June 3, 2020

In these difficult times, it’s absolutely critical to demonstrate your value to your organization.

As a technical communicator, your mission is to make sure you’re getting the right information to the right people.

Part of the solution is to find the right tools – but they will only take you so far. Good content is crucial. You must write content in a way that best suits your audience and best matches their search patterns, so they can organically surface the information they need.

Join Lawrence Orin, Product Evangelist and Customer Implementation Expert at Zoomin, as he takes an intriguing look at content strategy, and reveals a down-to-earth, practical approach that will ensure your writing is making a visible impact on your company.

In it this webinar, you’ll learn:

  • Practical steps to improving your writing skills
  • Best practices for structuring content
  • How to tailor your writing to your audience

Presented by:

Lawrence Orin is Product Evangelist and Customer Implementation Expert at Zoomin, where he leverages his experience as a past customer to help new customers with their implementation and content strategy. He previously led documentation teams at Radvision and Riverbed, as well as other teams in technical support and customer services. He holds a B.Sc. in Computer Science with Cognitive Science from University College London.