content to structured content, including analyzing the content at its source. This exercise is interesting yet challenging, vexing, but rewarding. But what are those factors you need to think about for this conversion? For starters, you need to consider:
    • Character styles and how they are assigned (Use the style named Emphasis? Press Ctrl+I? Use a toolbar icon? Is there a difference?)
    • Paragraph styles and how they are assigned (Did you skip bullet 1 and go right to bullet 2 because it looks better and, if you did, what does it mean?)
    • Images and how to import them (Did you copy/paste or use the import setting? If so, how did you import it? As a link to the source?)
    • Links between files or the web (Did it just get typed in, or was this inserted using a linking tool? How will it convert?)
    • Page layout, tables, design, variables, equations, and so on
    What do you actually need to do to start analyzing the content? How do you deconstruct your source documents? What can you do with just the features available in your authoring tool to make it easier to comprehend what you are dealing with? In this webinar, we will identify the most common “gotcha” issues, share a few useful tips and tricks to reduce the volume of these glitches, and offer you a sneak peek into the workflow to take legacy content and plan your conversion to structured content. Although this is not a ‘one and done’ approach, this session should give you a fair idea about the early steps you need to consider while thinking about DITA, content strategy, content management systems, and automating of the conversion process from ‘been there’ to ‘done that.’ Presented by: Bernard Aschwanden is an Adobe Consultant and the CEO of Publishing Smarter.  A service provider specialized in content creation, management, and distribution, headquartered in Barrie, Canada. Bernard Aschwanden and his company Publishing Smarter, help clients reduce costs and improve the quality of content.  A past President of the Society for Technical Communications, he trains, writes, and presents on communications, publishing, and single-source reuse. Publishing Smarter helps companies automate content processes to publish better, faster, and smarter and provide a maximum return on investments.  Bernard Aschwanden on LinkedIn@aschwanden4stc on Twitter@publishsmarter on Twitterwww.publishingsmarter.com
  • March 6, 2019 In a world where Google sets the gold standard for providing relevant search results, how can technical documentation teams create findability that is always spot-on for every single reader? Relevance of search is determined by a combination of content metadata, contextual knowledge about the user, and the search query itself. The challenge therefore resides in collecting and analyzing these elements, and applying them systematically to every search query to create truly personalized search results. Presented by: Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
  • June 3, 2020 In these difficult times, it’s absolutely critical to demonstrate your value to your organization. As a technical communicator, your mission is to make sure you’re getting the right information to the right people. Part of the solution is to find the right tools – but they will only take you so far. Good content is crucial. You must write content in a way that best suits your audience and best matches their search patterns, so they can organically surface the information they need. Join Lawrence Orin, Product Evangelist and Customer Implementation Expert at Zoomin, as he takes an intriguing look at content strategy, and reveals a down-to-earth, practical approach that will ensure your writing is making a visible impact on your company. In it this webinar, you’ll learn:
    • Practical steps to improving your writing skills
    • Best practices for structuring content
    • How to tailor your writing to your audience
    Presented by: Lawrence Orin is Product Evangelist and Customer Implementation Expert at Zoomin, where he leverages his experience as a past customer to help new customers with their implementation and content strategy. He previously led documentation teams at Radvision and Riverbed, as well as other teams in technical support and customer services. He holds a B.Sc. in Computer Science with Cognitive Science from University College London.
  • June 10, 2020 Abstract World has seen a very different modus operandi in the last couple of months. This only emphasizes the fact that collaborating without physically being in the same space is fast becoming the norm where team members are either located in different geographical locations or are working from home. At this time, a smooth review and collaboration process for technical content can be a real boon to your organization. In this session, Ayush Gupta, Product Manager at Adobe, will discuss how organizations can transform their mundane, time consuming and cyclic review process into a more meaningful, error-free and productive collaboration experience for Content Creators and Subject Matter Experts (SMEs). Key takeaways:
    • Why rethink about current review processes
    • What are the benefits of adopting online review process for DITA content
    • What are the basic tenets and features of an online review process
    • A walkthrough of a typical collaborative review workflow and how to make it an experience for business users
    Presented by: Ayush Gupta is a Product Manager for XML Documentation for Adobe Experience Manager at Adobe. He is responsible for the product roadmap, prioritization, customer success, partner relationships, and go-to-market strategy. Ayush has 10+ years of experience working in the technology industry and extensive experience in building and scaling enterprise products. Ayush Gupta on LinkedIn
  • Date: August 12, 2020 Squatches, yeti, and kraken: oh, my! Learn about cryptozoology, cryptids, and… oh yes: the future of content strategy and digital experiences. Chad Dybdahl, Adobe Solutions Consultant, walks you through importing content from Microsoft Word, creating intelligent, structured content that can then be used across a wide range of delivery channels and platforms. In this session, we’ll see both traditional and headless delivery strategies that will inspire you to think about content in new and exciting ways.
    • Strategies to repurpose your technical content in new ways
    • Headless content delivery: what is it and why you need it
    • Creating structure from (MS Word) chaos
    Presented by: Chad Dybdahl is a Solutions Consultant for Technical Communication at Adobe. Chad helps organizations around the world craft a vision for their content strategy with an eye towards future delivery platforms. Chad lives in Wisconsin with his wife, daughter, and two dogs. In his spare time, he enjoys tinkering with home automation, restoring vintage hi-fi equipment, and gardening.
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