Webinar

  • Recorded on November 30, 2022
    Adobe   Content reuse has been a topic for content managers for years. And the benefits and practices are now established in many organizations. For the most part, however, content reuse is still limited to the classic, “internal” reuse of an information unit across documentation. Time to say: Let‘s rethink content reuse – beyond internal reuse, to reuse in new channels. In this presentation, Stefan Gentz, Senior Worldwide Evangelist at Adobe, will discuss why we need to rethink technical content and share some ideas on increasing the value of information both within the organization and for the customer. He will share some use cases that go beyond traditional PDF and web publishing and repurpose technical content to create immersive, interactive experiences. Presented by Stefan Gentz headshot of smiling man with short dark hair and glassesStefan Gentz is the Senior Worldwide Evangelist for Technical Communication at Adobe, headquartered in San Jose, California, USA. Stefan’s mission is to inspire enterprises and technical writers around the world and show how to create compelling technical communication content with the Adobe Technical Communication tools. He is also a certified Quality Management Professional (TÜV), ISO 9001 / EN 15038 auditor, ISO 31000 Risk Management expert, and Six Sigma Champion. As a sought-after keynote speaker and moderator at conferences around the world, he travels around the globe half of the year. Besides that, he has been the European Ambassador for the Globalization and Localization Association (GALA) for many years, a member of the tekom Conference Advisory Board for several years, and a founding member of the tekom iiRDS working group for Intelligent Information and member of the OASIS DITA Adoption Committee. In 2016, Stefan Gentz was awarded by MindTouch as one of the Top 25 Leading Content Strategist Influencers in the world and as one of the Top 25 Content Experience Influencers in the world in 2017. Stefan is also the mastermind behind Adobe DITAWORLD, the world’s biggest DITA Online Conference for Marketing and Technical Communication Professionals. Stefan Gentz on LinkedIn https://www.adobe.com/products/one-adobe-solution-for-technical-content.html    
  • March 31, 2021 How do you ensure that your content is consistent and follows your brand’s guidelines? How do you begin a project that’s consistent across your technical communications? Is it an achievable goal? What results should I expect? In this webinar, learn how the combination of easyDITA's CCMS and HyperSTE allows you to check your content against your specific style guide, as well as industry standard grammar and terminology rules. The result is not only scalable and single-sourced content, but clear and concise content across the board. Content that's more cost effective, brand aligned, and ready to attract new customers. Attendees will learn:
    • The value of combining an XML CCMS with a Grammarly-like content checker
    • A live demo of easyDITA with HyperSTE that shows how the tools work together to help content creators
    • A general project plan to help you get started in achieving great results
    • An example of a customer implementation and their results
    Presented by: Berry Braster has been in the technical documentation field for over 18 years and has helped implement content strategies, including the use of DITA and HyperSTE controlled language software. As Technology Director, Berry is involved with connecting technical documentation to IoT, and how to leverage on technologies like Augmented and Virtual Reality. Dushko Radevski is a Senior Solutions Representative at Jorsek, the makers of easyDITA. Dushko is best described as a problem solver. Every day, he invests his days working closely with technical documentation teams who are looking for help with their document creation and publishing problems. Dushko is exceptional at helping to identify underlying issues and bringing the most effective solution to the table. Outside of his role at Jorsek, Dushko has an interest in languages and is currently studying German to add to his multilingual communications capabilities.
  • October 6, 2021 Our content shapes experiences and drives behavior. The question then becomes, is your content causing positive or negative experiences and behaviors? In this presentation, we’ll take a critical look at content operations (Content Ops), the processes behind your knowledge, and how they make or break customer experiences. You’ll learn:
    • Tactics to turn your haphazard workflow into a repeatable process
    • Overlooked signs that your content hinders customer experience
    • How to ensure your content capability can scale with your company’s growth
      Presented by: Patrick Bosek, CEO of Heretto, loves all things content and applies his technical acumen to developing, productizing, and solving problems with product content software. Outside of that, he rides his motorcycle and makes coffee that makes him feel as fast as his motorcycle. He lives in Rochester, NY, with his son, Ezra, and a dog named Lloyd.
  • Recorded: February 23, 2022 Structured content provides numerous benefits for organizations with authoring, managing, and delivering information. Perhaps your organization has realized these benefits—but what’s next? A formal content classification system, or a taxonomy, provides a framework that supports search, filtering, classification, consistent terminology, and more. The combination of taxonomy and structured content opens up compelling possibilities for digital delivery. Add continuous updates and advancements in business data, and you can transform the customer experience—but you may feel a little exposed out on the leading edge of technology. Sarah and Chip will present and discuss emerging trends, techniques, and technology for your digital information initiatives. During the webinar you’ll learn:
    • How do you select and manage a good taxonomy?
    • Classifying content – human, machine, or a combination?
    • Coordinating taxonomy terms across various teams and languages
    • Taking advantage of Semantic AI
    • Business drivers examining tagging quality vs. quantity
    • Best practices and actions for you
    Presented by: Sarah O’Keefe, Chief Executive Officer, founded Scriptorium Publishing to work at the intersection of content, technology, and publishing. Today, she leads an organization known for expertise in solving business-critical content problems with a special focus on product and technical content. Sarah identifies and assesses new trends and their effects on the industry. Her analysis is widely followed on Scriptorium’s blog and in other publications. As an experienced public speaker, she is in demand at conferences worldwide. In 2016, MindTouch named her as an “unparalleled” content strategy influencer. Chip Gettinger is VP Global Solutions Consulting at RWS, managing a team that works with customers in maximizing global content with RWS. He has experience working with customers to develop global content strategies, business ROI adoption drivers, change management, and technology adoption for component content management systems. He speaks and blogs about customer successes working closely with industry standards, partners, and customers in technology solutions and deployments.
  • June 2, 2021 Various surveys are showing that the majority of the world’s leading companies have accelerated their digital transformation efforts during the pandemic – efforts that are not slowing down. This presentation will discuss the key role content plays in the field of digitalization, and what you should do to future proof your content while elevating your customer experience. Presented by: Berry Braster has been in the technical documentation field for over 18 years and has helped implement content strategies, including the use of DITA and HyperSTE controlled language software. As Technology Director, Berry is involved with connecting technical documentation to IoT, and how to leverage on technologies like Augmented and Virtual Reality.
  • Date: August 12, 2020 Squatches, yeti, and kraken: oh, my! Learn about cryptozoology, cryptids, and… oh yes: the future of content strategy and digital experiences. Chad Dybdahl, Adobe Solutions Consultant, walks you through importing content from Microsoft Word, creating intelligent, structured content that can then be used across a wide range of delivery channels and platforms. In this session, we’ll see both traditional and headless delivery strategies that will inspire you to think about content in new and exciting ways.
    • Strategies to repurpose your technical content in new ways
    • Headless content delivery: what is it and why you need it
    • Creating structure from (MS Word) chaos
    Presented by: Chad Dybdahl is a Solutions Consultant for Technical Communication at Adobe. Chad helps organizations around the world craft a vision for their content strategy with an eye towards future delivery platforms. Chad lives in Wisconsin with his wife, daughter, and two dogs. In his spare time, he enjoys tinkering with home automation, restoring vintage hi-fi equipment, and gardening.
  • December 8, 2021 Kaarin Gordon discusses the choices and challenges for efficient content reuse facing Pharmaceutical and Clinical Research Organizations. What they want is a set of tools and platforms for easy content reuse, automatic propagation of changes from a single source, and content governance. What they have is Microsoft Word; it’s easy to use but limited to cut-n-paste content reuse. What they must deliver is multi-lingual content for a variety of uses – faster, more cost-effectively, and at lower risk. Join Eric Kuhnen in conversation with Kaarin Gordon for an engaging discussion of how component content management systems amplify or ameliorate some of the difficult content complexities that organizations face today. Presented by: As the Vice President of Life Sciences Technology Solutions at TransPerfect, Kaarin Gordon works closely with organizations on solutions to more effectively develop, manage, translate, and deliver multilingual content. She has spent 20+ years working with pharma, CROs, and medical device companies and focused on developing and implementing solutions that address global content challenges and result in decreased cycle time, reduced risk, increased consistency, and lower costs. Kaarin has a BA from the University of Michigan and an MBA from Columbia University. Eric Kuhnen is the President of GlobalLink Vasont, one of TransPerfect’s GlobalLink CCMS solutions. He has more than 30 years of experience in product research, development, and management. Prior to his current role, managed global operations, product management, pre-sales, and marketing for Astoria Software, a division of TransPerfect, Inc. He has also held profit-loss responsibilities with GoRemote and Oracle Corporation. He has a Bachelor of Science degree in Computer Science from Brigham Young University.
  • Recorded on October 5, 2023 

    If there’s one thing that never changes, it’s that everything changes. And when it comes to technical documentation, keeping on top of change can become overwhelming. Whether you’re releasing on the same schedule as the software you’re documenting, or working to your own time frame, deadlines add extra pressure. How can you be sure that you have control over the changes that are being made? How do you know that unintended changes aren’t slipping through the net? How can you satisfy regulators and keep them updated with requested changes?

    In this webinar, we’ll share our top tips for managing changing content and calming the cacophony it can create.

    Presented by: Tristan Mitchell, DeltaXML Tristan is Product Director at DeltaXML, a technology company with world-leading software products for the management of change in structured content. He has a deep understanding of DeltaXML’s product suite and loves to help customers create extra value in their content using change management. Tristan is a father to three daughters, a movie lover, and a keen runner.    
  • Recorded on June 21, 2023 
    colorful box next the words Kaleidoscope - Taking your content global   Taxonomies and terminologies can be seen as different sides of the same coin. However, the focus is quite different. Taxonomies make linguistic data available for machines and humans to distill knowledge and often to manage chaos. Terminologies harmonize language, make sure everyone uses consistent and correct words, and try to avoid chaos from the outset. Organizations obviously require both, so it is only natural for Semantic Web Company and Kaleidoscope to integrate their two platforms and offer a combined taxonomy and terminology management solution.

    This presentation and demo show you:

    • how to connect your Pool Party taxonomy to the Kalcium terminology suite
    • and add terminology benefits to your existing data:
      • human-grade, rich metadata, organizational decision workflows, and automatic guidance in word choice for authors and translators alike

    Presented by Klaus Fleischmann and Sebastian Gabler

    Klaus Fleischmann studied translation and IT in Vienna, and holds an MA in Conference Interpreting from Monterey, California, and a MAS in Technical Communication from Krems, Austria. In 1996, he founded Austria-based Kaleidoscope, a company implementing content, translation, and terminology management processes for internationally active companies. Kaleidoscope develops online collaboration software for enterprise-level terminology workflow, translator query management, in-country review, etc., making the translation quality process comprehensible and strategically manageable. In 2007, he became CEO of Austria´s leading LSP, Eurocom Translation Services. Always active in the industry, Klaus got voted into the Gala Board of Directors in 2015 and 2017.

    Sebastian Gabler originally trained as a Recording Producer with a diploma from the Berlin University of the Arts (UdK) and 5 years of music production for radio, TV, and the recording industry; he has been pursuing a career in archive and information management for over 15 years

    In 2017, he joined Semantic Web Company in Vienna and was appointed Chief Customer Officer in 2020. In this position, he supports customers from all industries in developing intelligent applications with semantic AI. Sebastian has worked in various companies in the areas of technology, sales, and project management, including 11 years in the field of audiovisual archiving, and has recently completed his Master of Sciences in Library and Information Science.

  • Recorded on June 14, 2023 
    acrolinx logo

    Delivering Value to Customers Is More Imperative Than Ever.

    Join Acrolinx VP of Global Partner and Alliances, Dan Nutburn and Director of Partner Solutions, Jamila Elouazani for this webinar as they discuss:
    • How Salesforce Service Cloud users can improve the quality and consistency of their content
    • Real-world examples of how and why customers are using the newly updated Salesforce Knowledge + Acrolinx Integration
    • Why the AppExchange program is so important to Salesforce and its customers

    This webinar will also feature special guest Julia Taube, ISV Manager at Salesforce.

      Presented by Daniel Nutburn and Jamila Elouazani Headshot of smiling man with short dark hair Daniel Nutburn is an accomplished executive and the Vice President of Global Partners and Alliances at Acrolinx. Daniel's got a wealth of experience in channel development, alliance management, and software solution selling. He's built an international partner network and has a solid track record of success with blue-chip and high-growth software companies. Beyond his professional achievements, Dan is most proud of his ability to embarrass his daughters with his Karaoke singing and Cacti collection. LinkedIn: https://www.linkedin.com/in/daniel-nutburn/

    head shot of smiling woman with long dark hairJamila Elouazani is the Director of Partner Solutions, Global at Acrolinx, a leading content optimization technology for enterprise companies. With years of experience working in solution and product-focused environments, Jamila has honed her skills in providing technical support to businesses looking to close deals with Fortune 500 companies.

    In addition to her professional accomplishments, Jamila is a family-oriented individual who enjoys expressing her creativity through singing and fashion design. Her passion for both the arts and technology has allowed her to bring a unique perspective to her work in the content optimization industry.

    With her strong technical background and creative mindset, Jamila has become a respected thought leader in the industry and is committed to helping businesses achieve their content optimization goals.

     
  • January 17, 2024  9:00 am – 10:30 am PT | 12:00 pm – 1:30 pm ET | 5:00 pm – 6:30 pm GMT
    Fluid Topics' logo  

    Far too often, GenAI projects are considered the exclusive realm of IT, while Knowledge and Content Development teams remain in the background. Unfortunately, this approach often leads these projects to failure.
     
    Join us for an insightful webinar exploring why content developers and information architects must be at the forefront of GenAI Projects. Discover how their expertise and insights propel AI initiatives, transforming content into dynamic, user-centric solutions. Learn why empowering content specialists with GenAI projects is critical for fostering innovation and enhancing customer experiences.
    This webinar is presented by Amber Swope DITA specialist at DITA Strategies, Lief Erickson, Principal Consultant at Intuitive Stack, and Fabrice Lacroix, CEO and founder of Fluid Topics.

    Presented by Fabrice Lacroix, Lief Erickson, and Amber Swope

    Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.

        Lief Erickson is co-founder of Intuitive Stack, a content strategy consultancy. He holds a master’s degree in Content Strategy from FH Joanneum (Austria), where he teaches information architecture. ContentOps, taxonomies, and search are leading interests for Lief, who has held positions as a tech writer and IA.     Headshot of smiling woman with long hairAmber Swope is an internationally recognized Information Architect, DITA expert, and IA consultant. With over 20 years of information development experience and 15 years of DITA expertise, Amber specializes in helping organizations create opportunity through IA.
  • September 29, 2021 Not all Analytics are created equal. Nor are they fit for the same purpose. Google Analytics and other web analytics tools are incredibly helpful for marketing content. But when it comes to product documentation, they are outranged by dedicated Content Analytics. Next-gen Content Analytics is designed for technical content and understand the complexity and structure of your documentation down to the topic level. Far beyond the web analytics capabilities, they generate the type of insights that benefit not only the tech content professionals but the entire organization. In this webinar, you will learn how the documentation team can capture meaningful content metrics and drive change and improvement to the content, the product, and ultimately to customer service and user satisfaction leveraging dedicated Content Analytics. Presented by: Fabrice Lacroix is a serial entrepreneur and a technology pioneer. He has been working for 25 years on the development of innovative solutions around search technology, content enrichment and AI. He is the founder of Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.
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