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Sean Watson, ServiceNow
September 15, 2021
It’s a daunting task to create a style guide. Style guides contain grammar standards, voice and tone guidelines, words to use and avoid, copy patterns, and the basics of your product brand. These documents can easily end up being so tedious that they’re difficult to use, or so light that they don’t address needs. They can also become outdated quickly, rendering them irrelevant. Here are some ideas to create a successful style guide. […]