Past Webinars

Component based content management, structured authoring, and semantics not only help us to scale and personalize documents and data driven publications, but also enable organizations to create, localize and maintain large volumes of rich media publications, such as e-learning courses, animations and for instance instruction videos. A growing number of use cases and business needs demand for video as the preferred format. Visual media, like video, often help people to understand, and remember topics and concept better. It helps to improve learning and reduce support cost. Also, adding video enables organizations to communicate with their stakeholders via channels and devices they prefer. The challenge is: how to make video scalable, compliant, and cost-effective?

During this talk Wiegert and Wouter not only explain how current technology supports organizations reaching these goals, but also how it positively influences operations, and competitive advantages of organizations.

Wiegert Tierie is Vice President of Strategic Accounts and Tridion America Sales Team Lead. He brings over 25 years of experience in numerous senior leadership roles. He is an ambitious visionary executive that uniquely combines strategy, sales, and marketing experience with an extensive background in financial, business process optimization, and product management to offer our customers a competitive edge, building their brand and their go-to-market strategy. To deliver results and success for the key customers he works with. Earlier Wiegert worked with Tridion, the leading Dutch Customer Experience and WCM vendor, and successfully launched numerous projects with Marquee brands. Prior to that, he played a key role in the introduction of Adobe Acrobat in Europe. Wiegert earned a Master of Science in Business from the University of Groningen (The Netherlands). He loves the outdoors, sailing and currently lives near St. Petersburg FL (he moved from San Francisco, CA in May 2020)

Wouter Maagdenberg is CEO and Cofounder of TXTOmedia. He is a serial entrepreneur who started his first tech company, during his BA studies at Erasmus University in 1996.

He sold his former company Calamares (Media Asset Management) to SDL (now RWS) in 2011. After leaving SDL, he started to develop what has now become TXTOmedia.

Wouter’s role as CEO combines strategic product management with business development. TXTOmedia – The Video Automation Company – offers technology to automatically create and localize training, instruction, and how-to videos at scale, based on (existing) structured content.

The business benefits include but are not limited to speeding-up time-to-market of videos and improving the customer and employee experience while decreasing cost and carbon footprint.

• Why traditional web analytics only tell part of the story
• How consistently aligning content with your brand identity impacts the bottom line
• Types of qualitative analytics and their impact on content performance

• How to debunk the most common misconceptions about the business value of tech doc
• How to connect your tech content to your company’s business goals
• and how to demonstrate to your execs how your documentation can effectively generate gains in three main areas of business: Marketing, Customer Support, and Field Services.

Presented by:

Géraldine is passionate about new technologies and their ability to solve people and business problems. This is what has led her to product management, marketing and business development positions in fast-growing tech companies and innovative corporations for over twenty years. Geraldine is VP of Marketing at Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.