Information Management News 06.11

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Information Management News
June 2011

A monthly e-newsletter from The Center for Information-Development Management (CIDM)
JoAnn T. Hackos, PhD, CIDM Director

If you would like to receive the CIDM e-newsletter in plain-text format, visit and choose the plain-text format.

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CIDM News and Events

For a complete Calendar of Events, click on these links:




Other Events


The Best Practices Conference 2011 will be held September 12-14 in San Antonio, Texas. For more information click here.

The DITA Europe Conference 2011 will be held November 7-8 in Prague, Czech Republic. For more information click here.

The CMS/DITA North America Conference 2012 will be held April 23-25 in La Jolla, California. For more information click here.

Upcoming Workshops

DITA Boot Camp
June 20-24, 2011
Fresh Meadows, NY

This workshop covers the concepts needed to move to DITA successfully. The Boot Camp takes you from the DITA Basics to the skills you’ll need to create a specific standard for your industry and your content.

Minimalism: Creating Information People Really Need
July 12-13, 2011
Quebec City, Canada

Minimalism is the first step to creating user friendly content that is fully structured. It is designed for anyone faced with manuals that users complain are too big and too detailed—or that aren’t used at all.

Minimalism: Creating Information People Really Need
July 19-20, 2011
San Jose, CA

Minimalism is the first step to creating user friendly content that is fully structured. It is designed for anyone faced with manuals that users complain are too big and too detailed—or that aren’t used at all.

DITA: Getting Started
August 17-18, 2011
Colorado Springs, CO

In this workshop, you learn that DITA is a standard for authoring topic-based technical information, that using DITA provides significant business advantages, and that you can get started immediately with the DITA Open Toolkit.

Developing a Content-Management Strategy
September 20-21, 2011
Redmond, WA

In this workshop, we’ll examine the issues involved in creating documentation databases. We’ll discuss the impact of single sourcing on department organization, project management, training, writing style, document control, editing, and translation. We’ll review some of the tools available and look at both their strengths and their shortcomings.

Upcoming Webinars

Dynamic User-Centric Content in Adobe RoboHelp 9 and Powerful Analytics in Adobe RoboHelp Server 9

Tom Aldous, Adobe Systems Incorporated
June 8, 2011, 9am EDT

Unstructured To XML Workflow Series Part 1: Analyzing Your Unstructured Document—Preprocess Steps

Tom Aldous, Adobe Systems Incorporated
June 14, 2011, 1pm EDT

Publishing’s Quantum Leap: Going Live Online While Feeding Traditional Delivery Channels

Chris Leggett, Letterpart Limited & Jon Parsons, SDL
June 15, 2011, 11am EDT

DITA Metrics in Production: How, when, where and why (and how much?)

Keith Schengili-Roberts, Advanced Micro Devices (AMD)
June 16, 2011, 11am EDT

Help 2.0: Understanding The Role Technical Support Content Plays In Developing Meaningful Customer Experiences

Scott Abel, The Content Wrangler
June 16, 2011, 1pm EDT

Unstructured To XML Workflow Series Part 2: Creating A FrameMaker Conversion Table—Part 1

Tom Aldous, Adobe Systems Incorporated
June 21, 2011, 1pm EDT

Demystifying DITA to PDF Publishing

Tom Aldous, Adobe Systems Incorporated & Sarah O’Keefe, Scriptorium Publishing
June 23, 2011, 1pm EDT

Unstructured To XML Workflow Series Part 3: Creating A FrameMaker Conversion Table—Part 2

Tom Aldous, Adobe Systems Incorporated
June 28, 2011, 1pm EDT

Customized DITA Documents Delivered Using SharePoint

Hal Trent, Comtech Services, Inc.
June 29, 2011, 12pm EDT

Click here for recorded webinars.


Case Study—EMC2: Delivering Customer Centricity

Data Conversion Laboratory (DCL) Completes eBook Projects For Information Today And Plexus Publishing

Componize for Alfresco 1.3.1 Has Been Released

SDL Announces the Death of Technical Documentation As We Know it

Tedopres awards S1000D contract related to Dutch MoD

Vasont Systems Accredits Publishing Smarter as a Certified Partner

Click here for more announcements.

Rare Bird Applications Now Open

The Rare Bird Award recognizes outstanding managers and their teams. The applications should describe thoroughly an innovative practice in which your organization has been engaged. The members of the judging panel look for detailed descriptions of the practice and concrete evidence that the innovation has led to organizational change.

Click here to submit your Best Practice for consideration. The submission deadline is July 14.

Showcase Your Best Practice

As a valued friend of the CIDM, we invite you to participate in the Best Practices Showcase at the 2011 Best Practices conference, September 12–14, 2011. The Showcase will give you a wonderful opportunity to learn about more best practices than we could possibly fit into the sessions.

Click here to submit your showcase. The submission deadline is August 17.

Features—Schmeechers: Customers don’t need no feature-based documentation!!!
JoAnn Hackos, Comtech Services, Inc.

I got a Sony HD Camcorder for Christmas 2010. It’s a lovely little camera and takes beautiful high-definition pictures of Lesser Prairie Chickens and Tundra Swans. I’d like to take even better pictures by using some of the “features” on the camera, like handling low light conditions or making sure that I keep the Pectoral Sandpipers in focus rather than the weeds in the foreground. I just cannot figure out from the documentation how to do either.

Read the article.

June 2011 Best Practices Newsletter
Table of Contents



Building a Collaborative Writing Strategy

Rebekka Andersen, University of California, Davis & Charlotte Robidoux, Hewlett-Packard Company

Using the Net Promoter Score to Evaluate Customer Content

JoAnn Hackos, CIDM

Connecting Writers with Readers

Charles Cantrell, ExactTarget

Road Blocks to CMS Adoption

Paula Toth & Gina Gotsill, TechProse

Creating a Customer Information Program: Nurturing customer relationships and leveraging feedback

Dawn Eisner, NetApp, Inc.

If you are not a CIDM member, you can subscribe to the Best Practicesnewsletter online. A subscription is $99 per year. For subscribers outside the US, the cost is $109.

**Please note that the printed newsletter and the enewsletter do not contain the same content.**

The Managerial Trap: Sometimes getting rid of bad leaders is more important than finding great ones
Frank Domurad, The Carey Group
Reprinted with permission from

In their efforts to implement Evidence-Based Practices (EBP), the heads of correctional agencies spend an inordinate amount of time trying to develop “new” forms of leadership in their ranks. In particular, they seek to convert their managers and supervisors from practicing a traditional transactional model of leadership, with its emphasis on rules and processes, to doing business in a collaborative transformational way, with its emphasis on strategic vision and staff inspiration.

Read the article.

Metrics Mania—Design
Dawn Stevens, Comtech Services, Inc.

It’s a quintessential catch-22: you’ve been given an aggressive deadline and need to get started right away. There’s no time for design; you barely have time to write. But you need a solid design to know what and how to write. Can you afford to take the time to design? Can you afford not to?

Read the article.

Simply DITA for All
Doug Gorman, Simply XML

The surgeon knows more about your body than you ever will. The race car mechanic knows so much about an engine, including how varying the viscosity of oil will impact performance. The professional golfer uses wind and wedges in ways that confound the average golfer.

Read the article.

Join CIDM’s LinkedIn Group Today!

CIDM’s LinkedIn Group is growing exponentially! Join nearly 800 members today to take part in informative discussions about our industry.

Welcome New CIDM Member!

Suite Solutions provides the professional services you need to implement, maintain and capitalize on your XML-based content lifecycle. Our comprehensive approach helps you do it right the first time and quickly realize the benefits and ROI in XML-based information. We apply industry standards, best practices, extensive experience and think out of the box to find creative solutions to the needs of your business.

Learn more about CIDM (Center for Information-Development Management)here.

Information Development: Managing Your Documentation Projects, Portfolio and People
With Information Development: Managing Your Documentation Projects, Portfolio and People, JoAnn Hackos looks beyond the structured project of the 1980s and 1990s. Instead, she focuses on the rapidly changing projects of the 21st century and addresses how to introduce agile information development without neglecting the central focus of planning information design and development around the needs of information users. Buy this book today!

CIDM is now on Facebook! Click here to join our group.

bestpractices CIDM is calling for contributions to the bimonthly publication, Best Practices. Please contact our Editor, Lisa Larson, for more information.

bestpractices The Center for Information-Development Management unites the info dev community to share information on industry trends, best practices, and developments. Click here to follow CIDM on Twitter.