Sort it out! The Lego Approach to Classifying Content
Presented by: Dawn Stevens, Comtech Services, Inc.
Wednesday, August 28, 2019 | 9:00 am – 10:30 am PT | 12:00 pm – 1:30 pm ET | 5:00 pm – 6:30 pm BST
Looking for a single piece of content on a web site is often compared to digging in a giant bucket of LEGOs for a single unique piece – an often frustrating and futile endeavor. If those LEGOs are sorted by certain distinguishing attributes, such as color and size, the odds of finding a particular piece increase dramatically. As a result, companies often take a “LEGO-block” approach to their information taxonomies. However, the sorting of LEGO blocks is child’s play, compared to the intricacies of sorting technical content – the distinctions are not always as visible as color or size, and attributes that are that obvious may not be very useful in a search. Nevertheless, there are lessons we can learn from the “LEGO-block” approach. In this session, Dawn draws parallels between sorting LEGOs and sorting technical content, and provides suggestions for going deeper when the Lego model falls short.
Metadata Strategy: Making it Easy for Everyone to Find Your Content
Presented by: Todd Burdin, Oberon Technologies
Tuesday, September 17, 2019 | 9:00 am – 10:30 am PT | 12:00 pm – 1:30 pm ET | 5:00 pm – 6:30 pm BST
When your users can’t easily find your information online, they may turn to the competition. When your writers can’t find the content they need, they will recreate it. And, when your organization doesn’t have a common strategy to identifying information across the enterprise you are wasting valuable resources as they search to find needed information.
10 Ways DITA Can Help Drive a Unified Content Strategy
Presented by: Bernard Aschwanden, Publishing Smarter
Wednesday, October 2, 2019 | 9:00 am – 10:30 am PT | 12:00 pm – 1:30 pm ET | 5:00 pm – 6:30 pm BST
Prior to DITA, there wasn’t much we could do when it came to strategizing with the rest of the enterprise and pooling our tools, processes, and content. That’s no longer the case; as we see more and more DITA adoption from many expected and unexpected divisions, from Training and Support to Academic Publishers, Operations and Insurance.
Proven Strategy for cCMS Implementation Success and Value
Presented by: Vi Kellersohn, Oberon Technologies
Wednesday, October 9, 2019 | 9:00 am – 10:30 am PT | 12:00 pm – 1:30 pm ET | 5:00 pm – 6:30 pm BST
Delivering a cCMS solution on time and on budget is critical, but it’s important to recognize that the cCMS is only one part of a successful content lifecycle strategy. Making sure your content can be leveraged across the enterprise and your system will be able to support future initiatives requires a comprehensive and proven plan. Having led hundreds of successful content solution implementations, Oberon understands the differences in the tools, processes and environments that must be considered.