JoAnn Hackos, Comtech Services, Inc.

The annual Best Practices conference features a book that is associated with the theme of our conference. This year we have selected two books instead of one to support the diversity of the program.

Transforming Business: Big Data, Mobility, and Globalization is authored by our keynote speaker, Allison Cerra, Vice President of Marketing and Communications for Alcatel-Lucent’s Global Sales and Marketing organization.

In Transforming Business, as well as in her presentation, Allison emphasizes

  • How different generations—including Boomers, Xers and Millennials—view the world around them based on the significant cultural events of their formative years and the implications to companies attempting to serve them.
  • How new technology trends—including mobility, cloud, big data and collaboration—are fundamentally changing the way work is conducted and the implications to companies seeking to harmonize these trends across a generationally blended workforce.
  • The intangible currencies offered by each generation that set it apart from its peers and the opportunities associated with converting these currencies in a marketplace and workplace.

Our second theme book is Teaming, How Organizations Learn, Innovate, and Compete in the Knowledge Economy, by Amy Edmondson of Harvard Business School. Daphne Walmer and Ron Hickman will help us understand the teaming concept. Organizational strategies must recognize the importance of helping collaborative teams work together successfully, particularly if the team members represent global organizations and are not co-located.

Our interactive session on Tuesday involves every participant in the task of building collaborative writing playbooks. Charlotte Robidoux of Hewlett-Packard and a panel of CIDM members who have been experimenting with this mechanism for enabling successful teams introduce the concept of collaborative playbooks.

Dr. JoAnn Hackos is the CIDM Director.