CIDM e-newsletter
Volume 2, Issue 3
March 2002

A monthly e-newsletter from the Center for Information-Development Management (CIDM)
JoAnn T. Hackos, PhD, CIDM Director

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News & Events

JoAnn Hackos to speak at AUGI 2002
AUGI 2002
7th Annual Arbortext Users’ Group International (AUGI) conference
May 15-17, 2002, Montreal, Quebec, Canada

For more information about the conference, visit Arbortext’s Web site

Information Architecture: Maximizing the Return on Your Content-Management Investment
JoAnn Hackos explains the importance of an Information Model to maximize the value received from an investment in content management in her presentation “Information Architecture: Maximizing the Return on Your Content-Management Investment.”

JoAnn is the keynote speaker at Trisoft’s content-management conference, E-fficiency in Technical Communication. Single Sourcing in a Multilingual Environment, in Antwerp, Belgium on May 27, 2002. She is also conducting a workshop on the same theme after the conference on May 28, 2002.

Upcoming Workshops
The CIDM sponsors the following workshops between April and September 2002. Sign up now:

Structured Writing for Single Sourcing
JoAnn Hackos, PhD
April 25-26, 2002, Minneapolis/St. Paul, MN
May 20-21, 2002, Charlotte, NC
You will learn to structure the content you produce so that you will increase reuse across products, user communities, delivery media, and other dimensions and so that you will move easily to an XML authoring environment.

User and Task Analysis for Information Design
JoAnn Hackos, PhD
May 14-15, 2002, Portsmouth, NH
Bill Hackos, PhD
September 18-19, 2002, Arlington, VA
You will learn how to apply inexpensive usability methods that yield critical design guidelines, create a user model you can use during the life of the project, choose the right technique for your time and budget, and stay focused on users’ issues.

Structuring Information for Online Success
Henry Korman, RA
June 11-12, 2002, Jacksonville, FL
August 5-6, 2002, St. Paul, MN
In this seminar, you will examine how to use the analysis and design of structure to make sense of the online experience, from the World Wide Web to online help and documents of all types.

Developing a Strategy for Minimalism: Creating Manuals People Will Use
JoAnn Hackos, PhD
June 18-19, 2002, Portland, OR
This seminar will show you how to put the principles of minimalism into practice so that you can create concise documents that attract and support the aims of learners.

Developing a Single-Source Strategy for XML Authoring, Content Management, and Dynamic Web Delivery
JoAnn Hackos, PhD and Tina Hedlund
June 24-26, 2002, at Arbortext in Ann Arbor, MI
Special three day, interactive, hands-on workshop that includes the complete Single-Sourcing seminar in addition to the opportunity to use the co-host’s XML editor, Epic Editor, and the content-management system, Documentum.

Content Management—The Magic Behind the Web
JoAnn T. Hackos, PhD
CIDM Director

“Where is that white paper we need for the new product Web page? Isn’t Jan writing it? Has she finished? Was Tom supposed to approve it? Did Jan get it to him already? We’re supposed to have it up on the site by Friday at 5 pm. I guess I’ll have to call Jan to find out if she’ll make the deadline. I know Tom is on the road; I wonder if he’s reading his email?”

If this scenario sounds familiar, you are not alone. Managing even the simplest content has inherent problems. Whether you have tens or thousands of employees, content doesn’t happen by accident. Unfortunately, many developers of Web content-management systems seem to believe that content has no life cycle before it appears at the door of the Web manager.

Read the full article

How Single Sourcing Affects How Work is Organized
Mark Baker
Director, Communications, OmniMark Technologies

Often, one of the overlooked consequences of moving to single sourcing is the change it implies in the way the work of a documentation group is organized. A typical documentation group (at least in my experience) is organized to undertake a series of projects. Each project is essentially independent of every other, independently funded, and independently staffed. A documentation group is a pool of resources from which project leaders and project staff are drawn as needed.

Read the full article

Content Management Conference

Content Management: Strategies for Single Sourcing
June 3-4, 2002, downtown San Francisco, CA

Plan to attend the definitive annual conference on the hottest topic in content management.

Content Management: Strategies for Single Sourcing
June 3-4, 2002, downtown San Francisco, CA

Visit for details!

IDC Says Content-Management and Retrieval Software Market to Outpace Overall Software Growth by 2006

From the Gilbane Report, 3/18/2002

According to IDC, the content-management and retrieval software market continues to grow rapidly despite the slowdown in 2001, and content-management and retrieval software spending is expected to outpace the software market as a whole for the next five years. This growth has attracted the increased attention of large software vendors to this market. IDC’s forecast predicts that in 2003, pent-up demand for the next generation of content technologies, such as multimedia and multiformat search and text mining, will fuel increased spending.

According to IDC, this growth will only be temporary, followed by a shakeout ending with a few large players dominating the marketplace with unified enterprise information system offerings. The products that are easily integrated with other enterprise applications will have the greatest potential for success.

For additional news and for information on the Gilbane Report, visit, send email to, or call +617-497-9443.

The Dismal Scientist Layoff Calculator

Is there a chance that I could be laid off?

Recently, this is a common question that arises when employees think about their career situation. Many have known friends and colleagues who have already been laid off. We wonder then, who will be next?

To find out your odds, Smart Business Magazine informs us about the Dismal Scientist Layoff Calculator, created by the economic consulting firm To calculate your odds, enter in details about your current occupation, zip code, industry, and performance rating and learn the probability of being laid off by the end of the year.

Although this calculator provides entertaining information, it does not tell the future. Employee career success, we hope, is based on performance and hard work. This calculator is meant to provide comic relief, a different way of looking at the stressful idea of layoffs hitting home.

Read more about the Dismal Scientist Layoff Calculator in Smart Business Magazine, March 2002, p. 38

The CIDM provides information on publications that may be interesting to our members and associates. CM Focus is a new publication in the content-management area with a focus on intranet content management. We hope that you will review this publication and find it useful.

CM Focus

Content Management Focus
The essential publication for the content-management professional

Content Management Focus is the monthly magazine bringing you the latest insights and analysis into content management for interactive channels. Nobody can afford to practice slack content management in the digital arena, which is why CM Focus is designed to ensure you make informed decisions about your current and future strategies. Examining the most innovative and practical case studies from the world’s leading e-enabled companies and experts in the field, CM Focus brings together the hands-on content-management experiences from professionals who are in touch with the latest developments, technology, and strategies that make their initiatives a success.

For further information, simply visit or email the editor, Sandra Higgison.

IT Service and IT Organisation Management Methods and Models
Robert N. Phillips
CEO, Lasotell Pty Ltd.

If you are involved in trying to understand the various facets of IT service delivery or of an IT organisation in general, there are two very useful models/methodologies you can investigate. They take all the mystique out of such tasks—including documenting them:

  • Information Technology Infrastructure Library (ITIL)
  • Control Objectives for Information and related Technology (CoBiT)—yes, that is the correct capitalisation.

Read the full article

Mobile Access to Information Revisited
Vesa Purho
Research Analyst, Information Design, Nokia

A year ago (March 2001 CIDM e-newsletter), I wrote about the challenges in writing information to be read using a handheld device. I thought it was time to see what has happened since then and provide some tips on what you can do to prepare for mobile access now even though you may not be sure if you ever will provide such a service.

Read the full article

The Center For Information-Development Management
The Center for Information-Development Management (CIDM) is an organization of information-development, training, and support managers across the United States and internationally. The CIDM is directed by Dr. JoAnn Hackos, international leader in the management of the design, development, and dissemination of information to customers and employees. Under her leadership, the CIDM conducts benchmark studies among member organizations and elsewhere, sponsors research into information development and its management, gathers and disseminates results and resources through newsletters, the Web, seminars, an annual conference, and research white papers. The CIDM facilitates the sharing of information among the most skilled managers in the information industry.

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