October 20, 2021
9:00 am – 10:30 am PT | 12:00 pm – 1:30 pm ET | 5:00 pm – 6:30 pm BST
This webinar is free.

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Semantics add unique benefits for content, especially within organizations utilizing structured content. Whether content is for detailed product documentation, polished marketing materials, or accurate, insightful employee enablement, all audiences gain by quickly finding what they want.

While improving findability is key, providing accurate information recommendations dramatically increases relevancy with minimal use of personal data. From pages to personal assistants, reuse metrics to insights, content that connects to core semantics – the real-world ideas and objects it refers to – becomes truly intelligent. But, of course, benefits like this don’t come from just pushing a button – or can they?

During this webinar, Joe and Chip will discuss that while machine learning is a good start, it may not give customers the full value, clarity, or futureproofing required. So we challenged ourselves to productize a semantic AI approach that drives a polished end-user experience – and also appeals to busy editorial teams who care about quality but need to beat deadlines. We’ll also examine emerging best practices for the practical adoption of semantic AI within your organization.

Learn how RWS built a layered solution for Tridion, combining it with the power of semantic AI. These innovations fuse a powerful partnership of Tridion for content management excellence with PoolParty for taxonomy management. The results provide content teams the power, automation, and accuracy of modern semantics with human validation.

 

Presented by:

Chip Gettinger is VP Global Solutions Consulting at RWS, managing a team that works with customers in maximizing global content with RWS. He has experience working with customers to develop global content strategies, business ROI adoption drivers, change management, and technology adoption for component content management systems. He speaks and blogs about customer successes working closely with industry standards, partners, and customers in technology solutions and deployments.

Joe Pairman is Senior Product Manager, Tridion Docs. By looking at customers’ underlying needs, and recognizing technical opportunities, he has built truly innovative solutions with strategic value. Joe designed and led the development of a personalized guidance app that helped millions of users without requiring any of their data. He also integrated a knowledge model with granular structured content to automatically give data integrators a broad overview of their available implementation options and next actions.

Most recently, Joe brings the power of his first B2B product love –Tridion Docs – to a whole new market and user sector of smart specialists who don’t have time to learn structured authoring. Product work is more than just building features – it’s bringing people together to shape vision, plans, and priorities across the whole software lifecycle, in a way that keeps the original value when the ground situation inevitably changes. Joe has learned to get things done with solid, secure, engineering without losing track of the path to greater customer value.