CIDM eNews

June 2016
A monthly e-newsletter from The Center for Information-Development Management (CIDM)
JoAnn T. Hackos, PhD, CIDM Director

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CIDM News and Events


ideas_lightbulb_color The IDEAS Summer Online Conference will be held July 19-20, 2016.

bp_2016_square The Best Practices 2016 Conference will be held September 12-14 in Santa Fe, New Mexico.

DE The CMS/DITA Europe 2016 Conference will be held November 14-15 in Munich, Germany.

Upcoming Workshops

Minimalism: Creating Information People Really Need
June 14-15, 2016
Diegem, Belgium

Minimalism: Creating Information People Really Need
October 19-20, 2016
Lowell, Massachusetts

Upcoming CIDM Webinars

More CIDM webinars coming soon.

Recorded webinars.

Other Webinars

Terminology Management in Practice—Real World Example
Presented by Silvia Cerrella Bauer, CB Multilingual Ltd
June 7, 2016, 10am EDT

How Machine Translation Can Help you Protect Your Intellectual Property
Presented by Paul von Wupperfeld, Texas Instruments
June 9, 2016, 1pm EDT

Failing Content Management Projects—Human Causes with Social Solutions
Presented by Joe Pairman, Mekon Ltd.
June 14, 2016, 1pm EDT

Translation Management: “Common Sense” for Setting Up a Process
Presented by Scott Carothers, Kinetic theTechnology Agency
July 12, 2016, 1pm EDT


XTM International are proud to announce support for XLIFF 2.0 in XTM Cloud

Improved user experience for XTM Cloud customers

Introducing Procedure Accelerator 3.0

Stilo releases OmniMark point release version 10.1.2

XTM Cloud 9.5

Whatever you do, stop it now!

Adobe & Bluestream–Increase Productivity with DITA, FrameMaker, and XDocs CCMS

More Announcements.

Personas: Evidence that You Are Not Like Your Users

Dawn Stevens, Comtech Services, Inc.

Many documentation complaints come from failing to meet the needs and expectations of the people reading the content. Authors write for their SMEs, providing all the details that the SME insists upon. They write for their editors, ensuring that the content meets a specific corporate definition of quality. They write for their managers, producing a certain volume of content to demonstrate their productivity.

Read the article.

Integrated Single Sourcing Solution in Huawei Technologies

Jackie Wang, Huawei Technologies

Huawei is a global leader of information and communication technologies (ICT) solutions. Huawei’s telecom network equipment, IT products and solutions, and smart devices are used in 170 countries and regions. Huawei’s technical documentation plays an important role in helping Huawei’s business development. Delivering quality documentation in such a large business is challenging for Huawei documentation engineers.

Read the article.

Changing the Language and Culture of Marketing

Gerry McGovern, Customer Carewords

From ‘campaigns’ to ‘conversions’ to ‘heroes’, marketing culture is about a religious war to acquire new customers and win new market share. But just like most wars, once the customer is ‘won’ the marketing troops leave for another campaign.

Read the article.

Agile Trends Survey (Open to Members)

Join us to discover how information development teams are, or are not, adopting agile practices. The link to the survey has been sent to the main contact of each membership. If you are not a CIDM member and want to participate in the survey, please contact Kathy Madison.

Survey results will be incorporated into a white paper that will be available for purchase, free, of course, for CIDM members.

June 2016 Best Practices Newsletter
Table of Contents



From Old to Gold
Customer-Centric Content—A Case Study
Rashmi Ramaswamy, Innovatia
Embracing Agile—For all the Right Reasons JoAnn Hackos, CIDM
Curing an Ailing Project Teresa Acob, HCL Technologies
Metadata: Origin and Destiny of Documentation Richard Forster & Annu Rantamäki, Varian Medical Systems, Inc.
Words Are Like Toothpaste Jill Orofino, EMC Corporation
If you are not a CIDM member, you can subscribe to the Best Practices newsletter online. An electronic version of the Best Practices newsletter is $99 USD. An electronic and print version is $129 USD. Please note, the Best Practices contains different and more in-depth articles than the free CIDM eNews.

Welcome New CIDM Member—CogniLore

CogniLore_ProeBook_Logos_Stacked_480pxCogniLore Information Solutions is a leader in creating software for digital publishing and digital publishers. Our newest software solution—Professional eBook—enables organizations to digitally deliver large–volume commercial, reference, and research information to target audiences. Professional eBook features unique tools that allow professional publishers to grow new revenues and dramatically improve retention rates with end users. Its multi-platform delivery system and real-time content update capability ensure that users have the most up to date information—anytime, anywhere. This content is essential for professionals, including those in the legal, medical, accounting/tax, science/technology, human resource, and business sectors. Powerful search capabilities, contextual annotation features, and innovative business social networking features combine to change the way professionals leverage their research and reference material—ultimately changing the way they work.

Learn more about CIDM (Center for Information-Development Management).

CIDM eNews Wants To Hear From You
Working on an exciting project? Developed a new strategy? Creating content in new ways? Delivering content in new media? Let us know what interesting developments you’ve been working on. We would love to have a short article from you (1,000 words or so) for the e-newsletter. Our readers would love to know what is working and even what hasn’t. Please contact our Editor, Lisa Larson with your idea.

bestpractices CIDM is calling for contributions to the bimonthly publication, Best Practices. Please contact our Editor, Lisa Larson, for more information.

CIDM’s LinkedIn Group is growing exponentially! Join over 2,900 members today to take part in informative discussions about our industry.

bestpractices The Center for Information-Development Management unites the info dev community to share information on industry trends, best practices, and developments. Follow CIDM on Twitter.