Data Conversion Laboratory

February 2015

Content Creation and Delivery Readiness Depends on Increasingly Complex Factors

Digital Conversion Laboratory and The Center for Information‐Development Management Field 3rd Annual Following the Trends — Is Your Content Ready? Survey

Technical communication practitioners, tools vendors, consultants, and even client organizations and end users feel the impact of massive changes to content preparation, delivery and consumption. To better grasp these impacts, Data Conversion Laboratory (DCL) and The Center for Information‐ Development Management (CIDM) are conducting their third annual survey of practitioners, Following the Trends — Is Your Content Ready?, which is open now until March 16, 2015.   “Content creation, management and delivery grows more complex, seemingly daily,” said DCL CEO Mark Gross. “Understanding the trends and challenges that the technical communications industry faces, and how they are changing here and now, opens the doors to improving solutions and evolving best practices that benefit practitioners, their organizations and their customers.” The first survey, conducted in early 2013, found that content providers in most organizations take on multiple roles. And a comparison of those roles with 2014 results shows an increasing percentage have responsibilities in technical support and in customer service.  In addition, the number and variety of channels to which content is published are increasing, especially in the areas of mobile apps and mobile device delivery. The 2015 survey should uncover how these and other key areas are continuing to shift. “While many technical communicators believe their competitors are ahead of them in delivering quality content electronically, roughly half of our respondents in 2014 believe they are ready to support their organizations’ business requirements for digital content,” notes Joann Hackos, Director for CIDM. “We think it’s critical to stay on top of the barriers to digital content delivery from the business and technology perspectives, so that providers can plan for and actually meet their organization’s business requirements.” Invitations to participate in the survey have been sent to previous participants. Links to the survey are also available at‐cidm‐trends‐survey‐2015. About Data Conversion Laboratory, Inc. (DCL) DCL ( is a leader in helping organizations grow the value of their content assets investment. With digitization and content management expertise across multiple industries including publishing, life sciences, government, manufacturing, technology and professional organizations, DCL uses its advanced technology and U.S.‐based project management teams to help solve the most complex conversion challenges securely, accurately and on time. Founded in 1981, DCL was named one of EContent’s Top 100 Companies in the Digital Content Industry in 2014 for the fourth straight year. About the Center for Information‐Development Management (CIDM) The Center for Information‐Development Management (CIDM) brings together the most highly skilled and talented managers in the field of information development from across the US and internationally to facilitate the sharing of information about current trends, best practices, and developments within the industry, from information development to training and support.