July 15, 2020 The Fourth Industrial Revolution, sometimes described as the perfect storm of new technologies combined with the asteroid of digital information, has forced companies to adopt new organizational structures to create and distribute content. This presentation will define the new exponential organizations, companies that grow often at 10 times faster than comparable companies, and are guided by a massive transformational purpose to deliver Information Enablement through innovations such as “Content as A Service” – CAAS. Presented by: Michael Rosinski has lead a successful career as a technology executive in the enterprise software industry. Presently, Michael is President of Astoria Software which is the premier CCMS – Component Content Management System in the Technical Product Documentation Vertical. At Astoria, he was first to market to launch the Enterprise SaaS Model and Mobility Platforms. Michael merged the Goldman Sachs venture to TransPerfect, the largest private translation company in the world. Prior to Astoria, Michael was a founding member of American Software’s management team, grew revenues to $ 100M+ and made it to the Forbes Best 200 Small Companies in America list. At American, Michael completed one of the first IPO’s in the ERP market, and later contributed to the successful spin off IPO of Logility in the Supply Chain Management Space. Michael leveraged his international experience as President of Augeo Software, a French/Dutch company in the PSA Professional Automation Space where Computerworld designated them as one of “The Top 100 Companies to Watch” Michael also held Management positions at Johnson & Johnson and Nestle.. Michael holds a Bachelors Degree in Management and Organizational Behavior at Rider University, and has completed MBA study at Fairleigh Dickinson University.
January 9, 2019 New privacy regulations (EU’s GDPR, US’s Privacy Shield, and others) are introducing a regime of strict consumer protections. Companies will have to comply with: requiring opt-in to data gathering, rather than opt-out; enhanced protection measures; data protection officers; transparency about data breaches; and many others. We will review the constraints imposed by these regulations, what they mean in terms of content delivery platforms, and how enterprises can meet them and compete successfully in lucrative growing markets. Presented by: Fabrice Lacroix is a known Web pioneer and the founder of Antidot, the company that puts enterprise content to work. As an entrepreneur, he has been working for 25 years on the development of the Internet and of the Web through several major companies.
Recorded on April 12, 2023Does this sound familiar: Someone requests to integrate a new system managing some sort of content into the documentation and/or localization process. We will share some user stories about automating this interface. And ask ourselves the question: Why do we keep re-inventing the wheel? Why is there no standard? And we will present some initiatives that the industry has seen to build exactly this. The latest one is the TAPICC initiative by GALA, which we will present in more detail. We will also take a closer look at the COTI standard. Join us for use cases containing answers to the following questions:
- When does it make sense to consider automated interfaces?
- What factors should I consider?
- How do I manage stakeholders’ expectations and technological possibilities?
Klaus Fleischmann studied translation and IT in Vienna, holds an MA in Conference Interpreting from Monterey, California, and a MAS in Technical Communication from Krems, Austria. In 1996, he founded Austria-based Kaleidoscope, a company implementing content, translation, and terminology management processes for internationally active companies. Kaleidoscope develops online collaboration software for enterprise-level terminology workflow, translator query management, in-country review etc., making the translation quality process comprehensible and strategically manageable. In 2007, he became CEO of Austria´s leading LSP, Eurocom Translation Services. Always active in the industry, Klaus got voted into the Gala Board of Directors in 2015 and 2017.
Recorded on December 13, 2023Large Language Models (LLMs) are a hot topic, discussed from many different angles. There is a lot of excitement about what they can do, but also a lot of concern about how they do it. It's one thing to let generative AI write a poem or the description of a talk (not the case here), but can we trust it to give us the right answers to critical questions or make the right decisions? The clear disadvantages of this approach are the lack of explainability of the results, consistency, and accuracy of responses, the need for large amounts of high-quality data, and the potential for bias in the content generated by the models. One possible answer to these challenges is to combine these generative technologies with knowledge graphs that can help explain the results and support the generation of high-quality data to train the models. The combination of generative AI and symbolic AI can ultimately lead to eXplainable AI (XAI), which can help us in our daily work. We will show the benefits of combining both technologies, how knowledge graphs and intelligent structured source content can help to create better and more explainable results with generative technologies, and how generative technologies can help to create better knowledge graphs. This combination will lead to the creation of intelligent content that enables deeper understanding and informed decision making. Etteplan and Semantic Web Company have developed unparalleled experiences and capabilities in creating, developing, and maintaining consistent (technical) knowledge bases for many companies across multiple industries and markets - placing them in a unique position to leverage the true potential of Large Language Models. Presented by: Helmut Nagy, Semantic Web Helmut is Chief Operating Officer of the Semantic Web Company (SWC). In his role as COO he designs and implements customer-centric processes and plans the strategic development of the PoolParty Semantic Suite together with the involved teams based on the SWC business strategy. Eric Tengstrand, Etteplan With over 10 years of experience in leading and developing service solutions for different customers within the manufacturing industry, Eric is currently the Vice President Global Service Solutions in Technical Communication Solutions at Etteplan. Etteplan is a rapidly growing Technology Service company specializing in software and embedded solutions, engineering solutions, and technical communication solutions. We are a forerunner in the engineering industry and we differentiate ourselves by the wide-ranging competence of our experts. Our customers include the world’s leading companies in the manufacturing industry. We help them to create a better world through engineering, innovation, and digitalization. The company currently has over 4,000 professionals globally of which 850 are in Technical Communication Solutions. Eric’s mission is to help Etteplan’s customers improve their operational performance and achieve their business goals through innovative and cost-effective managed services. Eric is responsible for the strategic direction, offering development and solutions sales leading a team of professionals across 4 countries.
April 8, 2020 Technical Communication is in constant change: Requirements and expectations from both authors and consumers of technical content have changed dramatically over the last decade. The rise in digital experience innovation creates new customer expectations and demands. And enterprises around the world are exploring new ways to create new Content Interaction Experiences for their customers. In this presentation, Stefan Gentz will give insights from the Adobe Technical Communication Worldwide Survey 2019/2020. TechComm professionals from 60 countries participated in the survey. He will discuss the driving factors for enterprises around the world when it comes to technical communication. Why do companies choose to work with structured content, and why do they go for a CCMS? How do they deliver their content today – and how will they provide content tomorrow? KEY TAKEAWAYS
- Understand the key factors that are driving companies to move to structured content
- Understand which technologies companies use to author and deliver content today
- Know which are the “hottest” content delivery channels in the future to provide technical content to customers
Recorded on July 26, 2023Because most organizations want to streamline the content management process, erasing the concern of managing redundant content is mission-critical. However, with large document collections finding duplicative content or nearly duplicative content is extremely challenging. Harmonizer, by Data Conversion Laboratory, is a software application that analyzes document collections using natural language processing to identify redundant content. Harmonizer simultaneously analyzes across any file format – XML, HTML, SGML, Word, Framemaker, InDesign, PDF, and others – and is invaluable when planning a content reuse strategy or moving content to a new platform. Take part in this webinar to
- Understand the relevance of identifying near-duplicate content
- Identify ways to reduce translation/localization costs
- Demonstrate content management cost savings to upper management
Presented by Christopher Hill
Christopher Hill is the Technical Product Manager for Harmonizer at Data Conversion Laboratory. Chris is an experienced IT professional who started programming in the 1980s. Since the early 2000s, Chris’ experience includes work as a support engineer, product manager, and user interface designer, helping organizations transition data and content to modern digital formats and platforms.
September 19, 2019 No matter where and how you author your content today – Word, InDesign, XHTML, Markdown, DITA, FrameMaker, and more – offering an immersive experience to your customers is the need of the hour. If you are still publishing your content as static PDFs only, you are depriving them of a rich and rewarding consumption experience full of unique possibilities. With the right digital experience solution, you can plug-in data insights to design, manage and deliver consistent, personalized and targeted content for every single customer. Join us in this webinar to see how an integrated solution can help you:
- Move from publishing static PDFs only to delivering immersive, fluid experiences throughout the customer journey
- Leverage next-generation capabilities like personalization, analytics, and targeting
- Still be able to publish to other popular formats at will – HTML5, Mobile Apps, EPUB, KINDLE and more
Date: July 11, 2019 Content needs to be delivered across multiple channels – printed documents, website, mobile app, chat bots, customer support website, IoT devices, and beyond – but needs to be relevant to end users in context of their search. However, end users struggle to find the right content easily as authors are always short of time to create content best suited for all these needs. Content needs to be served up on demand almost like a service which works no matter the device, channel and context in which it is viewed. It all comes down to structure. Find out how you can make your content ‘future ready’ by following some intelligent techniques. Key takeaways:
- How to make your content intelligent?
- How to make your content channel agnostic?
- How structured content can help achieve these objectives?
October 20, 2021 Semantics add unique benefits for content, especially within organizations utilizing structured content. Whether content is for detailed product documentation, polished marketing materials, or accurate, insightful employee enablement, all audiences gain by quickly finding what they want. While improving findability is key, providing accurate information recommendations dramatically increases relevancy with minimal use of personal data. From pages to personal assistants, reuse metrics to insights, content that connects to core semantics—the real-world ideas and objects it refers to—becomes truly intelligent. But, of course, benefits like this don't come from just pushing a button—or can they? During this webinar, Joe and Chip will discuss that while machine learning is a good start, it may not give customers the full value, clarity, or futureproofing required. So we challenged ourselves to productize a semantic AI approach that drives a polished end-user experience—and also appeals to busy editorial teams who care about quality but need to beat deadlines. We'll also examine emerging best practices for the practical adoption of semantic AI within your organization. Learn how RWS built a layered solution for Tridion, combining it with the power of semantic AI. These innovations fuse a powerful partnership of Tridion for content management excellence with PoolParty for taxonomy management. The results provide content teams with the power, automation, and accuracy of modern semantics with human validation. Presented by: Chip Gettinger is VP Global Solutions Consulting at RWS, managing a team that works with customers in maximizing global content with RWS. He has experience working with customers to develop global content strategies, business ROI adoption drivers, change management, and technology adoption for component content management systems. He speaks and blogs about customer successes working closely with industry standards, partners, and customers in technology solutions and deployments. Joe Pairman is Senior Product Manager, Tridion Docs. By looking at customers' underlying needs, and recognizing technical opportunities, he has built truly innovative solutions with strategic value. Joe designed and led the development of a personalized guidance app that helped millions of users without requiring any of their data. He also integrated a knowledge model with granular structured content to automatically give data integrators a broad overview of their available implementation options and next actions. Most recently, Joe brings the power of his first B2B product love –Tridion Docs – to a whole new market and user sector of smart specialists who don't have time to learn structured authoring. Product work is more than just building features – it's bringing people together to shape vision, plans, and priorities across the whole software lifecycle, in a way that keeps the original value when the ground situation inevitably changes. Joe has learned to get things done with solid, secure, engineering without losing track of the path to greater customer value.
April 14, 2021 Unsurprisingly, when it comes to the money your company spends producing technical documentation, your management knows the cost down to the penny. And when it comes to investing in THE content delivery solution that will streamline your work process, unleash your content, and transform your user experience, one question will arise without a doubt: “How much?” Meaning: “How much will it cost?" This can be a completely different conversation if you can turn it into “how much it will save” and “how much additional revenue it will bring to the company." In this webinar, we will give you a clear picture of the cost savings and gains a content delivery platform such as Fluid Topics can generate across three areas: customer and partner service, employee productivity, and client satisfaction. We will also give you access to a tool that will help you navigate scenarios and determine how long it will take to achieve a return on your investment by customizing the calculator’s numbers to fit your situation. Presented by: Geraldine Boulez is passionate about new technologies and their ability to solve people and business problems. This is what has led her to product management, marketing and business development positions in fast-growing tech companies and innovative corporations for over twenty years. Geraldine is VP of Marketing at Fluid Topics, the leading Content Delivery Platform that reinvents how users search, read and interact with technical documentation.
April 6, 2022 Content reuse is one of the many advantages of moving to DITA and a structured standard. It helps us reduce the amount of overall content we have, improve consistency, and decrease redundancy. However, it is difficult to visualize this value before the conversion takes place. Estimates can be off, and it is hardly ever clear how much content we can actually reuse from our documentation. Typos and partial matches only complicate our futile estimates. Narrowing the scope of this approximation by investigating similar matches in our source content before conversion can provide valuable insight to the potential benefits of moving to a structured standard. Join TJ Dhaliwal in this session as he uses Stilo’s Analyzer and Migrate to investigate source content for similar and exact matches. Then, further use that information to plan for conrefs, keyrefs, and topicrefs before any transformation takes place. Conclude by deduplicating exact topic matches and realizing some of the potential that was uncovered in the beginning. Presented by: TJ Dhaliwal is a Technical Sales Product Specialist at Stilo, helping customers uncover solutions to their content conversion needs. With a strong technical background in engineering combined with a passion for public speaking, he’s been able to successfully bridge the gaps between project stakeholders. As a problem solver, TJ has helped several enterprise-level companies convert tens of thousands of pages of their content to DITA. He’s recently taken lead on and helped bring to market Stilo’s newest product, Analyzer.
November 18, 2020 Learn how HubSpot Academy, the world’s leader in providing inbound sales, marketing and customer service education, adopted DITA to help solve their content creation, conversion and output needs. HubSpot’s use case is exciting and unique as it pushes the boundaries of what we typically associate with DITA. Rather than producing typical technical documentation, HubSpot is using DITA to produce:
- Complete lessons, courses, and certifications
- Learning assessments
- Powerpoint outputs
- And localizing that content in five languages