Information Management News
July 2013

A monthly e-newsletter from The Center for Information-Development Management (CIDM)
JoAnn T. Hackos, PhD, CIDM Director

If you would like to receive the CIDM e-newsletter in plain-text format, visit and choose the plain-text format.

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CIDM News and Events

For a complete Calendar of Events, click on these links:




Other Events


The Best Practices Conference 2013 will be held September 16-18 in Savannah, Georgia. For more information click here.

The CMS/DITA Europe Conference 2013 will be held November 18-19 in Munich, Germany. For more information click here.

Upcoming Workshops

DITA Boot Camp
July 15-19, 2013
San Jose, CA

This workshop covers the concepts needed to move to DITA successfully. The Boot Camp takes you from the DITA Basics to the skills you’ll need to create a specific standard for your industry and your content.

Minimalism: Creating Information People Really Need
September 11-12, 2013
Jacksonville, FL

Minimalism is the first step to creating user friendly content that is fully structured. It is designed for anyone faced with manuals that users complain are too big and too detailed—or that aren’t used at all.

Upcoming Webinars

Publishing Training Content Using DITA

Presented by Hal Trent, Comtech Services, Inc.
July 2, 2013, 12pm EDT

XSLT Development with oXygen (Part 3)—Debugging, Profiling and Unit-testing

Presented by oXygen
July 3, 2013, 11am EDT

SDL Campaign Manager Best Practices

Presented by SDL
July 9, 2013, 11am EDT

Managing Your Industrial-Strength Translation Requirements

Presented by SDL
July 17, 2013, 12:30pm EDT

DITA Knowledge Series: Top 5 conversion mistakes to avoid

Presented by Stilo Intenational
October 17, 2013, 10am EDT

Click here for recorded webinars.


Astoria Software Releases “Killer App” in Astoria 6.2

Componize Software and Flatirons Solutions Launch Partnership with a DITA CMS Project in the USA

Syncro Soft Announces New Release of Oxygen XML Editor version 15.0

Componize and oXygen present “Componize Author”—An Integrated Web-based DITA Solution

Content Rules Inks Deal as New Implementation Partner for Acrolinx

Version 7.6 of Antidot Software Platform: More efficiency!

Aptara Named “Top 20 Training Outsourcing Company” in the Country by for Award-Winning eLearning Solutions

Paragon Solutions and DITA Exchange showcase Global Labeling Solution for Microsoft SharePoint at DIA 2013

Click here for more announcements.

Now Accepting Rare Bird Applications

The Rare Bird Award recognizes outstanding managers and their teams. The applications should describe thoroughly an innovative practice in which your organization has been engaged. The members of the judging panel look for detailed descriptions of the practice and concrete evidence that the innovation has led to organizational change.

Click here to submit your Best Practice for consideration. The submission deadline is July 14.

Showcase Your Best Practice

As a valued friend of the CIDM, we invite you to participate in the Best Practices Showcase at the Best Practices conference, September 16-18, 2013. The Showcase will give you a wonderful opportunity to learn about more best practices than we could possibly fit into the sessions.

Click here to submit your showcase. The submission deadline is August 17.

DITA Europe Call for Speakers

The Center for Information-Development Management and Dr. JoAnn Hackos announce a call for participation in the upcoming DITA Europe conference to take place 18-19 November 2013, in Munich, Germany. If you are interested in presenting at the conference, please complete the form and submit to Lisa Lambert before 1 August 2013.

Pre-sales/Post-sales: Affecting the Bottom Line
JoAnn Hackos, Comtech Services, Inc.

At the 2012 Best Practices conference, keynote speaker, Ben Jackson, Vice President of User Experience at Juniper Networks, reported on a poll conducted with major customers. Customers were asked if useful and usable information contributed to the value of the Juniper products they used. To everyone’s surprise and gratification, the customers attributed 10-20 percent of the product value to the content. Excellent content made the product more valuable to the customers.

Read the article.

The Social Writer
Amy Bowman with contributions from Lee Anne Kowalski, VMware, Inc.

As part of the evolving role of technical writers, the technical communicators at VMware are responsible for the end-to-end information experience of our customers, including tweets, video scripts, posts in forums, and blog content. Over the last few years, technical communicators at VMware have consciously increased time spent producing social and multimedia content. For some writers, that meant an increase from zero. Others doubled what they were doing. As a result, in 2012, across our entire organization, 5 percent of writers’ time was spent on social-media-related content.

Read the article.

RESPECT: Showing Consideration for Readers through Economy of Words, Elegance, and Correct Grammar
Ulla de Stricker, de Stricker Associates

Following on her piece in the June 2013 issue, Ulla de Stricker offers additional examples of common but easily avoidable errors in English language usage.

Read the article.

A Proven Customer Engagement Program
Laura Readdy, Siemens PLM Software

How do you know if your documentation and training is helping your customers? Sometimes companies send out surveys to their customers and ask “How’s the documentation?” Maybe they get a number back between 1 and 10. What does that number mean and is it really accurate? The only way you know for sure is by talking with the users of your content. This is just what we did at Siemens PLM.

Read the article.

Welcome New CIDM Member—Antidot

Antidot is a software vendor focused in search engines and information enhancement. Dedicated to topic-based documentation publishing, our solutions make use of topics in their native DITA format in order to leverage the consistency and richness of their structure: by combining Semantic Web technologies for content modeling and enrichment, advanced Web 2.0 interfaces and social oriented features our solutions change the way users access, read and value the documentation. It includes semantic search for fast and contextual access with facets for variants, dynamic reading interface, content filtering based on reader profile, collaborative features (bookmarks, tags, comments, saved queries, alerts on topic changes), ability for users to create custom documentation in a few clicks by assembling topics in documents tailored for solving operational needs, full content reuse capability, feedbacks to writers… Since 1999, Antidot has helped more than 150 clients in the areas of publishing, e-commerce, healthcare, corporate portals and intranets.

Learn more about CIDM (Center for Information-Development Management) here.

bestpractices CIDM is calling for contributions to the bimonthly publication, Best Practices. Please contact our Editor, Lisa Larson, for more information.

CIDM is now on Facebook! Click here to join our group.

Join CIDM’s LinkedIn Group Today!

CIDM’s LinkedIn Group is growing exponentially! Join over 1,000 members today to take part in informative discussions about our industry.

bestpractices The Center for Information-Development Management unites the info dev community to share information on industry trends, best practices, and developments. Click here to follow CIDM on Twitter.Click here to follow JoAnn Hackos on Twitter.