Information Management News
December 2013

A monthly e-newsletter from The Center for Information-Development Management (CIDM)
JoAnn T. Hackos, PhD, CIDM Director

If you would like to receive the CIDM e-newsletter in plain-text format, visit and choose the plain-text format.

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CIDM News and Events

For a complete Calendar of Events, click on these links:




Other Events


The CMS/DITA North America Conference 2014 will be held April 28-30 in Seattle, Washington. For more information click here.

The Best Practices Conference 2014 will be held September 22-24 in Stevenson, Washington. For more information click here.

Upcoming Workshops

Web and Mobile Strategies for DITA
January 21-22, 2014
San Jose, California

As DITA comes to full maturity, organizations seek publishing solutions that are more robust than PDFs and static HTML. They seek robust solutions that deliver interactive content to the web, mobile devices, and e-readers. In this workshop, Comtech instructors present the principles of Webhelp and Mobile deliverables.

Developing a Content-Management Strategy
February 11-12, 2014
Newberg, Oregon

In this workshop, we’ll examine the issues involved in creating documentation databases. We’ll discuss the impact of single sourcing on department organization, project management, training, writing style, document control, editing, and translation. We’ll review some of the tools available and look at both their strengths and their shortcomings.

Upcoming Webinars

EXPLORE TCS4: Create Engaging, Interactive PDFs Using Adobe Captivate and Adobe FrameMaker

Presented by Kevin Siegel
December 6, 2013, 10am EDT

Orchestrate Your Technical Communication to Work in Harmony

Presented by Tom Magliery, XMetaL & Suzanne Mescan, Vasont Systems
December 6, 2013, 1pm EDT

Integrating Rich Media with your Customer Experience

Presented by SDL
December 10, 2013, 10am EDT

Join the Evolution, Part 3: Innovating with Partners

Presented by Barbara Ford, Society for Scholarly Publishing and Bill Trippe, MIT Press
December 11, 2013, 1pm EDT

Interview with RS Components—High Quality Content in every Language

Presented by SDL
December 12, 2013, 5am EDT

The End of the Job Ethos: Blending professional and private activity

Presented by Ray Gallon, Culturecom and Neus Lorenzo, Departament d’Ensenyament, the local Ministry of Education in Catalonia
December 12, 2013, 10am EDT

Keep Calm and Plan for Mobile Delivery with DITA

Presented by Hal Trent, Comtech Services
December 12, 2013, 12pm EDT

Click here for recorded webinars.


CIDM’s Social Media Study

CIDM’s User Generated Content Study

Reusing Content in the Product-Development Life Cycle

DeltaXML Introduces V5.0 of its Market-Leading Comparison Software at DITA Europe

Acrolinx Named to EContent 100 for 2013-2014

Click here for more announcements.

Please Participate in CIDM Surveys
Want to know what other information developers are doing with social media? Thinking about asking customers to develop content? Concerned about the lack of coordination, reuse, and transparency of content in your product-development life cycle? If these questions are on your mind, we invite you to participate in one or more CIDM studies today.Click here for more information.

CMS/DITA NA Call for Speakers
The Center for Information-Development Management and Dr. JoAnn Hackos announce a call for participation in the upcoming CMS/DITA North America Conference to take place April 28-30, 2014 in Seattle, Washington. If you are interested in presenting at the conference, please complete the form and submit to Lisa Lambert before December 20, 2013.

The Human Brand
JoAnn Hackos, Comtech Services, Inc.

L.L.Bean is a company whose products I trust. I expect them to be of high quality, and, so far, the products have met my expectations. The fellow who installed our new Dish Network system did such a great job that I left a message with customer support because I was so pleased.

Read the article.

How Online is Changing the Game and the Playing Field for Strategy Development
Gerry McGovern, Customer Carewords

You Don’t Need an Online Strategy
We’re all online. And we’re spending more and more of our time there. Online is everywhere and is impacting practically everything we do; from how we interact with friends, to how we buy things, to how we deal with our health and taxes. Online is not something that can be neatly separated from the rest of the organization. It affects every aspect of the organization, from its employees to its customers. So, for that reason, you don’t need an online strategy. You need a single organizational strategy that is heavily influenced by online.

Read the article.

Link Your Way to Successful Content Management: Making the most out of the Global Project Link Feature in Madcap Flare
Denise Kadilak, Blackbaud

Managing large amounts of content is never an easy task, but moving your organization from a linear authoring environment in Adobe FrameMaker to a topic-based environment in MadCap Flare will quickly swell your content library to overwhelming proportions. You can complicate this scenario even further by subtracting any possibility of a formal content management system. This is the situation the Blackbaud User Education team faced four years ago, when after 11 years working in FrameMaker, we decided the increasing demands on the documentation team required a move to a topic-based environment.

Read the article.

RESPECT: Showing Consideration for Readers through Economy of Words, Elegance, and Correct Grammar
Ulla de Stricker, de Stricker Associates

Following on her piece in the September 2013 issue, Ulla de Stricker offers additional examples of common but easily avoidable errors in English language usage.

Read the article.

December 2013 Best Practices Newsletter
Table of Contents



Beyond Teamwork: Reflections on Amy Edmondson’s book, Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy

Daphne Walmer, Daphne Walmer & Associates

Adopting a Standard— What Exactly Should That Mean to You and Your Organization?

JoAnn Hackos, CIDM

Mobile Content in the Telecommunication Industry: A Survey

Hebe Hui He, Huawei Technologies

Monitoring the Health of Your Organization

Dawn Stevens, Comtech Services

Embedded Knowledge—A Nürnberg Funnel

Susan Harkus

If you are not a CIDM member, you can subscribe to the Best Practices newsletter online. An electronic version of the Best Practices newsletter is $99 USD. An electronic and print version is $129 USD.

**Please note that the printed newsletter and the enewsletter do not contain the same content.**

Welcome New CIDM Member—ShoreTel

ShoreTel is the only provider of brilliantly simple unified business communications solutions that consistently leads the industry in customer satisfaction and lowest total cost of ownership.

Learn more about CIDM (Center for Information-Development Management) here.

Join CIDM’s LinkedIn Group Today!

CIDM’s LinkedIn Group is growing exponentially! Join over 2,000 members today to take part in informative discussions about our industry.

bestpractices The Center for Information-Development Management unites the info dev community to share information on industry trends, best practices, and developments. Click here to follow CIDM on Twitter.Click here to follow JoAnn Hackos on Twitter.

bestpractices CIDM is calling for contributions to the bimonthly publication, Best Practices. Please contact our Editor, Lisa Larson, for more information.

CIDM is now on Facebook! Click here to join our group.