Instant Information from a Single Source: Using XML for Cross-Media Publishing and Syndication
“To succeed in
[business]… companies must meet their customers’ most demanding information requirements.”
To meet this demand for information, companies must fill the “content gap.” They need to share information from a single source within their organization and not fragmented information from multiple sources throughout the organization. Content management can be a big part of the solution.
Companies also need to deliver information into a variety of media. They can no longer have information for each media type in a separate format that they need to separately maintain. XML can separate the format from the content and code. XML is media-independent; it allows for automatic processing, and it makes information easy to reuse and easy to personalize.
To implement content management and XML, companies need to change their tools and processes. Companies can meet their customers’ requirements with the Five A’s of High Quality Information.
Aware of each user’s needs. Content is personalized for each user.
Accessible. Users can search for and find relevant information.
Adaptable to the medium. Content is compatible for a variety of media.
Actionable. The user can interact with the content.
Aggregated from multiple sources. Content is pulled together as the user requests it.
Arbortext suggests implementing a Single Source Publishing Architecture SM (SSPA) to fill the content gap. An SSPA combines content management with XML by
converting existing content formats
fully automating publishing to a variety of media
providing a common approach to publishing to a variety of media
processing content to support the organization’s business process
integrating data from a relational database
Companies that implement an SSPA can create true single-sourced content that can be updated for all media and help fill the content gap.