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Heading toward Maturity, Level 2: Rudimentary Organizations
Level 2 organizations are on a journey from Level 1 to Level 3. As a result, they are in a very uncomfortable position with a lot of changes to make. The more changes, the more instability that staff members will have to deal with.
Mark your calendars! The Content-Management Strategies 2003 conference is April 28-29, 2003, in Washington, D.C.
For more information and to register for the conference and workshop, visit www.cm-strategies.com
The economy is down, and some of us are adapting by doing more with less. We have less time, less money, and fewer people. The overall lack of resources has us running in circles, rarely slowing down for a breath of air. Precisely why conferences are still essential. Conferences give us a chance to take a deep breath and to gain perspective on where we are and where we need to go.
How Many Participants Are Enough?
Often, one of the questions that I am asked in my consulting practice is “How many participants are required in a customer study or usability test to ensure a scientifically valid result?” Some of my clients tell me they have heard quotes of as many as 20 or 30 participants. Statistics texts will tell you the same thing. We also know that Gallup and Harris use a rather large number of participants in their political polling.
The problem for information developers is that customer studies and usability testing are very labor-intensive and, therefore, can be cost-intensive. Remember that the psychologists who are writing the textbooks use graduate students for their labor who basically work for free!
The basic issue in statistical studies is not using a lot of participants but instead picking your sample very carefully. It’s important that your sample reflects the total population in terms of the data you want to collect.
Is your organization following the Six Sigma methodology? If so, you may be interested in Microsoft Accelerator, set to be released in the spring.
Soft Systems Methodology Part Three
In this article, I continue the series on Soft Systems Methodology or “How to tackle messy situations in the real world in an organised way.”
Customer visits may at first thought sound a bit scary (how do I behave, what do I wear, what if I say something stupid, and so on) but, as with all tasks, all it takes is a bit of planning. In this article, I share some tips.