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Recorded on June 11, 2025
Your customers already expect smart, AI‑powered experiences. The question isn’t if you’ll adopt AI—but how fast you can get your content and processes ready. Following the packed‑house panel at ConVEx San Jose, we’re bringing the conversation online; including some interactive elements and fresh insights since the conference.
In one focused hour, our experts break down what “AI‑ready” really means and show you how to get there without derailing daily operations.
Artificial Intelligence is reshaping how content is created, accessed, and used. But before jumping into AI initiatives, how do you prepare your content, your teams, and your organization for success? Join our expert panel featuring Sarah O’Keefe (Scriptorium), Marianne Calilhanna (DCL), and Dipo Ajose-Coker as they dive into the essentials of getting AI-ready.
Prepare to level up your content strategy for an AI-driven future.
Key takeaways
- Assess your content landscape: Spot gaps in structure, governance, and findability before AI exposes them.
- Build an AI‑friendly pipeline: Practical steps to enrich content with the right metadata and semantics.
- Upskill (and calm) your teams: Change‑management tips that turn AI anxiety into enthusiasm.
- Choose the right use cases first: Quick‑win scenarios that prove value fast, from content intelligence to virtual assistants.
- Mitigate the risks: Proven guardrails for data privacy, bias, and quality control.
Expert panel
- Sarah O’Keefe, CEO, Scriptorium: Industry pioneer and strategist for scalable content operations.
- Marianne Calilhanna, VP Marketing, Data Conversion Laboratory: 30‑year veteran turning complex content services into pragmatic solutions.
- Dipo Ajose‑Coker, Senior Product Marketing Manager, RWS Tridion Docs: Bridge between developers and end‑users, champion of structured content and AI‑driven productivity.
Format
- 60‑minute live webinar (presentation + rapid‑fire Q&A)
- Kick‑off with a short reminder from the ConVEx session
- Slide deck and resource checklist emailed to all registrants
Who should attend
Content strategists, documentation leaders, product owners, and anyone tasked with making AI actually work in the real world.
Presented by:
Dipo Ajose-Coker, RWS
Dipo Ajose-Coker, Senior Product Marketing Manager for RWS Tridion Docs, brings over 18 years of experience in structured content, technical communications, and product marketing. After relocating to France in 2005 and obtaining his MA in Multilingual and Multimedia Document Conception from Université Paris Cité, Dipo built a career spanning technical writing, editing, DITA migration, and strategic content development within MedTech and Fintech industries.
In 2021, he shifted focus to Product Marketing, acting as the vital intermediary between technical teams and end-users. Dipo excels at translating complex technical features into clear, compelling messages that resonate across all business levels. Known for his practical approach and ability to unite diverse perspectives, he drives effective content strategies and fosters strong communication between developers, users, and industry stakeholders. Today, Dipo continues to lead strategic initiatives at RWS, empowering organizations to achieve clarity, compliance, and growth through intelligent content solutions.
Feel free to connect with and follow Dipo on LinkedIn: https://www.linkedin.com/in/dipocoker/. Email: oacoker@rws.com
Sarah O'Keefe, Scriptorium
Sarah O’Keefe is the founder and CEO of Scriptorium. Driven by learning and exploration, she takes pride in providing a meaningful contribution to the world of customer-facing content and beyond. As a pioneer in the content industry, she is a globally recognized author and speaker.
Marianne Calilhanna, DCL
Marianne is a content and technology professional with 30+ years of marketing, editorial, product development, publishing, and change management experience. Marianne manages Data Conversion Laboratory’s marketing activities, which comprises sharing the company’s success stories in a way that is meaningful to the industries DCL serves. She publishes the monthly DCL newsletter, develops content for and produces the DCL Learning Series, exhibits and sponsors industry events, manages the corporate website, and takes part in transforming DCL’s broad list of services into pragmatic products that support content structure and content interchange.
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Recorded on May 21, 2025
Presented by: Ursula Reuther, Congree
Ursula Reuther is Chief Linguistic Consultant at Congree Language Technologies GmbH and head of the linguistic department at Congree.
Ursula graduated with a degree in Applied Linguistics and Translation Sciences. She has over 35 years of experience in the field of language technology and engineering, in 2011 she joined Congree. Her main interests focus on language standardization, Controlled Language, and terminology.
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Recorded on May 7, 2025
As we stand on the brink of the AI revolution, many organizations find themselves entangled in the complexities of disparate, isolated data systems. Challenges like data governance, trust issues, and poor data quality are just a few of the hurdles stalling the progress of enterprise AI initiatives.
Enter graph technologies—your essential ally in crafting data-driven strategies for the AI era. These innovative approaches streamline and elevate data management, offering substantial cost reductions while significantly enhancing your ability to derive valuable insights and integrate them seamlessly into your business operations.
This session underscores the imperative for organizations to develop robust graph technology capabilities, simplifying and refining data integration and governance across fragmented data landscapes. Discover how these cutting-edge technologies unlock a spectrum of enhanced data outcomes, paving the way for groundbreaking advancements in data analytics and automation that were once out of reach.
Join us to delve into the strategic adoption of graph technologies within your enterprise. We'll guide you through establishing a Graph Center of Excellence (CoE), emphasizing its critical role, practical applications, starting points, governance needs, and best practices for a triumphant implementation. You'll uncover the foundational elements of the Graph CoE, including:
- Key Elements of the Graph CoE
- Strategic Graph Deployment
- Real Life Use Cases
- Why Organizations Need to Change Their Data Management Paradigm
- The “Bad Data Tax” Organizations are repeatedly paying with low payoff
- The Solution to the Data Dilemma
Sumit has more than 30 years of experience in the data and Software Industry in various roles spanning companies from startups to enterprise organizations in building, managing and guiding teams and building scalable software systems across the stack from middle tier, data layer, analytics and UI using Big Data, NoSQL, DB Internals, Data Warehousing, Data Modeling, Data Science and middle tier.
Brandon has spent the last 8 years helping hundreds of enterprises across APAC on their graph technology journey at both Graphwise (Ontotext) and Neo4j. During that time, he has focused on shifting the “graph” conversations to C-level and senior executives for a more strategic approach to their digital transformations. Prior to that, he spent 6 years at Oracle working with strategic accounts and founded and managed a commercial real estate strategy firm in Silicon Valley for over 4 years. Brandon is currently based in Kuala Lumpur, Malaysia.As our ambassadors of the Graph Center of Excellence, Sumit and Brandon are excited to spread the good word of graph to the CIDM community. -
Recorded on April 24, 2025
Presented by: Michael Mannhardt, Congree
Michael Mannhardt is President of the San Francisco based US-subsidiary Congree Language Technologies Inc. Michael graduated with a degree in Business Administration and has over 15 years of experience in the language technology industry. At Congree he spreads the message of content optimization the world over and supports global partners and customers. Before joining Congree in July 2019, he previously worked at Acrolinx and Across Systems.
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Recorded on April 23, 2025
Can regulated industries afford to miss the GenAI wave because of its potential risks? Regardless of the use case – from employee productivity to user information – the technology will need to be closely controlled and monitored. Tracing and auditing user interactions as well as LLM replies and measuring any drift in quality and reliability are absolute necessities. In this session, we will examine the risks of GenAI in Content Delivery, from security and compliance to misinformation and liability, and will discuss what it takes to mitigate them and safely integrate GenAI into highly regulated sectors.
Presented by Fabrice Lacroix
Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation. -
Recorded on February 26, 2025
Join us for an insightful webinar showcasing how content can be seamlessly generated from existing data sources rather than manually crafted, ensuring accuracy, consistency, and efficiency.This session will explore real-world examples from AMD and Fluid Topics, illustrating how automated processes turn technical data into professional, readable documentation at scale.We'll demonstrate:- Automated Register Documentation: See how CPU specifications transform into organized, structured documentation, stored in a database, then delivered as HTML straight to the documentation portal.- Hands-Free API Doc Conversion: Discover how API information is converted to DITA and integrated into CCMS to enrich comprehensive technical guides and manuals.- Instant Release Notes Generation: Learn how JIRA-based data automatically generates release notes in sync with new versions, ensuring timely updates without human intervention.Presented by Fabrice Lacroix and Doug Brook
Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.
Doug Brook is the Director of Technical Documentation and Localization for adaptive computing at Advanced Micro Devices, Inc. (AMD). Throughout 20+ years in senior management of technical content organizations, he has led evolutions of information resources to improve user experience for numerous high-tech companies, large and small. A past Society for Technical Communication (STC) panelist, he holds undergraduate and graduate degrees from Carnegie Mellon University. He has successfully navigated technical documentation teams through several corporate acquisitions and has introduced new authoring systems and content delivery platforms multiple times. As an experienced technical writer, educator, and theatre artist, he leverages a broad perspective of how to effectively serve diverse audience types and how to optimize processes for people to more effectively serve them.
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Recorded on February 20, 2025
Organizations often struggle with deploying unified portals for their technical support documentation due to a variety of challenges. These challenges can stem from a lack of resources, insufficient understanding of user needs, and difficulties in creating and maintaining comprehensive documentation. This webinar will explore the reasons behind the hesitance to implement unified portals and suggest successful approaches to overcome these obstacles.Presented by Andrew Douglas
Andrew Douglas, Business Development Manager @BlueStream 25 years in SaaS based Consultative Software Sales. Consultative/Solution Selling approach to position value driven Enterprise class CCMS and Publishing platform. andrewd@bluestream.com -
Recorded on January 22, 2025
Subject Matter Experts (SME) play an ever-increasing role in your authoring processes. But they are not XML experts. Discover how you can enable them to create content that is consistent in terms of structure, language and terminology by modernizing and enhancing your (Component) Content Management with:- Browser-based authoring designed for users with no XML expertise
- Integrated linguistic intelligence to facilitate terminology design and usage, and GenAI for efficiency, consistency, and content reuse
- Collaborative features for seamless editing and review, taking the pain out of longwinded and error prone review cycles
Presented by:
Torsten Machert, Congree
Torsten studied Russian and Spanish. After he graduated at the Humboldt University, Berlin, he spent more that 20 years in the CMS business and became an industry expert in SGML and XML based management and publication processes.
As Senior Consultant with Congree he can perfectly combine his linguistic and XML background.
André Schlotz, RWS
André Schlotz is VP Global Automotive and Manufacturing Solutions, RWS Group. He helps organizations to digitalize their content supply chain through structured content authoring, component content management and single source content delivery. Before joining RWS in 2013 he was holding various management positions in manufacturing companies in product development, aftersales, process organization and IT. He has more than 20 years of experiences in process consulting, planning, building and running digital industry solutions.
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Recorded on: November 14, 2024
Presented by: Toni Ressaire, Technically Write IT (TWi); Rahel Bailie, Technically Write IT (TWi); and Fraser Doig, RWSAre you struggling to articulate the value of structured content to your management? Discover how the challenge of AI readiness can become your greatest opportunity.
In this webinar, we'll explore how the tightening AI regulations can transform structured content into the Swiss army knife of your organization. By adopting structured content, you're not just preparing for AI – you're solving multiple challenges with a single strategy.
Learn how structured content can help you:
- Achieve AI readiness
- Improve accessibility
- Comply with upcoming legislation
- Deliver personalized user experiences
- Scale content operations across products, languages, and markets while containing your budget
For content professionals and decision-makers alike, this webinar provides a compelling case for structured content as the cornerstone of AI readiness and beyond. You'll gain valuable insights on how to communicate this multifaceted value proposition to your management, turning potential regulatory hurdles into a catalyst for organizational improvement.
Join us to discover why structured content isn't just about AI readiness – it's the key to solving numerous content challenges while future-proofing your organization.
Toni Byrd Ressaire, MSc Technical Communications, is the Director of Innovation at Technically Write IT. She helps to drive strategy and innovative solutions for TWi clients. TWi is an Ireland-based consultancy of content specialists who provide content strategy, content operations, language, learning, user adoption, and content production services. TWi works with companies wanting to solve their content problems for business impact.
Rahel Anne Bailie, FSTC, FISTC, is the Content Solutions Director at Technically Write IT. She brings a wealth of experience to helping companies get more value from their content assets. TWi is an Ireland-based consultancy of content specialists who provide content strategy, content operations, language, learning, user adoption, and content production services. TWi works with companies wanting to solve their content problems for business impact.
Fraser Doig is a Senior Associate Product Marketing Manager specializing in helping companies of all industries understand how structured content can elevate their business. At RWS, Fraser works in the Language and Content Technology division, always on the lookout for the latest and greatest developments in the market. He is a regular contributor to publications such as KMWorld and Customer Service Manager Magazine.
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Recorded on October 16, 2024
HTML is used not only as a final delivery format but increasingly as the source format for documentation of all kinds, whether that’s internal product designs or customer-focused technical documentation. Understanding change in those documents is a vital part of your content management workflow.
Join us as we explore the ins and outs of HTML redline documents, looking at how to identify change in HTML, how to visualise it, and how it fits into your toolkit. From text to tables, MathML to SVG, come and discover how to decide what matters in your redline output.
Presented by: Tristan Mitchell, DeltaXML
Tristan is Product Director at DeltaXML, a technology company with world-leading software products for managing change in structured content. He has a deep understanding of DeltaXML’s product suite and loves to help customers create extra value in their content using change management. Tristan is a father to three daughters, a movie lover, and a keen runner.
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Recorded on October 9, 2024
The way you deliver content impacts every aspect of your business, from how users discover and engage with your information to the speed of your product launch and the quality of your customer support. The success of both your content and product hinges on how effectively you manage this process.
In today’s AI-driven world, Content Delivery Platforms (CDPs) are a game-changer. By unifying and centralizing all your knowledge, they serve as an essential backbone for Generative AI applications while empowering companies to deliver relevant, personalized and contextual content experiences to users on any device and at any touchpoint.
Join our masterclass to uncover the key concepts, benefits, and practical uses of a CDP, illustrated with real-world examples from diverse industries and businesses. Discover how to choose the right solution to meet your current delivery needs and future-proof your business for long-term success.
Presented by Fabrice Lacroix
Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.
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Recorded on August 28, 2024
Join us for a fireside chat featuring industry leader, Laura Bellamy and Acrolinx VP of Strategy, Paul Bongers. During this webinar, Paul and Laura will discuss a data-driven content approach to ensure great customer experiences, including:Presented by: Paul Bongers, Acrolinx and Laura Bellamy- How a data-driven approach supports content quality initiatives in the enterprise.
- How AI is changing the way organizations look at content quality.
- The impact of AI in the content supply chain.
Paul Bongers, VP StrategyPaul shapes the Acrolinx product strategy. He's worn many hats in SaaS businesses, but at heart he's a strategist and a technologist. Paul brings a wealth of experience and creativity to Acrolinx. His work with partner ecosystem development, SaaS strategy development along with a deep passion for user-centric technology set the tone of innovation at Acrolinx.
Laura Bellamy, Director of Content Insights and Quality
laura.bellamy@gmail.com
Laura has 20+ years of experience in the content and customer experience industry where she brings a forward-thinking mindset to help teams adapt and grow. She has been recognized for award-winning user-centered experiences and innovations. Formerly at AWS, she led the Content Insights & Quality to establish evidence-based standards for content quality and performance. Prior to Amazon, she led Content Strategy and Information Experience for VMware and served as an information architect for IBM. She is a co-author of the book DITA Best Practices: A Roadmap for Writing, Editing, and Architecting in DITA.
