Information Management News
August 2011

A monthly e-newsletter from The Center for Information-Development Management (CIDM)
JoAnn T. Hackos, PhD, CIDM Director

If you would like to receive the CIDM e-newsletter in plain-text format, visit and choose the plain-text format.

Important Subscription Information
Subscribe to the e-newsletterUnsubscribe from the e-newsletterChange your email address

CIDM News and Events

For a complete Calendar of Events, click on these links:




Other Events


The Best Practices Conference 2011 will be held September 12-14 in San Antonio, Texas. For more information click here.

The DITA Europe Conference 2011 will be held November 7-8 in Prague, Czech Republic. For more information click here.

The CMS/DITA North America Conference 2012 will be held April 23-25 in La Jolla, California. For more information click here.

Upcoming Workshops

DITA: Getting Started
August 17-18, 2011
Colorado Springs, CO

In this workshop, you learn that DITA is a standard for authoring topic-based technical information, that using DITA provides significant business advantages, and that you can get started immediately with the DITA Open Toolkit.

Developing a Content-Management Strategy
September 20-21, 2011
Redmond, WA

In this workshop, we’ll examine the issues involved in creating documentation databases. We’ll discuss the impact of single sourcing on department organization, project management, training, writing style, document control, editing, and translation. We’ll review some of the tools available and look at both their strengths and their shortcomings.

DITA: Getting Started
October 18-19, 2011
Cupertino, CA

In this workshop, you learn that DITA is a standard for authoring topic-based technical information, that using DITA provides significant business advantages, and that you can get started immediately with the DITA Open Toolkit.

DITA Boot Camp
October 24-28, 2011
Waltham, MA

This workshop covers the concepts needed to move to DITA successfully. The Boot Camp takes you from the DITA Basics to the skills you’ll need to create a specific standard for your industry and your content.

How to Develop Truly Single-sourced and Reusable Content
November 1, 2011
Las Vegas, NV

Participants in this session will learn about DITA and how DITA is useful to them. You’ll learn the basic skills for creating DITA topics and building DITA maps for outputting different deliverables.

Upcoming Webinars

Getting it Right From the Start: Setting up online help and documentation projects correctly

Tom Aldous, Adobe Systems Incorporated & Neil Perlin, Hyper/Word Services, Inc.
August 9, 2011, 1pm EDT

S1000D Publishing with Adobe FrameMaker 10

Ian Proudfoot, iTP-X
August 11, 2011, 1pm EDT

DITA 1.2 Constraint Mechanism: Improving your DITA Authoring experience

Hal Trent, Comtech Services, Inc.
August 17, 2011, 12pm EDT

Choosing between Structured and Unstructured FrameMaker

Tom Aldous, Adobe Systems Incorporated & Alan Houser
August 18, 2011, 1pm EDT

DITA and XLIFF: The perfect marriage gets stronger

JoAnn Hackos, Comtech Services, Inc., Bryan Schnabel, Tektronix, Inc. & Rodolfo M. Raya, Maxprograms
August 25, 2011, 11am EDT

Handling Warnings in User-Friendly Documentation

Marie-Louise Flacke, CI3M
September 8, 2011, 11am EDT

Click here for recorded webinars.


Introducing an Informal Monthly Online Community Gathering: Ask the Adobe Technical Communication team

Quark Announces Pubs-XML Accelerator Version 4

PTC Recognized as 2011 Microsoft Project and Portfolio Management Partner of The Year

DS SolidWorks Corp. deploys IXIASOFT’s DITA CMS Solution to Support its Global Documentation Strategy

Componize and *instinctools Partner to Provide DITA CMS Solutions in Germany

Click here for more announcements.

CIDM is now on Facebook! Click here to join our group.

bestpractices CIDM is calling for contributions to the bimonthly publication, Best Practices. Please contact our Editor, Lisa Larson, for more information.

Showcase Your Best Practice

As a valued friend of the CIDM, we invite you to participate in the Best Practices Showcase at the 2011 Best Practices conference, September 12–14, 2011. The Showcase will give you a wonderful opportunity to learn about more best practices than we could possibly fit into the sessions.

Click here to submit your showcase. The submission deadline is August 17.

Promoting Collaboration in Information Development
JoAnn Hackos, Comtech Services, Inc.

Paul Adler, Charles Heckscher, and Laurence Prusak write in their article, “Building a Collaborative Enterprise,” in the July-August 2011 issue of theHarvard Business Review (HBR), that a collaborative work environment is crucial for promoting innovation, creativity, and productivity among knowledge workers. Their research into the processes developed at IBM, Citibank, NASA, Kaiser Permanente, and other corporations demonstrates that organizations building collaborative communities realize significant benefits.

Read the article.

Now for Sale:
Introduction to DITA—Second Edition

This new 2011 edition of the bestsellingIntroduction to DITA includes DITA 1.2 mechanisms, including keyref, conkeyref, constraint mechanism, and more information to bring DITA users up to date. The tutorial lessons guide you step-by-step through the learning process from developing information topics and maps through content reuse mechanisms and modifying the DITA environment to better meet your needs.

Order your copy today!

August 2011 Best Practices Newsletter
Table of Contents



Considerations for On-Demand, Web-Based Publishing

Russ Ward, Spirent Communications

Introduction to DITA—Second Edition

JoAnn Hackos, CIDM

Terminology management: Why you should care and how to get started

Uwe Muegge, CSOFT International Ltd.

Developing Metrics to Justify Resources

Donald Rohmer & Archana Maheshwari, Citrix Systems, Inc.

The Challenges and Rewards of Standardization in China

Laurent Liscia, OASIS

Book Review
How to Measure Anything: Finding the Value of “Intangibles” in Business

Bill Hackos, Comtech Services, Inc.

If you are not a CIDM member, you can subscribe to the Best Practicesnewsletter online. A subscription is $99 per year. For subscribers outside the US, the cost is $109.

**Please note that the printed newsletter and the enewsletter do not contain the same content.**

Making the Most of Your CMS
Suzanne Mescan, Vasont Systems & Karen Hollomon, Lexmark International

Does this happen to you?

Manager: “Where are we with the Acme publication? Has the User’s Guide been sent to translations yet?”
Publication Planner:

[flustered and confused] “Uh…I think so. I think it went out last week. Let me check on that real quick for you.” [nervously searches on computer and rifles through papers; victoriously pulls out hardcopy schedule for Acme setup guide] “Oh! Here it is!”
Manager: [looking suspiciously at schedule and exclaiming in exasperation] “This is the schedule for the Setup Guide. I need information on the User’s Guide!”
Publication Planner: [really flustered and frustrated] “I’m so sorry!” [nervously rifles through papers again] “I know that information is in here somewhere, but for some reason I don’t seem to be able to put my finger on it just now. I know…let me call the localization project manager. I’m sure he’ll know the status. [calls the LPM] “Sam says he can get that information to me this afternoon. I’ll call you as soon as I hear back from him.”
Manager: [checks his watch] “Well, I really need the information right away. I need to figure out when we can go to production.”
Publication Planner: [even more flustered and frantic] “Well, I’ll just call the writer. I’m sure they will know.” [frantically calls the writer] Manager: [shakes his head in frustration and mumbles to himself] “There has GOT to be a better way to help us track our projects.”

Read the article.

Metrics Mania—Development Phases
Dawn Stevens, Comtech Services, Inc.

You’ve determined the number of hours each discipline needs to complete a project using some combination of industry standards, historical data, careful analysis, wild guessing, and gut checks. How do you now distribute those hours across your development phases?

Read the article.

The iPad: The straw that broke the camel’s back
Sophia Farina, Quark

Here at Quark we’ve been very busy developing dynamic and digital publishing software. As part of this work we speak with analysts, the media, and customers, all of whom confirm that organizations are looking for a way to reach their consumers on the latest new digital gadgets (the most tantalizing one being, of course, the iPad). Who can blame them? After all, Forrester predicts that “US tablets sales will more than double in 2011 to 24.1 million units.”

Read the article.

Join CIDM’s LinkedIn Group Today!

CIDM’s LinkedIn Group is growing exponentially! Join nearly 800 members today to take part in informative discussions about our industry.

Welcome New CIDM Member!

Quark® Inc. is a leading provider of publishing software for large organizations, small and mid-sized businesses, and professional designers in more than 160 countries. Two decades ago, their flagship product, QuarkXPress®, changed the course of traditional publishing. Today, Quark is revolutionizing publishing again by setting new standards in XML-based publishing across print, the Web, and digital media. Quark Inc. is the developer of Quark® XML Author for Microsoft® Word which is an XML authoring tool that allows users to easily create XML content in a familiar word processing environment. Quark XML Author enhances Microsoft Word’s native XML support by allowing users to create narrative XML documents directly—without seeing tags, being constrained to boxes, or being aware of the technical complexities associated with XML. Equally important, Quark XML Author ensures that the content an author creates is constantly validated against the XML standard—eliminating the need to rework content at a later time.

Learn more about CIDM (Center for Information-Development Management)here.

bestpractices The Center for Information-Development Management unites the info dev community to share information on industry trends, best practices, and developments. Click here to follow CIDM on Twitter.