Response to Level 0—Oblivious Organization from the June 2010 eNewsletter
I read the first installment of “Oblivious Organizations and Content Management” this morning and was so impressed. I’m in an oblivious organization, but we are moving towards standards, kicking and screaming all the way. My tech writing department has standards and processes and we use them, but we are atypical.
I’ve been through a couple of efforts to document every type of client-facing deliverable for a specific product and who is producing each deliverable. One team alone had about 30 deliverables for one product, with “writers” located all over the world. No one had the big picture of what was being written and by whom. Slowly, we are building information about who does what, why, and what the result is.
Our company went from multiple companies to one global company a few years ago and you would be amazed at the number of people who are writing client-facing content with no templates, no standards, nothing to ensure consistency of message or branding. We are working to fix that.
It has taken me over a year to document and produce a business case for incorporating a CCMS into my department. We are close to getting it approved. We have the processes and standards already in place to make it effective. It has taken about a year to get a senior executive as a champion, but we have that now. I’m still working weekly on the business case with the senior exec and hope it will be approved in the next few months. What a struggle it has been; you cannot imagine the amount of work I have put into it.
I’ve also created a global group of tech writers who meet every other week to work on a corporate client-facing style guide. WOW. That is a big project. But after a slow start, everyone is really working together and we are producing excellent results. We have a cross-section of members from throughout the company, and they are really committed to global styles and standards.
I can’t wait for the next installment of JoAnn’s series. This has been such an amazing process and learning experience for me. Please tell her how much I loved the article and how it really resonated with me. I’m not giving up!
Read JoAnn’s first installment of the six part series here:/wordpress.cidmblog.com/publications/e-newsletter/june-2010/part-1-of-6-ob…for-prime-time/