Information Management News
Volume 6, Issue 1
January, 2006

A monthly e-newsletter from The Center for Information-Development Management (CIDM)
JoAnn T. Hackos, PhD, CIDM Director

If you would like to receive the CIDM e-newsletter in plain-text format, visit and choose the plain-text format.

Important Subscription Information
Subscribe to the e-newsletterUnsubscribe from the e-newsletterChange your email address

News & Events

Save the date for the 8th annual Content Management Strategies 2006 conference. Register today and save over $200 off the regular registration rate!

What is CIDM?

Find out more about The Center for Information-Development Management(CIDM).

Best Practices newsletter subscriptions available

Find out how to to the bi-monthly Best Practicesnewsletter.

Looking for a good book?

Find some great deals onbooks from previous conferences.

Upcoming Workshops

The CIDM sponsors the following workshops:

Structured Writing for Single Sourcing
JoAnn Hackos, PhD,
January 25–26
Austin, TX

DITA: Getting Started
Jen Linton
January 31–February 1
Mountain View, CA

Structured Writing for Single Sourcing
JoAnn Hackos, PhD,
February 21–22
Redmond, WA

Minimalism: Creating Manuals That People Can Use
JoAnn Hackos, PhD,
March 8–9
Stamford, CT

For more information on these and other workshops, visit the JoAnn Hackos Workshop Series web site.

Upcoming Presentations

Moving from Books to Topic-Oriented Writing
at BAPMF meeting

JoAnn Hackos, PhD
January 12, 2006
6:30–8:00 pm

Brocade Communications Systems
1745 Technology Drive
San Jose, CA 95110

For more information, please contact Jim Holliday at

Moving from Books to Topic-Oriented Writing
at Central Texas DITA Users Group (CTDUG) meeting

JoAnn Hackos, PhD
January 25, 2006
7:00–9:00 pm

BMC Software–Executive Briefing Center (EBC-A)
10431 Morado Circle
Office Building: 5
Austin, TX 78759

For more information, please contact Wendy Shepperd at

Practical Transformation Using XSLT and XPath
G. Ken Holman
March 13–15, 2006
Denver, CO

For more information, visit

Practical Formatting Using XSL-FO
G. Ken Holman
March 16–17, 2006
Denver, CO

For more information, visit

What’s Wrong with Bursting Anyway?
JoAnn Hackos, PhD
CIDM Director

Many information-development organizations have begun to see the value of designing their information assets as individual topics that can be reused among any number of relevant final deliverables. Topics provide greater flexibility than long chapters. Topics are easier to design for reuse by structuring content consistently and using standard writing styles. Topics can be used in multiple deliverables with vastly different designs from printed manuals to their PDF versions, from web sites to help systems, from ordinary computer displays to cell phone and other miniature screens.

Read the article

More articles
Don’t Strategize, Empathize—Irene Etzkorn
Links are a Serious Business—Susan Harkus
Maslow’s Hierarchy of Needs and Selling Ideas—Vesa Purho

Don’t Strategize, Empathize
Irene Etzkorn
Siegel & Gale, LLC

“Who designs these things?” We’ve all asked the question. Usually, it’s as we’re struggling with impenetrable packaging or trying in vain to turn off the mysteriously blaring burglar alarm.

Read the article

Links are a Serious Business
Susan Harkus
Independent Consultant

So often, we see businesses put enormous money, time, and effort into information architectures, creative designs, and template layouts but then pay little or no attention to what actually engages their online users—the content itself and in-page (contextual) linking.

Read the article

Maslow’s Hierarchy of Needs and Selling Ideas
Vesa Purho

After you have done your stakeholder analysis (see my December 2005 e-newsletter article), it is time to think about how to communicate with the stakeholders. One way is to personalize your message according to the motivational drivers of the recipient. Although Maslow’s Hierarchy of Needs has been used in many different ways, I discuss here how the motivational drivers derived from the Hierarchy of Needs can be used to sell your idea to different types of people.

Read the article