• April 21, 2021 The Plain Writing Act of 2010 requires federal agencies to follow plain language guidelines for government documentation. In addition, Section 508 standards require all information and communications technology to be accessible to disabled users. Besides meeting these requirements, are there other advantages for technical writers who use plain language? Yes, there are! Brenda Inman and Deb Bissantz will explore examples of overly verbose information that can be written using plain language to convey the information more clearly. While exploring these examples, Brenda and Deb will also share benefits, guidelines, and tips for using plain language. What can the audience expect to learn? Attendees will learn to recognize opportunities for using plain language, such as when to use a $0.50 word instead of a $5.00 word. Attendees will also learn tips for writing clear, concise information using plain language. Presented by: Deb Bissantz is a Content Services manager for GlobalLink CCMS. Deb’s mission is to partner with organizations to make the most of their DITA and component content management solutions. Before joining GlobalLink CCMS, Deb worked with and authored DITA content for many years. As a writer and tools administrator, she helped several organizations migrate technical documentation to DITA and to a CCMS. Deb is a voting member of the DITA Technical Committee. Brenda Inman is the Director of Technical Publications for Robotics and Digital Solutions at Ethicon, part of the Johnson & Johnson family of companies. Brenda has worked in the medical device her entire career mostly within technical publications and localization and also has experience in clinical research and regulatory affairs. Brenda’s experience within technical publications and localization includes writing user manual content, implementation of content management systems, and setting up best practices for writing and localization.
  • February 12, 2020 Products are sold into markets that cross both country and language boundaries, so product documentation must be localized. Localizing documentation is made easier with DITA, a capable Component Content Management System (CCMS), and a Translation Management System (TMS). Even with these systems in place, you must always consider best practices and pitfalls. Jim will begin with an overview of the localization process, of how content flows across systems and organizations. In this context, we will discuss techniques and also wins and pitfalls in automating and streamlining the localization process. In this session, attendees will learn:
    • About the localization process-what are the various roles and how does content flow
    • About use cases and constraints-what is incremental localization and what is the relationship of localization to the product release lifecycle
    • About release management and localization-what role can branching play in localization
    • About localization tools-how do CCMS, TMS, and LSP relate in the localization process
    • About recent developments in automation-how can the localization process be accelerated through automation and what are the wins and pitfalls of automation
    Presented by: Jim Tivy is CTO at Bluestream and a product architect of the XDocs CCMS. Jim has been designing software technology in the area of XML content for twenty years. In 1999, he designed the first commercial XML database called XStreamDb and was a member of the W3C XQuery working group during that time. In 2005, Jim became involved with DITA as Bluestream added support for DITA to the XDocs CCMS. Since then, Jim has taken a lead role on further features of the XDocs CCMS and participates as a member of the OASIS DITA Technical Committee.
  • April 11, 2019 Salesforce is ubiquitous. It is being used to drive self-service portals, support internal staff, increase sales, and much more. However, Salesforce can now be made more powerful and give you even greater competitive advantage. Whether you are using Sales Cloud, Service Cloud, Marketing Cloud, or Community Cloud, you are sharing your information. Bluestream will show how you can help your customers to easily find great support information through community searches, right beside your community forums, blog posts, and Salesforce KB articles. Dynamically update content through Bluestream’s end-to-end solution. Use XDocs’ sophisticated tags to customize information based on user profiles, permissions, and languages, and deliver customer- and configuration-specific documents, policies, or procedures. Presenter: Rik Page is Sales and Marketing Director at Bluestream Software and has been working with both component content and document management solutions since 2001. During this time he has worked with custom DTDs and Schemas, S1000D, iSpec2200 and DITA. His experience covers a wide range of industries including education, banking and finance, manufacturing and healthcare. A keen advocate of technology and innovation Rik has taken part in multiple consultancy projects and helped formulate solutions all over the world.
  • March 17, 2021 Xeditor is a professional online XML editor based on state-of-the-art web standards. With Xeditor, structured, semantically correct content in XML format can be created intuitively, efficiently and without technical knowledge. By enabling authors to work together on structured content from any location at any time, Xeditor helps companies put efficient workflows in place. This way, companies are able to take advantage of all the benefits of standardized content - such as automated further processing - without the need for costly training for authors. Presented by: Matthias Kraus is the founder and managing director of Xpublisher GmbH. Since 2001, he has been advising numerous leading international companies and organizations from the aerospace, technology, education, publishing, public administration and many other industries in the field of multi-channel publishing and accompanying them on their way to digitization.
  • November 18, 2020 Learn how HubSpot Academy, the world’s leader in providing inbound sales, marketing and customer service education, adopted DITA to help solve their content creation, conversion and output needs. HubSpot’s use case is exciting and unique as it pushes the boundaries of what we typically associate with DITA. Rather than producing typical technical documentation, HubSpot is using DITA to produce:
    • Complete lessons, courses, and certifications
    • Learning assessments
    • Powerpoint outputs
    • And localizing that content in five languages
    Think you know DITA? Just wait till you see the level of flexibility and scalability that HubSpot was able to bring to their content operations through the implementation of the DITA standard. This presentation will describe the implementation as it relates to changes in processes, tools, and employee behavior and skills. Presented by: Maria McCarthy started her career as an electrical engineer, with a B.S.in Electrical Engineering and Physics. She worked in the nuclear industry, and transitioned to project management in networks and communications. While raising 4 children, she saw the great need for STEM education, and wanted to help drive equity in education. Maria completed her M.Ed in curriculum and instruction and changed my career path to STEM education, curriculum development and instructional design. She spent time in the secondary and post-secondary classroom. Maria loves delivering professional development to adult learners, developing eLearning, and managing learning content management systems. She is passionate about eLearning and thrives on learning about new technologies and innovating together with others. At HubSpot, she manages the Academy Operations teams, which includes learning and development, content editing, localization processes, and the content management system. Jarod Sickler is the Documentation Manager and a Customer Success Manager at Jorsek Inc., makers of easyDITA, where he oversees the Jorsek documentation site and is involved in managing complex customer implementations of easyDITA. Simultaneously, he’s a PhD candidate in philosophy at the University of Rochester, specializing in metaphysics and epistemology. His dissertation focuses on the role and importance of the grounding relation in the overall metaphysical structure of epistemic justification. Slowly but surely, he’s making progress on his thesis. If you’re in the market for an effective sleep aid, he’ll happily share his research with you. Whether it’s in his research, documentation, or customer implementations, Jarod enjoys thinking through complex problems and finding the simplest and yet most powerful solution. In his spare time, Jarod tries to convince his kids that he’s still cool. They aren’t buying it.
  • February 6, 2019 With Salesforce supporting many customer-centric processes, it must be able to leverage the technical documentation that’s needed to increase efficiency of these processes. And yet, despite being built around a comprehensive and extensible data model, Salesforce is not equipped for storing and delivering technical content. So what should you do when you are asked to integrate tech doc inside Salesforce? Fortunately, options are available for solving this challenge and making relevant technical content available to support staff and customers. Presented by: Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
  • December 16, 2020 A step by step guide to getting started with Schematron and Schematron Quick Fixes. Schematron and Schematron QuickFix (SQF) languages can be used to improve efficiency and quality when editing DITA documents. You can define actions that will add complex structure in your documents, or make modifications in multiple places or actions that will convert a structure into another. These changes are made by keeping the document structure valid and conforming to your project specification and will help the content writer add content more easily and without making mistakes. Join us to see:
    • How to create business rules with Schematron
    • How Schematron rules are applied
    • How to apply specific Schematron rules on all DITA files
    • How to develop Schematron Quick Fixes to make it very easy to solve the reported problems
    Presented by: Octavian is a software architect at Syncro Soft Ltd, the company that produces Oxygen XML Editor. With more than 15 years of experience in working with XML technologies, he contributes to a number of XML-related open source projects. He also acts as co-editor of the Schematron QuickFix specification developed by a W3C community group.
  • February 15, 2022 Just putting your technical documentation on your webpage as a PDF for download will not make you a content hero. PDF is a given – a fundamental requirement. However, both business leaders and end customers expect more than just a documentation portal or a well-designed PDF. They want contextually relevant, personalized, consistent, conversational, and scalable content experiences. But how to deliver on this expectation? In this session, Stefan Gentz, Senior Worldwide Evangelist for Technical Communication at Adobe, will share some insights from the recent Adobe-commissioned Forrester study. Forrester surveyed 450 decision-makers on Content Experience Management to understand how global brands deliver relevant and contextual experiences across touchpoints. He will explore the design of positive customer journeys from marketing to technical support and self-service and back to sales – experiences that provide 360° content experience for your customers and handhold them across their whole content journey. Presented by: Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe Technical Communication tools. He is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert, and Six Sigma Champion. As a sought-after keynote speaker and moderator at conferences around the world, he travels around the globe half of the year. Besides that, he has been the European Ambassador for the Globalization and Localization Association (GALA) for many years, a member of the tekom Conference Advisory Board for several years, and is now a member of the tekom iiRDS working group for Intelligent Information and member of the OASIS DITA Adoption Committee. In 2016, Stefan Gentz was awarded by MindTouch as one of the Top 25 Leading Content Strategist Influencers in the world and as one of the Top 25 Content Experience Influencers in the world in 2017. Stefan Gentz on LinkedIn Stefan Gentz on XING @stefangentz on Twitter www.adobe.com
  • December 8, 2021 Kaarin Gordon discusses the choices and challenges for efficient content reuse facing Pharmaceutical and Clinical Research Organizations. What they want is a set of tools and platforms for easy content reuse, automatic propagation of changes from a single source, and content governance. What they have is Microsoft Word; it’s easy to use but limited to cut-n-paste content reuse. What they must deliver is multi-lingual content for a variety of uses – faster, more cost-effectively, and at lower risk. Join Eric Kuhnen in conversation with Kaarin Gordon for an engaging discussion of how component content management systems amplify or ameliorate some of the difficult content complexities that organizations face today. Presented by: As the Vice President of Life Sciences Technology Solutions at TransPerfect, Kaarin Gordon works closely with organizations on solutions to more effectively develop, manage, translate, and deliver multilingual content. She has spent 20+ years working with pharma, CROs, and medical device companies and focused on developing and implementing solutions that address global content challenges and result in decreased cycle time, reduced risk, increased consistency, and lower costs. Kaarin has a BA from the University of Michigan and an MBA from Columbia University. Eric Kuhnen is the President of GlobalLink Vasont, one of TransPerfect’s GlobalLink CCMS solutions. He has more than 30 years of experience in product research, development, and management. Prior to his current role, managed global operations, product management, pre-sales, and marketing for Astoria Software, a division of TransPerfect, Inc. He has also held profit-loss responsibilities with GoRemote and Oracle Corporation. He has a Bachelor of Science degree in Computer Science from Brigham Young University.
  • December 14, 2021 Attend this webinar if you’re looking to:
    • Provide your audience with content that is accurate and compliant
    • Align your global workforce with One Voice
    • Accelerate your time to market thanks to less time for review and editing
    • Reduce your source content and translations by 40%
    • Show industry credibility by complying with industry standards to help open new markets
    With Heretto, Schematron, and HyperSTE you will get one platform to create, manage, and personalize your enterprise knowledge for any audience, on any channel, and in any language. Join us on December 14, where we will discuss these values as well as how they are delivered. Presented by: Berry Braster has been in the technical documentation field for over 18 years and has helped implement content strategies, including the use of DITA and HyperSTE controlled language software. As Technology Director, Berry is involved with connecting technical documentation to IoT, and how to leverage on technologies like Augmented and Virtual Reality. Jarod Sickler is the Documentation Manager and a Customer Success Manager at Heretto. He’s also a Ph.D. candidate in philosophy at the University of Rochester, specializing in metaphysics and epistemology. His dissertation focuses on the role and importance of the grounding relation in the overall metaphysical structure of epistemic justification. Slowly but surely, he’s making progress on his thesis. If you’re in the market for an effective sleep aid, he’ll happily share his research with you. Whether it’s in his research, documentation, or customer implementations, Jarod enjoys thinking through complex problems and finding the simplest and yet most powerful solution. In his spare time, Jarod tries to convince his kids that he’s still cool. They aren’t buying it.
  • June 2, 2021 Various surveys are showing that the majority of the world’s leading companies have accelerated their digital transformation efforts during the pandemic – efforts that are not slowing down. This presentation will discuss the key role content plays in the field of digitalization, and what you should do to future proof your content while elevating your customer experience. Presented by: Berry Braster has been in the technical documentation field for over 18 years and has helped implement content strategies, including the use of DITA and HyperSTE controlled language software. As Technology Director, Berry is involved with connecting technical documentation to IoT, and how to leverage on technologies like Augmented and Virtual Reality.
  • May 26, 2021 What if the search function on your tech doc was providing personalized results and was as good as Google, reading the mind of your users and anticipating their needs? What about a search engine that learns and gets more accurate, more relevant and personal every day. What does it take to get there? It’s mostly about technology, but not only. It also requires information: about your content (metadata) and about your users (profiles). In this Webinar, we will introduce the challenges, review the possible solutions, and discuss what you need to have and do in order to support this shift to a modern user experience. Presented by: Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.

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