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AI-Powered, Human-Approved: Content Strategy That Wins
June 25, 2025 | 9:00 am – 1:00 pm PDT | 12:00 pm – 4:00 pm EDT | 5:00 pm – 9:00 pm BST
Instructor: Dr. Amanda Patterson, Comtech Services

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The rise of Generative AI (GenAI) is transforming how we create, manage, and deliver content—but success hinges on strategic integration, not just automation. This interactive four hour workshop empowers content professionals to harness AI effectively while preserving quality, ethics, and user trust.

Through collaborative exercises and case studies, attendees will learn to navigate the opportunities and pitfalls of AI-augmented content workflows, from drafting to governance.

What You’ll Experience:

  1. AI in Action: Live demonstrations and hands-on practice with AI tools for content generation, optimization, and personalization.
  2. Beyond the Hype: Critical discussions on accuracy, bias, and compliance in AI-assisted content.
  3. Structured for Success: Techniques to design AI-friendly metadata, taxonomies, and self-service systems.
  4. Human + Machine Collaboration: Strategies to upskill teams, refine workflows, and maintain brand voice in an AI-driven landscape.
  5. Scaling Responsibly: Frameworks for governance, change management, and measuring ROI of AI adoption.

Key Takeaways:

  • Practical AI Applications: From dynamic chatbots to automated documentation—tested use cases.
  • Ethical Guardrails: How to enforce accountability and transparency in AI-generated content.
  • Seamless Adoption: A step-by-step playbook to pilot and scale AI tools without disrupting workflows.
  • Audience-Centric AI: Aligning automation with user needs for smarter, more engaging experiences.

Why Attend?
Leave with a customizable blueprint for AI integration—balancing innovation with human oversight to future-proof your content strategy.

Instructor: Dr. Amanda Patterson, Comtech Services

Dr. Amanda Patterson is a Sr. Consultant at Comtech Services. She is an AI enthusiast and accomplished technical communicator excelling in creating and managing visions and strategies that align content development and publication with organizational goals. Her process improvement techniques have significantly decreased time to market while increasing documentation quality. Her expertise encompasses leading technical writing teams, enhancing process efficiencies, and implementing advanced software solutions.

At Comtech, she focuses on information architecture, GenAI, project management, as well as metrics and analytics for technical communication teams. She is adept at CCMS and CMS administration and software implementation and uses metrics and analytics to make data driven decisions as part of critical thinking.

Additionally, she plays an active role in the Center for Information-Development Management (CIDM) and Tekom, demonstrating her commitment to the field through leadership, conference contributions, and publications.