The Center for Information-Development Management sponsors several conferences throughout the year, and at each conference speakers and presenters recommend books they have found helpful. These books are detailed here with descriptions from and links to, if you are interested in purchasing them.

Choose a category below to see a particular book or scroll through the page to view all the books.


45 Effective Ways for Hiring Smart!: How to Predict Winners and Losers in the Incredibly Expensive People-Reading Game
By Dr. Pierre Mornell
“Hiring Smart” is Mornell’s understanding of the layers of tension and insecurity that riddle the hiring process. He knows how to give people who are nervous on the phone a chance to prove they’re capable and articulate in person. And he knows that in this era of downsizing, “we are all temps,” as hirers and hirees alike have told him.


The Accidental Taxonomist
By Heather Hedden
The Accidental Taxonomist is the most comprehensive guide available to the art and science of building information taxonomies. Heather Hedden one of today s leading writers, instructors, and consultants on indexing and taxonomy topics walks readers through the process, displaying her trademark ability to present highly technical information in straightforward, comprehensible English.

Drawing on numerous real-world examples, Hedden explains how to create terms and relationships, select taxonomy management software, design taxonomies for human versus automated indexing, manage enterprise taxonomy projects, and adapt taxonomies to various user interfaces. The result is a practical and essential guide for information professionals who need to effectively create or manage taxonomies, controlled vocabularies, and thesauri.

Agile Project Management: Creating Innovative Products (2nd Edition)
By James A. Highsmith
Today, the pace of project management moves faster. Project management needs to become more flexible and far more responsive to customers. Using Agile Project Management (APM), project managers can achieve all these goals without compromising value, quality, or business discipline. In Agile Project Management, Second Edition, renowned agile pioneer Jim Highsmith thoroughly updates his classic guide to APM, extending and refining it to support even the largest projects and organizations.

Agile Project Management with Scrum (Microsoft Professional)
By Ken Schwaber
Apply the principles of Scrum, one of the most popular agile programming methods, to software project management—and focus your team on delivering real business value. Author Ken Schwaber, a leader in the agile process movement and a co-creator of Scrum, brings his vast expertise to helping you guide the product and software development process more effectively and efficiently. Help eliminate the ambiguity into which so many software projects are borne, where vision and planning documents are essentially thrown over the wall to developers. This high-level reference describes how to use Scrum to manage complex technology projects in detail, combining expert insights with examples and case studies based on Scrum. Emphasizing practice over theory, this book explores every aspect of using Scrum, focusing on driving projects for maximum return on investment.

Ambient Findability: What We Find Changes Who We Become
By Peter Morville
Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of wayfinding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet.

The Art of Possibility: Transforming Professional and Personal Life
By Rosamund Stone Zander and Benjamin Zander
The lure of this book’s promise starts with the assumption in its title. Possibility—that big, all-encompassing, wide-open-door concept—is an art? Well, who doesn’t want to be a skilled artist, whether in the director’s chair, the boardroom, on the factory floor, or even just in dealing with life’s everyday situations? Becoming an artist, however, requires discipline, and what the authors of The Art of Possibility offer is a set of practices designed to “initiate a new approach to current conditions, based on uncommon assumptions about the nature of the world.”

Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content
By James Mathewson, Frank Doatone, & Cynthia Fishel
Readers will discover how to write highly relevant content containing the keywords and long-tail phrases their targeted users actually use. By doing so, they will learn how to go beyond merely “maximizing” traffic to actually delivering the right content to the right visitors at the right time. They will even learn how to prove the relevancy of their Web content. More than any other book, Audience, Relevance, and Search is relentlessly focused on the search and content optimization problems that Web professionals face right now.


The Balanced Scorecard
By Robert S. Kaplan and David P. Norton
The Balanced Scorecard provides the management system for companies to invest in the long term-in customers, in employees, in new product development, and in systems-rather than managing the bottom line to pump up short-term earnings. It will change the way you measure and manage your business.

Beginning XSLT 2.0: From Novice to Professional (Beginning: from Novice to Professional)
By Jeni Tennison
This followup to Tennison’s Beginning XSLT, has been updated to accomodate the revised XSLT standard. Part one of this book introduces XML and XSLT at a comfortable pace, and gradually demonstrates techniques for generating HTML (plus other formats), from XML. In part two, Tennison applies theory to real-life XSLT capabilities&emdash;including generating graphics.

The Business Case for Web-Based Training
By Tammy Whalen and David Wright
Evaluates the relative merits and uses of web-based distance learning and addresses the management issues; cost benefit, marketing, pricing of web-based courses, business process reengineering.


Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds
By Howard Gardner
Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company’s culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds—yet this phenomenon is among the least understood of familiar human experiences. Now, eminent Harvard psychologist Howard Gardner, whose work has revolutionized our beliefs about intelligence, creativity, and leadership, offers an original framework for understanding exactly what happens during the course of changing a mind—and how to influence that process. Whether we are attempting to change the mind of a nation or a corporation, our spouse’s mind or our own, this book provides insights that can broaden our horizons and improve our lives.

The Character of Organizations: Using Personality Type in Organization Development
By William Bridges and Sandra Krebs Hirsh
Just as people have personalities, Bridges explains, organizations—as well as their component departments, teams, and other work groups—have characters. An organization’s character shapes how decisions get made and new ideas are received, how employees are treated and change is accepted or rejected—all factors that affect company performance.

Collaboration: How Leaders Avoid the Traps, Create Unity, and Reap Big Results
By Morten Hansen
In “Collaboration”, author Morten Hansen takes aim at what many leaders inherently know: in today’s competitive environment, companywide collaboration is an imperative for successful strategy execution, yet the sought-after synergies are rarely, if ever, realized. In fact, most cross-unit collaborative efforts end up wasting time, money, and resources. How can managers avoid the costly traps of collaboration and instead start getting the results they need? In this book, Hansen shows managers how to get collaboration right through ‘disciplined collaboration’. Based on the author’s long-running research, in-depth case studies, and company interviews, “Collaboration” delivers practical advice and tools to help your organization collaborate for real results.

Collaboration: What Makes It Work
By Paul Mattessich, Marta Murray-Close, & Barbara Monsey
What makes the difference between your collaboration’s failure or success?Collaboration: What Makes It Work, Second Edition answers this question with an up-to-date and in-depth review of collaboration research.

Communicating Change: Winning Employee Support for New Business Goals
By T.J. Larkin and Sandar Larkin
When a company decides to make a major organizational change—whether it’s a new emphasis on customer service, quality management, restructuring or downsizing—managers must get the message through to front-line employees, and enlist their support…or the changes will create more turmoil than progress.

The Complete Guide to Coaching at Work
By Perry Zeus and Suzanne Skiffington
This book provides a concise, step-by-step blueprint of successful coaching methods, models and tools, using case studies and an accessible format to make it easy to use and informative. It contains useful insights on how to permanently enhance personal and organizational effectiveness, performance and growth in the workplace.

Content Critical: Gaining Competitive Advantage through High-Quality Web Content
By Gerry McGovern and Rob Norton
Explains the theory and practice of producing reader-focused, compelling content on your website. Shows you how to organize a publishing team and how to create a web publishing strategy. Discover what high-quality content really is, and learn how to create it.

Content Management Bible—2nd Edition

By Bob Boiko
Written by one of the leading experts in content management systems (CMS), this newly revised bestseller guides readers through the confusing—and often intimidating—task of building, implementing, running, and managing a CMS.

  • Updated to cover recent developments in online delivery systems, as well as XML and related technologies
  • Reflects valuable input from CMS users who attended the author’s workshops, conferences, and courses
  • An essential reference showing anyone involved in information delivery systems how to plan and implement a system that can handle large amounts of information and help achieve an organization’s overall goals

Content Management: Bridging the Gap Between Theory and Practice
By George Pullman & Baotong Gu
This collection of chapters is the first attempt by academics and professional writers to delve into the world of content management systems. The knowledge economy’s greatest asset and primary problem is information management: finding it, validating it, re-purposing it, keeping it current, and keeping it safe. In the last few years content management software has become as common as word-processing software was five years ago. But unlike word processors, which are designed for single authorization and local storage, content management systems are designed to accomodate large-scale information production, with many authors providing many different pieces of information kept in a web-accessible database, any piece of which might find its way into electronic documents that the author doesn’t even know exist. These software systems are complex, to say the least, and their impact on the field of writing will be immense.

Content Management for Dynamic Web Delivery
By JoAnn T. Hackos
Successfully manage web content to achieve a competitive edge. Using the content-management strategy that she developed for companies such as Nortel, Motorola, Cisco, and others, Hackos walks readers through the stages of effective web content management.

Content Strategy for Mobile
By Karen McGrane
You don’t get to decide which platform or device your customers use to access your content: they do. Mobile isn’t just smartphones, and it doesn’t necessarily mean you are on the move. It’s a proliferation of devices, platforms, and screensizes—from the tiniest “dumb” phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You’ll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you’ll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in the less time than it takes you to fly from New York to Chicago.

Content Strategy for the Web
By Kristina Halvorson & Melissa Rach
Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook.

Conversation and Community: The Social Web for Documentation
By Anne Gentle
the social web affect technical documentation? Industry expert Anne Gentle explores these and other questions in Conversation and Community. She looks at the most important Web 2.0 tools, including blogs, wikis, micro-blogging, and syndication, and shows how they can be used to foster conversations and a community with your customers and with fellow writers. Through examples and her own hard-won experience with these technologies, Gentle provides practical guidance for technical communicators, marketers, and anyone who wants to use the Social Web to interact with customers.

Coping With Difficult People…In Business and in Life
By Robert M. Bramson
Bosses, friends, family members, they’ve made your life hell—until now! Based on fourteen years of research and observation, Dr. Robert Bramson’s proven-effective techniques are guaranteed to help you right the balance and take charge of your life.

Core CSS (2nd Edition)
By Keith Schengili-Roberts
Core CSS, 2nd Edition is a comprehensive guide that shows both beginning and expert Web developers all they need to know to achieve great results with the latest style sheet properties. In this example-rich book, Schengili-Roberts provides in-depth coverage of the CSS1 and CSS2 standards, provides a “heads up” look at what to expect in the new CSS3 specification, and covers those CSS3 properties specific to Microsoft’s Internet Explorer. It is the most complete and up-to-date CSS reference available.

Corporate Cultures: The Rites and Rituals of Corporate Life
By Terrence E. Deal and Allan A. Kennedy
In the early 1980s, Terry Deal and Allan Kennedy launched a new field of inquiry and practice with the publication of their landmark book, Corporate Cultures, in which they argued that distinct types of cultures evolve within companies, with a direct and measurable impact on strategy and performance. Despite the dramatic evolution of the business landscape over the last twenty years, the basic principles of the book remain as fresh and relevant as they did when it was first published: that organizations, by their very nature, are social enterprises, with tribal habits, well-defined cultural roles for individuals, and various strategies for determining inclusion, reinforcing identity, and adapting to change. In the new introduction, the authors reflect on the enduring lessons of their investigation into the life of organizations.

Critical Chain
By Eliyahu M. Goldratt
Critical Chain, a gripping fast-paced business novel, does for Project Management what Eli Goldratt’s other novels have done for Production and Marketing. Dr. Goldratt’s books have transformed the thinking and actions of management throughout the world.

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
By Geoffrey Moore
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

Crucial Conversations: Tools for Talking When Stakes are High
By Kerry Patterson, Joseph Grenny, Ron McMillan, Al Switzler, Stephen R. Covey
Crucial Conversations gives you the tools to handle life’s most difficult and important conversations, say what’s on your mind, and achieve positive outcomes.

CSS To The Point
By Scott DeLoach
This easy-to-use and comprehensive book provides answers to over 200 CSS questions. Each answer includes a description of the solution, a graphical example, and sample code that has been tested in Internet Explorer, Firefox, Chrome, Opera, and Safari. Notes about browser issues and cross-browser solutions are also provided. The invaluable tips and tricks will help you get started fast, and the CSS quick reference will help you use CSS like a pro.

Cultures and Organizations: Software of the Mind
By Geert Hofstede and Gert Jan Hofstede
The landmark study of cultural differences across 70 nations, Cultures and Organizations helps readers look at how they think—and how they fail to think—as members of groups. Based on decades of painstaking field research, this new edition features the latest scientific results published in Geert Hofstede’s scholarly work Culture’s Consequences, Second Edition. Original in thought and profoundly important, Cultures and Organizations offers vital knowledge and insight on issues that will shape the future of cultures and nations in a globalized world.

The Culture of Collaboration: Maximizing Time, Talent and Tools to Create Value in the Global Economy
By Evan Rosen
The Culture of Collaboration is a practical guide aimed at anyone interested in fostering collaboration in their workplaces. Managers and leaders should definitely check this book out. The ideas around collaboration with a multi-cultural and global work force are extremely interesting to anyone leading off-shore initiatives. The book is full of practical advice that can be leveraged immediately.


Definitive XSL-FO
By G. Ken Holman
XSL-FO (XSL-Formatting Objects) enables enterprise applications to publish graphic-arts quality printed and electronic documents from any XML data store, no matter how large or complex. In Definitive XSL-FO, one of the world’s leading XML experts shows how XSL-FO is revolutionizing document publishing. The book offers concise, authoritative, example-rich guidance on using the entire XSL-FO specification.

Designing Web Usability: The Practice of Simplicity
By Jakob Nielsen
From content and page design to designing for ease of navigation and users with disabilities, he delivers complete direction on how to connect with any web user, in any situation. Nielsen has arrived at a series of principles that work in support of his findings:

  1. That web users want to find what they’re after quickly;
  2. If they don’t know what they’re after, they nevertheless want to browse quickly and access information they come across in a logical manner

This book is a must-have for anyone who thinks seriously about the web.

Developing Quality Technical Information: A Handbook for Writers and Editors (2nd Edition)
By Gretchen Hargis, Michelle Carey, Ann Kilty Hernandez, Polly Hughes, Deirdre Longo, Shannon Rouiller, and Elizabeth Wilde
This practical guide developed by IBM software documentation experts presents the basics of conveying quality technical information: from writing from the intended audience’s point of view, to editing the text and visual elements. Includes a glossary, quality checklists, red flag words, and bibliography. Pre-order the 3rd Edition here—available May 2014.

Developing SGML DTDs: From Text to Model to Markup
By Eve Maler and Jeanne El Andaloussi
Document Type Definition (DTD) specifications form the foundation for every document based on the SGML language—therefore DTD quality is too important to be left to chance. This helpful guide shows how to develop DTDs that work, based a proven methodology and techniques. Explains how DTD development benefits from the same rigorous treatment as software development: Articulate project goals, analyze requirements, write specifications, design and implement readable and maintainable code using good programming style, perform thorough testing, and document the work along the way. For writers, editors, and other subject matter experts; software developers and other DTD implementers; and publishing managers.

Digital Literacy for Technical Communication: 21st Century Theory and Practice
By Rachel Spilka
Digital Literacy for Technical Communication helps technical communicators make better sense of technology’s impact on their work, so they can identify new ways to adapt, adjust, and evolve, fulfilling their own professional potential. This collection is comprised of three sections, each designed to explore answers to these questions:

  • How has technical communication work changed in response to the current (digital) writing environment?
  • What is important, foundational knowledge in our field that all technical communicators need to learn?
  • How can we revise past theories or develop new ones to better understand how technology has transformed our work?

Bringing together highly-regarded specialists in digital literacy, this anthology will serve as an indispensible resource for scholars, students, and practitioners. It illuminates technology’s impact on their work and prepares them to respond to the constant changes and challenges in the new digital universe.

DITA Best Practices: A Roadmap for Writing, Editing, and Architecting in DITA
By Laura Bellamy, Michelle Carey, & Jenifer Schlotfeldt
Darwin Information Typing Architecture (DITA) is today’s most powerful toolbox for constructing information. By implementing DITA, organizations can gain more value from their technical documentation than ever before. Now, three DITA pioneers offer the first complete roadmap for successful DITA adoption, implementation, and usage.

DITA for Practitioners
By Eliot Kimber
DITA expert Eliot Kimber takes you inside the DITA XML standard, explaining the architecture and technology that make DITA unique.

Do You Matter?: How Great Design Will Make People Love Your Company
By Robert Bunner, Stewart Emery, & Russ Hall
In this mostly well-argued book, industrial design expert Brunner and corporate consultant Emery (Success Built to Last) put forth a design manifesto: building a successful company is not just about the shiny end product but about designing every aspect of the customer’s experience. By paying just as much attention to store design, Web sites and customer support as to the product or service being sold, a company can build an emotional relationship with its customers and so secure market share for life. They contend that design should influence every single business decision and—if done right—will lead consumers to become truly invested, and willing to pay extra. The authors return again and again to several well-known brand names as exemplars of their theory. Ikea, Samsung and Whole Foods are all given props, though highest praise is reserved for Brunner’s old employer, Apple, so much so that at times this book reads like an Apple promotional product. Combining their knowledge of design, organizational structure, branding and product placement, the authors have essentially repackaged a simple idea: the customer’s feelings matter.


Emotional Intelligence
By Daniel Goleman
There was a time when IQ was considered the leading determinant of success. In this fascinating book, based on brain and behavioral research, Daniel Goleman argues that our IQ-idolizing view of intelligence is far too narrow.

Emotional Intelligence at Work: The Untapped Edge for Success
By Hendrie Weisinger, PhD
In “Emotional Intelligence at Work,” Dr. Hank Weisinger, a leading expert in the application of emotional intelligence, shows the reader how to master the core competencies of emotional intelligence.

Everything is Miscellaneous: The Power of the New Digital Disorder
By David Weinberger
Business visionary and bestselling author David Weinberger charts how as business, politics, science, and media move online, the rules of the physical world&—in which everything has a place—are upended.


The First 90 Days: Critical Success Strategies for New Leaders at All Levels
By Michael Watkins
This earnest guide to career transition periods-when a new job or promotion puts an employee in an unfamiliar role-asserts, reassuringly, that navigating the all-important first 90 days is a “teachable skill.” Business professor Watkins, co-author of Right From the Start: Taking Charge in a New Leadership Role, lays out a “standard framework” for leadership transitions, based on “five fundamental propositions,” “ten key challenges,” and a four-fold typology of situations that new managers find themselves in.

First, Break All the Rules: What the World’s Greatest Managers Do Differently
By Marcus Buckingham and Curt Coffman
Marcus Buckingham and Curt Coffman of the Gallup Organization present the remarkable findings of their massive in-depth study of great managers across a wide variety of situations. Some were in leadership positions. Others were front-line supervisors. Some were in Fortune 500 companies; others were key players in small, entrepreneurial companies.

Fish! A Remarkable Way to Boost Morale and Improve Results
By Stephen C. Lundin, Harry Paul, and John Christensen
Here’s another management parable that draws its lesson from an unlikely source—this time it’s the fun-loving fishmongers at Seattle’s Pike Place Market. In Fish! the heroine, Mary Jane Ramirez, recently widowed and mother of two, is asked to engineer a turnaround of her company’s troubled operations department, a group that authors Stephen Lundin, Harry Paul, and John Christensen describe as a “toxic energy dump.” Most reasonable heads would cut their losses and move on. Why bother with this bunch of losers? But the authors don’t make it so easy for Mary Jane. Instead, she’s left to sort out this mess with the help of head fishmonger Lonnie. Based on a bestselling corporate education video, Fish! aims to help employees find their way to a fun and happy workplace.

Fish! Tales: Real-Life Stories to Help You Transform Your Workplace and Your Life
By Stephen C. Lundin, Harry Paul, John Christensen, and Philip Strand
Fish! told the story of a fictional company which transformed itself by applying lessons learned from Seattle’s famous Pike Place Fish market. Now, with Fish! Tales, readers can learn how real-life businesses and individuals energized their workplaces—and their lives—by implementing the lessons from Fish! Best of all, the book stands on its own for newcomers to the Fish! philosophy.Fish! Tales focuses on diverse companies, such as a bustling Sprint regional customer service center, a quiet neuro-surgical unit at a major hospital, and a brilliant car dealership. It features dozens of short takes—quick and easy ways to apply the Fish! philosophy right now. And it includes a detailed program with specific steps and action plans.

Five Minds for the Future
By Howard Gardner
Psychologist, author and Harvard professor Gardner (Multiple Intelligences: New Horizons) has put together a thought-provoking, visionary attempt to delineate the kinds of mental abilities (“minds”) that will be critical to success in a 21st century landscape of accelerating change and information overload. Gardner’s five minds-disciplined, synthesizing, creating, respectful and ethical-are not personality types, but ways of thinking available to anyone who invests the time and effort to cultivate them: “how we should use our minds.” In presenting his “values enterprise,” Gardner uses a variety of explanatory models, from developmental psychology to group dynamics, demonstrating their utility not just for individual development, but for tangible success in a full range of human endeavors, including education, business, science, art, politics and engineering.

Framemaker to HTML: Single Source Solution for Paper and Web
By Ken Jackson and Sonya Keene
If you need to convert your large existing Adobe FrameMaker documents into HTML-based documents for the web or an intranet, check out FrameMaker to HTML. The authors start out by discussing the process of using converter tools to turn complicated documents, including those with tables and graphics, indexes, cross references, and tables of contents, into linked HTML pages.

The Future of Management
By Gary Hamel
Though this authoritative examination of today’s static corporate management systems reads like a business school treatise, it isn’t the same-old thing. Hamel, a well-known business thinker and author (Leading the Revolution), advocates that dogma be rooted out and a new future be imagined and invented. To aid managers and leaders on this mission, Hamel offers case studies and measured analysis of management innovators like Google and W.L. Gore (makers of Gore-Tex), then lists lessons that can be drawn from them. He doesn’t gloss over how difficult it will be to reinvent management, comparing the new and needed shift in thinking to Darwin’s abandoning creationist traditions and physicists who had to look beyond Newton’s clockwork laws to discover quantum mechanics. But the steps needed to make such a profound shift aren’t clearly outlined here either. The book serves primarily as an invitation to shed age-old systems and processes and think differently.


The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
By A.G. Lafley and Ram Charan
Blessings to Procter & Gamble—or, more exactly, its chairman and CEO, A. G. Lafley. Together with Charan, author of Know-How (2007) (and the most probable successor to management guru Peter F. Drucker), he defines, describes, draws examples of, and delineates how innovation became a part of not only the behemoth consumer-packaged-goods company but also part of Lego and Nokia (among others).

Getting to Yes: Negotiating Agreement Without Giving In
By Roger Fisher, William Ury, and Bruce Patton
Since its original publication in 1981, Getting to Yes has been translated into 18 languages and has sold over 1 million copies in its various editions. This completely revised edition is a universal guide to the art of negotiating personal and professional disputes. It offers a concise strategy for coming to mutually acceptable agreements in every sort of conflict.

The Global English Style Guide: Writing clear, Translatable Documentation for a Global Market
By John R. Kohl
This text is intended for anyone who uses written English to communicate technical information to a global audience. Technical writers, technical editors, science writers, and training instructors are just a few of the professions for which this book is essential reading. Even if producing technical information is not your primary job function, the Global English guidelines can help you communicate more effectively with colleagues around the world.

The Goal: A Process of Ongoing Improvement
By Eliyahu M. Goldratt and Jeff Cox
This book, which introduces the Theory of Constraints, is changing how America does business. The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money. You will learn the fundamentals of identifying and solving the problems created by constraints. From the moment you finish the book you will be able to start successfully addressing chronic productivity and quality problems.

The Guide to Translation and Localization : Preparing Products for the Global Marketplace
By LingoSystems


The Heart of Change: Real-Life Stories of How People Change Their Organizations
By John P. Kotter and Dan S. Cohen
Based on interviews within over 100 organizations in the midst of large-scale change, The Heart of Change delivers the simple yet provocative answer to this question, forever altering the way organizations and individuals approach change. While most companies believe change happens by making people think differently, Kotter and Cohen say the key lies in making them feeldifferently. They introduce a new dynamic “see-feel-change” that fuels action by showing people potent reasons for change that spark their emotions.

Homepage Usability: 50 Websites Deconstructed
By Jakob Nielsen and Marie Tahir
The book begins with a briefing on Jakob’s web usability principles, themselves culled from years of research. The 50 sites fall under such categories as Fortune 500 Sites, Highest-Traffic Sites, and E-Commerce Sites. The content is simply presented: Four book pages are devoted to each homepage. The first page is a clean screenshot of the site’s homepage (for readers to make their own, unbiased judgments), followed by a page that explains the site’s purpose and summarizes its success—or failure—at usabilty. The third and fourth pages are devoted to crtiques, where Jakob and Marie present no-holds-barred commentary for specific usability practices, as well as suggestions for improvement. Although only the homepage of each site is analyzed, many of the critiques can be applied to overall website design.

Hot Text: Web Writing that Works
By Jonathan Price and Lisa Price
Attention, web writers! This book will show you how to craft prose that grabs your guests’ attention, changes their attitudes, and convinces them to act. You’ll learn how to make your style fast, tight, and scannable. You’ll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You’ll learn how to write great web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own web resume. Case studies show real-life examples you can follow. No matter what you write on the web, you’ll see how to personalize, build communities, and burst out of the conventional with your own honest style.

How to Make Collaboration Work: Powerful Ways to Build Consensus, Solve Problems, and Make Decisions
By David Straus
Collaboration is an everyday practice that many people find to be a frustrating, even exhausting, experience. How to Make Collaboration Work provides a remedy: five principles of collaboration that have been tested and refined in organizations throughout the world. Author David Straus shows that these methods can help any group make better decisions and function more effectively. The five principles are: Involve the Relevant Stakeholders, Build Consensus Phase by Phase, Design a Process Map, Designate a Process Facilitator, and Harness the Power of Group Memory. Each principle addresses the specific challenges people face when trying to work collaboratively, and each can be applied to any problem-solving scenario.

How to Measure Anything: Finding the Value of Intangibles in Business
By Douglas W. Hubbard
Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-How to Measure Anything, Second Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.

HTML & XHTML: The Definitive Guide, Sixth Edition
By Chuck Musciano and Bill Kennedy
It covers Netscape Navigator 6, Internet Explorer 6, HTML 4.01, XHTML 1.0, CSS2, and all of the features supported by the popular web browsers. In HTML & XHTML: The Definitive Guide, the authors cover every element of HTML/XHTML in detail, explaining how each element works and how it interacts with other elements. Tips about HTML/XHTML style help you write documents ranging from simple online documentation to complex presentations. With hundreds of examples, the book gives you models for writing your own effective web pages and for mastering advanced features like style sheets and frames.


The IBM Style Guide: Conventions for Writers and Editors
By Francis DeRespinis, Peter Hayward, Jana Jenkins, Amy Laird, Leslie McDonald, and Eric Radzinski
Influencer delivers a powerful new science of influence that draws from the skills of hundreds of successful change agents combined with more than five decades of the best social science research. The book delivers a coherent and portable model for changing behaviors—a model that anyone can learn and apply.

Influencer: The Power to Change Anything
By Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler
The IBM Style Guide distills IBM wisdom for developing superior content: information that is consistent, clear, concise, and easy to translate. The IBM Style Guide can help any organization improve and standardize content across authors, delivery mechanisms, and geographic locations.

Information Development: Managing Your Documentation Projects, Portfolio and People
By JoAnn T. Hackos
The 1994 bestselling classic Managing Your Documentation Projects set the industry standard for technical documentation. However, since then, much has changed in the world of information development. With this new title, JoAnn Hackos looks beyond the structured project of the 1980s and 1990s. Instead, she focuses on the rapidly changing projects of the 21st century and addresses how to introduce agile information development without neglecting the central focus of planning information design and development around the needs of information users.

Information Architecture for the World Wide Web
By Louis Rosenfeld and Peter Morville
With a swift and convincing stroke, the authors tear down many entrenched ideas about web design. This book acts as a mirror and with careful questioning causes the reader to think through all the elements and decisions required for well-crafted web design.

The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity
By Alan Cooper
In this book about the darker side of technology’s impact on our lives, Alan Cooper begins by explaining that unlike other devices throughout history, computers have a “meta function:” an unwanted, unforeseen option that users may accidentally invoke with what they thought was a normal keystroke.

The Innovator’s Dilemma: The Revolutionary Book that Will Change the Way You Do Business
By Clayton M. Christensen
What do the Honda Supercub, Intel’s 8088 processor, and hydraulic excavators have in common? They are all examples of disruptive technologies that helped to redefine the competitive landscape of their respective markets. These products did not come about as the result of successful companies carrying out sound business practices in established markets. In The Innovator’s Dilemma, author Clayton M. Christensen shows how these and other products cut into the low end of the marketplace and eventually evolved to displace high-end competitors and their reigning technologies.

The Innovator’s Solution: Creating and Sustaining Successful Growth
By Clayton Christiansen and Michael Raynor
Drawing on years of in-depth research and illustrated by company examples across many industries, Christensen and Raynor argue that innovation can be a predictable process that delivers sustainable, profitable growth. They identify the forces that cause managers to make bad decisions as they package and shape new ideas—and offer new frameworks to help managers create the right conditions, at the right time, for a disruption to succeed. The Innovator’s Solution addresses a wide range of issues, including:

  • How can we tell if an idea has disruptive potential?
  • Which competitive situations favor incumbents, and which favor entrants?
  • Which customer segments are primed to embrace a new offering?
  • Which activities should we outsource, and which should we keep in-house?
  • How should we structure and fund a new venture?
  • How do we choose the right managers to lead it?
  • How can we position ourselves where profits will be made in the future?

The Insider’s Guide to Technical Writing
By Krista Van Laan, Forward by JoAnn Hackos
Every complex product needs to be explained to its users, and technical writers, also known as technical communicators, are the ones who do that job. A growing field, technical writing requires multiple skills, including an understanding of technology, writing ability, and great people skills.

Whether you’re thinking of becoming a technical writer, just starting out, or you’ve been working for a while and feel the need to take your skills to the next level, The Insider’s Guide to Technical Writing can help you be a successful technical writer and build a satisfying career.

Introduction to DITA: A User Guide to the Darwin Information Typing Architecture—Second Edition
By JoAnn T. Hackos
This new 2011 edition of the bestselling Introduction to DITA includes DITA 1.2 mechanisms, including keyref, conkeyref, constraint mechanism, and more information to bring DITA users up to date. The tutorial lessons guide you step-by-step through the learning process from developing information topics and maps through content reuse mechanisms and modifying the DITA environment to better meet your needs.

It Starts with One: Changing Individuals Changes Organizations

By J. Stewart Black and Hal B. Gregersen
This edition offers even more effective tools, more guidance on leading change in globalizing environments, and more insight into changing your own mental maps … liberating yourself to transform your entire organization.


Killer Content: Strategies for Web Content and E-Commerce
By Mai-lan Tomsen
A well-rounded guide for IT professionals and system architects, this book defines the changing models for web-based commerce and shows you how to correlate the demands and rewards of digital commerce and adapt them to your own business environment. Killer Content explains this important value-add information for maintaining your content-driven business. In addition to learning about the emerging digital assets and consumer communities, the author examines a series of case studies from Internet groundbreakers such as,, Salon, Yahoo!, and The book explains how these innovative companies generated revenue by understanding the needs of Net users. Killer Content also examines the emerging services and issues around digital commerce, such as personalization, privacy, and payment. Other key topics include: The business models in digital commerce that generate real return-on-investment for content sites, a profile of the business problems and personal goals that drive the online consumer’s browsing and navigation patterns, a synopsis of the different technologies available to implement and manage digital commerce, an in-depth summary of the technical challenges of delivering products ordered over the Internet.


The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative
By Stephen Denning
In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.

Leadership is an Art
By Max Depree
In what has become a bible for the business world, the successful CEO of Herman Miller, Inc., explores how executives and managers can learn the leadership skills that build a better, more profitable organization.

Leading at the Edge of Chaos: How to Create the Nimble Organization
By Daryl R.Conner
Globalization, rapid-fire technological innovation, and mounting pressure for shareholder value have pushed the markets into a state of ceaseless turmoil. What was cutting-edge change management theory just five years ago now seems naive. Success amidst such a maelstrom of change calls for much more than what change management models have to offer. It calls for a radically new kind of organization, nimble enough to adapt instantly to changing market conditions, and piloted by leaders versed in the art of Leading at the Edge of Chaos.

The Leadership Challenge: How to Keep Getting Extraordinary Things Done in Organizations
By James M. Koozes and Barry Z. Posner
Based on the popular training program offered by The Tom Peters Group, this completely revised and updated edition of The Leadership Challenge captures the continuing interest in leadership as a critical aspect of human organizations.

Leading Change
By John P. Kotter
The book is split up into three parts. In the first part—The Change Problem and Its Solution—Kotter discusses the eight main reasons why in many situations the improvements have been disappointing, with wasted resources and burned-out, scared, or frustrated employees. Each of these eight errors are discussed in detail, using simple, clear examples. “Making any of the eight errors in common to transformation efforts can have serious consequences.” But Kotter argues that these errors are not inevitable. And this is why Kotter has written this book. “The key lies in understanding why organizations resist needed change, what exactly is the multistage process that can overcome destructive inertia, and, most of all, how the leadership that is required to drive that process in a socially healthy way means more than good management.”

Leading Teams: Setting the Stage for Great Performances
By Richard Hackman
Through extensive research and compelling examples ranging from orchestras to economic analysts to airline cockpit crews, Hackman identifies five conditions that set the stage for great performances: a real team, a compelling direction, an enabling team structure, a supportive organizational context, and the availability of competent coaching.

Letting Go of the Words: Writing Web Content that Works
By Janice (Ginny) Redish
Ginny Redish, the technical communication guru, gives the most practical and useful advice about writing for the web.


Managing At the Speed of Change
By Daryl R.Conner
Daryl Conner runs the world’s premier consulting firm devoted exclusively to change. Here, he coaches middle- and top-level executives in implementing business innovations on time and under budget.

Managing Knowledge: A Practical Web-Based Approach
By Wayne Applehans, Alden Globe, and Greg Laugero
For those responsible for future corporate strategies on the web, the challenge of fully harnessing all of an enterprise’s information is extremely humbling.Managing Knowledge: A Practical Web-Based Approach is an inspiring title designed to keep you motivated while you plan your information strategy.

Managing the Design Factory
By Donald G. Reinertsen
Don Reinertsen reveals some of the best kept secrets to running a decision and profit based development process. This book will be a key resource for organizations using product development to compete in the competitive dynamic market we all encounter.

Managing Virtual Teams: Getting the Most from Wikis, Blogs, and Other Collaborative Tools
By Brenda Huettner, M. Katherine Brown, and Char James-Tanny
Virtual collaborative team environments face unique challenges because co-workers are not able to interact in person. Managing Virtual Teams: Getting the Most from Wikis, Blogs, and Other Collaborative Tools provides practical advice for managers of distributed teams who must design the internal systems and meet deadlines with a diverse team, and for team members who want to develop and maintain professional relationships. To address these needs, this book is divided into two parts. Part I discusses the basics of team and project management, including team dynamics, communication, and project evaluation, with particular emphasis on the unique challenges of virtual teams. Part II covers the types of tools currently available for collaboration, such as wikis, blogs, RSS feeds, and more, and describes the different feature sets of each, as well as their differences and similarities. As part of their collaborative effort, the authors used a wiki, which they have opened to give readers an opportunity to see an example of a real-life wiki at work and participate in a community with the authors and other readers.

Managing Your Documentation Projects
By JoAnn T. Hackos
Presents methods for producing technical project documentation, for managers, writers, editors, graphic designers, and consultants.

Masters of Change: How Great Leaders in Every Age Thrived in Turbulent Times
By William M. Boast and Benjamin Martin
Rather than subscribe to a methodical formula for leadership success, Masters of Change approaches effective management skills from the context of history, applying the power of models to instruct the reader. Boast calls Masters a “who to,” not a “how to”—who to learn from and emulate. It unveils the abiding characteristics of great leaders—such as Churchill, Frederick the Great, Elizabeth the First, Napoleon, and Confucius-who survived and thrived in the midst of unpredictable change, providing insights into the ever-shifting challenges of an ambiguous world.

The Minding Organization: Bring the Future to the Present and Turn Creative Ideas into Business Solutions
By Moshe F. Rubinstein and Iris R. Firstenberg
This is a remarkable example of minding: identifying a purpose, developing a team, and acting to accomplish that purpose. Achieving this kind of high-level connection is what The Minding Organization is all about. This book will show you how to transform your organization into one that behaves like a living organism-alive with ideas and instantly able to adapt for survival in an increasingly complex, unpredictable global business world.

Minimalism Beyond the Nurnberg Funnel
By John Carroll
Minimalism is an action- and task-oriented approach to instruction and documentation that emphasizes the importance of realistic activities and experiences for effective learning and information seeking. Since 1990, when the approach was defined in John Carroll’s The Nurnberg Funnel, much work has been done to apply, refine, and broaden the minimalist approach to technical communication.


Nature of Leadership
By Stephen R. Covey, A. Roger Merrill, and DeWitt Jones
Customer Reviews: Unique and beautiful… This book was one that I just couldn’t resist picking up. Not too often do you come across a unique business book. Masterpiece! As an ardent Covey follower for years I must say this is a must experience for all!

Now, Discover Your Strengths
By Marcus Buckingham and Donald Clifton
Marcus Buckingham, coauthor of the national bestseller First, Break All the Rules, and Donald O. Clifton, Chair of the Gallup International Research & Education Center, have created a revolutionary program to help readers identify their talents, build them into strengths, and enjoy consistent, near-perfect performance. At the heart of the book is the Internet-based StrengthsFinder® Profile, the product of a 25-year, multimillion-dollar effort to identify the most prevalent human strengths. The program introduces 34 dominant “themes” with thousands of possible combinations, and reveals how they can best be translated into personal and career success. In developing this program, Gallup has conducted psychological profiles with more than two million individuals to help readers learn how to focus and perfect these themes.


Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions
By John Kotter and Holger Rathgeber
Harvard Business School professor Kotter, author of the bestselling Leading Change (1996), teams up with executive Rathgeber to offer his contribution to the “business fable” genre. Kotter presents his framework for an effective corporate change initiative through the tale of a colony of Antarctic penguins facing danger-inspired, perhaps, by today’s real-life global warming crisis (or, perhaps, by March of the Penguins’ box office). Under the leadership of one particularly astute bird, a small team of penguins with varied personalities and leadership skills implement a thoughtful plan for coaxing the other birds in their colony through a time of necessary but wrenching change. The logic of Kotter’s fictional framework is wobbly at times-his characters live and act very much like real penguins except that one carries a briefcase and another (“the Professor”) cites articles from scholarly journals-and the whimsical tone will not be to everyone’s taste. However, this light, quick read should fulfill its intended purpose: to serve as a springboard for group discussions about corporate culture, group dynamics and the challenges of change.

The Oz Principle: Getting Results Through Individual and Organizational Accountability
By Craig Hickman, Tom Smith, and Roger Connors
Since it was originally published in 1994, The Oz Principle has sold nearly 600,000 copies and become the worldwide bible on accountability. Through its practical and invaluable advice, thousands of companies have learned just how vital personal and organizational accountability is for a company to achieve and maintain its best results.

At the core of the authors’ message is the idea that when people take personal ownership of their organization’s goals and accept responsibility for their own performance, they become more invested and work at a higher level to ensure not only their own success, but everyone’s. Now more than ever, The Oz Principle is vital to anyone charged with obtaining results. It is a must have, must read, and must apply classic business book.


Performance Drivers: A Practical Guide to Using the Balanced Scorecard
By Nils-Goran Olve, Jan Roy, and Magnus Wetter
The concept of the Balanced Scorecard, first introduced by Kaplan and Norton in a Harvard Business Review article in 1992, enables managers and company leaders to implement a successful performance measurement plan which incorporates both financial and operational concerns. It gives managers a fast, comprehensive view of the business, allowing them to focus on critical areas and drive the organization’s strategy forward. Today, numerous large consultancies and their large, multinational clients are using the Balanced Scorecard as a method of performance measurement and a performance driver. This guide shows managers how to apply the Balanced Scorecard, enabling them to view several areas of performance simultaneously—a requirement in today’s complex organizations.

Political Savvy: Systematic Approaches to Leadership Behind the Scenes
By Joel Deluca
This book helps you analyze your own political style, (yes, everyone has one) and understand the strategies and tactics used by ethical leaders. Through quotes, grids, tools, a case study, mapping techniques and examples, the book provides a systematic, practical guide to navigating political minefields so you can increase your influence in the organization, coach others, and obtain the career success, satisfaction, and meaning you want from work.

The Power of Habit: Why We Do What We Do in Life and Business
By Charles Duhigg
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Power Talk: Using Language to Build Authority and Influence
By Sarah Myers McGinty PhD
Show up on time, work hard, do well, and rise up the corporate ladder? Maybe. Actually, oral communication is the most crucial ingredient in advancement on the job. In Power Talk Sarah Myers McGinty analyzes the social and psychological elements of speech in the workplace, helping readers hear who’s in charge and talk their way ahead.

Practical DITA
By Julio Vazquez
This book presents a practical approach to creating information using the Darwinian Information Typing Architecture (DITA). It covers everything from planning the project to writing the topics that comprise an information set.

The Practice of Adaptive Leadership: Tools and Tactics for Changing Your Organization and the World
By Ronald Heifetz, Alexander Grashow, & Marty Linsky
The Practice of Adaptive Leadership will help you think and execute amidst profoundly changing complexity. With its comprehensive and systemic approach to assessing candidly the situation and yourself, and then taking action, its wisdom and advice are drawn also from the experiences of people like you, committed to advancing what you care about most.

Pro HTML5 Programming: Powerful APIs for Richer Internet Application Development
By Peter Lubbers, Brian Albers & Frank Salim
HTML5 is here, and with it, web applications take on a power, ease, scalability, and responsiveness like never before. In this book, developers will learn how to use the latest cutting-edge HTML5 web technology—available in the most recent versions of modern browsers—to build web applications with unparalleled functionality, speed, and responsiveness.

  • Explains how to create real-time HTML5 applications that tap the full potential of modern browsers
  • Provides practical, real-world examples of HTML5 features in action
  • Shows which HTML5 features are supported in current browsers
  • Covers all the new HTML5 APIs to get you up to speed quickly with HTML5


Rapid Development: Taming Wild Software Schedules
By Steve McConnell
Corporate and commercial software-development teams all want solutions for one important problem—how to get their high-pressure development schedules under control. In Rapid Development, author Steve McConnell addresses that concern head-on with overall strategies, specific best practices, and valuable tips that help shrink and control development schedules and keep projects moving. Inside, you’ll find:

  • A rapid-development strategy that can be applied to any project and the best practices to make that strategy work
  • Candid discussions of great and not-so-great rapid-development practices—estimation, prototyping, forced overtime, motivation, teamwork, rapid-development languages, risk management, and many others
  • A list of classic mistakes to avoid for rapid-development projects, including creeping requirements, shortchanged quality, and silver-bullet syndrome
  • Case studies that vividly illustrate what can go wrong, what can go right, and how to tell which direction your project is going.

Read Me First! A Style Guide for the Computer Industry, Third Edition
By Sun Technical Publications
This award-winning guide to creating clear, consistent, and easy-to-understand documentation covers everything from grammar and writing style to typographic and legal guidelines. The authors, who are senior editors and writers at Sun Microsystems, share their extensive experience and provide practical tips and recommendations, including guidance on hiring writers, working with illustrators, managing schedules and workflow, and more.

Request for Proposal: A Guide to Effective RFP Development
By Bud Porter-Roth
Offers a systematic, comprehensive, and professional approach to writing RFPs. Guides you step by step through the RFP process, from initial planning through selecting the winning proposal, demonstrating the most effective ways of structuring the document and expressing technical, administrative, and financial requirements.

Requirements by Collaboration: Workshops for Defining Needs
By Ellen Gottesdiener
In this book, Ellen Gottesdiener provides a wealth of practical ideas for ensuring that you have exactly the right stuff for this all-important area of professional art.

Right From the Start: Taking Charge in a New Leadership Role
By Dan Ciampa and Michael Watkins
According to Dan Ciampa and Michael Watkins, 64 percent of executives hired from the outside won’t make it in their new jobs. While executives from within the ranks know the challenges, culture, and politics of a company, newcomers face a corporate minefield. Right from the Start is Ciampa and Watkins’s survival manual for leaders taking on starting work at a new company.


Sams Teach Yourself SVG in 24 Hours
By Micah Laaker
Sams Teach Yourself SVG in 24 Hours provides a thorough understanding of the technology, complete with working examples and practical answers to common development questions. The book focuses on how to create imagery in SVG for static and dynamic graphics. Readers will learn: SVG fundamentals; how it compares to other technologies, including Flash; Manipulating SVG; painting with SVG and using effects; Bringing SVG to life; understanding animation; Text and typography; Efficient coding techniques; Understanding how to integrate JavaScript and dynamic data; Mastering SVG and overcoming common problems.

Search Engine Marketing, Inc.—Driving Search Traffic to Your Company’s Web Site
By Mike Moran
Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution.

The Secret Language of Leadership: How Leaders Inspire Action Through Narrative
By Stephen Denning
The book introduces the concept of narrative intelligence- an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents-anyone who is setting out to the change the world.

A Sense of Urgency
By John P. Kotter
Change can strike fear in the hearts and minds of businesspeople, whether frontline employee or C-suite executive. Harvard Business School professor Kotter is the master of change, hammering home his eight principles straightforwardly (Leading Change, 1996) and via fable (Our Iceberg Is Melting, 2006). Now Kotter identifies the single biggest factor to successful change, which also happens to be his number-one principle: creating a true sense of urgency. In a way that will resonate with those charged with carrying out new corporate strategies or implementing transformation, he details one streamlined strategy—appeal to the head and the heart—with four supporting tactics: bring the outside reality in, behave with true urgency every day, selectively look for upside possibilities in crises, and effectively confront what he calls the no-no’s. Stories accompany all; unfortunately, a number are repeats from The Heart of Change (2002) and stripped of detail for confidentiality. Charts and chapter summaries help connect theory to the practical question: How do we move people to act? An easy, quick read that provides good elucidation of what makes change work.

SEO Warrior
By John I. Jerkovic
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it’s done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of SEO theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.

Set Phasers on Stun: And Other True Tales of Design, Technology, and Human Error
By Steven Casey
In the new second edition of Set Phasers on Stun: and Other True Tales of Design, Technology, and Human Error, noted designer and author Steven Casey has assembled 20 factual and arresting stories about people and their attempts to use modern technological creations. Although the operator or pilot usually gets blamed for a big disaster, the root cause can frequently be found in subtle characteristics of the device’s human interface. Technological disasters can often be traced directly to the interplay between people and the design of a device—be it an airliner cockpit, the controls in an industrial plant, a spacecraft’s instruments, a medical system, a nuclear reactor, or even a commercial dishwashing machine.

SGML: The Billion Dollar Secret
By Chet Ensign
Chet Ensign has written the book we all need when talking to the mass market about SGML. The book outlines, in business terms, what SGML is, why someone would want to do it, and what a business can expect to gain by using SGML. Mr. Ensign does a grand job of taking all of the technobabble out of the industry and explaining in clear business terms the problem with information in corporate documentation and how some companies have solved it.

Single Souring: Building Modular Documentation
By Kurt Ament
Single sourcing is more than mechanical document conversion. It is an information development strategy. Although it is often confused with the process of converting paper-based documents into online formats, single sourcing is a writing strategy that enables technical writers to develop centralized information modules, then map them to distinct audiences and media.

Six Sigma For Managers
By Greg Brue
Six Sigma is today’s most dynamic management approach for dramatically improving product and process quality­­along with employee enthusiasm and involvement. Its success, however, requires a new corporate mindset and an entirely transformed set of management practices. Six Sigma for Managers is a step-by-step guidebook for understanding and managing every facet of this landmark.

The Social Factor: Innovate, Ignite, and Win Through Mass Collaboration and Social Networking
By Maria Azuna
Business leaders and strategists can drive immense value from social networking “inside the firewall.” Drawing on her unsurpassed experience deploying innovative social networking systems within IBM® and for customers, Maria Azua demonstrates how to establish social networking communities, and then leverage those communities to drive extraordinary levels of innovation. Azua offers specific techniques for promoting mass collaboration in the enterprise and strategies to monetize social networking to generate new business opportunities.

Standards for Online Communication
By JoAnn Hackos and Dawn Stevens
Experience firsthand what makes online information work and why. Standards for Online Communication gives you guidelines for how to place information online within your company. It provides both a design and development process and a set of guidelines for the Internet, intranets, and help systems for designers and authors who need to create effective electronic information.

Starting a Documentation Group: A Hands-On Guide
By Peter J. Hartman
New publications managers are in great need of good advice and direction. Peter Hartman provides new managers with that sound advice and direction in an easy-to-read presentation.

Storytelling for User Experience: Crafting Stories for Better Design
By Whitney Quesenbery & Kevin Brooks
We all use stories to communicate, explore, persuade, and inspire. In user experience, stories help us to understand our users, learn about their goals, explain our research, and demonstrate our design ideas. In this book, Quesenbery and Brooks teach you how to craft and tell your own unique stories to improve your designs.

The Stranger’s Long Neck: How to Deliver What Your Customers Really Want Online
By Gary McGovern
In an age that is exploding with information, it’s now critically important for companies to identify what truly matters on their Web site. The web customer is a “stranger” online to web teams who must work in a medium where it is very difficult to know who is clicking around on your site. Every Web site has a “long neck” or a small set of tasks that are very important to its customers. If you don’t make these tasks easy and fast to complete, your customers will go to your competition. This book will give you practical advice and case studies on how to tune in effectively to deliver precisely what your web customers want to make the sale!

Strategic Planning: What Every Manager Must Know
By George Albert Steiner
In today’s complex business world, strategic planning is indispensable to achieving superior management. George A. Steiner’s classic work, known as the bible of business planning, provides practical advice for organizing the planning system, acquiring and using information, and translating strategic plans into decisive action.

The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment
By Robert S. Kaplan and David P. Norton
In today’s business environment, strategy has never been more important. Yet research shows that most companies fail to execute strategy successfully. Behind this abysmal track record lies an undeniable fact: many companies continue to use management processes—top-down, financially driven, and tactical—that were designed to run yesterday’s organizations.

Swimlane Process Mapping
By Jane C. Frazier
The swimlane process map is a user-friendly approach to process analysis and documentation that allows employees from multiple disciplines to have a shared view of a process. Swimlane mapping is the method of choice for companies attempting to “manage by process.” Today, companies are divided into departmental work groups and managed that way. Yet the work of a company usually crosses work groups. Increasingly companies are acknowledging this fact and attempting to plan, document, manage and improve their processes from a “cross-functional” perspective. This self-study workbook provides instruction on every aspect of swimlane process mapping. Practical lessons lead you through each step in the typical mapping effort. Exercises allow you to test your understanding and worksheets encourage you to apply the steps to your own processes.

Switch: How to Change Things When Change is Hard
By Chip Heath & Dan Heath
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.


Thinking, Fast and Slow
By Daniel Kahneman
Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology that challenged the rational model of judgment and decision making, is one of our most important thinkers. His ideas have had a profound and widely regarded impact on many fields—including economics, medicine, and politics—but until now, he has never brought together his many years of research and thinking in one book.

Thinking for a Change: Putting the TOC Thinking Processes to Use
By Lisa J. Scheinkopf
The book begins with an overview of the constraint-based perspective on systems and organizations, commonly referred to as the theory of constraints or synchronous management. The first section will guide you through the fundamental principles and processes that are the backbone of the thinking process application tools.The second section contains the step-by-step guidelines for each of the five thinking process application tools. These tools utilize sufficient cause thinking and necessary condition thinking. Third section introduces two ways that two or more of the thinking process application tools are combined, providing robust processes for the understanding and communicating problems and solutions.This book can be used as a field guide to learning the five thinking process application tools as needed, based on their own particular issues. You will have a full understanding of the theory and practical application of these powerful processes, including when and when not to use each tool. The total benefit is not just to apply the thinking process, but to develop intuition and have the ability to combine logic and intuition in the same thinking process.

The Tipping Point: How Little Things Can Make a Big Difference
By Malcolm Gladwell
In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children’s television, direct mail and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world’s greatest salesmen to show how to start and sustain social epidemics. The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message—that one imaginative person applying a well-placed lever can move the world.

To Engineer is Human: The Role of Failure in Successful Design
By Henry Petroski
The moral of this book is that behind every great engineering success is a trail of often ignored (but frequently spectacular) engineering failures.

The Twitter Book
By Tim O’Reilly & Sara Milsten
This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter’s 140-character messages as a serious—and effective—way to boost your business. Co-written by Tim O’Reilly and Sarah Milstein, widely followed and highly respected Twitterers, the practical information in The Twitter Bookis presented in a fun, full-color format that’s packed with helpful examples and clear explanations.

Type Talk: The 16 Personality Types That Determine How We Live, Love, and Work
By Otto Kroeger and Janet Thuesen
Determine your personality using a scientifically validated method based on the work of C.G. Jung and gain insight into why others behave the way they do, and why you are the person you are.


Understanding Comics: The Invisible Art
By Scott McCloud
A comic book about comic books. McCloud, in an incredibly accessible style, explains the details of how comics work: how they’re composed, read and understood. More than just a book about comics, this gets to the heart of how we deal with visual languages in general. “The potential of comics is limitless and exciting!” writes McCloud. This should be required reading for every school teacher.

User and Task Analysis for Interface Design
By JoAnn Hackos and Janice Redish
Task analysis is an important aspect of user interface design, insuring that the end product is usable and practical. Written by task analysis experts, this book is the first book that provides full-length coverage of task analysis.


Web Analytics: An Hour a Day
By Avinash Kaushik
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business
By Barry Libert and Jon Spector
The only hands-on guide to profiting from business communities and social networking.

Web Content Management: A Collaborative Approach
By Russell Nakano
A book about developing, managing, maintaining and deploying web content solutions across the enterprise. Addresses the common questions that all small, medium and large enterprises encounter as they grow.

Web Navigation: Designing the User Experience
By Jennifer Fleming
Navigation is one of the most important (and least understood) issues in web site design. Why do so many people get lost on the web? How can we create more user-centered environments? The answer is by crafting the user experience. This book explores navigation design in depth, covering usability engineering, interface design, lessons from “real life,” and more. The first half of the book suggests goals and processes for developing workable navigation schemes. The second half focuses on designing by purpose, with chapters on entertainment, shopping, identity, learning, information, and community sites. Case studies of popular sites help show what works and what doesn’t. Throughout the book, interviews with expert such as Clement Mok, Nathan Shedroff, and Jakob Nielsen provide valuable insights. The accompanying CD-ROM includs a tour of selected sites, a “netography”, and trial versions of popular software tools.

What Is Six Sigma?
By Peter S. Pande, Larry Holpp, Pete Pande, Lawrence Holpp, Rath & Strong
Six Sigma has gained an avid following among executives and managers for its ability to reduce cycle time, eliminate product defects, and dramatically increase customer involvement and satisfaction. But Six Sigma can’t work without widespread employee involvement and commitment. What Is Six Sigma? explains, for employees, the core ideas behind Six Sigma, the crucial roles and responsibilities employees have in a Six Sigma.

Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life
By Spencer Johnson
Change can be a blessing or a curse, depending on your perspective. The message of Who Moved My Cheese? is that all can come to see it as a blessing, if they understand the nature of cheese and the role it plays in their lives.

A Whole New Mind: Why Right-Brainers Will Rule the Future
By Daniel Pink
Lawyers. Accountants. Software engineers. That’s what Mom and Dad encouraged us to become. They were wrong. Gone is the age of “left-brain” dominance. The future belongs to a different kind of mind: designers, inventors, teachers, storytellers—creative and emphatic “right-brain” thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. Drawing Pink outlines the six fundamentally human abilities that are essential for professional success and personal fulfillment—and reveals how to master them. From a laughter club in Bombay, to an inner-city high school devoted to design, to a lesson on how to detect an insincere smile, A Whole New Mindtakes readers to a daring new place, and offers a provocative and urgent new way of thinking about a furture that has already arrived.

Wikinomics: How Mass Collaboration Changes Everything
By Don Tapscott and Anthony D. Williams
This dazzlingly timely book is a pretty acurate and comprehensive account of how the

[Web 2.0] technological trend is translating into a business trend, and offers some ground-floor advice on how to apply ‘wiki’ thinking to existing businesses.

Working With Emotional Intelligence
By Daniel Goleman
For leaders, emotional intelligence is almost 90 percent of what sets stars apart from the mediocre. As Goleman documents, it’s the essential ingredient for reaching and staying at the top in any field, even in high-tech careers. And organizations that learn to operate in emotionally intelligent ways are the companies that will remain vital and dynamic in the competitive marketplace of today—and the future.

The World Is Flat 3.0: A Brief History of the Twenty-first Century
By Thomas L. Friedman
In this new edition, Thomas L. Friedman includes fresh stories and insights to help us understand the flattening of the world. Weaving new information into his overall thesis, and answering the questions he has been most frequently asked by parents across the country, this third edition also includes two new chapters—on how to be a political activist and social entrepreneur in a flat world; and on the more troubling question of how to manage our reputations and privacy in a world where we are all becoming publishers and public figures.The World Is Flat 3.0 is an essential update on globalization, its opportunities for individual empowerment, its achievements at lifting millions out of poverty, and its drawbacks—environmental, social, and political, powerfully illuminated by the Pulitzer Prize-winning author of The Lexus and the Olive Tree.

Writing Effective Use Cases
By Alistair Cockburn
Alistair Cockburn’s Writing Effective Use Cases is an approachable, informative, and very intelligent treatment of an essential topic of software design. “Use cases” describe how “actors” interact with computer systems and are essential to software-modeling requirements. For anyone who designs software, this title offers some real insight into writing use cases that are clear and correct and lead to better and less costly software.


XML: A Manager’s Guide
By Kevin Dick
Amid the technical hoopla over the Extensible Markup Language (XML), many managers and executives find themselves scratching their heads and wondering what the new language means to them. In XML: A Manager’s Guide, author Kevin Dick offers an executive summary of this exciting new technology that focuses on the big picture.

XML: A Primer
By Simon St. Laurent
Simon St. Laurent’s foray into XML is best described by an adjective not often used with computer books: charming. From its portable size to its playful code examples, XML: A Primer is an interesting and well-crafted read. Stylistic considerations aside, it is also a useful introduction for anyone who does considerable work in HTML or SGML.

XML and FrameMaker
By Kay Ethier
This book is designed to teach anyone working in data-intensive publishing how XML can be leveraged to make the job of presenting data easier. While the XML discussions within the book are general, FrameMaker is used for all of the examples since it supports a wide variety of XML import and export options. In addition, author Kay Ethier shows you how FrameMaker’s powerful formatting features lend themselves to publishing XML documents—without reworking them. This book is written for a professional audience, including writers, database administrators, developers, and production staff. Ethier shows you how to

  • capture or emit XML from existing documents or databases
  • use XML to create documents that may be published to many other formats
  • build an “XML round-trip” for Adobe FrameMaker 7

XML in Technical Communication
By Charles Cowan
This book fills an important gap in the market by providing a broad introduction to XML and its role in technical communication. It describes the basics of XML syntax and terminology, the use of XML in technical communication and the advantages it can bring to the production of technical documentation of all types. It introduces the key XML languages that are used for technical documentation, both as documentation source formats and for transforming source documents to various output formats. The book will be invaluable to anyone who needs a fast introduction to XML and its role in technical communication, such as those whose organization is deploying an XML-based documentation solution, or freelancers who need to keep pace with technical trends. It caters for technical communicators of all levels of markup language experience, providing a comprehensive yet easy to read overview of the use of XML in technical communication, as well as references to more in-depth material.

XML Internationalization and Localization
By Yves Savourel
The purpose of this book is twofold: First to describe what needs to be done to internationalize XML documents and applications; second to describe how the XML data can be localized efficiently. There is currently almost no information on these two topics grouped and organized in a single reference. In addition, while XML has evolved a lot the past 2 years, it has now reached a point of global acceptance, as evidenced by the many international XML working groups addressing trading partner agreements, electronic document exchange, business processes, and eBusiness.

XML Topic Maps: Creating and Using Topic Maps for the Web
By Jack Park and Sam Hunting
This developer’s overview and how-to book provides a complete introduction and application guide to the world of topic maps, the powerful new means of navigating the world wide web.

XML Weekend Crash Course
By Kay Ethier and Alan Houser
Get Up to Speed on XML—in a Weekend! The big day is Monday—the day you get to show off what you know about XML. The problem is, you’re not really up to speed. Maybe it’s been a while since you worked with Extensible Markup Language, or maybe you just like a challenge. In any event, we’ve got a solution for you—XML Weekend Crash Course. Open the book Friday evening and on Sunday afternoon, after completing 30 fast, focused sessions, you’ll be able to jump right in and start creating cutting-edge XML solutions.

XSL Formatting Objects Developer’s Handbook
By Doug Lovell
XSL Formatting Objects Developer’s Handbook is a syntactical reference and a guide for developing practical solutions using the complete XSL toolkit. In exploring the available tools and architectures, the book allows programmers to understand and apply XSL as practitioners. XSL-FO is a complex specification that provides a framework for describing detailed document formatting characteristics. A primary goal of XML is to separate the data from presentation. Unlike HTML documents, XML documents contain no information about how those documnets will appear when displayed. The XSL-FO specification provides a standardized way to build stylesheets that express document formatting in pure XML notation.

XSLT Cookbook
By Sal Mangano
Critical for converting XML documents, and extremely versatile, the XSLT language nevertheless has complexities that can be daunting. The XSLT Cookbook is a collection of hundreds of solutions to problems that Extensible Stylesheet Language Transformations (XSLT) developers regularly face. The recipes range from simple string-manipulation and mathematical processing to more complex topics like extending XSLT, testing and debugging XSLT stylesheets, and graphics creation with SVG. Recipes can be run directly or tweaked to fit your particular application’s needs more precisely. The XSLT Cookbook provides an ideal companion both for developers still figuring out XSLT’s template-based approach who want to learn by example, and for developers who know XSLT and want a collection of quickly reusable recipes. Each recipe walks through a problem and a solution, with explanations of the choices made and techniques used in creating that solution, and many recipes include alternate solutions and explore issues like convenience and performance. Among the variety of XSLT books now available, none has the explicit solution-oriented approach of this Cookbook.