Recorded: March 9, 2016
What can we as information developers do to help our users sort through the plethora of information available to them and find that small nugget of truth that will help them complete their task at hand, solve a nagging problem, or make a purchasing decision? How can we create an uncluttered path through the forest that takes them directly to our content, eliminating distractions and unnecessary forks in the road? A corporate taxonomy helps make searching simple and increases the chances for users to find the answers they need on their first try. Unfortunately, the effort to create such systems and the tools required to support them can be prohibitive. In this presentation, Dawn Stevens and Joe Gelb will discuss the importance of a corporate taxonomy, outline the process for defining and testing it, and demonstrate its crucial role within dynamic publishing platforms delivering focused content across all customer touchpoints.
Presented by: Dawn Stevens, Comtech Services Inc. and Joe Gelb, Suite Solutions
Dawn Stevens is the Vice President of Operations and partner at Comtech Services, Inc. Dawn specializes in information development, instructional design, and management consulting. With 25 years of experience, including 13 years at Comtech, Dawn has practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. With both engineering and technical communication degrees, Dawn combines a solid technical foundation with strong writing and design skills to identify and remove the challenges her clients face in producing usable, technical information and training.
Joe Gelb has over twenty years of experience helping enterprises implement, maintain and capitalize on structured content. At Zoomin, he has spearheaded the development of advanced technology solutions for content delivery. Prior to founding Zoomin and Suite Solutions, Joe was the CTO at Live Linx, a leading provider of software and system integration services for technical product information, where he designed and implemented solutions for aerospace, defense, manufacturing and hi-tech companies. Joe holds a degree in Mechanical Engineering from Stevens Institute of Technology.