February 6, 2019 With Salesforce supporting many customer-centric processes, it must be able to leverage the technical documentation that’s needed to increase efficiency of these processes. And yet, despite being built around a comprehensive and extensible data model, Salesforce is not equipped for storing and delivering technical content. So what should you do when you are asked to integrate tech doc inside Salesforce? Fortunately, options are available for solving this challenge and making relevant technical content available to support staff and customers. Presented by: Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
June 16, 2020 Unlike a decade ago, organizations face few barriers to entry if they want to develop structured content in a DITA-based ecosystem. The increasing adoption of Git as a content platform, and the maturing of DITA-focused products like oXygen have removed many of the cost barriers to implementing DITA in an elegant and scalable way. Whether a stop on a longer-term transition to a CCMS or the final destination, a mostly open-source DITA tool chain can be a valuable proving ground for a sophisticated content strategy. In this presentation, you’ll learn how process, information design, scalable repository design, and smart use of oXygen and Git can be more than a short-term solution. You will also learn where Git falls short and when you should be using a DITA CCMS. Presented by: Frank Miller president/ founder of Ryffine is an industry thought-leader whose career has focused on leading enterprise client engagements and building an information development community, Frank has been involved in dozens of successful DITA implementations. In addition to partnering with many leading names in the information development and content management spaces, Frank enjoys sharing his insights on trends and facilitating the adoption of best practices throughout the community. Presented by: Rik Page is EMEA Sales and Marketing Director at Bluestream Software and has been working with both component content and document management solutions since 200. During this time, he has worked with custom DTDs and Schemas, S1000D, iSpec2200 and since 2005 DITA. Rik's practical experience ranges from data capture/content creation through to dynamic multichannel delivery. This has been achieved in a wide range of industries including banking and finance, manufacturing, central government, and education. A keen advocate of technology and innovation Rik has taken part in multiple consultancy projects and helped formulate solutions all over the world.
Recorded: July 27, 2016 Over the last decade, corporate technical publications departments have invested heavily in migrating their content away from proprietary authoring and publishing tools (e.g., MSWord, Adobe FrameMaker) and implementing the DITA standard for content markup. These companies have invested millions of dollars into content conversion and implementation of DITA-based authoring and content management systems. In many ways, these DITA implementation projects have proven to be hugely successful, particularly with regards to content reuse and reduced cost of localizing content to multiple languages. However, one promise of DITA has often fallen short: the goal of true “single source publishing.” The majority of technical publications groups are still publishing to print as the primary output format, followed by online help, and in some cases, eBooks. But, one major gap is still present for most technical publishers: automated publishing to mobile devices. Even though smartphones and tablets have dominated the industry for the last several years, virtually no one is publishing content in a way that fully uses the native capabilities of these mobile devices. Instead, they are settling for the inherent limitations of PDF or HTML files. Dan Dube outlines 5 tips to help technical publishers go “the last mile” to fully leverage their DITA investment and deliver content to popular mobile device platforms like Apple iOS and Android. This webinar will also help to answer the burning question: “Why aren’t EPUB or PDF the best choices for delivering DITA content to a mobile device?” Presented by: Dan Dube, Compass Behavior Dan Dube is a seasoned veteran of the XML content management and publishing industry, with over 30 years of experience working with structured content and automated single-source publishing solutions. Dan is best known as the co-founder and former CEO of DocZone, the industry’s first cloud-based solution for XML authoring, content management, localization, and multichannel publishing. (DocZone was acquired by RSI in 2009.) Dan is now CEO and co-owner of Compass Innovative Behavior Strategies, a New England-based provider of behavior therapy services for individuals with autism and other developmental delays. He still maintains a presence in the publishing industry as an independent consultant.
Recorded: March 9, 2016 What can we as information developers do to help our users sort through the plethora of information available to them and find that small nugget of truth that will help them complete their task at hand, solve a nagging problem, or make a purchasing decision? How can we create an uncluttered path through the forest that takes them directly to our content, eliminating distractions and unnecessary forks in the road? A corporate taxonomy helps make searching simple and increases the chances for users to find the answers they need on their first try. Unfortunately, the effort to create such systems and the tools required to support them can be prohibitive. In this presentation, Dawn Stevens and Joe Gelb will discuss the importance of a corporate taxonomy, outline the process for defining and testing it, and demonstrate its crucial role within dynamic publishing platforms delivering focused content across all customer touchpoints. Presented by: Dawn Stevens, Comtech Services Inc. and Joe Gelb, Suite Solutions Dawn Stevens is the Vice President of Operations and partner at Comtech Services, Inc. Dawn specializes in information development, instructional design, and management consulting. With 25 years of experience, including 13 years at Comtech, Dawn has practical experience in virtually every role within a documentation and training department, including project management, instructional design, writing, editing, and multimedia programming. With both engineering and technical communication degrees, Dawn combines a solid technical foundation with strong writing and design skills to identify and remove the challenges her clients face in producing usable, technical information and training. Joe Gelb has over twenty years of experience helping enterprises implement, maintain and capitalize on structured content. At Zoomin, he has spearheaded the development of advanced technology solutions for content delivery. Prior to founding Zoomin and Suite Solutions, Joe was the CTO at Live Linx, a leading provider of software and system integration services for technical product information, where he designed and implemented solutions for aerospace, defense, manufacturing and hi-tech companies. Joe holds a degree in Mechanical Engineering from Stevens Institute of Technology.
November 18, 2020 Learn how HubSpot Academy, the world’s leader in providing inbound sales, marketing and customer service education, adopted DITA to help solve their content creation, conversion and output needs. HubSpot’s use case is exciting and unique as it pushes the boundaries of what we typically associate with DITA. Rather than producing typical technical documentation, HubSpot is using DITA to produce:
- Complete lessons, courses, and certifications
- Learning assessments
- Powerpoint outputs
- And localizing that content in five languages
August 14, 2018 "People buy experiences, not products," said Shantanu Narayen, Adobe's CEO, recently at the Adobe Summit 2018. Almost every company has recognized that it is in the customer-experience business. Understanding the customer journey and the brand interactions across channels and platforms and their impact on the customer experience is crucial for creating a unified CX strategy. But it's a complex system coming with a lot of challenges: Multiple brand touchpoints have a cumulative impact on the customer experience, inconsistent content experiences throughout the customer journey create a fuzzy brand experience, Marketing and Technical Communication "Content Silos," and a cluttered IT landscape create disconnected "content worlds" in both voice and tone, visual consistency and unified accessibility. Join this webinar to get insights into the world of Customer Experience Strategy and how to blend Technical Communication seamlessly into the digital experience of the customers. Presented by: Stefan Gentz, Adobe As the Global Evangelist for Technical Communication at Adobe, Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe TCS tools. Stefan is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert and Six Sigma Champion. Stefan is a popular keynote speaker and moderator at conferences such as tekom, tcworld, Information Energy, Intelligent Content Conference, Congility, LocWorld, TCUK, STC, GALA, ELIA, TTT, Translation Forum Russia and many other. He is also a member of the Conference Advisory Board of the world’s biggest TechComm event, the tekom / tcworld Conferences, and an Ambassador for the Globalization and Localization Association. He is also an active social networker on Facebook, Twitter, and LinkedIn.
April 14, 2021 Unsurprisingly, when it comes to the money your company spends producing technical documentation, your management knows the cost down to the penny. And when it comes to investing in THE content delivery solution that will streamline your work process, unleash your content, and transform your user experience, one question will arise without a doubt: “How much?” Meaning: “How much will it cost?" This can be a completely different conversation if you can turn it into “how much it will save” and “how much additional revenue it will bring to the company." In this webinar, we will give you a clear picture of the cost savings and gains a content delivery platform such as Fluid Topics can generate across three areas: customer and partner service, employee productivity, and client satisfaction. We will also give you access to a tool that will help you navigate scenarios and determine how long it will take to achieve a return on your investment by customizing the calculator’s numbers to fit your situation. Presented by: Geraldine Boulez is passionate about new technologies and their ability to solve people and business problems. This is what has led her to product management, marketing and business development positions in fast-growing tech companies and innovative corporations for over twenty years. Geraldine is VP of Marketing at Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.
Date: July 11, 2019 Content needs to be delivered across multiple channels – printed documents, website, mobile app, chat bots, customer support website, IoT devices, and beyond – but needs to be relevant to end users in context of their search. However, end users struggle to find the right content easily as authors are always short of time to create content best suited for all these needs. Content needs to be served up on demand almost like a service which works no matter the device, channel and context in which it is viewed. It all comes down to structure. Find out how you can make your content ‘future ready’ by following some intelligent techniques. Key takeaways:
- How to make your content intelligent?
- How to make your content channel agnostic?
- How structured content can help achieve these objectives?
September 19, 2019 No matter where and how you author your content today – Word, InDesign, XHTML, Markdown, DITA, FrameMaker, and more – offering an immersive experience to your customers is the need of the hour. If you are still publishing your content as static PDFs only, you are depriving them of a rich and rewarding consumption experience full of unique possibilities. With the right digital experience solution, you can plug-in data insights to design, manage and deliver consistent, personalized and targeted content for every single customer. Join us in this webinar to see how an integrated solution can help you:
- Move from publishing static PDFs only to delivering immersive, fluid experiences throughout the customer journey
- Leverage next-generation capabilities like personalization, analytics, and targeting
- Still be able to publish to other popular formats at will – HTML5, Mobile Apps, EPUB, KINDLE and more
Recorded: February 25, 2016 A content strategy may fall short in delivering on expectations for many reasons – among them failure to send a consistent message about what you expect content developers to do with the strategy, and failure to guide developers as they implement the strategy in their content. Until recently, our practice was to develop a strategy, present it to the team, and leave it to managers and developers to decide how to implement the strategy in their content. This approach produced inconsistent implementation of the strategy, resulting in a lot of content that seemed to have been developed by different organizations. Ron explains how Siemens PLM implemented the content strategy team, shares lessons learned and successes thus far, and describe next steps. Presented by: Ron Hickman, Siemens PLM Software Ron Hickman is Director of Learning Media Development for Siemens PLM Software. He has been with Siemens PLM Software (and predecessor companies) for more than 36 years, leading several different teams, including the Americas customer support team and the Teamcenter Program Office. He joined Learning Media Development in February 2011 as senior manager for Teamcenter documentation and courseware, and became director of Learning Media Development in June 2013. When he’s not working, Ron enjoys time with his family, including 5 grandchildren, hiking, and serving in the community.
Recorded: March 29, 2016 As we look forward to the 2016 Content Management Strategies/DITA North America conference in April, we devote time to identify industry trends. We ask managers, information architects, writers, training developers, and more how they are addressing the challenges of meeting customer information needs. Dr. JoAnn Hackos, President of Comtech Services and Director of the Center for Information-Development Management (CIDM), and Mark Gross, President of DCL, walk us through the results of the 2016 Trends Survey, a study we have been conducting since 2012. With four years of data, we can trace the changes in how we think about developing and delivering content. Join DCL and Comtech Services as we review the results of the 2016 survey and compare it with past results. Learn how information developers are coping with new customer demands for innovative approaches to development and delivery. Learn what tools teams are using and how they respond to technical innovations. Presented by: JoAnn Hackos, Comtech Services, Inc. and Mark Gross, DCL Dr. JoAnn Hackos is President of Comtech Services, a content-management and information-design firm based in Denver, Colorado, which she founded in 1978. She is Director of the Center for Information-Development Management (CIDM), a membership organization focused on content-management and information-development best practices. Dr. Hackos and colleagues are called upon by corporate executives worldwide to consult on strategies for content management, development and organizational management, product interface design, customer studies, Web and traditional information architecture, and tools and technology selection. Mark Gross, President & CEO — founder of Data Conversion Laboratory, is a recognized authority on XML implementation and document conversion. President and CEO of DCL, Mark also serves as Project Executive, with overall responsibility for resource management and planning. Prior to founding DCL in 1981, Mark was with the consulting practice of Arthur Young & Co. Mark has a BS in Engineering from Columbia University and an MBA from New York University. He has also taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML.
April 8, 2020 Technical Communication is in constant change: Requirements and expectations from both authors and consumers of technical content have changed dramatically over the last decade. The rise in digital experience innovation creates new customer expectations and demands. And enterprises around the world are exploring new ways to create new Content Interaction Experiences for their customers. In this presentation, Stefan Gentz will give insights from the Adobe Technical Communication Worldwide Survey 2019/2020. TechComm professionals from 60 countries participated in the survey. He will discuss the driving factors for enterprises around the world when it comes to technical communication. Why do companies choose to work with structured content, and why do they go for a CCMS? How do they deliver their content today – and how will they provide content tomorrow? KEY TAKEAWAYS
- Understand the key factors that are driving companies to move to structured content
- Understand which technologies companies use to author and deliver content today
- Know which are the “hottest” content delivery channels in the future to provide technical content to customers