Information Management News
August 2013

A monthly e-newsletter from The Center for Information-Development Management (CIDM)
JoAnn T. Hackos, PhD, CIDM Director

If you would like to receive the CIDM e-newsletter in plain-text format, visit and choose the plain-text format.

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CIDM News and Events

For a complete Calendar of Events, click on these links:



The Best Practices Conference 2013 will be held September 16-18 in Savannah, Georgia. For more information click here.

The CMS/DITA Europe Conference 2013 will be held November 18-19 in Munich, Germany. For more information click here.

Upcoming Workshops

Minimalism: Creating Information People Really Need
September 11-12, 2013
Jacksonville, Florida

Minimalism is the first step to creating user friendly content that is fully structured. It is designed for anyone faced with manuals that users complain are too big and too detailed—or that aren’t used at all.

Information Modeling for Topic-Based Authoring
October 2–3, 2013
Montreal, Canada

This workshop is the very best starting point for your implementation of DITA and XML topic-based authoring.

Minimalisme: Créez l’information dont on a vraiment besoin
October 3-4, 2013
Montpellier Cedex, France

This workshop will be presented in French.
Les documents minimalistes sont moins coûteux à produire, plus faciles à mettre à jour et permettent de réduire les appels auprès du SAV.

Advanced Publishing for DITA
October 22-24, 2013
Cambridge, United Kingdom

The Advanced Publishing for DITA workshop will provide attendees with a hands-on walk-through of the essential DITA fundamentals, programming skills, and DITA Open Toolkit configurations required to assemble, style, and publish DITA XML source.

Upcoming Webinars

I didn’t know that RoboHelp 10 could do that!

Presented by Maxwell Hoffmann, Adobe
August 7, 2013, 1pm EDT

Preparing for the Future of Mobile eCommerce

Presented by CMS Wire & SDL
August 7, 2013, 1pm EDT

Policies & Procedures Communication versus Technical Communication—What’s the Relation?

Presented by Raymond Urgo, Urgo & Associates
August 8, 2013, 1pm EDT

It’s All About Structure! Why Structured Content Is Increasingly Becoming A Necessity, Not An Option

Presented by Scott Abel, The Content Wrangler
August 14, 2013, 1pm EDT

FrameMaker for Word Users: Hybrid Publishing: mixing DITA/XML and unstructured content in FM Books

Presented by Maxwell Hoffmann, Adobe
August 20, 2013, 1pm EDT

I didn’t know that FrameMaker could do that!

Presented by Maxwell Hoffmann, Adobe
August 29, 2013, 1pm EDT

DITA Knowledge Series: Top 5 conversion mistakes to avoid

Presented by Stilo International
October 17, 2013, 10am EDT

Click here for recorded webinars.


Your opinion matters! Take the Adobe Tech Comm Survey and win big!

Vasont® CMS Software Extension for oXygen 15.0 Improves Editorial Productivity

Acrolinx Helps HOMAG Reduce its Translation Costs

WebWorks ePublisher Releases 2013.1

Etteplan | Tedopres releases HyperSTE 5.0 with support for ASD-STE100 Issue 6 and new authoring applications

VoxGen uses *instinctools’ Eclipse Services

Click here for more announcements.

Showcase Your Best Practice

As a valued friend of the CIDM, we invite you to participate in the Best Practices Showcase at the Best Practices conference, September 16-18, 2013. The Showcase will give you a wonderful opportunity to learn about more best practices than we could possibly fit into the sessions.

Click here to submit your showcase. The submission deadline isAugust 17.

DITA Europe Call for Speakers

The Center for Information-Development Management and Dr. JoAnn Hackos announce a call for participation in the upcomingDITA Europe conference to take place 18-19 November 2013, in Munich, Germany. If you are interested in presenting at the conference, please complete the form and submit to Lisa Lambert before 20 August 2013.

Call for Research Proposals for Funded Studies through the Center for Information-Development Management

The Center for Information-Development Management (CIDM) invites proposals for research studies in the areas of content strategy, user behavior, metrics/measurement, and process/practices. A CIDM advisory board will review proposals and make recommendations to the CIDM membership, which will then select one or two studies to fund through the use of crowdfunding and additional funding methods. Please complete the proposal form here by August 20.

Best Practices in Savannah—What You Can Expect
JoAnn Hackos, Comtech Services, Inc.

The agenda is solid, the speakers are in place, and it looks like we’ll have a great experience ready for all our members and participants. Here’s a run-down of what you can expect from three days of solid learning, social networking, and good fun.

Read the article.

Theme books for Best Practices 2013
JoAnn Hackos, Comtech Services, Inc.

The annual Best Practices conference features a book that is associated with the theme of our conference. This year we have selected two books instead of one to support the diversity of the program.

Read the article.

No Link is an Island: The problem with silos on the web
Gerry McGovern, Customer Carewords

There are no silos on the web. The web is a network and everything you do has an impact on that network.

Read the article.

RESPECT: Showing Consideration for Readers through Economy of Words, Elegance, and Correct Grammar
Ulla de Stricker, de Stricker Associates

Following on her piece in the July 2013 issue, Ulla de Stricker offers additional examples of common but easily avoidable errors in English language usage.

Read the article.

Brand Recognition—Are you taking it for granted?
Tom Aldous & Christiaan Myrberg, Acrolinx

One of the hallmarks of a successful company is how it manages its brand value. After all, the more well-known (and well-regarded!) your brand is, the more your company stands to benefit from the new influx of curious consumers and product reviewers.

Read the article.

August 2013 Best Practices Newsletter
Table of Contents



From Managing Inputs to Managing Outcomes

Gerry McGovern, Customer Carewords

Us Versus Them: Research Study on the Problems and Effectiveness of Partially Distributed Teams

JoAnn Hackos, CIDM

Access to Shared Linguistic Assets through Open Information Retrieval Standards

Ricardo Eito-Brun, Universidad Carlos III de Madrid, Spain

From Monolithicity to Flexibility, Using DITA Keyrefs

Priscilla Buckley, SAP

Taking Your Content Mobile
5 Keys to a Successful Mobile Content Strategy

Rajiv Paul, Aptara, Inc.

Teaming—How Organizations Learn, Innovate, and Compete in the Knowledge Economy

Bill Hackos, Comtech Services, Inc.

If you are not a CIDM member, you can subscribe to the Best Practices newsletter online. An electronic version of the Best Practices newsletter is $99 USD. An electronic and print version is $129 USD.

**Please note that the printed newsletter and the enewsletter do not contain the same content.**

Welcome New CIDM Member—Quadralay

Technical documentation is not a business expense; it’s a revenue generation tool pivotal to a company’s success. For 20 yearsQuadralay has been helping its customers deliver content that increases product value and promotes customer loyalty. With its flagship product, WebWorks ePublisher, you can have the most efficient single-source publishing process in the industry, capable of generating the highest quality output. Now you can deliver your content, just the way they like it.

Learn more about CIDM (Center for Information-Development Management) here.

Join CIDM’s LinkedIn Group Today!

CIDM’s LinkedIn Group is growing exponentially! Join over 2,000 members today to take part in informative discussions about our industry.

bestpractices The Center for Information-Development Management unites the info dev community to share information on industry trends, best practices, and developments. Click here to follow CIDM on Twitter.Click here to follow JoAnn Hackos on Twitter.

bestpractices CIDM is calling for contributions to the bimonthly publication, Best Practices. Please contact our Editor, Lisa Larson, for more information.

CIDM is now on Facebook! Click here to join our group.