Recorded on January 26, 2023 

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Traditional web analytics are an invaluable tool that can help you understand how your content is performing in the real world — but they often don’t tell the whole story. Site visitors, time on page, and bounce rate numbers tell you what is happening, but they miss one critical detail: why.

In this discussion, learn how collecting qualitative analytics about your content can help drive more actionable feedback by adding a third dimension to the insights you receive about your content.

Here are the key takeaways:

  • Why traditional web analytics only tell part of the story
  • How consistently aligning content with your brand identity impacts the bottom line
  • Types of qualitative analytics and their impact on content performance


Presented by:

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Chad Dybdahl is a Senior Solutions Consultant with Acrolinx, based out of his home in Wisconsin. He has more than a decade of experience managing enterprise content and loves music and collecting and restoring vintage hi-fi gear. He spends entirely too much time on home automation projects and loves gadgets of all kinds.


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