Past Webinars

  • Date: July 11, 2019 at 12:00 pm to 1:30 pm EDT ( 9:00 am PDT | 5:00 pm BST)
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      Content needs to be delivered across multiple channels – printed documents, website, mobile app, chat bots, customer support website, IoT devices, and beyond – but needs to be relevant to end users in context of their search. However, end users struggle to find the right content easily as authors are always short of time to create content best suited for all these needs. Content needs to be served up on demand almost like a service which works no matter the device, channel and context in which it is viewed. It all comes down to structure. Find out how you can make your content ‘future ready’ by following some intelligent techniques. Key takeaways:
    • How to make your content intelligent?
    • How to make your content channel agnostic?
    • How structured content can help achieve these objectives?
      Presented by: As Senior Solution Consultant at Adobe, Divraj Singh lead consulting for Adobe’s CCMS offering – XML Documentation for Adobe Experience Manager. Divraj has over 12 years of software development and technical management experience. He is seasoned expert in the field of content management with experience of working on various WCMS systems and enterprise solutions. He has worked on various software products spanning different technologies involving mobile-web, analytics, personalization, social applicable to several domains like finance, marketing, retail and healthcare.
  • Date: June 12, 2019 at 12:00 pm to 1:30 pm EDT ( 9:00 am PDT | 5:00 pm BST)
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      Abstract: Ever since DITA was first used, the greatest obstacle to adoption has been usability. Whilst technical authors have been prepared to learn the intricacies of DITA, others in the content creation lifecycle have been more obstinate. Bluestream together with Simply XML will show how the extensible XDocs CCMS can be integrated with clear browser and desktop authoring environments to allow subject matter experts to create and collaborate on content without ever having to see a tag. Presented by: Rik Page is Sales and Marketing Director at Bluestream Software and has been working with both component content and document management solutions since 2001. During this time he has worked with custom DTDs and Schemas, S1000D, iSpec2200 and DITA. His experience covers a wide range of industries including education, banking and finance, manufacturing and healthcare. A keen advocate of technology and innovation Rik has taken part in multiple consultancy projects and helped formulate solutions all over the world. Over more than two decades, Doug Gorman commercialized the structured writing methodology known as Information Mapping. In the process he realized that XML(DITA) could be used beyond Technical Publication Departments to modernize the enterprise content supply chain. The authoring and repository tools, however, would need to be easy to use. XML would need to be utilized but hidden “under the covers.” Simply XML’s authoring tool, Content Mapper, is a Word Plug-in where the author sees a Word User Interface and the CMS uses DITA XML. Content Mapper is designed for organizations that understand the value of XML as the content architecture, but with many of the 1 Billion plus non-technical authors who use MS Word on a PC. Content Mapper is integrated with Bluestream’s XDocs CCMS to help organizations achieve better content for readers with the important efficiencies of content reuse, single source publishing, and other process improvements.
  • June 5, 2019 from 12:00pm to 1:30pm ET (9:00am PT and 5:00pm BST)
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      In today’s market, companies with service organizations are responsible for contributing 30%+ to overall company profit. While much of the effort in the last five years has gone into automating task management for Service Managers and technicians, a large gap remains in the way service organizations effectively find, use, and capture critical content specific to the task. Service Information Delivery solves the age-old struggle of providing accurate and relevant content to field service personnel as the task or job is being performed. It also captures and shares data during the process and provides audit trail and analytics upon completion. All critical functions to help the Service organization perform at the highest level within the business. Attendees will learn: 1. What is Service Information Delivery? 2. Why Service information delivery is critical in today’s business environment? 3. How can this impact the overall Service business and bottom line? Presented by: Stephanie Castillo is VP Business Operations – Titania Partnership, a leading provider of expert services and software. For more than 20 years Stephanie has been managing global documentation initiatives and writing teams for global organizations. Throughout her career she has architected solutions, managed global implementations, defined processes, and supervised requirements gathering and tools selection projects for multichannel content publishing systems as well as global translation management systems. Stephanie holds an MBA from Cardinal Stritch University, BA in communications from University of Wisconsin. In her free time she enjoys spending time with her daughter and husband, running and playing soccer.
  • April 30, 2019 Consumers have more avenues than ever before to find the content they need. Are you trying to decipher how content trends are impacting your business? Do you need to respond to a rapidly changing digital marketplace? Join us to discover how changing content development and delivery requirements are affecting your business today. Learn how others in the information-development community are planning to respond to new customer demands for innovative approaches to development and delivery. In its seventh year of collecting data, the Center for Information-Development Management (CIDM) and Data Conversion Laboratory (DCL) asked managers, information architects, writers, training developers, and more how they are addressing the challenges of meeting customer information needs. During the webinar we walk through the results of the 2019 Trends Survey, a study we have been conducting since 2012. We trace the changes in how we think about developing and delivering content. Presented by:  Dawn Stevens, President, Comtech Services and Director of CIDM has 28 years of practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. Dawn is the perfect advisor to identify and remove the challenges you face in producing usable, technical information and training content. With both engineering and technical communication degrees, Dawn combines her solid technical foundation with strong writing and design skills to lead our team of consultants and specialists in providing the expertise you need. Mark Gross, President, Data Conversion Laboratory, is a recognized authority on XML implementation and document conversion. Mark also serves as Project Executive, with overall responsibility for resource management and planning. Prior to joining DCL in 1981, Mark was with the consulting practice of Arthur Young & Co. Mark has a BS in Engineering from Columbia University and an MBA from New York University. He has also taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML.
  • May 21, 2019 As technology advances so do consumer expectations for online information access. No longer do users want to rely on printed materials nor are we satisfied with views of lengthy PDFs online. Consumers, both inside and outside your organization, want to quickly find just the information they need from any device. With the emergence of many connected products, virtual and augment reality the online information demands can be staggering. Is your documentation system ready to take you into the future? Find out how many organizations are taking steps to delivering better information today and prepare their organization to more easily evolve with technology advances and consumer demands. Attendees will learn: 1) What does the evolution of online delivery include? 2) How structured content impacts your future delivery options? 3) Why you don’t have to wait to begin improving your users’ online delivery experiences? Presented by: Vi Kellersohn is the Chief Marketing Officer of Oberon Technologies. Vi leads the marketing efforts, manages strategic partnerships and supports key client projects. For over 20 years Vi has managed and executed all aspects of marketing for B2B technology organizations working in partnership with sales management to build awareness for value opportunities across the content lifecycle. Vi enjoys spending time with her extended family and golfing with her husband and two sons.
  • April 11, 2019 Salesforce is ubiquitous. It is being used to drive self-service portals, support internal staff, increase sales, and much more. However, Salesforce can now be made more powerful and give you even greater competitive advantage. Whether you are using Sales Cloud, Service Cloud, Marketing Cloud, or Community Cloud, you are sharing your information. Bluestream will show how you can help your customers to easily find great support information through community searches, right beside your community forums, blog posts, and Salesforce KB articles. Dynamically update content through Bluestream’s end-to-end solution. Use XDocs’ sophisticated tags to customize information based on user profiles, permissions, and languages, and deliver customer- and configuration-specific documents, policies, or procedures. Presenter: Rik Page is Sales and Marketing Director at Bluestream Software and has been working with both component content and document management solutions since 2001. During this time he has worked with custom DTDs and Schemas, S1000D, iSpec2200 and DITA. His experience covers a wide range of industries including education, banking and finance, manufacturing and healthcare. A keen advocate of technology and innovation Rik has taken part in multiple consultancy projects and helped formulate solutions all over the world.
  • February 5, 2019 Your technical content is a valuable yet hidden asset: It impacts every stage of your customer journey and forms a significant - and often, the largest - component of your overall web presence. Easy access to personalized content is therefore key to the overall digital and user experience for your customers. In this webinar we explore the role of taxonomy and metadata to deliver on the promise of role-based and personalized experiences, taking into account a variety of content types. Presented by: Joe Gelb has over twenty years of experience helping enterprises implement, maintain and capitalize on structured content. At Zoomin Software, he has spearheaded the development of advanced technology solutions for dynamic content delivery. Prior to founding Zoomin and Suite Solutions, Joe was the CTO at Live Linx, a leading provider of software and system integration services for technical product information, where he designed and implemented solutions for aerospace, defense, manufacturing and hi-tech companies. Joe holds a degree in Mechanical Engineering from Stevens Institute of Technology.
  • March 6, 2019 In a world where Google sets the gold standard for providing relevant search results, how can technical documentation teams create findability that is always spot-on for every single reader? Relevance of search is determined by a combination of content metadata, contextual knowledge about the user, and the search query itself. The challenge therefore resides in collecting and analyzing these elements, and applying them systematically to every search query to create truly personalized search results. Presented by: Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
  • February 6, 2019 With Salesforce supporting many customer-centric processes, it must be able to leverage the technical documentation that’s needed to increase efficiency of these processes. And yet, despite being built around a comprehensive and extensible data model, Salesforce is not equipped for storing and delivering technical content. So what should you do when you are asked to integrate tech doc inside Salesforce? Fortunately, options are available for solving this challenge and making relevant technical content available to support staff and customers. Presented by: Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
  • January 9, 2019 New privacy regulations (EU’s GDPR, US’s Privacy Shield, and others) are introducing a regime of strict consumer protections. Companies will have to comply with: requiring opt-in to data gathering, rather than opt-out; enhanced protection measures; data protection officers; transparency about data breaches; and many others. We will review the constraints imposed by these regulations, what they mean in terms of content delivery platforms, and how enterprises can meet them and compete successfully in lucrative growing markets. Presented by: Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
  • October 3, 2018 Analysts predict that chatbots will overtake websites and apps as your customers’ preferred interface in the near future. How do you get past the exciting, carefully staged demo presentation into the world of real-life customers? Demos are brief and can be successful with only a few lines of conversation, guided by some simple rules. This is how almost all chatbots work today. But tech content is textual and not rule-based. In fact, it is impossible to revamp the many thousands of pieces of content written for human readers into a formal rules-based system. The problem is how to connect the textual content, in any format or structure, with the inner processes of the bot. One way or another we are going to be having verbal conversations with our devices. We will review the various approaches and what the maturity of this technology allows. Presented by: Fabrice Lacroix is the founder of Fluid Topics, the company that puts enterprise content to work. A serial entrepreneur, he has been working for 25 years on the development of solutions that help customers make the most of their content and enhance their operating efficiency
  • August 7, 2018 It's not the same old "here is how to get a CCMS" session you may have heard about or attended before. During this webinar we provide a brief CCMS primer, then dive into core steps to choose a CCMS, and explore a case study of a client who migrated 2 years ago. We explore their drivers for a CCMS, the numbers that make them tick, and where they are two years later. Real data, real history, real ideas. Presented by: Bernard Aschwanden has excelled in technical communication as a trainer, courseware developer, team leader, manager, and business owner. A Past President of the STC and the founder of Publishing Smarter, Bernard works with organizations to create, manage, and distribute content based on technical communication best practices. He guides companies on how to make the business case that content is the most crucial business asset.