Future Will Be Different Than Expected, CCMSs too!
December 15, 2022 from 9:00 am – 10:30 am PT | 12:00 pm – 1:30 pm ET | 5:00 pm – 6:30 pm GMT
Presented by Sebastian Göttel, Quanos
The new 20s have been very turbulent so far, and have shaken many basic beliefs in the industry. It might seem comforting to know that at least Component Content Management Systems still work just as reliably as they did back in 2019, 2014, or 2008… wait. Isn’t it time for a change? Experts agree that even the latest trends like content delivery, ontologies, or the cloud won’t bring about the change needed for software to evolve the way technical writers actually use it. If we question our basic assumptions on how a CCMS works, however, we might find some exciting new possibilities.
What Your Web Analytics Won’t Tell You
January 26, 2023 from 9:00 am – 10:30 am PT | 12:00 pm – 1:30 pm ET | 5:00 pm – 6:30 pm GMT
Presented by Chad Dybdahl, Acrolinx
Traditional web analytics are an invaluable tool that can help you understand how your content is performing in the real world — but they often don’t tell the whole story. Site visitors, time on page, and bounce rate numbers tell you what is happening, but they miss one critical detail: why.
In this discussion, learn how collecting qualitative analytics about your content can help drive more actionable feedback by adding a third dimension to the insights you receive about your content.